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市場調查報告書
商品編碼
1587455

付費電視市場規模、佔有率、趨勢分析報告：按技術、按應用、按地區、細分市場預測，2025-2030 年

Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Application (Residential, Commercial), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

付費電視市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計2030年全球付費電視市場規模將達3,367.5億美元，2025年至2030年複合年成長率為3.4%。

來自 OTT 媒體供應商的日益激烈的競爭迫使付費電視業者顛覆其現有的經營模式，並制定更有效的獲利方法。此外，像 MOBITV 這樣的新興參與者為客戶提供經濟高效且靈活的選擇，根據他們的要求進行客製化，確保客戶滿意度。預計這將鼓勵新的和現有的參與者使其現有的產品多樣化，並確保市場的健康競爭。

由於 5G 技術的出現，預計 IPTV 產業在預測期內將出現顯著的市場成長。增加頻寬和為特定應用建立虛擬端到端網路的能力是產業成長的關鍵驅動力。此外，5G分發模式在新興國家的快速採用預計將為消費者提供高清4K觀看體驗。此外，採用 5G 與 IPTV 服務整合預計將使酒店業能夠改善服務交付。該技術有望促進更有效率的資料收集、分析和最佳化，為住宿提供更個人化的電視觀看體驗。

此外，多接入邊緣運算（MEC）技術預計將使內容和應用程式更接近網路邊緣，減少延遲並實現服務最佳化。 MEC 允許使用者以最小的延遲存取內容，軟體定義網路 (SDN) 提高了 IPTV 網路的容量。此外，MEC可以透過保護觀眾的資訊和電視觀看習慣來加強網路系統的安全性，這有望推動市場成長。

客戶對在世界任何地方透過行動電話和平板電腦等各種裝置存取電視觀看體驗的需求不斷成長，這推動了服務供應商採用雲端處理方法。雲端處理提供了一個靈活、統一的平台來全面管理內容收益和安全性，使服務提供者能夠簡化其業務實踐。此外，雲端技術的採用使服務供應商能夠利用「即服務」經營模式，有助於創造新的永續收益流。

付費電視市場報告亮點

  • 2024年全球付費電視市場中，有線電視以36.9%的收益佔有率處於領先地位。
  • 由於付費電視服務在新興經濟體的滲透率不斷提高，到2024年，住宅領域將在收益佔有率。
  • 預計 2025 年至 2030 年商業領域將以最快的複合年成長率成長。
  • 2024年全球付費電視市場中，北美地區佔31.6%的收益佔有率。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章 付費電視市場的變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 付費電視市場分析工具
    • 波特的分析
    • PESTEL分析

第4章 付費電視市場：技術評估與趨勢分析

  • 細分儀表板
  • 付費電視市場：技術變化分析，十億美元，2024 年和 2030 年
  • 有線電視
  • 衛星電視
  • IPTV

第5章 付費電視市場：使用量估算與趨勢分析

  • 細分儀表板
  • 付費電視市場：應用變化分析，十億美元，2024 年和 2030 年
  • 商業的
  • 住宅

第6章 付費電視市場：區域估價與趨勢分析

  • 付費電視市場佔有率（按地區），2024 年和 2030 年，十億美元
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第7章 競爭格局

  • 公司分類
  • 公司市場定位
  • 企業熱力圖分析
  • 公司簡介
    • DIRECTV, LLC
    • DISH Network LLC
    • Foxtel
    • Comcast
    • Fetch TV Pty Limited
    • Rostelecom PJSC
    • Charter Communications
    • Tata Play
    • D2h
    • Cox Communications, Inc.
Product Code: GVR-1-68038-538-0

Pay TV Market Growth & Trends:

The global pay TV market size is expected to reach USD 336.75 billion by 2030, registering a CAGR of 3.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.

The IPTV segment is expected to witness significant market growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry growth. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization; to offer a more personalized TV viewing experience to its guests.

Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user's quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers' information and television viewing trends, which is expected to offer an impetus to the market growth.

Rising demand amongst customers to access television viewing experience from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the 'as-a-service' business model, thereby helping to generate new and sustained revenue streams.

Pay TV Market Report Highlights:

  • Cable TV accounted for a leading revenue share of 36.9% in the global pay TV market in 2024 due to steady demand among customers to have access to unbundled packages
  • The residential segment accounted for a dominant revenue share in the global market in 2024, aided by the increasing adoption of Pay TV services in developing economies
  • The commercial segment is anticipated to advance at the fastest CAGR from 2025 to 2030
  • North America accounted for a leading revenue share of 31.6% in the global pay TV market in 2024

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Pay TV Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Challenges
  • 3.3. Pay TV Market Analysis Tools
    • 3.3.1. Porter's Analysis
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political Landscape
      • 3.3.2.2. Economic and Social Landscape
      • 3.3.2.3. Technological Landscape
      • 3.3.2.4. Environmental Landscape
      • 3.3.2.5. Legal Landscape

Chapter 4. Pay TV Market: Technology Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Pay TV Market: Technology Movement Analysis, USD Billion, 2024 & 2030
  • 4.3. Cable TV
    • 4.3.1. Cable TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Satellite TV
    • 4.4.1. Satellite TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. IPTV
    • 4.5.1. IPTV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Pay TV Market: Application Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Pay TV Market: Application Movement Analysis, USD Billion, 2024 & 2030
  • 5.3. Commercial
    • 5.3.1. Commercial Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Residential
    • 5.4.1. Residential Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Pay TV Market: Regional Estimates & Trend Analysis

  • 6.1. Pay TV Market Share, By Region, 2024 & 2030, USD Billion
  • 6.2. North America
    • 6.2.1. North America Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.2. U.S.
      • 6.2.2.1. U.S. Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.3. Canada
      • 6.2.3.1. Canada Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.4. Mexico
      • 6.2.4.1. Mexico Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.3. Europe
    • 6.3.1. Europe Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.2. UK
      • 6.3.2.1. UK Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.3. Germany
      • 6.3.3.1. Germany Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.4. France
      • 6.3.4.1. France Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.2. China
      • 6.4.2.1. China Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.3. Japan
      • 6.4.3.1. Japan Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.4. India
      • 6.4.4.1. India Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.5. South Korea
      • 6.4.5.1. South Korea Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.6. Australia
      • 6.4.6.1. Australia Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Latin America
    • 6.5.1. Latin America Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.5.2. Brazil
      • 6.5.2.1. Brazil Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Middle East and Africa
    • 6.6.1. Middle East and Africa Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.2. Saudi Arabia
      • 6.6.2.1. Saudi Arabia Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.3. South Africa
      • 6.6.3.1. South Africa Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.4. UAE
      • 6.6.4.1. UAE Pay TV Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Competitive Landscape

  • 7.1. Company Categorization
  • 7.2. Company Market Positioning
  • 7.3. Company Heat Map Analysis
  • 7.4. Company Profiles
    • 7.4.1. DIRECTV, LLC
      • 7.4.1.1. Participant's Overview
      • 7.4.1.2. Financial Performance
      • 7.4.1.3. Product Benchmarking
      • 7.4.1.4. Recent Developments/ Strategic Initiatives
    • 7.4.2. DISH Network L.L.C.
      • 7.4.2.1. Participant's Overview
      • 7.4.2.2. Financial Performance
      • 7.4.2.3. Product Benchmarking
      • 7.4.2.4. Recent Developments/ Strategic Initiatives
    • 7.4.3. Foxtel
      • 7.4.3.1. Participant's Overview
      • 7.4.3.2. Financial Performance
      • 7.4.3.3. Product Benchmarking
      • 7.4.3.4. Recent Developments/ Strategic Initiatives
    • 7.4.4. Comcast
      • 7.4.4.1. Participant's Overview
      • 7.4.4.2. Financial Performance
      • 7.4.4.3. Product Benchmarking
      • 7.4.4.4. Recent Developments/ Strategic Initiatives
    • 7.4.5. Fetch TV Pty Limited
      • 7.4.5.1. Participant's Overview
      • 7.4.5.2. Financial Performance
      • 7.4.5.3. Product Benchmarking
      • 7.4.5.4. Recent Developments/ Strategic Initiatives
    • 7.4.6. Rostelecom PJSC
      • 7.4.6.1. Participant's Overview
      • 7.4.6.2. Financial Performance
      • 7.4.6.3. Product Benchmarking
      • 7.4.6.4. Recent Developments/ Strategic Initiatives
    • 7.4.7. Charter Communications
      • 7.4.7.1. Participant's Overview
      • 7.4.7.2. Financial Performance
      • 7.4.7.3. Product Benchmarking
      • 7.4.7.4. Recent Developments/ Strategic Initiatives
    • 7.4.8. Tata Play
      • 7.4.8.1. Participant's Overview
      • 7.4.8.2. Financial Performance
      • 7.4.8.3. Product Benchmarking
      • 7.4.8.4. Recent Developments/ Strategic Initiatives
    • 7.4.9. D2h
      • 7.4.9.1. Participant's Overview
      • 7.4.9.2. Financial Performance
      • 7.4.9.3. Product Benchmarking
      • 7.4.9.4. Recent Developments/ Strategic Initiatives
    • 7.4.10. Cox Communications, Inc.
      • 7.4.10.1. Participant's Overview
      • 7.4.10.2. Financial Performance
      • 7.4.10.3. Product Benchmarking
      • 7.4.10.4. Recent Developments/ Strategic Initiatives

List of Tables

  • Table 1 Global Pay TV Market, By Region 2018 - 2030 (USD Billion)
  • Table 2 Global Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 3 Global Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 4 North America Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 5 North America Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 6 North America Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 7 U.S. Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 8 U.S. Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 9 Canada Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 10 Canada Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 11 Mexico Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 12 Mexico Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 13 Europe Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 14 Europe Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 15 Europe Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 16 U.K. Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 17 U.K. Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 18 Germany Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 19 Germany Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 20 France Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 21 France Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 22 Asia Pacific Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 23 Asia Pacific Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 24 Asia Pacific Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 25 China Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 26 China Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 27 India Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 28 India Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 29 Japan Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 30 Japan Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 31 South Korea Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 32 South Korea Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 33 Australia Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 34 Australia Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 35 Latin America Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 36 Latin America Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 37 Latin America Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 38 Brazil Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 39 Brazil Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 40 MEA Pay TV Market, By Country 2018 - 2030 (USD Billion)
  • Table 41 MEA Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 42 MEA Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 43 Saudi Arabia Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 44 Saudi Arabia Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 45 South Africa Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 46 South Africa Pay TV Market, By Application 2018 - 2030 (USD Billion)
  • Table 47 UAE Pay TV Market, By Technology 2018 - 2030 (USD Billion)
  • Table 48 UAE Pay TV Market, By Application 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Pay TV market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Pay TV market snapshot
  • Fig. 10 Pay TV market segment snapshot
  • Fig. 11 Pay TV market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Pay TV market: Technology outlook key takeaways (USD Billion)
  • Fig. 16 Pay TV market: Technology movement analysis (USD Billion), 2024 & 2030
  • Fig. 17 Cable TV market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Satellite TV market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 IPTV market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Pay TV market: Application outlook key takeaways (USD Billion)
  • Fig. 21 Pay TV market: Application movement analysis (USD Billion), 2024 & 2030
  • Fig. 22 Commercial market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Residential market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Regional marketplace: Key takeaways
  • Fig. 25 Pay TV market: Regional outlook, 2024 & 2030, USD Billion
  • Fig. 26 North America pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 U.S. pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 Canada pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Mexico pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 30 Europe pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 31 UK pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 Germany pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 France pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 Asia Pacific pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 Japan pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 China pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 India pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 South Korea pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 Australia pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Latin America pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Brazil pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 MEA pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 South Africa pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 44 Saudi Arabia pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 UAE pay TV market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 Strategy framework
  • Fig. 47 Company Categorization