首頁 > 市場調查報告書 > 消費品

遊戲

市場調查報告書

商品編碼

1665326

嬰幼兒玩具市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Baby and Toddler Toys Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月23日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球嬰幼兒玩具市場價值為 245 億美元，預計 2025 年至 2034 年期間將以 7.1% 的複合年成長率穩步成長。拼圖、形狀分類器和感官玩具等益智玩具之所以如此受歡迎，是因為它們能夠促進解決問題、創造力和運動技能。這種將趣味與學習融為一體的玩具轉變正在塑造消費者的購買習慣。

醫療保健專家和教育專家強調選擇適合兒童年齡的玩具對於兒童成長的重要性，這導致對互動產品的需求增加。紋理遊戲墊和樂器等感官玩具可滿足嬰兒的發展需求，其受歡迎程度持續上升。此外，政府支持早期兒童教育的計畫在提高人們對兒童有趣且安全的玩具的價值的認知方面發揮了重要作用。這種知情育兒趨勢持續為嬰兒和幼兒玩具市場創造良好的成長機會。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	245億美元
預測值	480億美元
複合年成長率	7.1％

依產品類型，市場分為不同的市場區隔，包括動作人物、玩偶、益智玩具、積木、拼圖、戶外玩具、電子玩具等。 2024 年，建築玩具領域佔據了最大的市場佔有率，為總市場價值貢獻了約 70 億美元。這些玩具由於其兼具娛樂性和教育性，仍然佔據著市場的重要部分。許多製造商已將 STEM 學習元素融入這些產品中，並且越來越傾向於將實體玩具與數位功能相結合，以增強遊戲體驗。

從分銷管道來看，市場分為線上銷售和線下銷售。 2024 年，線下銷售約佔總市場佔有率的 65.5%，預計複合年成長率為 7.2%。由於人們更喜歡親自購物，離線購物仍然很重要，家長可以親自檢查玩具的安全性、品質和功能。零售店，包括玩具店、百貨公司和超市，為父母提供了親自評估產品、向店員尋求建議以及從節假日或生日等季節性購物活動中獲益的機會。因此，這些實體店繼續在市場上發揮關鍵作用。

在北美，美國佔約 45 億美元的市場佔有率，預計複合年成長率為 7.2%。美國是全球市場的主要參與者，其消費支出很高，越來越重視益智玩具。安全和發展利益是美國父母的首要考慮因素，這進一步刺激了對互動式和基於 STEM 的產品的需求。雖然知名品牌佔據市場主導地位，但隨著越來越多的消費者開始注重環保，環保玩具選擇也越來越受歡迎。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 提高對兒童早期發展的認知
  - 可支配所得和父母支出增加
  - 拓展電子商務通路
- 產業陷阱與挑戰
  - 安全問題和嚴格規定
  - 競爭加劇，市場飽和
成長潛力分析
消費者購買行為分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021 年至 2034 年

主要趨勢
動作人物和玩具套裝
洋娃娃和絨毛玩具
建築和施工玩具
益智玩具
棋盤遊戲和拼圖
戶外運動玩具
電子玩具
其他（玩耍和裝扮玩具等）

第 6 章：市場估計與預測：按材料，2021 – 2034 年

主要趨勢
塑膠
木頭
織物
金屬
其他（竹子等）

第7章：市場估計與預測：依年齡層，2021 – 2034 年

主要趨勢
嬰兒（0-2 歲）
幼兒（2-4 歲）
學齡前（4-6歲）

第 8 章：市場估計與預測：按性別，2021 年至 2034 年

主要趨勢
男生
女孩

第 9 章：市場估計與預測：按配銷通路，2021 年至 2034 年

主要趨勢
線上
離線

第 10 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第 11 章：公司簡介

Artsana SpA
Brands in Motion Inc.
Fat Brain Toys LLC
Geobra Brandstätter Stiftung & Co. KG
Hape Holding AG
Hasbro Inc.
Juratoys SAS
Learning Resources LLC
LEGO A/S
Mattel Inc.
Melissa & Doug LLC
Ravensburger AG
Spin Master Corporation
TOMY Company Ltd.
VTech Holdings Limited

簡介目錄

Product Code: 12807

The Global Baby And Toddler Toys Market, valued at USD 24.5 billion in 2024, is projected to experience steady growth at a CAGR of 7.1% from 2025 to 2034. There is a growing awareness among parents and caregivers about the impact of play on early child development, which is driving the demand for these toys. Educational toys, such as puzzles, shape sorters, and sensory toys, have gained popularity because they promote problem-solving, creativity, and motor skills. This shift towards toys that combine fun with learning is shaping consumer purchasing habits.

Healthcare experts and educational specialists stress the importance of choosing age-appropriate toys for child development, leading to an increase in demand for interactive products. Sensory toys, like textured play mats and musical instruments, cater to the developmental needs of infants, and their popularity continues to rise. Moreover, government programs supporting early childhood education have played a role in boosting awareness about the value of engaging and safe toys for young children. This trend of informed parenting continues to create promising growth opportunities in the baby and toddler toy market.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$24.5 Billion
Forecast Value	$48 Billion
CAGR	7.1%

The market is divided into various segments based on product types, including action figures, dolls, educational toys, building blocks, puzzles, outdoor toys, and electronic toys, among others. In 2024, the building and construction toy segment held the largest share of the market, contributing approximately USD 7 billion to the total market value. These toys remain a significant part of the market due to their ability to offer both entertainment and educational benefits. Many manufacturers have incorporated STEM learning elements into these products, and there is a growing trend toward combining physical toys with digital features, which enhances the play experience.

When it comes to distribution channels, the market is divided into online and offline sales. In 2024, offline sales made up around 65.5% of the total market share and are expected to grow at a CAGR of 7.2%. The offline segment remains important due to the preference for in-person shopping, where parents can physically inspect toys for safety, quality, and functionality. Retail stores, including toy shops, department stores, and supermarkets, offer parents the opportunity to evaluate products firsthand, seek advice from staff, and benefit from seasonal shopping events like holidays or birthdays. As a result, these physical stores continue to play a key role in the market.

In North America, the U.S. accounts for about USD 4.5 billion of the market share, with a projected CAGR of 7.2%. The U.S. is a major player in the global market, with high consumer spending and a growing focus on educational toys. Safety and developmental benefits are top priorities for American parents, further fueling demand for interactive and STEM-based products. While established brands dominate the market, eco-friendly toy options are gaining traction as more consumers become environmentally conscious.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry synopsis, 2021 – 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Increasing awareness of early childhood development
  - 3.6.1.2 Rising disposable income and parental spending
  - 3.6.1.3 Expansion of e-commerce channels
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Safety concerns and stringent regulations
  - 3.6.2.2 Rising competition and market saturation
3.7 Growth potential analysis
3.8 Consumer buying behavior analysis
3.9 Porter’s analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion) (Million Units)

5.1 Key trends
5.2 Action figures and playsets
5.3 Dolls and stuffed toys
5.4 Building and construction toys
5.5 Educational toys
5.6 Board games and puzzles
5.7 Outdoor sports toys
5.8 Electronic toys
5.9 Others (play and dress-up toys, etc.)

Chapter 6 Market Estimates & Forecast, By Material, 2021 – 2034, (USD Billion) (Million Units)

6.1 Key trends
6.2 Plastic
6.3 Wood
6.4 Fabric
6.5 Metal
6.6 Others (bamboo, etc.)

Chapter 7 Market Estimates & Forecast, By Age Group, 2021 – 2034, (USD Billion) (Million Units)

7.1 Key trends
7.2 Infants (0-2 years)
7.3 Toddlers (2-4 years)
7.4 Preschool (4-6 years)

Chapter 8 Market Estimates & Forecast, By Gender, 2021 – 2034, (USD Billion) (Million Units)

8.1 Key trends
8.2 Boy
8.3 Girl

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

9.1 Key trends
9.2 Online
9.3 Offline

Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa