付費電視市場、機會、成長動力、產業趨勢分析與預測，2024-2032

PayTV Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月02日 | 出版商:

Global Market Insights Inc. | 英文 200 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於內容提供者、網路營運商和科技公司之間的夥伴關係和合作不斷增加，2024 年至 2032 年全球付費電視市場規模的複合年成長率將達到 2%。這種策略聯盟不僅提高了訂閱者可用內容的品質和多樣性，而且豐富了整體觀看體驗。這些合作使付費電視服務能夠融入先進的功能，包括個人化推薦、點播內容和互動平台。例如，2023 年 8 月，全國付費電視網 JTBC 和 SAMG Entertainment 建立了合作夥伴關係，以增強 MOS 內容。該聯盟使付費電視產品更加多樣化，使其對更廣泛的受眾更具吸引力。

付費電視市場分為技術、訂閱類型、應用程式和地區。

從技術角度來看，預計從2024 年到2032 年，網路協定電視(IPTV) 領域將出現顯著的複合年成長率。擺脫傳統的有線或衛星方法。 IPTV 為觀眾提供了更大的靈活性，讓他們可以跨智慧型手機、平板電腦和智慧電視等裝置存取各種頻道和隨選內容。隨著 IPTV 的不斷發展，它承諾提供更動態和引人入勝的娛樂體驗，同時滿足當代觀眾不斷變化的偏好。

付費電視產業的商業應用領域預計將在 2024 年至 2032 年期間擴張。透過整合付費電視，這些企業可以提供高品質、多樣化的內容，以提高客戶滿意度和參與度。商業付費電視系統還提供一些功能，例如點播電影、現場體育賽事以及針對特定觀眾偏好的客製化內容包。

從區域來看，歐洲付費電視市場預計 2024 年至 2032 年將出現顯著的複合年成長率。解決方案提供者正在策劃與當地觀眾產生共鳴的節目，包括地區新聞、文化節目和當地製作的娛樂節目。這種強調區域和本地內容的趨勢將推動歐洲付費電視行業的成長和多元化，為觀眾提供更具相關性和吸引力的節目選擇。

產業生態系統分析
供應商格局
- 元件供應商
- 技術提供者
- 軟體供應商
- 系統整合商
- 最終用戶
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 提供多樣化、高品質的內容來吸引訂閱者
  - 採用 4K/UHD、HDR 和沈浸式音訊技術
  - 捆綁選項和單點頻道選擇
  - 將 OTT 服務納入傳統產品
- 產業陷阱與挑戰
  - 來自 Netflix 和 Amazon Prime Video 等平台的壓力
  - 許可協議和監管合規性的複雜性
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按技術分類，2021 - 2032 年

主要趨勢
有線電視
衛星電視
網際網路通訊協定電視 (IPTV)

第 6 章：市場估計與預測：按訂閱類型，2021 - 2032 年

主要趨勢，
後付費
預付費

第 7 章：市場估計與預測：按應用分類，2021 - 2032

主要趨勢
商業的
住宅
其他

第 8 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 西班牙
- 義大利
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分

第 9 章：公司簡介

Comcast Corporation
AT and T Inc.
Charter Communications
DISH Network Corporation
Sky plc
Verizon Communications
Liberty Global plc
Altice USA
Deutsche Telekom
Foxtel
Rogers Communications
Bell Canada
Canal+ Group
KPN
J:COM
BT Group plc (BT TV)
Liberty Global
Mediaset
Orange S.A.
Shaw Communications

簡介目錄

Product Code: 10087

Global PayTV Market size will record a 2% CAGR from 2024 to 2032, due to increasing partnerships and collaborations among content providers, network operators, and technology firms. Such strategic alliances are not only enhancing the quality and variety of content available to subscribers but also enriching the overall viewing experience. These collaborations empower PayTV services to incorporate advanced features, including personalized recommendations, on-demand content, and interactive platforms. For example, in August 2023, a partnership was forged between the nationwide PayTV network JTBC and SAMG Entertainment to enhance MOS Content. This alliance is diversifying PayTV offerings, making them more appealing to a broader audience.

The PayTV market is segregated into technology, subscription type, application, and region.

By technology, the internet protocol TV (IPTV) segment is projected to witness a significant CAGR from 2024 to 2032. This growth is fueled by the rising preference for delivering television content via internet networks, moving away from traditional cable or satellite methods. IPTV grants viewers enhanced flexibility, allowing access to a diverse array of channels and on-demand content across devices like smartphones, tablets, and smart TVs. As IPTV continues to evolve, it promises more dynamic and engaging entertainment experiences while aligning with the shifting preferences of contemporary audiences.

The commercial application segment of the PayTV industry is poised for expansion from 2024 to 2032. This is driven by the increasing adoption of PayTV services to elevate entertainment offerings in establishments like hotels, restaurants, and bars. By integrating PayTV, these businesses can offer high-quality, diverse content for enhancing customer satisfaction and engagement. Commercial PayTV systems are also providing features, such as on-demand movies, live sports events, and customized content packages tailored to specific audience preferences.

Regionally, the Europe PayTV market is anticipated to witness a notable CAGR from 2024 to 2032. This growth is largely due to the heightened focus on regional and local content. Solution providers are curating programming that resonates with local audiences, encompassing regional news, cultural shows, and locally produced entertainment. This trend of emphasizing regional and local content is set to drive growth and diversification in the European PayTV sector to offer viewers more relevant and appealing programming options.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Component providers
- 3.2.2 Technology providers
- 3.2.3 Software providers
- 3.2.4 System integrators
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Offering diverse and high-quality content to attract subscribers
  - 3.8.1.2 Adoption of 4K/UHD, HDR, and immersive audio technologies
  - 3.8.1.3 Bundling options and a la carte channel selections
  - 3.8.1.4 Incorporating OTT services into traditional offerings
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Pressure from platforms such as Netflix and Amazon Prime Video
  - 3.8.2.2 Complexities in licensing agreements and regulatory compliance
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 Cable TV
5.3 Satellite TV
5.4 Internet protocol TV (IPTV)

Chapter 6 Market Estimates and Forecast, By Subscription Type, 2021 - 2032 ($Bn)

6.1 Key trends,
6.2 Postpaid
6.3 Prepaid

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Commercial
7.3 Residential
7.4 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Russia
- 8.3.7 Nordics
- 8.3.8 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Southeast Asia
- 8.4.7 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia
- 8.6.4 Rest of MEA