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健康美容化妝品

市場調查報告書

商品編碼

1616364

乾髮巾市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Hair Drying Towel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年09月03日 | 出版商:

Global Market Insights Inc. | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023年，全球乾髮巾市場價值為4.746億美元，預計2024年至2032年複合年成長率為6.2%。頭髮損傷。旨在對抗毛躁、破損和熱損傷的毛巾越來越受歡迎。乾髮巾的材料正在向環保和永續材料的方向發生重大轉變。由有機棉、再生纖維和竹子製成的產品引起了具有環保意識的消費者的共鳴。

創造居家水療體驗的趨勢正在推動對優質乾髮毛巾的需求，從而提升個人護理習慣。與其他水療類產品相輔相成的毛巾越來越受歡迎。按材料細分的市場包括超細纖維、棉、竹、混紡布料等。 2023年，棉花以2.295億美元的估值主導市場。

棉質毛巾以其透氣性和舒適性而聞名，迎合了喜歡天然纖維的使用者。這種材料吸引那些優先考慮舒適性和自然感覺而不是先進功能的人。與其他材料相比，棉毛巾用途廣泛，而且通常更便宜。它們廣泛的可及性和成本效益推動了持續的需求。

市場範圍
開始年份	2023年
預測年份	2024-2032
起始值	4.746 億美元
預測值	8.117 億美元
複合年成長率	6.2%

從款式來看，乾髮巾市場分為頭巾式、標準巾、包裹式。到 2023 年，標準毛巾將佔據 45% 的主導市場佔有率，預計其使用量將逐年成長。標準毛巾是最傳統、用途最廣泛的選擇，除了吹乾頭髮之外，也適用於多種用途。它們的熟悉性和多功能性使其成為許多家庭的必備品。它們的成本效益和廣泛的可及性有助於持續的需求。北美乾髮毛巾市場價值預計到2032年將達到2.184億美元。消費者越來越意識到傳統的乾燥方法對頭髮健康的影響，促使他們尋找能夠最大程度地減少損傷和捲曲的專用毛巾。。乾燥時間快且易於使用的毛巾對日常忙碌的人來說很有吸引力。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
供應商格局
利潤率分析
原料分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 不斷變化的趨勢和偏好
  - 健康和保健意識
  - 紡織技術的進步
  - 功能性和舒適性不斷增強的趨勢
- 產業陷阱與挑戰
  - 市場飽和與競爭
  - 原物料價格波動
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按材料分類，2021-2032 年

主要趨勢
超細纖維
棉布
竹子
混紡布料
其他

第 6 章：市場估計與預測：依風格，2021-2032

主要趨勢
頭巾款式
標準毛巾
包裹式

第 7 章：市場估計與預測：依價格範圍，2021-2032

主要趨勢
低的
中
高的

第 8 章：市場估計與預測：依最終用途，2021-2032 年

主要趨勢
住宅
商業的

第 9 章：市場估計與預測：按配銷通路，2021-2032 年

主要趨勢
線上
- 電子商務
- 公司擁有的網站
離線
- 超市
- 專賣店
- 其他（個體店等）

第 10 章：市場估計與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 的其餘部分

第 11 章：公司簡介

Aquis
BambooMN
Betsy Johnson
DevaCurl
Ettitude
Glamour Care
Hair RePear
JML
Kitsch
L'Oreal
Moroccan Oil
Schick
The Towel House
Turbie Twist
VivaTerra

簡介目錄

Product Code: 11231

The Global Hair Drying Towel Market was valued at USD 474.6 million in 2023 and is projected to grow at a CAGR of 6.2% from 2024 to 2032. Consumers are increasingly recognizing the link between hair care and overall health, leading to a heightened focus on products that mitigate hair damage. Towels designed to combat frizz, breakage, and heat damage are gaining popularity. There is a significant shift towards eco-friendly and sustainable materials in hair drying towels. Products made from organic cotton, recycled fibers, and bamboo are resonating with environmentally conscious consumers.

The trend of creating a home spa experience is driving demand for premium hair drying towels that elevate personal care routines. Towels that complement other spa-like products are seeing increased traction. Market segmentation by material includes microfiber, cotton, bamboo, blended fabrics, and others. In 2023, cotton dominated the market with a valuation of USD 229.5 million.

Cotton towels, known for their breathability and comfort, cater to users who prefer natural fibers. This material appeals to those prioritizing comfort and a natural feel over advanced features. Cotton towels are widely available and generally more affordable compared to other materials. Their broad accessibility and cost-effectiveness drive consistent demand.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$474.6 Million
Forecast Value	$811.7 Million
CAGR	6.2%

Based on style, the hair drying towel market is categorized into turban style, standard towel, and wrap style. In 2023, standard towels held the dominant market share of 45% and are anticipated to grow in use through the years. Standard towels are the most traditional and versatile option, suitable for various uses beyond just hair drying. Their familiarity and multi-functionality make them a staple in many households.Standard towels are generally more affordable and widely available compared to specialized styles. Their cost-effectiveness and broad accessibility contribute to consistent demand. North America held a hair drying towel market value is expected to reach USD 218.4 million by 2032. There is a growing awareness of the importance of maintaining healthy hair. Consumers are increasingly aware of the impact of traditional drying methods on hair health, leading them to seek out specialized towels that minimize damage and frizz.Many U.S. consumers have hectic schedules, leading to a demand for quick and efficient hair drying solutions. Towels that offer fast drying times and ease of use appeal to individuals with busy routines.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Raw material analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Evolving trends and preferences
  - 3.7.1.2 Health and wellness awareness
  - 3.7.1.3 Advancements in textile technology
  - 3.7.1.4 Increasing functionality and comfort trends
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 Market saturation and competition
  - 3.7.2.2 Raw material price volatility
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2021-2032 (USD Million) (Million Units)

5.1 Key trends
5.2 Microfiber
5.3 Cotton
5.4 Bamboo
5.5 Blended fabrics
5.6 Others

Chapter 6 Market Estimates & Forecast, By Style, 2021-2032 (USD Million) (Million Units)

6.1 Key trends
6.2 Turban style
6.3 Standard towel
6.4 Wrap style

Chapter 7 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Million) (Million Units)

7.1 Key trends
7.2 Low
7.3 Mid
7.4 High

Chapter 8 Market Estimates & Forecast, By End-use, 2021-2032 (USD Million) (Million Units)

8.1 Key trends
8.2 Residential
8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Million) (Million Units)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company owned websites
9.3 Offline
- 9.3.1 Supermarkets
- 9.3.2 Specialty stores
- 9.3.3 Others (Individual Stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Million) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
- 10.3.7 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
- 10.6.4 Rest of MEA