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市場調查報告書
商品編碼
1684660
優格市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測Yogurt Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球優格市場價值為 29 億美元,預計 2025 年至 2034 年期間複合年成長率將達到 6.6%。這一成長軌跡的推動因素是消費者擴大轉向更健康的食品選擇、對優格眾多健康益處的認知不斷提高以及產品的持續創新。消費者正在尋求不僅能提供必需營養素而且還具有功能益處的食品選擇,而優格完全滿足這一需求。優格營養豐富,含有高含量的蛋白質、益生菌和鈣等維生素,成為注重健康、尋求營養零食的人士的主食。優格的品種繁多,可滿足不同的飲食偏好,成為各個年齡層、各個生活方式的消費者的理想選擇。因此,市場需求正在穩步成長,尤其是人們越來越關注腸道健康、消化和肌肉恢復,而優格對這些健康都具有支持作用。
在各種優格類型中,希臘優格是市場上的主導者,2024 年市場價值為 19 億美元。由於其質地緻密、蛋白質含量高以及幫助消化和支持肌肉恢復等潛在健康益處,這種優格繼續快速成長。希臘優格越來越受歡迎是因為它用途廣泛,既可以用於甜味菜餚,也可以用於鹹味菜餚。低脂和低糖的選擇進一步增強了它的吸引力,迎合了更多注重健康的消費者。這些因素極大地促進了希臘優格在市場上的強勢地位,預計未來幾年其成長仍將持續。
市場範圍 | |
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起始年份 | 2024 |
預測年份 | 2025-2034 |
起始值 | 29億美元 |
預測值 | 55億美元 |
複合年成長率 | 6.6% |
就口味而言,優格市場分為原味和口味兩種,其中口味優格在 2024 年佔據 52.7% 的市場佔有率。由於消費者對更多樣化和令人興奮的口味選擇的需求,例如水果味、甜點味和異國風味,這個細分市場正在經歷最快的成長。調味優格為消費者提供了享受和營養的完美平衡,因為它結合了益生菌和蛋白質的健康益處以及令人愉悅的口味體驗。對獨特口味日益成長的需求不斷推動市場創新,使得品牌能夠提供越來越多的選擇,以滿足廣大消費者的口味偏好。
2024 年美國優格市場價值為 6.443 億美元,反映出消費者對優格健康益處的認知顯著提高,尤其是其益生菌含量和消化優勢。對功能性食品(尤其是希臘優格)的需求促進了市場的擴張。植物替代品和優格飲料、單份包裝等方便、便攜產品的興起進一步推動了成長。此外,創新口味以及低糖和低脂選擇的日益增多,使得優格更容易被注重健康且多樣化的消費者群體所接受。
The Global Yogurt Market was valued at USD 2.9 billion in 2024 and is projected to experience a robust CAGR of 6.6% from 2025 to 2034. This growth trajectory is driven by an increasing consumer shift toward healthier food choices, heightened awareness of yogurt's numerous health benefits, and continuous product innovation. Consumers are seeking food options that not only provide essential nutrients but also offer functional benefits, and yogurt fits this need perfectly. With its rich nutritional profile, including high levels of protein, probiotics, and vitamins like calcium, yogurt has become a staple for health-conscious individuals looking for nutritious snacks. Yogurt's diverse range of varieties caters to various dietary preferences, making it an attractive choice for consumers of all ages and lifestyles. As a result, the market is witnessing a steady increase in demand, especially with the growing focus on gut health, digestion, and muscle recovery, all of which yogurt supports.
Among the various yogurt types, Greek yogurt is the dominant player in the market, generating USD 1.9 billion in 2024. This variant continues to see rapid growth, thanks to its dense texture, high protein content, and potential health benefits, such as aiding digestion and supporting muscle recovery. Greek yogurt's growing popularity is a result of its versatility, as it can be enjoyed both in sweet and savory dishes. The availability of low-fat and low-sugar options further amplifies its appeal, catering to a wider range of health-conscious consumers. These factors have significantly contributed to Greek yogurt's strong presence in the market, and its growth is expected to continue in the coming years.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $2.9 Billion |
Forecast Value | $5.5 Billion |
CAGR | 6.6% |
In terms of flavor, the yogurt market is split into unflavored and flavored varieties, with flavored yogurt holding a 52.7% market share in 2024. This segment is experiencing the fastest growth due to consumer demand for more diverse and exciting taste options, such as fruity, dessert-inspired, and exotic flavors. Flavored yogurt offers consumers the perfect balance of indulgence and nutrition, as it combines the health benefits of probiotics and protein with a delightful taste experience. The growing demand for unique flavors continues to drive innovation in the market, allowing brands to offer an ever-expanding range of choices to satisfy the taste preferences of a broad consumer base.
The U.S. yogurt market generated USD 644.3 million in 2024, reflecting a significant increase in consumer awareness about yogurt's health benefits, particularly its probiotic content and digestive advantages. The demand for functional foods, especially Greek yogurt, has contributed to the market's expansion. The rise of plant-based alternatives and convenient, on-the-go products like yogurt drinks and single-serve packaging have further fueled growth. Additionally, the growing availability of innovative flavors, as well as low-sugar and low-fat options, has made yogurt more accessible to a health-focused and diverse consumer demographic.