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市場調查報告書
商品編碼
1665198

戶外玩具市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Outdoor Toys Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球戶外玩具市場價值為 179 億美元，預計將實現穩步成長，2025 年至 2034 年的複合年成長率預計為 4.8%。父母和照顧者更關注環保產品，這些產品不僅鼓勵孩子積極進行戶外活動，也符合他們為子孫後代保護地球的價值觀。此外，注重健康的家庭數量的增加也推動了對促進身體活動和戶外活動的產品的需求，特別是在數位設備已成為兒童日常生活的重要組成部分的時代。

戶外玩具市集 - IMG1

這個市場滿足了多樣化的消費者需求，包括那些尋求創新、環保產品的消費者和那些優先考慮身體健康的消費者。隨著城市生活空間變得越來越緊湊，人們明顯傾向於多功能且節省空間的玩具，使其成為較小的院子和露台的理想選擇。活躍的玩耍方式、永續性和緊湊的設計相結合，使戶外玩具對家長越來越有吸引力。市場也受到人們對兒童發展的日益關注的支持，戶外遊戲被認為能夠改善身體健康、培養社交技能和提高認知功能。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 179億美元
預測值 283億美元
複合年成長率 4.8％

戶外玩具市場依產品類型分類，包括騎乘玩具和車輛、遊樂設施、水上玩具和泳池浮筒、運動器材等。其中，騎乘玩具及車輛在 2024 年佔據市場主導地位，創造了 59 億美元的收入。預計該部分在預測期內的複合年成長率為 5.1%。騎乘玩具的多功能性適合各個年齡層的人，確保了持續的需求。此外，電動乘坐玩具、藍牙功能和可折疊設計等技術的進步不斷增強它們的吸引力。主題設計等客製化選項進一步吸引了消費者並有助於保持該領域的主導地位。

市場也根據最終用途分類為個人和商業部分。 2024 年，個人部分佔據了 68% 的市場佔有率，預計 2025 年至 2034 年期間的複合年成長率為 4.8%。 這種成長的動力來自於人們越來越認知到戶外運動的好處，例如提高身體素質、心理健康和社交互動。父母正在尋找數位娛樂的替代品，戶外玩具被視為一種讓孩子活躍和娛樂的健康而有趣的方式。緊湊、可折疊、功能多樣的玩具尤其受到戶外空間有限的城市家庭的歡迎，進一步推動了市場的擴張。

北美佔據戶外玩具市場的最大佔有率，到 2024 年將貢獻 54 億美元。人們對兒童肥胖和久坐生活方式的擔憂日益增加，促使家長投資購買鼓勵戶外活動的產品。季節性趨勢在銷售中也發揮著重要作用，假期和學校假期期間需求達到高峰。該地區強勁的市場表現反映出人們對更健康的生活方式的日益關注和對戶外運動價值的日益認可。

目錄

第 1 章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算。
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素。
    • 利潤率分析。
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商概況
  • 利潤率分析。
  • 重要新聞及舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 提高對兒童體能活動的認知
      • 都市化進程加速與遊樂區發展
    • 產業陷阱與挑戰
      • 季節依賴性
  • 成長潛力分析
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021-2034 年

  • 主要趨勢
  • 騎乘玩具和車輛
    • 自行車
    • 踏板車
    • 腳踏車
    • 其他（電動乘騎車等）
  • 遊樂設施
    • 鞦韆
    • 攀爬架
    • 幻燈片
    • 劇院
  • 水上玩具和泳池浮具
    • 泳池麵條
    • 充氣筏
    • 水槍
  • 運動器材
    • 球
    • 網
    • 其他（球拍等）
  • 其他（彈翻床、季節性玩具等）

第6章：市場估計與預測：依價格範圍，2021-2034 年

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第7章：市場估計與預測：依年齡層，2021-2034 年

  • 主要趨勢
  • 1 歲以下
  • 1- 3歲
  • 3- 5歲
  • 年齡 5- 12 歲
  • 年齡 12 歲以上

第 8 章：市場估計與預測：按材料，2021 年至 2034 年

  • 主要趨勢
  • 塑膠
  • 木製的
  • 金屬
  • 織物
  • 可生物分解/有機材料

第 9 章：市場估計與預測：依最終用途，2021 年至 2034 年

  • 主要趨勢
  • 個人
  • 商業的

第 10 章：市場估計與預測：按配銷通路，2021-2034 年

  • 主要趨勢
  • 線上
    • 電子商務網站
    • 公司自有網站
  • 離線
    • 大賣場/超市
    • 百貨公司
    • 專賣店
    • 其他零售店

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東及非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第 12 章：公司簡介

  • Decathlon
  • Hasbro, Inc.
  • Jakks Pacific, Inc.
  • Little Tikes
  • Mattel, Inc.
  • Mookie Toys
  • Outdoor Toys
  • Playmobil
  • Ravensburger AG
  • Simba Dickie Group GmbH
  • Spin Master Corporation
  • The Great Outdoor Toy Company
  • The Walt Disney Company
  • VTech Holdings Ltd.
  • Vuly Property Pty Ltd
簡介目錄
Product Code: 12677

The Global Outdoor Toys Market, valued at USD 17.9 billion in 2024, is set to experience steady growth, with a projected CAGR of 4.8% from 2025 to 2034. The demand for outdoor toys has risen significantly, driven by the increasing awareness surrounding environmental sustainability and stricter regulations on plastic waste. Parents and caregivers are more focused on eco-friendly products that not only encourage active outdoor play but also align with their values of protecting the planet for future generations. Additionally, the rise in health-conscious families has boosted the demand for products that promote physical activity and outdoor engagement, especially in an era where digital devices have become a significant part of children's daily routines.

Outdoor Toys Market - IMG1

This market caters to diverse consumer needs, including those seeking innovative, environmentally responsible products and those prioritizing physical fitness. As urban living spaces become more compact, there is a notable shift toward multifunctional and space-saving toys, making them ideal for smaller yards and patios. The combination of active play, sustainability, and compact designs has made outdoor toys increasingly attractive to parents. The market is also supported by a growing focus on child development, with outdoor play recognized for its ability to improve physical health, foster social skills, and boost cognitive function.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$17.9 Billion
Forecast Value$28.3 Billion
CAGR4.8%

The outdoor toys market is categorized based on product types, including ride-on toys and vehicles, play structures, water toys and pool floats, sporting equipment, and others. Among these, ride-on toys and vehicles led the market in 2024, generating USD 5.9 billion in revenue. This segment is anticipated to grow at a CAGR of 5.1% over the forecast timeframe. The versatility of ride-on toys, which cater to various age groups, ensures consistent demand. Moreover, advances in technology, such as electric ride-ons, Bluetooth-enabled features, and foldable designs, continue to enhance their appeal. The customization options, including themed designs, further attract consumers and help maintain the segment's dominance.

The market is also divided by end-use, with individual and commercial segments. In 2024, the individual segment accounted for 68% of the market share and is expected to grow at a CAGR of 4.8% between 2025 and 2034. This growth is driven by an increasing recognition of the benefits of outdoor play, such as improved physical fitness, mental well-being, and social interaction. Parents are seeking alternatives to digital entertainment, and outdoor toys are seen as a healthy and engaging way to keep children active and entertained. Compact, foldable, and multifunctional toys are especially popular among urban families with limited outdoor space, further boosting the market's expansion.

North America holds the largest share of the outdoor toys market, contributing USD 5.4 billion in 2024. The U.S. market is expected to grow at a CAGR of 5.1% during the forecast timeframe. Rising concerns over childhood obesity and sedentary lifestyles have led parents to invest in products that encourage outdoor activity. Seasonal trends also play a significant role in sales, with peak demand occurring during holidays and school breaks. The region's strong market performance reflects a growing focus on healthier lifestyles and the increasing recognition of the value of outdoor play.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations.
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain.
    • 3.1.2 Profit margin analysis.
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis.
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Rising awareness of physical activity for children
      • 3.6.1.2 Rising urbanization and play area development
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Seasonal dependency
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Million Units)

  • 5.1 Key trends
  • 5.2 Ride-On toys & vehicles
    • 5.2.1 Bicycles
    • 5.2.2 Scooters
    • 5.2.3 Pedal cars
    • 5.2.4 Others (Electric ride-ons, Etc)
  • 5.3 Play structures
    • 5.3.1 Swing sets
    • 5.3.2 Climbing frames
    • 5.3.3 Slides
    • 5.3.4 Playhouses
  • 5.4 Water toys & pool floats
    • 5.4.1 Pool noodles
    • 5.4.2 Inflatable rafts
    • 5.4.3 Water pistols
  • 5.5 Sporting equipment
    • 5.5.1 Balls
    • 5.5.2 Nets
    • 5.5.3 Others (rackets, etc.)
  • 5.6 Others (trampolines, seasonal toys, etc.)

Chapter 6 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Million) (Million Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Market Estimates & Forecast, By Age Group, 2021-2034 (USD Million) (Million Units)

  • 7.1 Key trends
  • 7.2 Below 1 Yrs
  • 7.3 Age 1- 3
  • 7.4 Age 3- 5
  • 7.5 Age 5- 12
  • 7.6 Age 12+

Chapter 8 Market Estimates & Forecast, By Material, 2021-2034 (USD Million) (Million Units)

  • 8.1 Key trends
  • 8.2 Plastic
  • 8.3 Wooden
  • 8.4 Metal
  • 8.5 Fabric
  • 8.6 Biodegradable/organic materials

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2034 (USD Million) (Million Units)

  • 9.1 Key trends
  • 9.2 Individual
  • 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce website
    • 10.2.2 Company owned website
  • 10.3 Offline
    • 10.3.1 Hypermarket/supermarket
    • 10.3.2 Departmental stores
    • 10.3.3 Specialized stores
    • 10.3.4 Other retail stores

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
  • 11.6 MEA
    • 11.6.1 UAE
    • 11.6.2 Saudi Arabia
    • 11.6.3 South Africa

Chapter 12 Company Profiles

  • 12.1 Decathlon
  • 12.2 Hasbro, Inc.
  • 12.3 Jakks Pacific, Inc.
  • 12.4 Little Tikes
  • 12.5 Mattel, Inc.
  • 12.6 Mookie Toys
  • 12.7 Outdoor Toys
  • 12.8 Playmobil
  • 12.9 Ravensburger AG
  • 12.10 Simba Dickie Group GmbH
  • 12.11 Spin Master Corporation
  • 12.12 The Great Outdoor Toy Company
  • 12.13 The Walt Disney Company
  • 12.14 VTech Holdings Ltd.
  • 12.15 Vuly Property Pty Ltd