益智玩具市場規模、佔有率和成長分析（按產品、年齡層、分銷管道、類別和地區）- 2025-2032 年產業預測

預計到 2023 年，益智玩具市場規模將達到 564 億美元，從 2024 年的 618.7 億美元成長到 2032 年的 1,297.6 億美元，預測期內（2025-2032 年）的複合年成長率為 9.7%。

截至 2023 年 10 月，受精通科技的消費者和對互動學習工具的需求推動，教育玩具市場正朝著網路連線、高科技選擇發生重大轉變。智慧玩具內建有感應器和電子設備，由於其創新的教學方法和方便用戶使用的設計，正成為比傳統玩具更受歡迎的選擇。對兒童早期發展的日益關注加上技術的進步也改變了育兒方式，導致全球對 STEM（科學、技術、工程和數學）玩具的需求大幅增加。隨著家長尋求透過引人入勝和動態的學習體驗培養孩子的創造力、解決問題和認知能力的教育產品，這一趨勢因永續性意識的增強而進一步加強。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析
• 監管格局

教育玩具市場規模（依產品分類）

• 市場概況
• 組裝和施工套裝
• STEM玩具
• 角色扮演玩具
• 其他益智玩具

各年齡層教育玩具市場規模

• 市場概況
• 0 至 3 歲
• 3至8歲
• 8至12歲
• 12 歲以上

按分銷管道分類的教育玩具市場規模

• 市場概況
• 線上
• 離線

教育玩具市場規模（按類別）

• 市場概況
• 室內的
• 戶外的

益智玩具市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Lego Group（Denmark）
• Mattel, Inc.（USA）
• Hasbro, Inc.（USA）
• VTech Holdings Ltd.（Hong Kong）
• Spin Master Corp.（Canada）
• Melissa & Doug, LLC（USA）
• LeapFrog Enterprises, Inc.（USA）
• Fisher-Price（USA）
• Ravensburger AG（Germany）
• Thames & Kosmos（USA）
• GoldLok Toys（China）
• WowWee Group Limited（Hong Kong）
• Tomy Company, Ltd.（Japan）
• Clementoni SpA（Italy）
• Goliath Games（Netherlands）
• Atlas Games（USA）
• CocoMoco Kids（India）
• Zephyr Toymakers Pvt. Ltd.（India）
• Educa Borras（Spain）
• Learning Resources, Inc.（USA）

結論和建議

Educational Toys Market size was valued at USD 56.4 billion in 2023 and is poised to grow from USD 61.87 billion in 2024 to USD 129.76 billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).

As of October 2023, the market for educational toys is witnessing a significant shift toward high-tech options linked to the internet, driven by tech-savvy consumers and the demand for interactive learning tools. These smart toys, equipped with embedded sensors and electronics, are becoming preferred choices over traditional toys for their innovative teaching methodologies and user-friendly design. The focus on early childhood development, coupled with advancements in technology, has transformed parenting approaches, leading to a considerable rise in the global demand for STEM (science, technology, engineering, and math) toys. This trend is further enhanced by sustainability awareness, as parents seek educational products that foster creativity, problem-solving, and cognitive skills in children through engaging and dynamic learning experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Toys Market Segments Analysis

Global Educational Toys Market is segmented by Product, Age Group, Distribution Channel, Category and region. Based on Product, the market is segmented into Building & Construction Sets, STEM Toys, Role Play Toys and Other Educational Toys. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Category, the market is segmented into Indoor and Outdoor. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Toys Market

The global educational toys market is experiencing remarkable growth due to a rising awareness among parents about the significance of early childhood education. Parents are increasingly considering toys not merely as sources of entertainment but as essential tools that contribute to their children's cognitive, motor, and social development. This evolving perspective emphasizes the importance of purposeful play, which propels demand for educational toys. As more parents seek products that foster learning and skill-building, the educational toys market is benefitting from this shift, indicating a strong trend towards integrating education and play at a young age.

Restraints in the Educational Toys Market

The educational toys market is increasingly facing a significant restraint due to market saturation caused by the proliferation of brands and products. This overwhelming presence complicates the ability of new entrants to stand out and carve a niche in an already crowded landscape. Furthermore, the fierce competition among established players compresses profit margins, which can stifle innovation and reduce the incentive for companies to develop unique offerings. Ultimately, such dynamics may hinder the overall growth potential of the educational toys market, creating challenges for both new and existing businesses aiming to thrive in this competitive environment.

Market Trends of the Educational Toys Market

The educational toys market is witnessing a significant trend towards STEM-focused products, driven by a growing emphasis on equipping children with essential 21st-century skills. As educators and parents alike recognize the importance of science, technology, engineering, and mathematics in shaping future career paths, there has been a surge in demand for interactive toys such as coding kits, robotics, and science experiment sets. These innovative toys not only entertain but also nurture critical thinking and problem-solving abilities in young learners. This market shift reflects a broader commitment to fostering a generation adept in technology and innovation, positioning educational toys as key catalysts in child development.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Regulatory Landscape

Global Educational Toys Market Size by Product & CAGR (2025-2032)

• Market Overview
• Building & Construction Sets
• STEM Toys
• Role Play Toys
• Other Educational Toys

Global Educational Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-3 Years
• 3-8 Years
• 8-12 Years
• 12+ Years

Global Educational Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Educational Toys Market Size by Category & CAGR (2025-2032)

• Market Overview
• Indoor
• Outdoor

Global Educational Toys Market Size & CAGR (2025-2032)

• North America (Product, Age Group, Distribution Channel, Category)
  • US
  • Canada
• Europe (Product, Age Group, Distribution Channel, Category)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Age Group, Distribution Channel, Category)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Age Group, Distribution Channel, Category)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Age Group, Distribution Channel, Category)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lego Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeapFrog Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher-Price (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thames & Kosmos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoldLok Toys (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee Group Limited (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomy Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goliath Games (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlas Games (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CocoMoco Kids (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zephyr Toymakers Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educa Borras (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations