優格和益生菌飲料市場規模、佔有率和成長分析（按產品類型、口味、包裝類型、來源類型、分銷管道和地區）- 產業預測，2025-2032 年

2023 年全球優格和益生菌飲料市場規模價值 869 億美元，預計將從 2024 年的 955 億美元成長到 2032 年的 2032.4 億美元，預測期內（2025-2032 年）的複合年成長率為 9.9%。

人們對腸道健康和創新機能性食品的日益關注推動了優格和益生菌產品的需求激增。消費者的意識正在向營養豐富的食品轉變，60% 的消費者食用優格是為了改善腸道健康，70% 的消費者食用優格是為了整體健康。新冠疫情進一步加速了這一趨勢，目前 60% 的消費者正在尋求益生菌產品來增強免疫力。由於酵母菌飲料的便利性和與健康生活方式的契合，其市場機會正在不斷成長。消化所必需的礦物質的加入和向代餐零食的轉變正在支持行業成長。隨著人們越來越重視預防性醫療保健，益生菌飲料的市場規模正在大幅成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

優格和益生菌飲料市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 優格
• 益生菌飲料
• 希臘優格
• 斯基爾
• 可飲用優格

優格和益生菌飲料市場規模（按口味和複合年成長率） (2025-2032)

• 市場概況
• 水果
• 香草
• 巧克力
• 無味
• 混合口味

優格和益生菌飲料市場規模（按包裝類型和複合年成長率）（2025-2032）

• 市場概況
• 瓶子
• 杯子
• 小袋
• 利樂
• 散裝包裝

優格和益生菌飲料市場規模（按來源類型和複合年成長率）（2025-2032 年）

• 市場概況
• 乳製品
• 植物性
• 水性

優格和益生菌飲料市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線下通路
  • 超級市場
  • 健康食品店
  • 便利商店
  • 專賣店
  • 其他
• 線上管道

優格和益生菌飲料市場規模（按地區分類）及複合年成長率（2025-2032 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Danone SA（France）
• Nestle SA（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Fonterra Co-operative Group（New Zealand）
• PepsiCo, Inc.（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Lifeway Foods, Inc.（USA）
• Chr. Hansen Holding A/S（Denmark）
• BioGaia AB（Sweden）
• General Mills, Inc.（USA）
• Chobani, LLC（USA）
• FAGE International SA（Luxembourg）
• Ehrmann AG（Germany）
• Muller（UK）
• Amul（India）
• Bright Dairy & Food Co., Ltd.（China）
• Mengniu Dairy Company Limited（China）
• Meiji Holdings Co., Ltd.（Japan）
• Ultima Foods Inc.（Canada）

結論和建議

Global Yogurt and Probiotic Drink Market size was valued at USD 86.9 billion in 2023 and is poised to grow from USD 95.5 billion in 2024 to USD 203.24 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The growing emphasis on gut health and innovative functional foods is driving a surge in demand for yogurt and probiotic products. Consumer awareness has shifted towards nutrient-dense options, with 60% consuming yogurt to enhance gut health and 70% for overall wellness. The COVID-19 pandemic has further accelerated this trend, as 60% of consumers sought probiotic products for immunity support. Market opportunities for yogurt drinks are expanding, underpinned by their convenience and alignment with healthy lifestyles. The incorporation of essential minerals for digestion and the shift towards meal replacement snacking supports industry growth. As individuals prioritize preventive healthcare, the market has witnessed a significant increase in probiotic drink offerings, reflecting heightened consumer interest in maintaining health through diet.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yogurt And Probiotic Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yogurt And Probiotic Drink Market Segmental Analysis

Global Yogurt and Probiotic Drink Market is segmented by Product Type, Flavor, Packaging Type, Source Type, Distribution Channel and region. Based on Product Type, the market is segmented into Yogurt, Probiotic Drinks, Greek Yogurt, Skyr and Drinkable Yogurt. Based on Flavor, the market is segmented into Fruit, Vanilla, Chocolate, Plain and Mixed Flavors. Based on Packaging Type, the market is segmented into Bottles, Cups, Pouches, Tetra Packs and Bulk Packaging. Based on Source Type, the market is segmented into Dairy-based, Plant-based and Water-based. Based on Distribution Channel, the market is segmented into Offline Channel and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yogurt And Probiotic Drink Market

The global yogurt and probiotic drink market is experiencing significant growth, primarily fueled by the increasing awareness of their health benefits. Consumers are increasingly leaning towards yogurt and probiotic beverages due to their positive effects on digestion, enhanced immunity, and effective weight management. As health-conscious individuals seek natural solutions to boost their well-being, the demand for these nutritious products rises. This trend is further supported by evolving lifestyles and dietary preferences that prioritize gut health, ultimately reinforcing the market's potential for expansion as more people incorporate these beneficial options into their daily regimens.

Restraints in the Global Yogurt And Probiotic Drink Market

The growth of the Global Yogurt and Probiotic Drink market may face challenges primarily due to the high sugar content found in certain products. Health-conscious consumers are increasingly becoming aware of their dietary choices, which leads them to avoid products laden with excessive sugars. This heightened awareness can result in decreased demand for yogurt and probiotic drinks that do not align with healthier lifestyles. Consequently, manufacturers may need to reformulate their products to reduce sugar levels, thereby potentially increasing production costs and impacting overall market growth. Addressing this concern is crucial for positioning products favorably in a competitive market.

Market Trends of the Global Yogurt And Probiotic Drink Market

The Global Yogurt and Probiotic Drink market is experiencing a significant upward trend, fueled by heightened consumer awareness regarding the health benefits of probiotics. As individuals increasingly prioritize gut health, immunity, and overall well-being, the demand for probiotic-rich products such as yogurt and drinks has surged. This shift is further supported by the rising popularity of healthy lifestyles and dietary preferences, including plant-based options. Innovations in flavor profiles and formulations, along with effective marketing strategies highlighting the functional benefits, are driving the growth of this market segment, positioning it as a key player in the functional food and beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Yogurt and Probiotic Drink Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Yogurt
• Probiotic Drinks
• Greek Yogurt
• Skyr
• Drinkable Yogurt

Global Yogurt and Probiotic Drink Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruit
• Vanilla
• Chocolate
• Plain
• Mixed Flavors

Global Yogurt and Probiotic Drink Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cups
• Pouches
• Tetra Packs
• Bulk Packaging

Global Yogurt and Probiotic Drink Market Size by Source Type & CAGR (2025-2032)

• Market Overview
• Dairy-based
• Plant-based
• Water-based

Global Yogurt and Probiotic Drink Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Channel
  • Supermarkets
  • Health Food Stores
  • Convenience Stores
  • Specialty Stores
  • Others
• Online Channel

Global Yogurt and Probiotic Drink Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Packaging Type, Source Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chr. Hansen Holding A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BioGaia AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chobani, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FAGE International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ehrmann AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bright Dairy & Food Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultima Foods Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations