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市場調查報告書

商品編碼

1665274

個人化玩具市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Personalized Toys Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月18日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球個人化玩具市場價值為 2.414 億美元，預計 2025 年至 2034 年期間複合年成長率將達到驚人的 5.5%。個人化玩具已成為送禮者和父母的熱門選擇，因其獨特性和情感價值而受到讚譽，使其成為特殊場合和珍貴紀念品的理想選擇。

就產品類型而言，市場分為毛絨動物玩具、學習和教育玩具以及嬰兒和幼兒玩具。其中，毛絨玩具領域佔據明顯領先地位，2024 年產值達 1.1856 億美元。毛絨玩具依然受到各年齡層人們的喜愛，通常既可作為安慰品，又可作為個人化的紀念品。它們在生日、節日和其他慶祝活動期間持久的受歡迎程度繼續推動著這一類別的強勁需求。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	2.414億美元
預測值	4.059 億美元
複合年成長率	5.5％

個人化玩具的配銷通路分為線上和線下銷售，其中線上部分在 2024 年佔據了 55.13% 的市場佔有率。電子商務平台透過先進的個人化工具進一步增強了購物體驗，使用戶可以輕鬆添加姓名、設計和訊息。人們對網上購物的偏好日益成長，加上其節省時間的功能和無縫的用戶體驗，推動了這一領域的大幅成長。

2024 年，美國個人化玩具市場佔據 57.5% 的主導佔有率，預計在預測期內將以 6.1% 的強勁複合年成長率成長。消費者對有意義的個人化禮物（尤其是生日和節日禮物）的高需求支撐了該地區市場的成功。美國消費者重視強調個人身分和情感連結的產品，客製化玩具成為首選。此外，個人化、益智性和舒適性玩具的吸引力日益增強，進一步鞏固了美國市場的領導地位。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 零售商
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 對獨特和可客製化產品的需求不斷成長
  - 增加電子商務和線上客製化工具
  - 送禮文化
- 產業陷阱與挑戰
  - 生產成本高
  - 依賴趨勢和消費者偏好
成長潛力分析
消費者行為分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021-2034 年

主要趨勢
絨毛玩具
學習與教育
嬰幼兒玩具

第 6 章：市場估計與預測：按材料，2021 年至 2034 年

主要趨勢
布料和毛絨
木頭
塑膠和金屬
環保

第 7 章：市場估計與預測：按價格 2021-2034

主要趨勢
低的
中等的
高的

第 8 章：市場估計與預測：按年齡層 2021-2034

主要趨勢
嬰兒（0-2 歲）
幼兒（2-4 歲）
學齡前兒童（4-6 歲）
小學年齡（6-9歲）
青少年（9-12 歲）
青少年（12-15 歲）

第 9 章：市場估計與預測：按配銷通路，2021-2034 年

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 實體零售店
- 禮品店和專賣店
- 超市/大賣場

第 10 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 11 章：公司簡介

Build-A-Bear Workshop
Charmed Memories
Custom Gifts by You
Etsy
Fisher-Price
Gund
Hallmark
Lovey Dovey Designs
Mark & Graham
Moonpig
Personalization Mall
Shutterfly
Teddy Bears of Witney
The Toy Box
Vivid Imaginations

簡介目錄

Product Code: 12754

The Global Personalized Toys Market was valued at USD 241.4 million in 2024 and is projected to grow at an impressive CAGR of 5.5% between 2025 and 2034. Rising consumer demand for unique and customizable products is fueling this market expansion as more individuals seek items that reflect their personality and individuality. Personalized toys have become a popular choice for gift-givers and parents alike, celebrated for their exclusivity and sentimental value, making them ideal for special occasions and cherished keepsakes.

In terms of product type, the market is segmented into stuffed animals, learning and educational toys, and baby and toddler toys. Among these, the stuffed animals segment emerged as the clear leader, generating USD 118.56 million in 2024. This segment is anticipated to reach USD 207.84 million by 2034, driven by its emotional resonance, versatility, and extensive customization options such as names, messages, and unique designs. Stuffed animals remain a favorite across all age groups, often serving as both comfort items and personalized mementos. Their enduring popularity during birthdays, holidays, and other celebrations continues to drive robust demand in this category.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$241.4 Million
Forecast Value	$405.9 Million
CAGR	5.5%

The distribution channel for personalized toys is divided into online and offline sales, with the online segment capturing a significant 55.13% market share in 2024. This segment is expected to achieve a valuation of USD 235.04 million by 2034. Online platforms are gaining immense traction due to their convenience, enabling customers to browse, customize, and order products from the comfort of their homes. E-commerce platforms further enhance the shopping experience with advanced personalization tools, allowing users to add names, designs, and messages effortlessly. The increasing preference for online shopping, combined with its time-saving features and seamless user experience, is driving the substantial growth of this segment.

The U.S. personalized toys market held a dominant 57.5% share in 2024 and is forecasted to grow at a robust CAGR of 6.1% during the projected period. The high consumer demand for meaningful and personalized gifts, particularly for birthdays and holidays, underpins the market's success in this region. American consumers value products that emphasize personal identity and emotional connection, making customized toys a top choice. Additionally, the growing appeal of personalized educational and comfort-oriented toys further solidifies the U.S. market's leadership position.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Rising demand for unique and customizable products
  - 3.6.1.2 Increased e-commerce and online customization tools
  - 3.6.1.3 Gift-giving culture
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 High cost of production
  - 3.6.2.2 Dependency on trends and consumer preferences
3.7 Growth potential analysis
3.8 Consumer behavior analysis
3.9 Porter’s analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Thousand Units)

5.1 Key trends
5.2 Stuffed animals
5.3 Learning & education
5.4 Baby & toddler toys

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 (USD Million) (Thousand Units)

6.1 Key trends
6.2 Fabric & plush
6.3 Wood
6.4 Plastic & metal
6.5 Eco-friendly

Chapter 7 Market Estimates & Forecast, By Price 2021-2034 (USD Million) (Thousand Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By Age Group 2021-2034 (USD Million) (Thousand Units)

8.1 Key trends
8.2 Infants (0-2 yr)
8.3 Toddlers (2-4)
8.4 Preschoolers (4-6)
8.5 Primary school age (6-9)
8.6 Tweens (9-12)
8.7 Teens (12-15)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Thousand Units)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company website
9.3 Offline
- 9.3.1 Physical retail stores
- 9.3.2 Gift shops and specialty stores
- 9.3.3 Supermarket/hypermarket

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Thousand Units)

10.1 Key trends
10.2 North America
- 10.2.1 United States
- 10.2.2 Canada
10.3 Europe
- 10.3.1 United Kingdom
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 Middle East & Africa
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 United Arab Emirates