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市場調查報告書
商品編碼
1517532

潔面乳市場 - 按皮膚類型、按產品類型、按消費者群體、按最終用途、按配銷通路、預測 2024 - 2032 年

Facial Cleanser Market - By Skin Type, By Product Type, By Consumer Group, By End-use, By Distribution Channel, Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在消費者護膚和個人衛生意識不斷提高的推動下，洗面乳市場規模在 2024 年至 2032 年間可能會實現 5.8% 的複合年成長率。隨著越來越多的人意識到污染、紫外線和生活方式壓力對皮膚的有害影響，對有效洗面乳的需求不斷增加。例如，2024 年 1 月，羅德推出了鳳梨清爽潔面乳，透過消除雙重清潔來簡化護膚程序。

社群媒體的知名度不斷提高，影響者和護膚專家分享影響購買決策的技巧和產品推薦，也將推動市場成長。天然和有機產品的推出也吸引了尋求安全和環保選擇的消費者。皮膚研究的進步促進了特種清潔劑的開發，這些清潔劑具有膚色、保濕和抗衰老等額外功效。如此廣泛的產品範圍不僅滿足了客戶的需求，還鼓勵他們投資更多產品，從而推動市場擴張。

洗面乳產業分為皮膚類型、產品類型、消費群體、最終用途、配銷通路和地區。

根據皮膚類型，預計到 2032 年，乾性皮膚細分市場的市場規模將大幅成長，因為保濕和保濕配方是專門為解決乾性皮膚問題而設計的。由於乾性皮膚的人往往對傳統清潔劑更敏感，因此人們廣泛尋找含有保濕產品的溫和有效的清潔劑。因此，製造商正在開發含有透明質酸、甘油、神經醯胺和其他保濕成分的新配方，不僅可以去除角質，還可以滋養和補充水分。

由於泡沫清潔劑產品類型的廣泛普及和徹底清潔皮膚的有效性，預計泡沫清潔劑產品類型領域的洗面乳行業將在 2024 年至 2032 年期間產生高收入。泡沫潔面乳特別受消費者歡迎，因為它們提供良好的深層清潔泡沫，可有效去除污垢、油脂和化妝品。配方技術的進步還允許製造商添加舒緩和保濕成分，製造出溫和且適合各種皮膚類型（包括柔軟皮膚）的清潔劑，從而促進該細分市場的成長。

亞太地區洗面乳產業將在 2024 年至 2032 年期間顯著成長。隨著城市化的快速發展和可支配收入的增加，該地區消費者在個人護理產品上的支出增加。對皮膚和美容的文化重視，尤其是在韓國和日本等國家，正在推動對高品質洗面乳的需求。韓國美容和日本美容趨勢強調多步驟皮膚護理程序，包括使用專門的清潔劑，也將對亞太地區產生重大影響。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 成分分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 提高護膚意識
      • 對污染和紫外線輻射的擔憂日益加劇
      • 不斷成長的個人護理行業
      • 男性美容趨勢日益成長
    • 產業陷阱與挑戰
      • 競爭激烈、市場飽和
      • 成分規定
  • 成長潛力分析
  • 消費者購買行為
    • 人口趨勢
    • 影響購買決策的因素
    • 消費品採用
    • 首選配銷通路
  • 波特的分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：依皮膚類型，2021-2032

  • 主要趨勢
  • 正常皮膚
  • 油性肌膚
  • 皮膚乾燥
  • 敏感型肌膚
  • 混合型肌膚
  • 其他（皮膚粗糙等）

第 6 章：市場估計與預測：依產品類型，2021-2032

  • 主要趨勢
  • 凝膠潔面乳
  • 潔顏霜和乳液
  • 泡沫潔面乳
  • 酒吧清潔劑
  • 其他（濕紙巾、濕紙巾等）

第 7 章：市場估計與預測：按消費者群體分類，2021-2032 年

  • 主要趨勢
  • 男性
  • 女性
  • 男女通用的

第 8 章：市場估計與預測：依最終用途，2021-2032 年

  • 主要趨勢
  • 個人
  • 商業的

第 9 章：市場估計與預測：按配銷通路，2021-2032

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 超市場
    • 百貨公司
    • 其他（個體店等）

第 10 章：市場估計與預測：按地區分類，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • MEA 的其餘部分

第 11 章：公司簡介

  • Amorepacific Corporation
  • Avon Products, Inc.
  • Beiersdorf AG
  • Coty Inc.
  • Estée Lauder Companies
  • Johnson & Johnson
  • Kao Corporation
  • L'Oréal
  • Mary Kay Inc.
  • Neutrogena Corporation
  • Olay
  • Procter & Gamble (P&G)
  • Shiseido Company
  • The Body Shop International Limited
  • Unilever
簡介目錄
Product Code: 8949

Facial cleanser market size is likely to register 5.8% CAGR between 2024 to 2032 driven by the rising consumer awareness regarding skincare and personal hygiene. As more people become aware of the harmful effects of pollution as well as UV rays and lifestyle stress on the skin, the demand for effective facial cleansers is increasing. For instance, in January 2024, Rhode's Pineapple Refresh cleanser was launched to simplify skincare routines by eliminating double cleansing.

