查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1636719

2030 年虛擬活動市場預測：按平台、組件、部署類型、活動類型、最終用戶和地區進行的全球分析

Virtual Events Market Forecasts to 2030 - Global Analysis By Platform (Web-Based Platforms and Extended Reality Solutions), Component (Software and Services), Deployment Type, Event Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球虛擬活動市場預計在 2024 年達到 1,191 億美元，到 2030 年將達到 3,833 億美元，預測期內的複合年成長率為 21.5%。

虛擬活動是指允許個人透過線上平台參與虛擬環境的線上活動。活動類似於面對面的活動，例如會議、展覽會、網路研討會和會議。虛擬活動讓世界各地的人們無需出遊即可參與。直播、聊天和虛擬實境等各種技術使得參與、連網和協作相對容易。虛擬活動更便宜、更容易參與、也更環保。

根據 EventMB 的一項調查，45% 的專業人士計劃參加更多線上會議和網路研討會。

數位平台的採用率提高

數位平台的日益普及是虛擬活動市場發展的關鍵驅動力。企業、教育機構和娛樂供應商越來越依賴虛擬平台來舉辦網路研討會、會議和直播活動。這種轉變是由網際網路連接、視訊串流技術的進步以及對經濟高效、擴充性解決方案的日益成長的偏好所推動的。數位平台提供的靈活性和全球影響力對於希望覆蓋更多受眾並降低營運成本的組織來說至關重要。

缺乏人際互動

虛擬活動中缺乏人際互動仍是市場發展的一大限制。與現場活動不同，虛擬活動通常無法複製實體活動所提供的情感連結和社交機會。這種限制可能導致參與者的參與度降低和滿意度降低。儘管虛擬實境（VR）和互動等技術取得了進步，但無法完全模擬面對面的互動仍然是阻礙虛擬活動普及的一個挑戰。

新興經濟體發展日益

新興經濟體為虛擬活動市場提供了巨大的成長機會。亞太、拉丁美洲和非洲國​​家網路基礎設施發達，智慧型手機普及率不斷上升，數位平台正快速普及。這些地區的政府和企業正在利用虛擬活動進行教育、企業培訓和行銷活動。虛擬平台具有成本效益且易於訪問，在資源受限的環境中具有極大的吸引力，推動了市場擴張。

監理和合規問題

監管和合規問題對虛擬活動市場構成了威脅。資料隱私問題、網路安全風險以及遵守歐洲的 GDPR 和加州的 CCPA 等當地法律是平台提供者面臨的主要挑戰。不解決這些問題可能會導致法律處罰、聲譽損害和失去客戶信任。隨著市場的成長，強大的安全措施和確保法規合規性對於持續的成功至關重要。

COVID-19 的影響：

由於封鎖和社交距離措施迫使企業採用線上平台，COVID-19 疫情顯著加速了虛擬活動市場的成長。虛擬會議、網路研討會和會議已成為這段時期重要的溝通工具。即使在疫情結束後，虛擬活動由於其便利性、成本節省和全球影響力，仍然在各個行業中受到歡迎。

預計在預測期內，基於網路的平台部分將成為最大的部分

由於其廣泛的可用性和方便用戶使用的特性，預計基於網路的平台部分將在預測期內佔據最大的市場佔有率。這些平台提供可自訂的功能，例如直播、聊天選項和各種事件類型的分析工具。它還可以在多種設備上運行，讓更多的用戶能夠使用。由於企業優先考慮可在全球部署的經濟高效的解決方案，基於網路的平台仍然是舉辦虛擬活動的首選。

在預測期內，雲端基礎的部分將以最高的複合年成長率成長。

在預測期內，由於雲端基礎領域具有擴充性、靈活性和增強的安全功能，因此預計其複合年成長率最高。雲端基礎的解決方案允許即時資料存取並與其他企業工具無縫整合。它可以以最小的延遲處理大型事件，使其成為世界會議和混合格式的理想選擇。對永續商業實踐的需求不斷成長，進一步推動了各行各業對雲端解決方案的採用。

區域佔有率

由於先進的技術基礎設施和早期採用數位解決方案，預計北美將在預測期內佔據最大的市場佔有率。這項優勢得益於 Zoom Video Communications Inc. 等大型科技公司的存在，以及美國和加拿大等國家的高網路普及率。此外，企業對網路研討會和虛擬會議的強勁需求正在推動該地區的持續成長。

複合年成長率最高的地區：

由於中國、印度和日本等國家的快速數位轉型，預計亞太地區將在預測期內實現最高成長率。智慧型手機的高普及率和對雲端技術不斷增加的投資使該地區成為虛擬活動採用的熱門地區。中小企業對具有成本效益的行銷策略的認知不斷提高，進一步推動了亞太地區市場的擴張。

