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市場調查報告書
商品編碼
1643858

網路研討會與虛擬活動市場成長機會，2024-2029

Growth Opportunities in the Webinars and Virtual Events Market, 2024-2029
出版日期: | 出版商: Frost & Sullivan | 英文 60 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

關注人工智慧、參與和訪問將重塑繁榮後的市場

在經歷了新冠疫情後的大幅放緩後，網路研討會和虛擬活動市場預計將在 2024 年恢復適度成長，與前一年同期比較成長 4.8%，到 2024 年收入達到 14.5 億美元。

隨著現場活動出席人數飆升至四年多來的最高水平，活動供應商已經重新調整了他們的解決方案組合和策略，以迎接新的機會。為了響應重大的市場變化，網路活動變得更加智慧、資料主導、更具吸引力且更易於存取。從混合活動的興起到人工智慧能力的爆炸性成長，影響網路研討會和虛擬活動市場的結構性變化的步伐正在加快。從混合活動的興起到人工智慧能力的爆炸性成長，影響網路研討會和虛擬活動市場的結構性變化的步伐正在加快。網路研討會和虛擬活動的未來呈現出三種趨勢：注重與會者的參與度和體驗、由人工智慧驅動的全面技術轉型、以及混合活動的持續增強。

儘管線下活動強勢回歸，但在整個預測期內，虛擬和混合活動仍將是一個強勁的機會。擴大影響力、提高易用性、增強參與度、進階分析和關注永續性是關鍵的成長動力。人工智慧、資料主導的洞察和超個人化是底層技術。隨著人工智慧簡化了活動策劃和執行週期，市場正在以前所未有的速度進行創新。人工智慧主導的內容創作和個人化、與會者參與度和洞察力正在創造新的價值。

客戶組織和市場參與企業（包括技術供應商、服務供應商、通路合作夥伴、經銷商和 IT/電訊決策者）將發現利用本研究的結果來制定永續的網路事件成長策略很有價值。

作者：Rupam Jain 和 Robert Arnold

目錄

轉變網路事件

  • 成長為何變得越來越艱難？
  • The Strategic Imperative 8（TM）
  • 三大策略重點對網路活動產業的影響

生態系：範圍和市場概況

  • 分析範圍
  • 市場區隔
  • 市場概況
  • 使用趨勢
  • 競爭格局

加州大學和人工智慧決策者調查的主要發現

  • 混合工作趨勢
  • 整合通訊(UC) 與協作解決方案的投資促進因素
  • 選擇整合通訊和協作解決方案的因素
  • 雖然高階主管仍然具有影響力，但業務線主管在技術決策方面的影響力變得更大
  • 高度關注 ESG 和永續性
  • 企業採用 AI 已超越概念驗證階段
  • 提高業務效率是人工智慧投資的關鍵驅動力
  • 資料問題和評估投資報酬率的能力是挑戰
  • 跨業務職能實施人工智慧

科技趨勢

  • 科技趨勢

成長動力：收益和預測

  • 關鍵成長指標
  • 成長動力
  • 成長抑制因素
  • 預測考慮因素
  • 整體市場收益預測
  • 依網路事件類型預測總市場收益
  • 收益預測分析

競爭格局

  • 競爭環境
  • 市場佔有率分析
  • 收益市場佔有率
  • 2024 年的主要競爭對手

成長機會宇宙

  • 成長機會 1：專注於人工智慧和物聯網，實現個人化和引人入勝的體驗
  • 成長機會二：基於應用的體驗
  • 成長機會三：可擴展、可程式設計的事件平台
  • 成長機會#4：視訊會議整合
  • 成長機會 5：永續性和包容性價值提案

附錄與後續步驟

  • 成長機會的益處和影響
  • 後續步驟Next steps
  • 附件列表
  • 免責聲明
簡介目錄
Product Code: K981-64

Focus on AI, Engagement, and Access Reshape the Market Beyond the Boom

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion.

As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their solutions portfolio and strategies to address new opportunities. To accommodate significant market shifts, web events are becoming more intelligent, data-driven, engaging, and accessible.The pace of structural changes impacting the webinars and virtual events market-from the rise in hybrid events to an explosion in AI capabilities-is accelerating. Three converging trends are reshaping the future of webinars and virtual events: - Focus on attendee engagement and experience - Holistic AI-driven technology transformation - Continued strengthening in hybrid events

Despite the strong return to in-person events, virtual and hybrid events will remain a robust opportunity throughout the forecast period. Extended reach, enhanced ease of use, greater engagement, advanced analytics, and a focus on sustainability are the primary growth vectors. AI and data-driven insights, along with hyper-personalization, are the cornerstone technologies. The market is experiencing an unprecedented pace of innovation with AI simplifying the event planning and execution cycle. AI-driven content production and personalization, attendee engagement, and insights are creating new value.

Customer organizations and market participants, including technology vendors, service providers, channel partners, resellers, and IT/telecom decision-makers, among others, will find value in leveraging the findings of this study to develop sustainable web events growth strategies.

Authors: Roopam Jain & Robert Arnold

Table of Contents

Transformation in Web Events

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Web Events Industry

Ecosystem: Research Scope and Market Overview

  • Scope of Analysis
  • Market Segmentation
  • Market Overview
  • Usage Trends
  • Competitive Landscape

Key Findings from UC and AI Decision Maker Surveys

  • Hybrid Work Trends
  • Unified Communications and Collaboration Solution Investment Drivers
  • Unified Communications and Collaboration Solution Selection Factors
  • C-suite Influence Remains High While the Influence of Line-of-Business Heads is Growing in Technology Decision Making
  • A Strong Focus on ESG and Sustainability
  • Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
  • Improving Operational Efficiency is a Key Driver for AI Investments
  • Data Concerns and Ability to Assess ROI are Key Challenges
  • AI Deployments Across Business Functions

Technology Trends

  • Technology Trends

Growth Generator: Revenue Forecasts

  • Key Growth Metrics
  • Growth Drivers
  • Growth Restraints
  • Forecast Considerations
  • Total Market-Revenue Forecast
  • Total Market-Revenue Forecast by Web Event Type
  • Revenue Forecast Analysis

Competitive Landscape

  • Competitive Environment
  • Market Share Analysis
  • Revenue Market Share
  • Key Competitors 2024

Growth Opportunity Universe

  • Growth Opportunity 1: Focus on AI and IoT for Personalized, Engaging Experiences
  • Growth Opportunity 2: App-based Experiences
  • Growth Opportunity 3: Extensible, Programmable Events Platforms
  • Growth Opportunity 4: Video Conferencing Integration
  • Growth Opportunity 5: Sustainability and Inclusion Value Propositions

Appendix & Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer