市場調查報告書
商品編碼
1451305
2024-2032 年虛擬活動市場報告(按類型、解決方案類型、應用、最終用途和地區)Virtual Events Market Report by Type, Solution Type, Application, End Use, and Region 2024-2032 |
2023 年,全球虛擬活動市場規模達到 1,714 億美元。展望未來, IMARC Group預計到 2032 年,市場規模將達到 8,890 億美元,2024-2032 年複合年成長率 (CAGR) 為 19.5%。全球智慧型手機用戶數量的不斷增加、各種先進技術的出現以及企業擴大採用智慧型手機來建立品牌形象並吸引更多客戶是推動市場發展的一些關鍵因素。
對便捷會議的需求不斷成長,促進了市場成長
由於個人之間對便利會議的需求不斷增加,虛擬活動的日益普及是目前對市場產生正面影響的主要驅動力之一。此外,全球各組織對靈活、省時且經濟高效的商務會議解決方案的需求不斷增加。再加上擴大利用虛擬活動來提供高品質的互動會議並增強品牌知名度,正在加強市場的成長。
什麼是虛擬活動?
虛擬活動,也稱為線上活動,透過各種連接裝置(例如智慧型手機、筆記型電腦、桌上型電腦和平板電腦)在不同地點提供虛擬互動。它們在遠端位置提供靈活性和可擴展性,並允許不同語言的即時語言翻譯。他們有助於最大限度地擴大對廣大觀眾的影響,同時降低活動成本。它們還有助於增強與會者的資料追蹤,提高可訪問性,為企業創造更多收入,並增強公司的品牌形象。除此之外,它們還有利於在客戶之間建立信任、增加業務銷售和降低差旅成本。由於它們被廣泛用於有效地舉辦網路研討會、直播、貿易展覽、線上課程、產品發布會、公司會議和線上旅遊,全球對虛擬活動的需求正在不斷成長。
目前,公司對虛擬活動的使用率不斷上升,因為與實體活動相比,虛擬活動可以有效管理時間和資源,這是促進市場成長的關鍵因素之一。除此之外,虛擬活動的日益普及,因為它們具有高度互動性、友善性,並在會議期間提供即時聊天和下載選項,這提供了積極的市場前景。此外,為了在世界各地的員工之間組織業務流程,對靈活和遠距工作場所的需求也在增加。再加上由於重點轉移到增強和建立品牌忠誠度以及吸引更多客戶而導致虛擬活動的使用不斷增加,正在推動市場的成長。除此之外,全球企業擴大採用虛擬活動進行內容和社群媒體管理以及活動行銷,這正在推動市場的成長。此外,人工智慧 (AI)、擴增實境 (AR) 和虛擬實境 (VR) 等先進技術的不斷湧現,增強了世界各地的線上交流,為行業投資者提供了利潤豐厚的成長機會。此外,快速的數位化以及全球智慧型手機用戶數量的增加正在支持市場的成長。此外,主要參與者正在推出增強的虛擬會議和網路解決方案,以改善客戶體驗,這正在加強市場的成長。
The global virtual events market size reached US$ 171.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 889.0 Billion by 2032, exhibiting a growth rate (CAGR) of 19.5% during 2024-2032. The increasing number of smartphone users around the world, emergence of various advanced technologies, and rising adoption among companies to build brand image and engage more customers represent some of the key factors driving the market.
Rising Demand for Convenient Meetings Augmenting Market Growth
The growing adoption of virtual events due to the increasing demand for convenient meetings among individuals currently represents one of the primary drivers influencing the market positively. Moreover, there is a rise in the demand for flexible, time-saving, and cost-effective business meeting solutions among various organizations across the globe. This, coupled with the increasing utilization of virtual events to provide high-quality interactive sessions and build enhanced brand awareness, is strengthening the growth of the market.
What are Virtual Events?
Virtual events, also known as online events, provide virtual interaction at different locations through various connected devices, such as smartphones, laptops, desktop computers, and tablets. They offer flexibility and scalability at remote locations and allow real-time language translation in different languages. They assist in maximizing greater reach to a wide audience while reducing the cost of the event. They also aid in enhanced data tracking of attendees, improving accessibility, generating more revenue in a business, and enhancing the brand image of a company. Besides this, they are beneficial for building trust among customers, increasing business sales, and reducing traveling costs. As they are widely utilized to efficiently conduct webinars, live streams, trade shows, online classes, product launches, corporate meetings, and online tours, the demand for virtual events is rising across the globe.
At present, the rising utilization of virtual events among companies, as they effectively manage time and resources compared to physical events, represents one of the key factors contributing to the growth of the market. Besides this, the growing adoption of virtual events, as they are highly interactive, friendly, and provide live chat and download options during meetings, is offering a positive market outlook. Additionally, there is a rise in the demand for flexible and remote workplaces for organizing business procedures among employees around the world. This, coupled with the increasing employment of virtual events due to a shifting focus on enhancing and building brand loyalty and engaging more customers, is bolstering the growth of the market. Apart from this, the rising adoption of virtual events among enterprises for content and social media management and event marketing across the globe is impelling the growth of the market. Moreover, the increasing emergence of advanced technologies, such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR), that allow enhanced online communication around the world is offering lucrative growth opportunities to industry investors. In addition, the rapid digitalization, along with the increasing number of smartphone users worldwide, is supporting the growth of the market. Furthermore, key players are introducing enhanced virtual conference and networking solutions for improved customer experience, which is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual events market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, solution type, application and end-use.
Video Conferencing and Unified Communications & Collaborations
Web Conferencing
The report has provided a detailed breakup and analysis of the virtual events market based on the type. This includes video conferencing and unified communications & collaborations, and web conferencing. According to the report, video conferencing and unified communications and collaborations represented the largest segment, as they provide audio and video sharing communication facilities in real-time with enhanced connectivity and productivity. In addition, they assist in streamlining interaction methods between employees and customers while reducing travel and information technology (IT) costs.
Web conferencing is an online service that allows holding live meetings, conferencing, and training. It aids in decreasing commuting time, lowering office costs, and increasing productivity. Besides this, several web conferencing platforms provide a screen sharing feature that enhances learner or user experience and solves problems easily. Moreover, it allows businesses to offer online demos of services and products without wasting time in planning.
Webinars and Enterprise Streaming
Networking and Collaborations
Content Sharing and Media Development
Event Marketing
Others
A detailed breakup and analysis of the virtual events market based on the solution type has also been provided in the report. This includes webinars and enterprise streaming, networking and collaborations, content sharing and media development, event marketing, and others.
Webinars and enterprise streaming assist in generating leads and converting audiences into paying customers. In line with this, it provides real-time engagement to customers and employees without any requirement for a suitable physical place and reduces the operational costs of a business.
Networking and collaborations in virtual events encourage interaction and idea sharing among attendees. Besides this, technological advancements, such as artificial intelligence (AI) and machine learning (ML), in virtual event networking platforms connect the audience with similar interests quickly without wasting time.
Content sharing and media development in virtual events can benefit in generating more revenues for a business. Moreover, creating sharable online content leads to the growth of a business and expands its reach to a wide audience around the world.
Virtual Conferences
Virtual Tradeshows
Online Education Programs
Virtual Reality Exhibitions
Others
A detailed breakup and analysis of the virtual events market based on the application has also been provided in the report. This includes virtual conferences, virtual tradeshows, online education programs, virtual reality exhibitions, and others. Virtual conferences allow participants to access live onsite meetings and events from internet devices remotely. It aids in eliminating logistics involved with in-person events and can include many people in the meetings without any hassle.
Virtual tradeshows are events in which goods and services are exhibited in online mode conveniently. Various organizations display their products and services and provide information that can assist in increasing sales. Moreover, they reduce costs, maximize reach, and create enhanced engagement among audiences across the globe.
Online education programs in virtual mode provide enhanced learning experiences to students around the world. They offer one-on-one training and consulting sessions for those who don't want to share their personal details. In addition, it provides accessibility and an opportunity for students to explore and learn more about educational institutes.
Corporate
Education
Healthcare
Finance and Banking
Government
Others
A detailed breakup and analysis of the virtual events market based on the end-use has also been provided in the report. This includes corporate, education, healthcare, finance and banking, government, and others. According to the report, corporate accounted for the largest market share due to the increasing utilization of virtual events in business and client meetings and promoting new products. In line with this, the rising demand for interactive virtual meeting platforms to coordinate and work efficiently in a company is contributing to the growth of the market.
The education sector is increasingly adopting a virtual mode of learning to provide an enhanced experience to students. The growing utilization of virtual event tools and solutions for training purposes is positively influencing the market. Moreover, rising preferences for online classes among students, as they offer convenience and save time, is propelling the growth of the market.
Healthcare requires virtual conferencing that allows doctors or health professionals to provide consultations to patients through online mode, which assists in saving time. Moreover, the rising utilization of virtual events among healthcare professionals to interact with allied professionals and share their knowledge and experiences is strengthening the growth of the market.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for virtual events. Some of the factors driving the North America virtual events market included the growing adoption of digitally simulated platforms in the healthcare industry, rising number of multinational companies and increasing demand for business meetings in the government sector. In addition, the rising demand for virtual events, as they are easy to conduct and assist in generating more revenues, is bolstering the growth of the market in the region.
Adobe Inc.
Alcatel-Lucent
Atlassian
Avaya Holdings Corp.
Broadsoft Inc.
Cisco Systems Inc.
Citrix Systems Inc.
Huawei
International Business Machines
Microsoft Corporation
Mitel Networks
Toshiba Corporation
Zoom Video Communications Inc.
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.