免費客製化服務：

訂閱此報告的客戶可享有以下免費自訂選項之一：

  • 公司簡介
    • 全面分析其他市場參與者（最多 3 家公司）
    • 主要企業的 SWOT 分析（最多 3 家公司）
  • 地理細分
    • 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭性基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業進行基準化分析

目錄

第1章執行摘要

第 2 章 前言

  • 概述
  • 相關利益者
  • 研究範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二手研究資料資訊來源
    • 先決條件

第3章 市場走勢分析

  • 驅動程式
  • 限制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第 4 章 波特五力分析

  • 供應商的議價能力
  • 買家的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球虛擬活動市場（依平台分類）

  • 網路為基礎的平台
    • 活動管理平台
    • 直播平台
  • 延展實境(XR) 解決方案
    • 虛擬實境平台
    • 擴增實境解決方案

6. 全球虛擬活動市場按組成部分

  • 軟體
    • 內容管理
    • 分析和報告
    • 報名和門票
  • 服務
    • 專業服務
    • 託管服務
    • 支援和維護

第 7 章 全球虛擬活動市集依部署類型

  • 本地
  • 雲端基礎

8. 全球虛擬活動市場（依活動類型）

  • 內部事件
    • 企業培訓
    • 團隊建立
    • 內部會議
  • 外部事件
    • 會議和大會
    • 展覽
    • 產品發布
    • 教育研討會
    • 行銷活動

9. 全球虛擬活動市場（依最終用戶分類）

  • 企業類別
  • 教育機構
  • 醫療機構
  • 政府和公共部門
  • 非營利組織

第 10 章。

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Zoom Video Communications, Inc.
  • Microsoft Corporation
  • Google LLC
  • Cisco Systems, Inc.
  • vFairs LLC
  • Livestorm, Inc.
  • Hubilo Technologies Inc.
  • Airmeet Inc.
  • RingCentral, Inc.
  • Cvent, Inc.
  • BigMarker LLC
  • Whova, Inc.
  • Kaltura, Inc.
  • ON24, Inc.
  • Hopin Ltd.
  • Brella Oy
  • InEvent, Inc.
  • Bizzabo Ltd.
Product Code: SMRC28360

According to Stratistics MRC, the Global Virtual Events Market is accounted for $119.1 billion in 2024 and is expected to reach $383.3 billion by 2030 growing at a CAGR of 21.5% during the forecast period. Virtual events refer to online activities that enable individuals to participate in a virtual environment through an online platform. The events can resemble in-person ones, like conferences, trade shows, webinars, and meetings. Virtual events can host worldwide participation without one having to travel. With various technologies like live streaming, chat, and virtual reality, engagement, networking, and collaboration will be made relatively easy. Virtual events are cheaper, accessible, and friendly to the environment.

According to the EventMB study, 45% of professionals planned to attend more online conferences and webinars.

Market Dynamics:

Driver:

Increased adoption of digital platforms

The rising adoption of digital platforms is a significant driver for the virtual events market. Businesses, educational institutions, and entertainment providers increasingly rely on virtual platforms to host webinars, conferences, and live-streamed events. This shift is fueled by advancements in internet connectivity, video streaming technologies, and the growing preference for cost-effective, scalable solutions. The flexibility and global reach offered by digital platforms make them indispensable for organizations aiming to engage larger audiences and reduce operational costs.

Restraint:

Lack of personal interaction

The lack of personal interaction in virtual events remains a major restraint for the market. Unlike in-person gatherings, virtual events often fail to replicate the emotional connection and networking opportunities provided by physical events. This limitation can lead to lower engagement levels and reduced attendee satisfaction. Despite technological advancements like virtual reality (VR) and interactive features, the inability to fully mimic face-to-face interactions continues to challenge the widespread adoption of virtual events.

Opportunity:

Increased adoption in developing economies

Developing economies present significant growth opportunities for the virtual events market. With improving internet infrastructure and rising smartphone penetration, countries in Asia-Pacific, Latin America, and Africa are rapidly adopting digital platforms. Governments and businesses in these regions are leveraging virtual events for education, corporate training, and marketing initiatives. The cost-effectiveness and accessibility of virtual platforms make them highly appealing in resource-constrained environments, driving market expansion.

Threat:

Regulatory and compliance issues

Regulatory and compliance issues pose a threat to the virtual events market. Data privacy concerns, cybersecurity risks, and compliance with regional laws such as GDPR in Europe or CCPA in California are critical challenges for platform providers. Failure to address these issues can lead to legal penalties, reputational damage, and loss of customer trust. As the market grows, ensuring robust security measures and regulatory compliance will be essential for sustained success.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated the growth of the virtual events market as lockdowns and social distancing measures forced businesses to adopt online platforms. Virtual meetings, webinars, and conferences became essential tools for communication during this period. Even post-pandemic, the convenience, cost savings, and global reach offered by virtual events have ensured their continued popularity across industries.

The web-based platforms segment is expected to be the largest during the forecast period

The web-based platforms segment is expected to account for the largest market share during the forecast period due to its widespread availability and user-friendly nature. These platforms provide customizable features such as live streaming, chat options, and analytics tools that cater to diverse event types. Their compatibility with multiple devices makes them accessible to a broader audience. As businesses prioritize cost-effective solutions with global reach, web-based platforms remain a preferred choice for hosting virtual events.

The cloud-based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based segment is expected to witness the highest CAGR due to its scalability, flexibility, and enhanced security features. Cloud-based solutions allow real-time data access and seamless integration with other enterprise tools. Their ability to handle large-scale events with minimal latency makes them ideal for global conferences or hybrid formats. The rising demand for sustainable business practices further drives their adoption across industries.

Region with largest share:

The North America region is anticipated to account for the largest market share during the forecast period due to its advanced technological infrastructure and early adoption of digital solutions. The presence of major tech companies like Zoom Video Communications Inc., along with high internet penetration rates in countries like the U.S. and Canada, supports this dominance. Additionally, strong corporate demand for webinars and virtual conferences drives consistent growth in this region.

Region with highest CAGR:

The Asia Pacific region is anticipated to register the highest growth rate over the forecast period owing to rapid digital transformation in countries like China, India, and Japan. High smartphone penetration rates combined with increasing investments in cloud technologies make this region a hotspot for virtual event adoption. Growing awareness about cost-efficient marketing strategies among small- and medium-sized enterprises (SMEs) further propels market expansion in Asia Pacific.

Key players in the market

Some of the key players in Virtual Events Market include Zoom Video Communications, Inc., Microsoft Corporation, Google LLC, Cisco Systems, Inc., vFairs LLC, Livestorm, Inc., Hubilo Technologies Inc., Airmeet Inc., RingCentral, Inc., Cvent, Inc., BigMarker LLC, Whova, Inc., Kaltura, Inc., ON24, Inc., Hopin Ltd., Brella Oy, InEvent, Inc. and Bizzabo Ltd.

Key Developments:

In April 2024, Kaltura Events has won Best Virtual Event Platform in North America at the 2024 Innovation in Business MarTech Awards and Best Virtual and Hybrid Event Platform at the 2024 Event Technology Awards.

In November 2023, RingCentral, Inc., a leading provider of AI-first global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced the global availability of RingCentral Events(TM), an all-in-one solution for virtual, onsite, and hybrid event needs. Formerly Hopin Events, RingCentral Events is designed to be immersive and personalized, enabling businesses to provide engaging experiences that take events to the next level.

In September 2022, Bizzabo has announced a 724% increase in in-person events hosted on its platform between January and September 2022, along with a 20% overall increase in events compared to the previous year.

Platforms Covered:

  • Web-Based Platforms
  • Extended Reality (XR) Solutions

Components Covered:

  • Software
  • Services

Deployment Types Covered:

  • On-Premise
  • Cloud-Based

Event Types Covered:

  • Internal Events
  • External Events

End Users Covered:

  • Corporate Sector
  • Educational Institutions
  • Healthcare Organizations
  • Government & Public Sector
  • Non-Profit Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Virtual Events Market, By Platform

  • 5.1 Introduction
  • 5.2 Web-Based Platforms
    • 5.2.1 Event Management Platforms
    • 5.2.2 Live Streaming Platforms
  • 5.3 Extended Reality (XR) Solutions
    • 5.3.1 Virtual Reality Platforms
    • 5.3.2 Augmented Reality Solutions

6 Global Virtual Events Market, By Component

  • 6.1 Introduction
  • 6.2 Software
    • 6.2.1 Content Management
    • 6.2.2 Analytics & Reporting
    • 6.2.3 Registration & Ticketing
  • 6.3 Services
    • 6.3.1 Professional Services
    • 6.3.2 Managed Services
    • 6.3.3 Support & Maintenance

7 Global Virtual Events Market, By Deployment Type

  • 7.1 Introduction
  • 7.2 On-Premise
  • 7.3 Cloud-Based

8 Global Virtual Events Market, By Event Type

  • 8.1 Introduction
  • 8.2 Internal Events
    • 8.2.1 Corporate Training
    • 8.2.2 Team Building
    • 8.2.3 Company Meetings
  • 8.3 External Events
    • 8.3.1 Conferences & Conventions
    • 8.3.2 Trade Shows & Exhibitions
    • 8.3.3 Product Launches
    • 8.3.4 Educational Seminars
    • 8.3.5 Marketing Events

9 Global Virtual Events Market, By End User

  • 9.1 Introduction
  • 9.2 Corporate Sector
  • 9.3 Educational Institutions
  • 9.4 Healthcare Organizations
  • 9.5 Government & Public Sector
  • 9.6 Non-Profit Organizations

10 Global Virtual Events Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Zoom Video Communications, Inc.
  • 12.2 Microsoft Corporation
  • 12.3 Google LLC
  • 12.4 Cisco Systems, Inc.
  • 12.5 vFairs LLC
  • 12.6 Livestorm, Inc.
  • 12.7 Hubilo Technologies Inc.
  • 12.8 Airmeet Inc.
  • 12.9 RingCentral, Inc.
  • 12.10 Cvent, Inc.
  • 12.11 BigMarker LLC
  • 12.12 Whova, Inc.
  • 12.13 Kaltura, Inc.
  • 12.14 ON24, Inc.
  • 12.15 Hopin Ltd.
  • 12.16 Brella Oy
  • 12.17 InEvent, Inc.
  • 12.18 Bizzabo Ltd.

List of Tables

  • Table 1 Global Virtual Events Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Virtual Events Market Outlook, By Platform (2022-2030) ($MN)
  • Table 3 Global Virtual Events Market Outlook, By Web-Based Platforms (2022-2030) ($MN)
  • Table 4 Global Virtual Events Market Outlook, By Event Management Platforms (2022-2030) ($MN)
  • Table 5 Global Virtual Events Market Outlook, By Live Streaming Platforms (2022-2030) ($MN)
  • Table 6 Global Virtual Events Market Outlook, By Extended Reality (XR) Solutions (2022-2030) ($MN)
  • Table 7 Global Virtual Events Market Outlook, By Virtual Reality Platforms (2022-2030) ($MN)
  • Table 8 Global Virtual Events Market Outlook, By Augmented Reality Solutions (2022-2030) ($MN)
  • Table 9 Global Virtual Events Market Outlook, By Component (2022-2030) ($MN)
  • Table 10 Global Virtual Events Market Outlook, By Software (2022-2030) ($MN)
  • Table 11 Global Virtual Events Market Outlook, By Content Management (2022-2030) ($MN)
  • Table 12 Global Virtual Events Market Outlook, By Analytics & Reporting (2022-2030) ($MN)
  • Table 13 Global Virtual Events Market Outlook, By Registration & Ticketing (2022-2030) ($MN)
  • Table 14 Global Virtual Events Market Outlook, By Services (2022-2030) ($MN)
  • Table 15 Global Virtual Events Market Outlook, By Professional Services (2022-2030) ($MN)
  • Table 16 Global Virtual Events Market Outlook, By Managed Services (2022-2030) ($MN)
  • Table 17 Global Virtual Events Market Outlook, By Support & Maintenance (2022-2030) ($MN)
  • Table 18 Global Virtual Events Market Outlook, By Deployment Type (2022-2030) ($MN)
  • Table 19 Global Virtual Events Market Outlook, By On-Premise (2022-2030) ($MN)
  • Table 20 Global Virtual Events Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 21 Global Virtual Events Market Outlook, By Event Type (2022-2030) ($MN)
  • Table 22 Global Virtual Events Market Outlook, By Internal Events (2022-2030) ($MN)
  • Table 23 Global Virtual Events Market Outlook, By Corporate Training (2022-2030) ($MN)
  • Table 24 Global Virtual Events Market Outlook, By Team Building (2022-2030) ($MN)
  • Table 25 Global Virtual Events Market Outlook, By Company Meetings (2022-2030) ($MN)
  • Table 26 Global Virtual Events Market Outlook, By External Events (2022-2030) ($MN)
  • Table 27 Global Virtual Events Market Outlook, By Conferences & Conventions (2022-2030) ($MN)
  • Table 28 Global Virtual Events Market Outlook, By Trade Shows & Exhibitions (2022-2030) ($MN)
  • Table 29 Global Virtual Events Market Outlook, By Product Launches (2022-2030) ($MN)
  • Table 30 Global Virtual Events Market Outlook, By Educational Seminars (2022-2030) ($MN)
  • Table 31 Global Virtual Events Market Outlook, By Marketing Events (2022-2030) ($MN)
  • Table 32 Global Virtual Events Market Outlook, By End User (2022-2030) ($MN)
  • Table 33 Global Virtual Events Market Outlook, By Corporate Sector (2022-2030) ($MN)
  • Table 34 Global Virtual Events Market Outlook, By Educational Institutions (2022-2030) ($MN)
  • Table 35 Global Virtual Events Market Outlook, By Healthcare Organizations (2022-2030) ($MN)
  • Table 36 Global Virtual Events Market Outlook, By Government & Public Sector (2022-2030) ($MN)
  • Table 37 Global Virtual Events Market Outlook, By Non-Profit Organizations (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.