Rising awareness by social media, where influencers and skincare experts share tips and product recommendations for influencing purchasing decisions will also drive the market growth. The introduction of natural and organic products has also attracted consumers who are looking for safe and environmentally friendly options. Advances in skin research have led to the development of specialty cleansers that offer additional benefits, such as skin tone, hydration, and anti-aging properties. This broad range of offerings is not only catering to customer needs, but also encouraging them to invest in more products, thereby fueling the market expansion.

The facial cleanser industry is classified into skin type, product type, consumer group, end-use, distribution channel, and region.

Based on skin type, the market size from the dry skin segment is anticipated to witness substantial growth rate through 2032 as moisturizing and hydrating formulas are specifically designed to address dry skin concerns. As individuals with dry skin tend to be more sensitive to traditional cleansers, there has been wide search for gentle and effective cleansers that carry moisturized products. Hence, manufacturers are creating new formulations containing hyaluronic acid, glycerin, ceramide, and other hydrating ingredients, which not only exfoliate the skin but also nourish it and replenishes.

Facial cleanser industry from the foaming cleanser product type segment is estimated to generate high revenue during 2024-2032 due to their widespread popularity and perceived effectiveness in thoroughly cleansing the skin. Foaming cleansers are particularly popular with consumers as they provide a nice deep cleansing foam for effectively removing dirt, oil, and makeup. Advances in formulation technology also allow manufacturers to add soothing and moisturizing ingredients to create cleansers that are gentle and suitable for a variety of skin types, including soft skin, adding to the segment growth.

Asia Pacific facial cleanser industry will register significant growth during 2024-2032. With rapid urbanization and increasing disposable incomes, consumers are spending more on personal care products in the region. The cultural emphasis on skin and beauty, especially in countries like South Korea and Japan, is driving the demand for high-quality facial cleansers. The K-Beauty and J-Beauty trends, which emphasize a multi-step skin care routine that includes the use of specialized cleansers, will also have a significant impact on APAC.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360 degree synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Ingredient analysis
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Increasing awareness of skincare
      • 3.7.1.2 Rising concerns on pollution and UV radiation
      • 3.7.1.3 Growing personal care industry
      • 3.7.1.4 Increasing male grooming trends
    • 3.7.2 Industry pitfalls & challenges
      • 3.7.2.1 Intense competition and market saturation
      • 3.7.2.2 Ingredient regulations
  • 3.8 Growth potential analysis
  • 3.9 Consumer buying behavior
    • 3.9.1 Demographic trends
    • 3.9.2 Factors Affecting Buying Decision
    • 3.9.3 Consumer Product Adoption
    • 3.9.4 Preferred Distribution Channel
  • 3.10 Porter's analysis
    • 3.10.1 Supplier power
    • 3.10.2 Buyer power
    • 3.10.3 Threat of new entrants
    • 3.10.4 Threat of substitutes
    • 3.10.5 Industry rivalry
    • 3.10.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Skin Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Normal skin
  • 5.3 Oily skin
  • 5.4 Dry skin
  • 5.5 Sensitive skin
  • 5.6 Combination skin
  • 5.7 Others (rough skin, etc.)

Chapter 6 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Gel cleanser
  • 6.3 Cream & lotion cleanser
  • 6.4 Foaming cleanser
  • 6.5 Bar cleanser
  • 6.6 Others (Wipes, wet tissues, etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Male
  • 7.3 Female
  • 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce
    • 9.2.2 Company website
  • 9.3 Offline
    • 9.3.1 Supermarkets
    • 9.3.2 Departmental stores
    • 9.3.3 Others (Individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
    • 10.3.7 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
    • 10.4.6 Rest of Asia Pacific
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
    • 10.5.3 Argentina
    • 10.5.4 Rest of Latin America
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE
    • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

  • 11.1 Amorepacific Corporation
  • 11.2 Avon Products, Inc.
  • 11.3 Beiersdorf AG
  • 11.4 Coty Inc.
  • 11.5 Estée Lauder Companies
  • 11.6 Johnson & Johnson
  • 11.7 Kao Corporation
  • 11.8 L'Oréal
  • 11.9 Mary Kay Inc.
  • 11.10 Neutrogena Corporation
  • 11.11 Olay
  • 11.12 Procter & Gamble (P&G)
  • 11.13 Shiseido Company
  • 11.14 The Body Shop International Limited
  • 11.15 Unilever