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健康美容化妝品

市場調查報告書

商品編碼

1577358

美髮沙龍服務市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Hair Salon Service Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月27日 | 出版商:

Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年，全球美髮沙龍服務市場價值為 715 億美元，預計 2024 年至 2032 年複合年成長率為 6%。專業美容協會的數據顯示，過去五年該行業的年成長率始終保持在 5%。這一成長的一個重要推動因素是不同人群的可支配收入不斷成長，這使得消費者能夠享受非必需服務，例如理髮、染髮和專業護髮。此外，社群媒體的影響力，加上美容產業對美學的關注，提高了對頭髮造型和保養的需求。

隨著消費者偏好的變化和技術的進步，市場正在經歷重大轉變。據專業美容協會稱，對個人化和優質服務的需求不斷成長是一個顯著的趨勢。消費者擴大尋求根據個人需求量身定做的頭髮護理和諮詢，反映出對客製化體驗的更廣泛渴望。此外，人們對環保和永續產品的興趣日益濃厚。

整體產業分為服務類型、消費群、沙龍類型、區域。

市場按服務類型分為理髮、染髮、髮型設計、頭髮和頭皮護理等。理髮領域引領市場，2023 年創收超過 323 億美元，預計到 2032 年將達到 558 億美元。與專門的治療不同，理髮迎合了不同年齡和性別的廣泛客戶。它們對於個人修飾、保持優雅的外觀和達到專業標準至關重要。這種一致的要求強調了它們的重要性。此外，理髮提供快速且方便的沙龍體驗，只需要最少的時間和財務投入。

美髮沙龍服務市場按消費群體分為男性和女性細分市場。女性市場在 2023 年的收入將超過 485 億美元，預計到 2032 年將達到 818 億美元。專業美容協會的數據顯示，女性約佔沙龍訪問量的 85%，凸顯了她們在該行業中的關鍵作用。

北美是領先地區，2023 年收入為 267 億美元，預計到 2032 年將成長到 465 億美元。北美消費者優先考慮美容和美容，經常尋求專業美髮服務以適應時尚趨勢。該地區強勁的經濟促進了個人護理方面的大量可自由支配支出，使客戶能夠選擇優質的沙龍體驗。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
衝擊力
- 成長動力
  - 越來越注重個人修飾和美容
  - 增加可支配收入
  - 社群媒體影響力不斷增強
  - 技術創新
- 產業陷阱與挑戰
  - 競爭激烈
  - 營運成本高
成長潛力分析
監管環境
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按服務類型，2021 - 2032 年

主要趨勢
理髮
染髮
髮型設計
頭髮和頭皮治療
其他

第 6 章：市場估計與預測：按消費者群體分類，2021 - 2032 年

主要趨勢
男性
女性

第 7 章：市場估計與預測：按沙龍類型，2021 - 2032

主要趨勢
特許經營
獨立的

第 8 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 9 章：公司簡介

Chatters Canada
Dessange International
Dry Bar LLC
Fantastic Sams
Great Clips
Lakme Salon
MasterCuts
Paul Mitchell Schools
Ratner Companies
Regis Corporation
Seva Beauty
Snip-its
Sports Clips
The Lounge Hair Salon
Toni and Guy
Ulta Beauty Inc.

簡介目錄

Product Code: 6809

The Global Hair Salon Service Market was valued at USD 71.5 billion in 2023 and is projected to grow at a CAGR of 6% from 2024 to 2032. The market's steady growth is fueled by an increasing emphasis on personal grooming and beauty. Data from the Professional Beauty Association highlights a consistent 5% annual growth in the industry over the last five years. A significant driver of this growth is the rising disposable income across diverse demographics, allowing consumers to indulge in discretionary services, such as haircuts, color treatments, and specialized hair care. Furthermore, the influence of social media, combined with the beauty industry's aesthetic focus, has heightened the demand for hair styling and maintenance.

As consumer preferences evolve and technology advances, the market is witnessing significant transformations. According to the Professional Beauty Association, there is a notable trend towards a growing demand for personalized and premium services. Consumers are increasingly seeking hair treatments and consultations tailored to their individual needs, reflecting a broader desire for bespoke experiences. Additionally, there is a rising interest in eco-friendly and sustainable products.

The overall industry is divided into service type, consumer group, salon type, and region.

The market is segmented by service type into haircuts, hair coloring, hair styling, hair & scalp treatment, and others. The haircut segment led the market, generating over USD 32.3 billion in 2023, with projections reaching USD 55.8 billion by 2032. Haircuts dominate the salon market due to their universal necessity. Unlike specialized treatments, haircuts cater to a broad clientele across age and gender. They are essential for personal grooming, maintaining a polished look, and meeting professional standards. This consistent demand emphasizes their significance. Additionally, haircuts offer a quick and accessible salon experience, demanding minimal time and financial commitment.

The hair salon service market is divided by consumer group into male and female segments. The female segment led with revenues surpassing USD 48.5 billion in 2023, projected to hit USD 81.8 billion by 2032. Women's dominance in the market is attributed to their intensified focus on grooming and beauty. Data from the Professional Beauty Association reveals that women make up about 85% of salon visits, highlighting their pivotal role in the industry.

North America stands out as the leading region, with revenues of USD 26.7 billion in 2023, expected to grow to USD 46.5 billion by 2032. The dominance in the hair salon service market can be attributed to cultural trends, high disposable incomes, and a pronounced emphasis on personal appearance. North American consumers prioritize grooming and beauty, frequently seeking professional hair services to align with fashion trends. The region's strong economy facilitates significant discretionary spending on personal care, allowing clients to opt for premium salon experiences.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Growing focus on personal grooming and beauty
  - 3.2.1.2 Increasing disposable income
  - 3.2.1.3 Increasing influence of social media
  - 3.2.1.4 Technological innovations
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Intense competition
  - 3.2.2.2 High operating cost
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Type, 2021 - 2032, (USD Billion)

5.1 Key trends
5.2 Haircut
5.3 Hair coloring
5.4 Hair styling
5.5 Hair and scalp treatment
5.6 Others

Chapter 6 Market Estimates and Forecast, By Consumer Group, 2021 - 2032, (USD Billion)

6.1 Key trends
6.2 Male
6.3 Female

Chapter 7 Market Estimates and Forecast, By Salon Type, 2021 - 2032, (USD Billion)

7.1 Key trends
7.2 Franchise
7.3 Independent

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
- 8.3.7 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 South Africa
- 8.6.4 Rest of MEA