市場調查報告書
商品編碼
1451102
2024-2032 年按產品類型、配銷通路和地區分類的玩具和遊戲市場報告Toys and Games Market Report by Product Type, Distribution Channel, and Region 2024-2032 |
2023年,全球玩具和遊戲市場規模達到1,135億美元。展望未來, IMARC Group預計到2032年市場規模將達到1,135億美元,2024-2032年複合年成長率(CAGR)為4.54%。線上多人遊戲、社交遊戲平台和互動數位玩具的出現、經典遊戲和玩具的原始形式和現代改編的出現以及不斷的進步是推動市場的一些主要因素。
玩具和遊戲是旨在娛樂、吸引和教育不同年齡層的人的娛樂物品和活動。玩具涵蓋多種物品,從娃娃、人偶和積木等實體物品,到電動遊戲和電子產品等數位形式。這些玩具可以作為認知、社交和身體發展的工具,培養創造力、解決問題的能力和團隊合作。另一方面,遊戲涉及具有特定規則和目標的結構化活動,通常用於娛樂或競爭。它們可以是棋盤遊戲、紙牌遊戲、運動遊戲,甚至是數位模擬遊戲。玩具和遊戲都對技能獲取、情感發展和社交互動做出了重大貢獻,使其成為個人在不同人生階段的成長和娛樂的關鍵組成部分。
數位連結的普遍性催生了超越地理界限的新遊戲形式。線上多人遊戲、社交遊戲平台和互動數位玩具已經改變了個人互動和參與遊戲的方式。與朋友、家人甚至來自世界各地的陌生人聯繫和玩耍的能力創造了一種社區意識和共享體驗。數位遊戲的社交方面已成為玩具和遊戲產業的重要驅動力,因為它利用了人類對聯繫和互動的內在渴望。同時,經典遊戲和玩具的出現,無論是原始形式還是現代改編,都對市場產生了積極影響。製造商正在利用這種情緒,重新推出受人喜愛的品牌和設計,瞄準懷舊的成年人和欣賞這些玩具永恆魅力的新一代消費者。此外,基於訂閱的模式在玩具和遊戲產業中也越來越受歡迎,定期為消費者提供精心挑選的玩具、遊戲和活動。驚喜的吸引力和對新產品的期待有助於這些訂閱服務的持續成長,為產業內的公司創造經常性收入來源。此外,玩具和遊戲產業與電影、電視節目和電玩等流行娛樂特許經營權之間的合作正在創造積極的市場前景。
持續的技術進步
玩具和遊戲產業處於不斷發展的狀態,主要是由技術的不斷進步所推動的。這種變革力量不僅改變了玩具和遊戲的設計和製造方式,而且還顯著地改變了它們的體驗方式。此外,擴增實境(AR)、虛擬實境(VR)、人工智慧(AI)等尖端技術的融合,將遊戲體驗提升到前所未有的高度。 AR 和 VR 實現了沉浸式講故事,孩子們可以在3D環境中與他們喜歡的角色和故事互動。另一方面,人工智慧驅動的玩具可以適應和回應孩子的行為,促進個人化的參與和學習。科技與娛樂的融合擴大了市場的產品範圍,並吸引了尋求互動和數位豐富娛樂的新一代精通科技的消費者。隨著技術不斷進步,玩具和遊戲產業可以透過創新和迷人的遊戲體驗進一步成長。
日益重視教育
將娛樂與教育價值無縫融合的玩具和遊戲的需求已成為該行業成長的重要驅動力。家長和教育工作者越來越認知到遊戲作為學習管道的重要性,因此,他們尋求能夠促進認知發展、解決問題的技能和批判性思維的產品。這一趨勢導致了專注於 STEM(科學、技術、工程和數學)概念、編碼技能甚至外語的教育玩具的興起。因此,製造商正在根據課程標準調整他們的產品,確保他們的產品不僅具有娛樂性,而且還能為孩子的學業之旅做出貢獻。這種對教育效益的重視在產業和消費者之間建立了互惠互利的關係,因為父母願意投資為孩子提供娛樂和智力成長的玩具。隨著全球教育格局的不斷發展,玩具和遊戲產業處於有利地位,可以滿足透過遊戲豐富教育的需求。
不斷變化的消費者偏好
在社會轉向永續發展、道德消費和環境意識的刺激下,玩具和遊戲產業的消費者偏好正在經歷重大轉變。現代消費者,尤其是父母,擴大尋求符合他們價值觀並對其孩子的發展做出積極貢獻的產品。這導致對環保、負責任採購和合乎道德製造的玩具的需求增加。製造商透過採用永續材料、減少塑膠使用以及採用生態意識生產實踐來應對。此外,對包容性和多樣性的關注促使該行業創造出代表廣泛文化、背景和能力的玩具,這反映出人們越來越意識到代表在兒童遊戲體驗中的重要性。該行業適應這些不斷變化的消費者偏好的能力將在塑造其發展軌跡並保持其在具有社會意識的市場中的相關性方面發揮關鍵作用。
2024-2032 年全球玩具與遊戲市場規模(十億美元)
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The global toys and games market size reached US$ 113.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 170.9 Billion by 2032, exhibiting a growth rate (CAGR) of 4.54%during 2024-2032. The emergence of online multiplayer games, social gaming platforms, and interactive digital toys, the advent of classic games and toys, both in their original forms and in modern adaptations, and continuous advancements are some of the major factors propelling the market.
