希臘優格市場規模、佔有率和成長分析（按包裝形式、品質、產品類型、口味、分銷管道和地區）- 2025-2032 年行業預測

預計到 2023 年全球希臘優格市場規模將達到 90.7 億美元，並從 2024 年的 98 億美元成長到 2032 年的 182.8 億美元，預測期內（2025-2032 年）的複合年成長率為 8.1%。

希臘優格市場持續成長，因為其豐富的質地、濃郁的口味和令人印象深刻的營養成分吸引了注重健康的消費者。鮮榨優格的蛋白質含​​量高，因此受到尋求營養小吃或早餐的消費者的歡迎。目前的趨勢顯示產品創新正在激增，各種口味和包裝形式的出現以滿足不斷變化的消費者偏好。然而，希臘優格的高定價和高生產成本帶來了挑戰，尤其是對於對價格敏感的買家而言。儘管存在這些障礙，但隨著人們對其健康益處的認知不斷提高，尤其是在新興經濟體，市場預計將持續成長。與零售商和健康影響者的合作有可能進一步提高人們的認知並推動這個充滿活力的行業的發展。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

希臘優格市場規模（依包裝類型）

• 市場概況
• 杯子和浴缸
• 瓶子

希臘優格市場規模（依品質）

• 市場概況
• 傳統希臘優格
• 有機希臘優格

希臘優格市場規模（依產品類型）

• 市場概況
• 普通希臘優格
• 脫脂希臘優格

希臘優格市場規模（依口味）

• 市場概況
• 味道
  • 草莓
  • 香草
  • 藍莓
  • 桃
  • 其他
• 無味

希臘優格市場規模（依分銷通路分類）

• 市場概況
• 超級市場
• 便利商店
• 線上
• 其他

希臘優格市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Chobani（USA）
• Fage（Luxembourg）
• Danone SA（France）
• General Mills, Inc.（USA）
• Nestle SA（Switzerland）
• Saputo Inc.（Canada）
• Emmi AG（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Muller Group（Germany）
• Meiji Holdings Co., Ltd.（Japan）
• Morinaga Milk Industry Co., Ltd.（Japan）
• Parmalat SpA（Italy）
• Sodiaal（France）
• Yili Group（China）
• Mengniu Dairy（China）
• FrieslandCampina（Netherlands）
• Groupe Savencia（France）
• Kraft Heinz Company（USA）
• Fonterra Co-operative Group Limited（New Zealand）

結論和建議

Global Greek Yogurt Market size was valued at USD 9.07 billion in 2023 and is poised to grow from USD 9.80 billion in 2024 to USD 18.28 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The Greek yogurt market continues to thrive, appealing to health-conscious consumers with its rich texture, tangy flavor, and impressive nutritional profile. As a strained yogurt variant, it's high in protein, making it a popular choice for those seeking nutritious snacks or breakfast options. Current trends indicate a surge in product innovation, with diverse flavors and packaging formats emerging to satisfy evolving consumer preferences. However, the premium pricing and higher production costs associated with Greek yogurt present challenges, particularly for price-sensitive buyers. Despite these hurdles, the market is expected to grow sustainably, particularly in emerging economies as awareness of its health benefits increases. Collaborations with retailers and health influencers may further enhance visibility and drive growth in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Greek Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Greek Yogurt Market Segments Analysis

Global Greek Yogurt Market is segmented by Package Type, Nature, Product Type, Flavor, Distribution Channel and region. Based on Package Type, the market is segmented into Cups & Tubs and Bottles. Based on Nature, the market is segmented into Conventional Greek Yogurt and Organic Greek Yogurt. Based on Product Type, the market is segmented into Regular Greek Yogurt and Non-Fat Greek Yogurt. Based on Flavor, the market is segmented into Flavored and Unflavored. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Greek Yogurt Market

The global Greek yogurt market is largely driven by the significant health benefits it provides. Its rising popularity among consumers can be attributed to its superior nutritional profile compared to traditional yogurt. In particular, there has been a growing demand for protein-rich foods, as they are recognized for contributing to satiety, regulating blood sugar levels, and supporting muscle growth, which aids in fat loss. This trend highlights the increasing awareness of health and fitness, further propelling the market's expansion as more individuals seek out nutritious options that align with their wellness goals.

Restraints in the Global Greek Yogurt Market

A significant challenge facing the Greek yogurt market is the price sensitivity exhibited by consumers. Typically, Greek yogurt is sold at a premium compared to standard yogurt and other dairy offerings, largely due to its specialized manufacturing methods and elevated protein levels. This increased cost may discourage budget-conscious consumers, especially in markets where price sensitivity is pronounced or during times of economic distress. To remain competitive, manufacturers must strategically navigate pricing arrangements that appeal to a broader audience without compromising their profitability, striking a delicate balance between affordability and maintaining quality in their products.

Market Trends of the Global Greek Yogurt Market

The Global Greek Yogurt market is witnessing a significant trend towards flavor innovation and product diversification, as manufacturers strive to capture consumer interest and address varying taste preferences. Companies are rolling out a range of new Greek yogurt variants, featuring exotic fruit combinations, dessert-inspired indulgences, and even savory options infused with herbs and spices. This creative approach not only enhances the consumer experience by encouraging product experimentation but also broadens the market's appeal, attracting a more diverse demographic of health-conscious consumers. As a result, this trend is expected to drive growth and solidify Greek yogurt's position in the competitive dairy landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Greek Yogurt Market Size by Package Type & CAGR (2025-2032)

• Market Overview
• Cups & Tubs
• Bottles

Global Greek Yogurt Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional Greek Yogurt
• Organic Greek Yogurt

Global Greek Yogurt Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Regular Greek Yogurt
• Non-Fat Greek Yogurt

Global Greek Yogurt Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Flavored
  • Strawberry
  • Vanilla
  • Blueberry
  • Peach
  • Others
• Unflavored

Global Greek Yogurt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Convenience Stores
• Online
• Others

Global Greek Yogurt Market Size & CAGR (2025-2032)

• North America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmalat S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodiaal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Savencia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations