付費電視市場規模、佔有率、成長分析，按類型、技術類型、應用、地區 - 產業預測，2024-2031 年

2022年全球付費電視市場規模為224億美元，從2023年的236.2億美元成長到2031年的939.2億美元，複合年成長率預計為21.8%。

在消費者對高品質內容和卓越影像解析度的需求的推動下，付費電視市場正在經歷顯著成長。這個市場擴張的主要驅動力是在單一平台上以具有競爭力的價格提供多個服務提供者的各種優質內容。付費電視供應商正在透過提供附加價值服務（例如可自訂的頻道訂閱、折扣訂閱、網路連線選項以及針對特定消費者需求的捆綁套餐）來適應並創造利潤豐厚的商機。此外，整合寬頻廣播系統的採用將擴大服務範圍並擴大市場範圍。廣播和寬頻技術的融合實現了高效的大量內容傳送和個人化的觀看體驗。智慧型電視聯盟和HbbTV協會之間的合作將使消費者能夠訪問更廣泛的電視應用程式，並透過智慧型電視和機上盒促進增強的互動性。小型有線電視業者利用基於 HbbTV 的入口網站在支援 HbbTV 的裝置上提供廣泛的服務。高速寬頻和堅固耐用的連網型設備的不斷增加使服務供應商能夠隨時隨地無縫地提供線性電視和視訊點播 (VoD) 服務。隨著供應商透過創新解決方案響應不斷變化的消費者偏好，這種多方面的方法使付費電視市場能夠持續成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 專利分析
• 價值鏈分析
• 案例研究分析
• 客戶和購買標準分析
• 市場吸引力指數

付費電視市場規模：按類型

• 延期付款
• 預付款

按技術類型分類的付費電視市場規模

• 有線電視
• DTT 和衛星電視
• 網際網路通訊通訊協定電視 (IPTV)

付費電視市場規模：依使用情況分類

• 商業的
• 住宅
• 其他

付費電視市場規模：按地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Carter Communications
• Comcast Corporation（Xfinity）
• Dish TV India Limited
• DISH Network Corporation
• Rostelecom
• Fetch TV Pty Limited
• Foxtel
• Tata Sky
• d2h
• Sky TV
• Magnaquest
• XPERI INC.
• MediaFirst
• Paymytv
• Rambus.com

結論和建議

Global Pay TV Market size was valued at USD 22.4 Billion in 2022 and is poised to grow from USD 23.62 Billion in 2023 to USD 93.92 Billion by 2031, growing at a CAGR of 21.8% in the forecast period (2024-2031).

The pay TV market is experiencing significant growth driven by consumer demand for high-quality content and superior picture resolution. A major catalyst for this expansion is the ability to access diverse premium content from multiple service providers on a single platform at competitive prices. Pay TV providers are adapting by offering value-added services, such as customizable channel subscriptions, reduced subscription fees, internet connectivity options, and bundled packages tailored to meet specific consumer needs, thereby creating lucrative profit opportunities. Additionally, the adoption of integrated broadband broadcasting systems enhances the breadth of service offerings, improving market reach. This convergence of broadcasting and broadband technologies enables both efficient mass content delivery and personalized viewer experiences. The collaboration between the Smart TV Alliance and HbbTV Association empowers consumers with a wider array of TV applications, facilitating enhanced interactivity via smart TVs and set-top boxes. Smaller cable operators are leveraging HbbTV-based portals to deliver extensive service offerings on HbbTV-compatible devices. The increasing presence of high-speed broadband and robust connected devices further supports service providers in delivering linear TV and Video-on-Demand (VoD) services seamlessly, anytime and anywhere. This multifaceted approach is positioning the pay TV market for sustained growth as providers meet evolving consumer preferences with innovative solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pay Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pay Tv Market Segmental Analysis

Global Pay TV Market is segmented by Type, by Technology Type, by Application and by Region. Based on Type, the market is segmented into Postpaid, Prepaid. Based on Technology Type, the market is segmented into Cable TV, DTT and Satellite TV, and IPTV. Based on application, the market is segmented into Residential, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Pay Tv Market

The Global Pay TV market is significantly driven by the rising demand for personalization and customization in viewing experiences. Today's consumers increasingly seek tailored content that suits their individual tastes, prompting Pay TV providers to focus heavily on these aspects. By leveraging advanced algorithms and AI technologies, these providers can offer personalized recommendations based on unique viewing habits, thereby enhancing user engagement. This shift emphasizes the evolving preferences for streaming services and is intensifying competition in the Pay TV sector, making it more appealing to a tech-savvy demographic that values unique and customized entertainment options.

Restraints in the Global Pay Tv Market

One of the significant challenges facing the global Pay TV market is the rising popularity of OTT platforms, such as Netflix. These services present affordable and flexible alternatives to traditional paid television subscriptions, leading to a notable trend of cord-cutting among consumers. As more viewers gravitate towards streaming services, they appreciate the freedom from rigid programming schedules and the absence of lengthy contractual obligations. This shift in consumer preferences is creating substantial pressure on the Pay TV industry, as the convenience and accessibility of OTT offerings continue to capture a larger share of the audience, thereby hindering the growth potential of conventional Pay TV services.

Market Trends of the Global Pay Tv Market

The Global Pay TV market is witnessing a significant shift towards Cloud DVR services, which are revolutionizing content consumption. As traditional physical DVRs become obsolete, subscribers are increasingly favoring cloud-based solutions that offer flexibility and convenience. With the ability to record and access shows and movies from any internet-enabled device, consumers enjoy enhanced viewing experiences without the limitations of hardware. This transition not only caters to rising consumer expectations but also reduces operational costs for service providers, streamlining maintenance and infrastructure. Consequently, cloud DVRs are setting a new standard in the Pay TV landscape, driving growth and reshaping market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• Market Attractiveness Index

Global Pay TV Market Size by Type & CAGR (2024-2031)

• Postpaid
• Prepaid

Global Pay TV Market Size by Technology Type & CAGR (2024-2031)

• Cable TV
• DTT and Satellite TV
• Internet Protocol Television (IPTV)

Global Pay TV Market Size by Application & CAGR (2024-2031)

• Commercial
• Residential
• Others

Global Pay TV Market Size by Region & CAGR (2024-2031)

• North America, (by Type, by Technology Type, by Application)
  • US
  • Canada
• Europe, (by Type, by Technology Type, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Type, by Technology Type, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Type, by Technology Type, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Type, by Technology Type, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Carter Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (Xfinity)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dish TV India Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DISH Network Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rostelecom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetch TV Pty Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foxtel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Sky
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• d2h
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky TV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magnaquest
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XPERI INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MediaFirst
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paymytv
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rambus.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation