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市場調查報告書
商品編碼
1621536

玩具市場：依產品、年齡層、通路分類 - 2025-2030 年全球預測

Toys Market by Product (Action Figures & ACC, Arts & Crafts, Building Sets), Age Group (0-8 years, 15 years and above, 9-15 years), Distribution Channel - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 197 Pages | 商品交期: 最快1-2個工作天內

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預計2023年玩具市場市場規模為3,192.2億美元，預計2024年將達3,356.6億美元，複合年成長率為5.23%，2030年將達4,561.9億美元。

玩具產業市場研究的範圍包括消費者偏好、技術進步的影響、監管環境和競爭環境的分析。玩具不僅在娛樂方面發揮著至關重要的作用，而且在兒童的認知和社會發展中也發揮著至關重要的作用，因此市場分析對於預測趨勢和消費者需求至關重要。該應用程式涵蓋設計、製造、行銷和銷售策略，並利用資料來識別不同人群的新遊戲模式和偏好。最終用途範圍包括益智玩具、電子和高科技玩具、永續和環保玩具以及人偶和玩偶等傳統類別。關鍵的成長要素包括對 STEM（科學、技術、工程和數學）教育的日益關注、新興市場可支配收入的增加以及對永續產品的認知不斷增強。將擴增實境（AR）和虛擬實境（VR）融入玩具、拓展電子商務管道以及參股熱門特許專利權等機會提供了顯著的成長前景。然而，市場成長受到激烈競爭、安全標準監管合規以及原料價格波動等挑戰的限制。此外，數位化顛覆的風險，即電玩遊戲和行動應用程式將人們的注意力從傳統玩具上轉移開，也構成了威脅。創新研發包括開發具有人工智慧功能的智慧玩具、增強環保材料以及探索融合實體和數位遊戲的互動技術。玩具市場的性質仍然充滿活力，並深受文化趨勢和技術進步的影響，需要不斷探索和適應。企業必須專注於快速創新和敏捷的供應鏈，以保持競爭優勢。此外，與教育機構合作開發益智玩具可以開拓新市場，投資進階分析可以提供更深入的消費者洞察，市場可以促進成長。

主要市場統計
基準年[2023] 3192.2億美元
預計年份 [2024] 3356.6億美元
預測年份 [2030] 4561.9億美元
複合年成長率（%） 5.23%

市場動態：揭示快速發展的玩具市場的關鍵市場洞察

供需的動態交互作用正在改變玩具市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助企業了解消費行為及其對製造業的影響。

  • 市場促進因素
    • 改善兒童認知行為和激發創造力的需求不斷成長
    • 世界兒童和青少年人口的增加
    • 玩具產業的區域參與者和新興企業增加
  • 市場限制因素
    • 擔心塑膠玩具對兒童健康產生負面影響
  • 市場機會
    • 創新、先進、獨特、高品質玩具市場的出現
    • 內建人工智慧 (AI) 的智慧玩具的持續發展趨勢
  • 市場挑戰
    • 更傾向於數字遊戲和教育活動

波特五力：駕馭玩具市場的策略工具

波特的五力框架是了解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢、解決弱點並避免潛在的挑戰，以確保更強大的市場地位。

PESTLE分析：了解玩具市場的外部影響

外部宏觀環境因素對玩具市場的表現動態起著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並為他們做出積極主動的決策做好準備。

市場佔有率分析 了解玩具市場的競爭狀況

玩具市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣玩具市場廠商績效評估

FPNV定位矩陣是評估玩具市場供應商的重要工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商，從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議繪製玩具市場的成功之路

玩具市場的策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機，並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開發：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、未開發地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點關注可望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 改善兒童認知行為和激發創造力的需求不斷成長
      • 世界各地的兒童和青少年人口正在成長。
      • 玩具產業的區域參與者和新興企業增加
    • 抑制因素
      • 擔心塑膠對兒童健康產生負面影響
    • 機會
      • 創新、技術先進、獨特、高品質的玩具不斷出現
      • 人工智慧（AI）整合智慧玩具持續流行
    • 任務
      • 強烈傾向於使用數字遊戲和教育活動
  • 市場區隔分析
    • 產品：由於對科技的興趣，年輕人對電子產品的消費趨勢
    • 年齡層：15 歲以上年齡層，喜歡無人機、先進機器人和圖板遊戲等科技主導的玩具。
    • 分銷管道：考慮到價格和購買便利性因素，我們優先考慮線上分銷管道，包括電商平台。
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章 玩具市場：依產品分類