Toys and games are recreational objects and activities designed to entertain, engage, and educate individuals of various ages. Toys encompass a wide array of items, ranging from physical objects including dolls, action figures, and building blocks, to digital forms like video games and electronic gadgets. These playthings serve as tools for cognitive, social, and physical development, fostering creativity, problem-solving skills, and teamwork. Games, on the other hand, involve structured activities with specific rules and objectives, often played for amusement or competition. They can be board games, card games, sports, or even digital simulations. Both toys and games contribute significantly to skill acquisition, emotional development, and social interaction, making them pivotal components in the growth and entertainment of individuals across different stages of life.
The pervasive nature of digital connectivity has given rise to new forms of play that transcend geographical boundaries. Online multiplayer games, social gaming platforms, and interactive digital toys have transformed the way individuals interact and engage in play. The ability to connect and play with friends, family members, or even strangers from around the world has created a sense of community and shared experiences. This social aspect of digital play has become a significant driver for the toys and games industry, as it taps into the innate human desire for connection and interaction. Along with this, the advent of classic games and toys, both in their original forms and in modern adaptations is positively influencing the market. Manufacturers are capitalizing on this sentiment by reintroducing beloved brands and designs, targeting both nostalgic adults and a new generation of consumers who appreciate the timeless appeal of these playthings. In addition, subscription-based models have gained traction in the toys and games industry, offering consumers a curated selection of toys, games, and activities on a regular basis. The appeal of surprises and the anticipation of new items contribute to the sustained growth of these subscription services, creating a recurring revenue stream for companies in the industry. Moreover, collaborations between the toys and games industry and popular entertainment franchises, such as movies, TV shows, and video games are creating a positive market outlook.
Continuous Technological Advancements
The toys and games industry is in a state of constant evolution, primarily driven by the relentless advancement of technology. This transformative force has not only changed the way toys and games are designed and manufactured but has also significantly altered the way they are experienced. In addition, the integration of cutting-edge technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) has elevated the play experience to unprecedented heights. AR and VR have enabled immersive storytelling, where children can interact with their favorite characters and narratives in three-dimensional environments. AI-powered toys, on the other hand, can adapt and respond to a child's actions, fostering personalized engagement and learning. This convergence of technology and play has expanded the market's product offerings and attracted a new generation of tech-savvy consumers who seek interactive and digitally enriched entertainment. As technology continues to advance, the toys and games industry can anticipate further growth through innovative and captivating play experiences.
Growing Educational Emphasis
The demand for toys and games that seamlessly blend entertainment with educational value has become a significant driver of the industry's growth. Parents and educators increasingly recognize the importance of play as a conduit for learning, and as such, they seek products that foster cognitive development, problem-solving skills, and critical thinking. This trend has led to the rise of educational toys that focus on STEM (science, technology, engineering, and mathematics) concepts, coding skills, and even foreign languages. Therefore, manufacturers are aligning their offerings with curriculum standards, ensuring that their products not only entertain but also contribute to a child's academic journey. This emphasis on educational benefits has created a mutually beneficial relationship between the industry and its consumers, as parents are willing to invest in toys that offer both entertainment and intellectual growth for their children. As the global educational landscape continues to evolve, the toys and games industry is well-positioned to cater to the demand for educational enrichment through play.
Evolving Consumer Preferences
Consumer preferences within the toys and games industry are undergoing a significant transformation, stimulated by societal shifts toward sustainability, ethical consumption, and environmental consciousness. Modern consumers, particularly parents, are increasingly seeking products that align with their values and contribute positively to their children's development. This has led to a rise in demand for eco-friendly, responsibly sourced, and ethically manufactured toys. Manufacturers are responding by incorporating sustainable materials, reducing plastic usage, and adopting eco-conscious production practices. Additionally, the focus on inclusivity and diversity is prompting the industry to create toys that represent a wide range of cultures, backgrounds, and abilities, reflecting the growing awareness of the importance of representation in children's play experiences. The industry's ability to adapt to these evolving consumer preferences will play a pivotal role in shaping its trajectory and maintaining its relevance in a socially conscious market.
Global Toys and Games Market Size, 2024-2032 (in Billion US$)
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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IMARC Group provides an analysis of the key trends in each segment of the global toys and games market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product type and distribution channel
Plush Toys
Infant /Preschool Toys
Activity Toys
Dolls
Games and Puzzles
Ride-Ons
Others
Dolls dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, ride-ons and others. According to the report, dolls represented the largest segment.
