STEM 玩具市場規模、佔有率和成長分析（按類型、年齡層、配銷通路和地區）- 行業預測 2025-2032

2023 年全球 STEM 玩具市場規模價值為 68.3 億美元，預計將從 2024 年的 73.6 億美元成長到 2032 年的 134.3 億美元，預測期內（2025-2032 年）的複合年成長率為 7.8%。

受都市化和越來越多的注重教育並渴望讓孩子接觸創新學習體驗的家長的推動，全球 STEM 玩具市場有望實現成長。隨著對素質教育的重視程度不斷提高，對非傳統學習工具的需求預計將大幅增加。然而，高價格和對功效的懷疑等挑戰可能會阻礙市場擴張。值得注意的趨勢包括將擴增實境（AR）和虛擬實境（VR）融入玩具中以增強其教育影響，以及消費者對永續產品的偏好增加，從而導致環保玩具製造。此外，科技業在教育領域的角色不斷演變，為 STEM 玩具品牌創造了新的機會，預示著未來幾年的成長前景光明。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

STEM 玩具市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 科學
• 科技
• 工程
• 數學

STEM 玩具市場規模（依年齡層分類）及複合年成長率（2025-2032 年）

• 市場概況
• 0 至 3 歲
• 3至8歲
• 8至12歲
• 12 歲以上

STEM 玩具市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 離線
• 線上

STEM 玩具市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• LEGO Group（Denmark）
• Hasbro, Inc.（USA）
• Mattel, Inc.（USA）
• Bandai Namco Holdings Inc.（Japan）
• TAKARA TOMY Co., Ltd.（Japan）
• Gigotoys（China）
• Melissa & Doug, LLC（USA）
• VTech Holdings Ltd.（Hong Kong）
• Spin Master Corp.（Canada）
• BanBao Co., Ltd.（China）
• Goldlok Toys Holdings Co., Ltd.（China）
• Guangdong Loongon Animation & Culture Co., Ltd.（China）
• Guangdong Qman Culture Communication Co., Ltd.（China）
• Ravensburger AG（Germany）
• Learning Resources, Inc.（USA）
• MindWare, Inc.（USA）
• Smartivity Labs Pvt. Ltd.（India）
• Thames & Kosmos, LLC（USA）
• Elenco Electronics, Inc.（USA）

結論和建議

Global STEM Toys Market size was valued at USD 6.83 billion in 2023 and is poised to grow from USD 7.36 billion in 2024 to USD 13.43 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The global STEM toy market is poised for growth, driven by urbanization and an increasing number of educated parents eager to foster innovative learning experiences for their children. As the emphasis on quality education rises, the demand for unconventional learning tools is expected to surge. However, challenges like high pricing and doubts about effectiveness could hinder market expansion. Noteworthy trends include the integration of augmented reality (AR) and virtual reality (VR) into toys, enhancing educational outcomes, alongside a growing consumer preference for sustainable products leading to eco-friendly toy manufacturing. Additionally, the tech industry's evolving role in education presents new opportunities for STEM toy brands, suggesting a promising landscape for growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stem Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stem Toys Market Segments Analysis

Global STEM Toys Market is segmented by Type, Age Group, Distribution Channel and Region. Based on Type, the market is segmented into Science, Technology, Engineering and Mathematics. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stem Toys Market

The global market for STEM toys is experiencing significant growth driven by the increasing awareness among parents and children regarding the importance of STEM education. This awareness serves as a crucial factor in boosting sales of these educational toys. STEM education fosters essential skills such as problem-solving, critical thinking, and logical reasoning in children, which contribute positively to their overall development. As families recognize the long-term benefits of equipping children with these competencies, the demand for STEM toys continues to rise, making them a vital component of modern educational practices and child development strategies worldwide.

Restraints in the Global Stem Toys Market

The Global Stem Toys market faces a significant constraint due to the high cost of these toys in comparison to traditional options, which hampers growth, particularly in developing nations where consumers have limited purchasing power. This price disparity makes it challenging for many families to invest in STEM toys, thereby restricting market penetration. In order to thrive in the long term, manufacturers and market players must focus on developing more affordable products that cater to the budgetary constraints of these consumers. Meeting this need for cost-effective STEM toys could pave the way for increased accessibility and market expansion in underprivileged areas.

Market Trends of the Global Stem Toys Market

The Global Stem Toys market is witnessing a significant trend towards the integration of augmented and virtual reality technologies, enhancing product appeal and educational effectiveness. This innovative shift aligns with the rising emphasis on gamification in education, providing STEM toy companies with a ripe opportunity to harness immersive learning experiences. By leveraging these advanced technologies, manufacturers can create engaging, interactive toys that resonate with tech-savvy consumers and educational institutions alike. As a result, the market is expected to expand, driven by the increasing demand for interactive learning tools that cultivate critical thinking and problem-solving skills among children globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global STEM Toys Market Size by Type & CAGR (2025-2032)

• Market Overview
• Science
• Technology
• Engineering
• Mathematics

Global STEM Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-3 Years
• 3-8 Years
• 8-12 Years
• 12+ Years

Global STEM Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global STEM Toys Market Size & CAGR (2025-2032)

• North America (Type, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Type, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAKARA TOMY Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gigotoys (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BanBao Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goldlok Toys Holdings Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangdong Loongon Animation & Culture Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangdong Qman Culture Communication Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MindWare, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartivity Labs Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thames & Kosmos, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elenco Electronics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations