乾玩具市場規模 - 按類型（科學、技術、工程、數學）、按年齡層（0-3 歲、3-8 歲、8-12 歲、12+ 歲）、按配銷通路（線下、線上）、預測，2024 - 2032

由於對 STEM 教育的日益關注以及家長對乾玩具好處的認知不斷提高，全球乾玩具市場規模將從 2024 年到 2032 年以 9.1% 的複合年成長率成長。隨著家長認知到培養幼兒解決問題、批判性思維和創造力等能力的重要性，對支持 STEM 學習的教育玩具的需求不斷增加。此外，將 STEM 概念融入學校課程進一步推動了這項需求。隨著人們越來越重視讓孩子為未來的科學、技術、工程和數學職業做好準備，市場將顯著擴大。

例如，2023 年 10 月，Toycra 推出了他們最新的教育玩具系列 Open Ended，促進高參與度並迎合兒童的個人學習風格。這種發展意味著人們越來越重視個人化學習體驗和兒童參與度的提升。隨著其他公司努力滿足類似的需求，這項創新可能會推動競爭，並進一步刺激乾玩具產業的成長。

乾玩具市場根據類型、年齡層、配銷通路和地區進行分類。

由於家長對兒童早期發展和教育重要性的認知不斷提高，到 2032 年，0-3 歲兒童將獲得顯著利益。專為這個年齡層打造的 STEM 玩具強調微調運動技能、感官探索和引入基本概念，滿足幼兒和嬰兒的發展要求。隨著早期教育受到越來越多的關注，0-3歲細分市場將繼續保持其在乾玩玩具行業的領先地位。

到2032年，來自線下配銷通路管道的玩具市場佔有率將顯著擴張。 STEM 玩具的動手性質往往促使消費者更喜歡實體店，以便更近距離地觀看和感受。此外，線下零售商提供了即時獲取產品和立即滿足的機會，有助於線下配銷通路繼續在玩具市場佔據主導地位。

在可支配收入增加、對幼兒教育重要性的認知不斷提高以及對技能發展日益重視的推動下，到 2032 年，亞太地區的乾玩具行業將錄得顯著的複合年成長率。由於大量兒童和家長優先考慮教育玩具，該地區將佔據一定的市場佔有率。此外，亞太地區對技術突破和製造能力的貢獻進一步鞏固了其作為玩具行業主要貢獻者的地位。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 技術進步分析
• 監管環境
• 衝擊力
  • 成長動力
    • 教育重點
    • 技術進步
    • 在家上學的興起
  • 產業陷阱與挑戰
    • 成本因素
    • 家長的意識和支持
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
  • 首選價格範圍
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021 - 2032 年，

• 主要趨勢
• 科學
• 科技
• 工程
• 數學

第 6 章：市場估計與預測：按年齡層，2021 - 2032 年，

• 主要趨勢
• 0-3歲
• 3-8歲
• 8-12歲
• 12歲以上

第 7 章：市場估計與預測：按配銷通路，2021 - 2032 年，

• 主要趨勢
• 離線
  • 玩具店/專賣店
  • 超級市場和大賣場
  • 便利商店
  • 其他
• 線上

第 8 章：市場估計與預測：按地區，2021 - 2032 年，

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 9 章：公司簡介

• BanBao
• Bandai
• Gigotoys
• Goldlok Toys
• Guangdong Loongon
• Guangdong Qman Culture Communication
• Hasbro
• K'NEX
• LEGO Group
• Mattel
• Melissa and Doug
• ShanTou LianHuan Toys and Crafts
• Spin Master
• TAKARA TOMY
• Vtech

Global Stem Toys Market size will expand at a 9.1% CAGR from 2024 to 2032, fueled by the rising focus on STEM education and heightened awareness among parents about stem toys' benefits. As parents acknowledge the significance of nurturing abilities such as problem-solving, critical thinking, and creativity in early childhood, the desire for STEM learning-supporting educational toys rises. Moreover, the integration of STEM concepts into school curricula further fuels this demand. With a growing emphasis on preparing children for future careers in science, technology, engineering, and mathematics, the market will expand significantly.

For instance, in October 2023, Toycra introduced Open Ended, their latest educational toy line, promoting high engagement levels and catering to children's individual learning styles. This development implies a growing emphasis on personalized learning experiences and increased engagement among children. This innovation is likely to drive competition and will further stimulate growth in the stem toys industry as other companies strive to meet similar demands.

The stem toys market is divided based on type, age group, distribution channel, and region.

The 0-3 year segment will garner significant gains through 2032, owing to the growing awareness among parents about the importance of early childhood development and education. STEM toys crafted for this age bracket emphasize fine-tuning motor skills, sensory exploration, and introducing fundamental concepts, addressing the developmental requirements of toddlers and babies. As early learning gains more attention, the 0-3 year segment will uphold its leading position in the stem toys industry.

The stem toys market share from the offline distribution channel segment will witness a noteworthy expansion through 2032. Although online retail has surged, physical stores such as specialty shops and toy stores offer tangible experiences and individualized assistance. The hands-on nature of STEM toys often prompts consumers to prefer physical stores for a closer look and feel. Moreover, offline retailers offer immediate access to products and the opportunity for immediate gratification, contributing to the continued dominance of the offline distribution channel segment in the stem toys market.

Asia Pacific stem toys industry will record a notable CAGR by 2032, driven by rising disposable incomes, increasing awareness about the importance of early childhood education, and a growing emphasis on skill development. With a large population of children and parents prioritizing educational toys, the region will command a modest market share. Additionally, Asia Pacific's contribution to technological breakthroughs and manufacturing capabilities further solidifies its position as the primary contributor to the stem toys industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Technology advancement analysis
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Educational emphasis
    • 3.4.1.2 Technological advancements
    • 3.4.1.3 Rise in homeschooling
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Cost factor
    • 3.4.2.2 Parental awareness and support
• 3.5 Consumer buying behavior analysis
  • 3.5.1 Demographic trends
  • 3.5.2 Factors affecting buying decision
  • 3.5.3 Consumer product adoption
  • 3.5.4 Preferred distribution channel
  • 3.5.5 Preferred price range
• 3.6 Growth potential analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2032, (USD Billion; Million Units)

• 5.1 Key trends
• 5.2 Science
• 5.3 Technology
• 5.4 Engineering
• 5.5 Mathematics

Chapter 6 Market Estimates & Forecast, By Age Group, 2021 - 2032, (USD Billion; Million Units)

• 6.1 Key trends
• 6.2 0-3 years
• 6.3 3-8 years
• 6.4 8-12 years
• 6.5 12+ years

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion; Million Units)

• 7.1 Key trends
• 7.2 Offline
  • 7.2.1 Toy stores/specialty stores
  • 7.2.2 Supermarkets and hypermarkets
  • 7.2.3 Convenience stores
  • 7.2.4 Others
• 7.3 Online

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion; Million Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Malaysia
  • 8.4.7 Indonesia
  • 8.4.8 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 Saudi Arabia
  • 8.6.2 UAE
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 BanBao
• 9.2 Bandai
• 9.3 Gigotoys
• 9.4 Goldlok Toys
• 9.5 Guangdong Loongon
• 9.6 Guangdong Qman Culture Communication
• 9.7 Hasbro
• 9.8 K'NEX
• 9.9 LEGO Group
• 9.10 Mattel
• 9.11 Melissa and Doug
• 9.12 ShanTou LianHuan Toys and Crafts
• 9.13 Spin Master
• 9.14 TAKARA TOMY
• 9.15 Vtech