The toys and games industry is continuously evolving, with market drivers specifically influencing the dolls product type. One significant driver is the growing focus on educational dolls, designed to aid cognitive development in children. Parents are increasingly choosing educational dolls over traditional ones, influencing manufacturers to prioritize these products. Another key factor is the advent of nostalgia-driven sales, where limited edition releases of vintage or classic dolls attract an older demographic. Along with this, the rise in e-commerce platforms also allows for better global reach and easier access to niche doll collections, contributing to market growth. Technology integration is making its mark as well; dolls with interactive features like voice recognition are increasingly popular. Additionally, cultural representation in doll collections is becoming a priority, with more diverse options catering to a broader customer base. Moreover, collaborations between doll manufacturers and popular media franchises continue to drive customer interest and sales. These market drivers collectively help shape consumer preferences and dictate trends in the dolls segment of the toys and games industry.
Specialty Stores
Supermarkets and Hypermarkets
Departmental Stores
Online Stores
General Stores
Specialty stores holds the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. These include specialty stores, supermarkets and hypermarkets, departmental stores, online and general stores. According to the report, specialty stores accounted for the largest market share.
The specialty stores distribution channel remains a crucial component in the toys and games industry, influenced by the personalized customer experience these stores offer, such as hands-on trials and expert guidance, which online channels can't fully replicate. Consumers often prefer specialty stores for exclusive or niche products that may not be readily available in mass retail or online. Another influential factor is the rise of 'shop local' movements, encouraging consumers to support community-based retailers. This sentiment tends to benefit specialty stores, which are often viewed as more unique and authentic compared to large retail chains. Besides this, brand collaborations and limited-edition releases also typically make their debut at specialty stores, attracting a dedicated consumer base looking for unique and collectible items. Additionally, many specialty stores host community events, workshops, or gaming tournaments, creating a social and interactive shopping environment. These factors contribute to the enduring appeal of specialty stores as a significant distribution channel in the toys and games industry.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance, accounting for the largest toys and games market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa and Latin America. According to the report, Asia Pacific exhibits the largest segment.
The Asia Pacific region is experiencing robust growth in the toys and games industry, propelled by the growing middle class with increasing disposable income. As consumers are willing to spend more on recreational items for children, demand for high-quality toys and games rises. E-commerce is another significant driver; online shopping platforms are making it easier for consumers to access a wide variety of products, even in remote areas. Furthermore, the region is home to some of the world's most populous countries, such as China and India, where a youthful demographic is naturally inclined to fuel industry growth.
In addition, cultural factors also play a role; local traditions and festivals often involve gift-giving, which boosts sales. Advances in technology, including smart and interactive toys, are finding a ready market among tech-savvy consumers in the region. Furthermore, licensing agreements between local manufacturers and global entertainment franchises are helping to create a buzz and drive consumer interest. These drivers collectively make Asia Pacific a burgeoning market.
The global market is experiencing significant growth due to the advent of strategies to capture consumer interest and gain market share. One major approach is embracing technology by creating smart and interactive toys that can connect with apps or incorporate elements of augmented and virtual reality. Companies are also focusing on educational toys that promote STEM (Science, Technology, Engineering, Mathematics) learning, responding to increased parental interest in educational development through play. In addition, collaborations and licensing partnerships with popular media franchises, such as movies, cartoons, or video games, are common. These collaborations often result in limited-edition releases that create buzz and boost sales. To appeal to a broader audience, many companies are expanding their product lines to include diverse and inclusive toys that represent various cultures, ethnicities, and abilities. Apart from this, sustainability is another area where companies are taking strides, manufacturing toys from eco-friendly materials and adopting responsible packaging options to appeal to environmentally-conscious consumers. Furthermore, key players are investing in e-commerce capabilities, optimizing online platforms for a better user experience and broader reach. This includes utilizing data analytics to understand consumer behavior and preferences better.
Hasbro
Mattel
Ravensburger
Tomy
The Lego Group
Funtastic
JAKKS Pacific
Lansay
LeapFrog Enterprises
MGA Entertainment
Playmates Toys
ToyQuest
Vivid Imaginations
In August 2023, Hasbro published information about the Hasbro Women Innovators of Play event. Women's leadership, innovation, and female-led creativity will be at the forefront of the event. The process of presenting a new game or toy and its journey through the Hasbro pipeline from conception to creation will be explained to participants.
In May 2023, Mattel and Hasbro entered into a multi-year licensing arrangement to produce co-branded toys and games. Barbie-themed Monopoly games will be developed by Hasbro and released in the autumn of 2023. Later this year, Mattel will introduce Transformers-themed UNO games, and in early 2024, it will release Transformers-themed Hot Wheels cars.
In January 2023, Ravensburger launched The Lord of the Rings Adventure Book Game, a board game in the form of a novel that immerses players in the renowned Lord of the Rings film trilogy by J.R.R. The Lord of the Rings: The Third Age video game, the third in Ravensburger's adventure book series, offers fans a special opportunity to play and relive important The Lord of the Rings narratives and major moments in 'chapters' that are experienced through eight separate, carefully created board game 'pages' in the form of a hardback book.