  • 可動人偶和 ACC
  • 手工藝品
  • 建築套裝
  • 玩偶
  • 探索性的
  • 遊戲/謎題
  • 嬰兒/幼兒/學齡前兒童
  • 戶外及運動玩具
  • 絨毛玩具
  • 車輛
  • 青年電子產品

第7章 玩具市場：依年齡段

  • 0-8歲
  • 15歲以上
  • 9-15歲

第8章 玩具市場：依通路分類

  • 離線
  • 線上

第9章美洲玩具市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太玩具市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章 歐洲、中東和非洲玩具市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
    • 孩之寶宣布與 Xplored 合作開發人工智慧桌上遊戲
    • 圓谷歡迎萬代成為奧特曼大師玩具授權商
    • Funskool今夏推出限量系列玩具
  • 戰略分析和建議

公司名單

  • Aoshima Bunka Kyozai Co., Ltd.
  • Bandai Namco Holdings Inc.
  • Buffalo Games, LLC
  • Cartamundi Group
  • CubicFun Toys Industrial Co., Ltd.
  • Dream International Limited
  • Educa Borras by Team Toys SA
  • Funtastic
  • Gibsons Games Ltd.
  • Hasbro Inc.
  • JAKKS Pacific, Inc
  • Konami Group Corporation
  • Koninklijke Jumbo BV
  • Lansay
  • LeapFrog Enterprises, Inc.
  • Lego A/S
  • MasterPieces Puzzle Company
  • Mattel Inc.
  • MGA Entertainment Inc.
  • Moose Enterprise Pty Ltd
  • Playmates Toys Limited
  • Ravensburger AG
  • Sanrio Company, Ltd.
  • Schmidt Spiele GmbH
  • Simba-Dickie Group
  • Spin Master Corp.
  • Tomy Company, Ltd.
  • ToyQuest
  • Trefl SA
  • Tru Kids, Inc.
  • Vivid Imaginations by Goliath Group
  • VTech Holdings Limited
Product Code: MRR-D75E8473E0F8

The Toys Market was valued at USD 319.22 billion in 2023, expected to reach USD 335.66 billion in 2024, and is projected to grow at a CAGR of 5.23%, to USD 456.19 billion by 2030.

The scope of market research within the toy industry encompasses the analysis of consumer preferences, the impact of technological advancements, regulatory considerations, and competitive landscapes. Toys serve a pivotal role not only in entertainment but also in cognitive and social development among children, making market analysis essential for anticipating trends and consumer demand. The application spans design, manufacturing, marketing, and sales strategies, leveraging data to identify emerging play patterns and preferences in various demographics. The end-use scope includes segments such as educational toys, electronic and tech toys, sustainable and eco-friendly toys, and traditional categories like action figures and dolls. Key growth factors include an increasing focus on STEM (Science, Technology, Engineering, and Mathematics) education, rising disposable incomes in emerging markets, and an expanding awareness regarding sustainable products. Opportunities such as integrating augmented reality (AR) and virtual reality (VR) into toys, expanding e-commerce channels, and capitalizing on trending franchises present significant growth prospects. However, market growth is limited by challenges like intense competition, regulatory compliance related to safety standards, and the volatility of raw material prices. Additionally, the risk of digital disruption, where video games and mobile apps divert attention from traditional toys, poses a threat. Innovative research areas include developing smart toys with AI capabilities, enhancing eco-friendly materials, and exploring interactive technologies that blend physical and digital play. The nature of the toy market remains dynamic, heavily influenced by cultural trends and technological advancements, necessitating ongoing research and adaptation. Businesses must focus on rapid innovation and responsive supply chains to maintain competitive advantage. Furthermore, collaborations with educational institutions for developing educational toys can open new markets, while investing in advanced analytics can provide deeper consumer insights and foster market growth.

KEY MARKET STATISTICS
Base Year [2023] USD 319.22 billion
Estimated Year [2024] USD 335.66 billion
Forecast Year [2030] USD 456.19 billion
CAGR (%) 5.23%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Toys Market

The Toys Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rising demand to improve cognitive behavior and stimulate creativity of child
    • Growing child and adolescent population across the globe
    • Increasing number of regional players and startups in toys industry
  • Market Restraints
    • Concern regarding adverse health impact of plastic toys on children
  • Market Opportunities
    • Emerging innovative, tech-advanced, unique and high quality toys in the market
    • Ongoing trend of artificial intelligence (AI) integrated smart toys
  • Market Challenges
    • Significant inclination towards use of digital games and educational activities

Porter's Five Forces: A Strategic Tool for Navigating the Toys Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Toys Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Toys Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Toys Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Toys Market

A detailed market share analysis in the Toys Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Toys Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Toys Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Toys Market

A strategic analysis of the Toys Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Toys Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Product, market is studied across Action Figures & ACC, Arts & Crafts, Building Sets, Dolls, Explorative, Games/ Puzzles, Infant/ Toddler/ Preschool, Outdoor & Sports Toys, Plush, Vehicles, and Youth Electronics.
  • Based on Age Group, market is studied across 0-8 years, 15 years and above, and 9-15 years.
  • Based on Distribution Channel, market is studied across Offline and Online.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rising demand to improve cognitive behavior and stimulate creativity of child
      • 5.1.1.2. Growing child and adolescent population across the globe
      • 5.1.1.3. Increasing number of regional players and startups in toys industry
    • 5.1.2. Restraints
      • 5.1.2.1. Concern regarding adverse health impact of plastic toys on children
    • 5.1.3. Opportunities
      • 5.1.3.1. Emerging innovative, tech-advanced, unique and high quality toys in the market
      • 5.1.3.2. Ongoing trend of artificial intelligence (AI) integrated smart toys
    • 5.1.4. Challenges
      • 5.1.4.1. Significant inclination towards use of digital games and educational activities
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Product: Consumer inclination towards youth electronics owing to technology fascination
    • 5.2.2. Age Group: Inclined 15 years and above age group towards technology-driven toys such as drones, advanced robotics and board games.
    • 5.2.3. Distribution Channel: Preferred online distribution channel including eCommerce platforms for price and purchase convenience factors
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Toys Market, by Product

  • 6.1. Introduction
  • 6.2. Action Figures & ACC
  • 6.3. Arts & Crafts
  • 6.4. Building Sets
  • 6.5. Dolls
  • 6.6. Explorative
  • 6.7. Games/ Puzzles
  • 6.8. Infant/ Toddler/ Preschool
  • 6.9. Outdoor & Sports Toys
  • 6.10. Plush
  • 6.11. Vehicles
  • 6.12. Youth Electronics

7. Toys Market, by Age Group

  • 7.1. Introduction
  • 7.2. 0-8 years
  • 7.3. 15 years and above
  • 7.4. 9-15 years

8. Toys Market, by Distribution Channel

  • 8.1. Introduction
  • 8.2. Offline
  • 8.3. Online

9. Americas Toys Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Toys Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Toys Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
    • 12.3.2. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
    • 12.3.3. Funskool Launches Exclusive Range of Toys This Summer
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Aoshima Bunka Kyozai Co., Ltd.
  • 2. Bandai Namco Holdings Inc.
  • 3. Buffalo Games, LLC
  • 4. Cartamundi Group
  • 5. CubicFun Toys Industrial Co., Ltd.
  • 6. Dream International Limited
  • 7. Educa Borras by Team Toys SA
  • 8. Funtastic
  • 9. Gibsons Games Ltd.
  • 10. Hasbro Inc.
  • 11. JAKKS Pacific, Inc
  • 12. Konami Group Corporation
  • 13. Koninklijke Jumbo B.V.
  • 14. Lansay
  • 15. LeapFrog Enterprises, Inc.
  • 16. Lego A/S
  • 17. MasterPieces Puzzle Company
  • 18. Mattel Inc.
  • 19. MGA Entertainment Inc.
  • 20. Moose Enterprise Pty Ltd
  • 21. Playmates Toys Limited
  • 22. Ravensburger AG
  • 23. Sanrio Company, Ltd.
  • 24. Schmidt Spiele GmbH
  • 25. Simba-Dickie Group
  • 26. Spin Master Corp.
  • 27. Tomy Company, Ltd.
  • 28. ToyQuest
  • 29. Trefl S.A.
  • 30. Tru Kids, Inc.
  • 31. Vivid Imaginations by Goliath Group
  • 32. VTech Holdings Limited

LIST OF FIGURES

  • FIGURE 1. TOYS MARKET RESEARCH PROCESS
  • FIGURE 2. TOYS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL TOYS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL TOYS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. TOYS MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. TOYS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. TOYS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL TOYS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL TOYS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. TOYS MARKET DYNAMICS
  • TABLE 7. GLOBAL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL TOYS MARKET SIZE, BY ACTION FIGURES & ACC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL TOYS MARKET SIZE, BY ARTS & CRAFTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL TOYS MARKET SIZE, BY BUILDING SETS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL TOYS MARKET SIZE, BY DOLLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL TOYS MARKET SIZE, BY EXPLORATIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL TOYS MARKET SIZE, BY GAMES/ PUZZLES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL TOYS MARKET SIZE, BY INFANT/ TODDLER/ PRESCHOOL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL TOYS MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL TOYS MARKET SIZE, BY PLUSH, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL TOYS MARKET SIZE, BY VEHICLES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL TOYS MARKET SIZE, BY YOUTH ELECTRONICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL TOYS MARKET SIZE, BY 0-8 YEARS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL TOYS MARKET SIZE, BY 15 YEARS AND ABOVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL TOYS MARKET SIZE, BY 9-15 YEARS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL TOYS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL TOYS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 28. AMERICAS TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 29. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 30. ARGENTINA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 31. ARGENTINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 32. ARGENTINA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 33. BRAZIL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 34. BRAZIL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 35. BRAZIL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 36. CANADA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 37. CANADA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 38. CANADA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 39. MEXICO TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 40. MEXICO TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 41. MEXICO TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 43. UNITED STATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 44. UNITED STATES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 45. UNITED STATES TOYS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 47. ASIA-PACIFIC TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 48. ASIA-PACIFIC TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 49. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 50. AUSTRALIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 51. AUSTRALIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 52. AUSTRALIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 53. CHINA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 54. CHINA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 55. CHINA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 56. INDIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 57. INDIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 58. INDIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 59. INDONESIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 60. INDONESIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 61. INDONESIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 62. JAPAN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 63. JAPAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 64. JAPAN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 65. MALAYSIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 66. MALAYSIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 67. MALAYSIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 68. PHILIPPINES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 69. PHILIPPINES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 70. PHILIPPINES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 71. SINGAPORE TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 72. SINGAPORE TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 73. SINGAPORE TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 74. SOUTH KOREA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 75. SOUTH KOREA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 76. SOUTH KOREA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 77. TAIWAN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 78. TAIWAN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 79. TAIWAN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 80. THAILAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 81. THAILAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 82. THAILAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 83. VIETNAM TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 84. VIETNAM TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 85. VIETNAM TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 87. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 88. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 89. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 90. DENMARK TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 91. DENMARK TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 92. DENMARK TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 93. EGYPT TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 94. EGYPT TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 95. EGYPT TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 96. FINLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 97. FINLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 98. FINLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 99. FRANCE TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 100. FRANCE TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 101. FRANCE TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 102. GERMANY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 103. GERMANY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 104. GERMANY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 105. ISRAEL TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 106. ISRAEL TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 107. ISRAEL TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 108. ITALY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 109. ITALY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 110. ITALY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 111. NETHERLANDS TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 112. NETHERLANDS TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 113. NETHERLANDS TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 114. NIGERIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 115. NIGERIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 116. NIGERIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 117. NORWAY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 118. NORWAY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 119. NORWAY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 120. POLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 121. POLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 122. POLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 123. QATAR TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 124. QATAR TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 125. QATAR TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 126. RUSSIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 127. RUSSIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 128. RUSSIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 129. SAUDI ARABIA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 130. SAUDI ARABIA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 131. SAUDI ARABIA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 132. SOUTH AFRICA TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 133. SOUTH AFRICA TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 134. SOUTH AFRICA TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 135. SPAIN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 136. SPAIN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 137. SPAIN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 138. SWEDEN TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 139. SWEDEN TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 140. SWEDEN TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 141. SWITZERLAND TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 142. SWITZERLAND TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 143. SWITZERLAND TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 144. TURKEY TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 145. TURKEY TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 146. TURKEY TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED ARAB EMIRATES TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 150. UNITED KINGDOM TOYS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 151. UNITED KINGDOM TOYS MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
  • TABLE 152. UNITED KINGDOM TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 153. TOYS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 154. TOYS MARKET, FPNV POSITIONING MATRIX, 2023