Product Code: IRTNTR76297
The pay tv market is forecasted to grow by USD 23.6 bn during 2023-2028, accelerating at a CAGR of 2.09% during the forecast period. The report on the pay tv market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by demand for live programming and sports, no internet dependency, and cost-effective packages of pay tv network.
Technavio's pay tv market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 2.03% |
CAGR | 2.09% |
Incremental Value | $23.6 bn |
By Application
By Type
- Cable TV
- Satellite TV
- IPTV
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the ease of use benefits cable tv market as one of the prime reasons driving the pay tv market growth during the next few years. Also, low maintenance of cable tv and improved user experience will lead to sizable demand in the market.
The report on the pay tv market covers the following areas:
- Pay tv market sizing
- Pay tv market forecast
- Pay tv market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading pay tv market vendors that include Altice USA Inc., Amazon.com Inc., AT and T, Bharti Airtel Ltd., Charter Communications Inc., Cogeco Communications Inc., Comcast Corp., DISH Network L.L.C., Dish TV India Ltd., fuboTV Inc., MultiChoice Group Ltd., Netflix Inc., PJSC Rostelecom, Reliance Industries Ltd., Sony Group Corp., Tata Sons Pvt. Ltd., Telstra Corp. Ltd., The Walt Disney Co., and Zee Entertainment Enterprises Ltd.. Also, the pay tv market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Pay TV Market 2018 - 2022
- Historic Market Size - Data Table on Global Pay TV Market 2018 - 2022 ($ billion)
- 4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
- 4.3 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application
- 6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
- 6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 6.3 Residential - Market size and forecast 2023-2028
- Chart on Residential - Market size and forecast 2023-2028 ($ billion)
- Data Table on Residential - Market size and forecast 2023-2028 ($ billion)
- Chart on Residential - Year-over-year growth 2023-2028 (%)
- Data Table on Residential - Year-over-year growth 2023-2028 (%)
- 6.4 Commercial - Market size and forecast 2023-2028
- Chart on Commercial - Market size and forecast 2023-2028 ($ billion)
- Data Table on Commercial - Market size and forecast 2023-2028 ($ billion)
- Chart on Commercial - Year-over-year growth 2023-2028 (%)
- Data Table on Commercial - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
7 Market Segmentation by Type
- 7.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
- 7.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 7.3 Cable TV - Market size and forecast 2023-2028
- Chart on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Cable TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Cable TV - Year-over-year growth 2023-2028 (%)
- Data Table on Cable TV - Year-over-year growth 2023-2028 (%)
- 7.4 Satellite TV - Market size and forecast 2023-2028
- Chart on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Data Table on Satellite TV - Market size and forecast 2023-2028 ($ billion)
- Chart on Satellite TV - Year-over-year growth 2023-2028 (%)
- Data Table on Satellite TV - Year-over-year growth 2023-2028 (%)
- 7.5 IPTV - Market size and forecast 2023-2028
- Chart on IPTV - Market size and forecast 2023-2028 ($ billion)
- Data Table on IPTV - Market size and forecast 2023-2028 ($ billion)
- Chart on IPTV - Year-over-year growth 2023-2028 (%)
- Data Table on IPTV - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.11 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.12 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 Altice USA Inc.
- Altice USA Inc. - Overview
- Altice USA Inc. - Product / Service
- Altice USA Inc. - Key offerings
- 12.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- 12.5 AT and T
- AT and T - Overview
- AT and T - Business segments
- AT and T - Key news
- AT and T - Key offerings
- AT and T - Segment focus
- 12.6 Bharti Airtel Ltd.
- Bharti Airtel Ltd. - Overview
- Bharti Airtel Ltd. - Business segments
- Bharti Airtel Ltd. - Key news
- Bharti Airtel Ltd. - Key offerings
- Bharti Airtel Ltd. - Segment focus
- 12.7 Charter Communications Inc.
- Charter Communications Inc. - Overview
- Charter Communications Inc. - Product / Service
- Charter Communications Inc. - Key offerings
- 12.8 Cogeco Communications Inc.
- Cogeco Communications Inc. - Overview
- Cogeco Communications Inc. - Business segments
- Cogeco Communications Inc. - Key offerings
- Cogeco Communications Inc. - Segment focus
- 12.9 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- 12.10 DISH Network L.L.C.
- DISH Network L.L.C. - Overview
- DISH Network L.L.C. - Business segments
- DISH Network L.L.C. - Key news
- DISH Network L.L.C. - Key offerings
- DISH Network L.L.C. - Segment focus
- 12.11 Dish TV India Ltd.
- Dish TV India Ltd. - Overview
- Dish TV India Ltd. - Product / Service
- Dish TV India Ltd. - Key offerings
- 12.12 fuboTV Inc.
- fuboTV Inc. - Overview
- fuboTV Inc. - Product / Service
- fuboTV Inc. - Key offerings
- 12.13 MultiChoice Group Ltd.
- MultiChoice Group Ltd. - Overview
- MultiChoice Group Ltd. - Product / Service
- MultiChoice Group Ltd. - Key offerings
- 12.14 PJSC Rostelecom
- PJSC Rostelecom - Overview
- PJSC Rostelecom - Product / Service
- PJSC Rostelecom - Key offerings
- 12.15 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- 12.16 Tata Sons Pvt. Ltd.
- Tata Sons Pvt. Ltd. - Overview
- Tata Sons Pvt. Ltd. - Product / Service
- Tata Sons Pvt. Ltd. - Key news
- Tata Sons Pvt. Ltd. - Key offerings
- 12.17 Telstra Corp. Ltd.
- Telstra Corp. Ltd. - Overview
- Telstra Corp. Ltd. - Business segments
- Telstra Corp. Ltd. - Key offerings
- Telstra Corp. Ltd. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations