虛擬活動市場規模、佔有率、成長分析、按活動類型、按組件、按組織規模、按最終用戶、按應用、按行業、按地區 - 行業預測，2024-2031 年

2022年全球虛擬賽事市場規模將為769億美元，預測期內（2024-2031年）複合年成長率為20.4%，從2023年的966億美元增至2031年的4266億美元，預計還會成長。

虛擬活動市場透過為與會者、參展和品牌之間提供互動平台、促進協作和參與討論而蓬勃發展。虛擬展覽會代表了這樣一種環境，各種品牌透過現場演示和演示來展示其產品，目的是增加觀眾的興趣。虛擬活動的成本效益極大地促進了行業成長，實現了全球參與並減少了與實體活動相關的總體費用，例如場地租賃和差旅費用。研究表明，透過採用遠距工作，公司每年可以節省約 11,000 美元，使員工直接受益。 COVID-19 大流行加速了這一趨勢，促使公司採用虛擬形式進行會議和產品發布會，並鞏固了數位通訊在當今商業環境中的重要性。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析
• 貿易分析

虛擬活動市場規模：依活動類型分類的複合年成長率（2024-2031）

• 市場概況
• 內部的
• 外部的
• 擴張

虛擬活動市場規模：按組成部分分類的複合年成長率（2024-2031）

• 市場概況
• 平台
  • 基於網路的
  • XR
• 服務
  • 溝通
  • 招募
  • 銷售和行銷
  • 訓練

虛擬活動市場規模：依組織規模分類的複合年成長率（2024-2031）

• 市場概況
• 主要企業
• 小型企業

虛擬活動市場規模：最終用戶的複合年成長率（2024-2031）

• 市場概況
• 教育機構
• 公司
• 政府
• 其他

虛擬活動市場規模：依應用/複合年成長率（2024-2031）

• 市場概況
• 會議/聚會
• 展覽/展覽會
• 研討會/研討會
• 公司會議/培訓

虛擬活動市場規模：按產業分類的複合年成長率（2024-2031）

• 市場概況
• BFSI
• 電子產品
• 衛生保健
• IT
• 製造業
• 媒體娛樂
• 通訊
• 其他

虛擬活動市場規模：按使用案例的複合年成長率（2024-2031）

• 市場概況
• 日常活動
• 大型活動

虛擬活動市場規模/複合年成長率（2024-2031）

• 北美（事件類型、元件、組織規模、最終用戶、應用程式、產業）
  • 美國
  • 加拿大
• 歐洲（事件類型、組成部分、組織規模、最終用戶、應用程式、產業）
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區（事件類型、組成部分、組織規模、最終用戶、應用程式、產業）
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲（事件類型、組成部分、組織規模、最終用戶、應用程式、產業）
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲（事件類型、組成部分、組織規模、最終用戶、應用程式、產業）
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按公司分公司分類的股份分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Adobe Systems（United States）
• Cisco Systems（United States）
• Zoom Video Communications, Inc.（United States）
• Cvent Inc.（United States）
• Microsoft Corporation（United States）
• Google LLC（United States）
• Hopin Inc.（United Kingdom）
• VFairs LLC（United States）
• Intrado Corporation（United States）
• 6Connex Inc.（United States）
• ON24 Inc.（United States）
• Social27 Inc.（United States）
• vFairs（United States）
• SpotMe（France）
• Bizzabo Ltd.（United States）
• Whova Inc.（United States）
• Airmeet Inc.（United States）
• Attendify（United States）
• WorkCast Corporation（United Kingdom）
• Swapcard SAS（France）

結論和建議

Global Virtual Events Market size was valued at USD 76.9 billion in 2022 and is poised to grow from USD 96.6 billion in 2023 to USD 426.6 billion by 2031, growing at a CAGR of 20.4% during the forecast period (2024-2031)

The virtual events market is thriving, offering a platform for interaction among attendees, exhibitors, and brands, fostering collaboration and engaging discussions. Virtual trade fairs exemplify this environment, where various brands showcase their products through live presentations and demonstrations, aiming to heighten audience engagement. The cost-effectiveness of virtual events significantly contributes to industry growth, allowing global participation and reducing the overall expenses associated with physical events, such as venue rentals and travel costs. Research indicates that companies can save approximately $11,000 annually by adopting remote work practices, directly benefiting employees as well. The COVID-19 pandemic has catalyzed this trend, prompting businesses to embrace virtual formats for meetings and product launches, thereby solidifying the importance of digital communication in today's business landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Events market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Events Market Segmental Analysis

Global Virtual Events Market is segmented by Event Type, Component, Organization Size, End User, Application, Industry and Region. Based on Event Type, the market is segmented into Internal, External, Extended. Based on Component, the market is segmented into Platform, Service. Based on Organization Size, the market is segmented into Large, Small and Medium (SMEs). Based on End User, the market is segmented into Educational Institutions, Corporate, Government, Others. Based on Application, the market is segmented into Conferences and Convocations, Exhibitions and Trade Shows, Seminars and Workshops, Corporate Meetings and Training. Based on Industry, the market is segmented into BFSI, Consumer Electronics, Healthcare, IT, manufacturing, Media and Entertainment, Telecom, Others. Based on Region, the market is segmentedinto North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Virtual Events Market

The global virtual events market is being significantly propelled by the phenomenal growth of startups in India, which has escalated from just 733 in 2016-17 to nearly 14,000 in 2021-22, making it the third-largest startup ecosystem globally, trailing only the US and China. In 2021, India saw 44 firms achieve unicorn status, primarily in the services sector. As small and medium-sized enterprises (SMEs) lean towards UCaaS and SaaS solutions for their adaptability, established players in various industries-such as BFSI, healthcare, and education-are embracing digital platforms to enhance consumer interaction and product marketing. The emphasis on developing innovative products to meet evolving demands is forging a vast connectivity network, capable of reaching diverse populations across borders. Nonetheless, the persistent threat of cyberattacks looms over virtual activities, raising concerns regarding data security and privacy among service providers, highlighting the necessity of secure information convergence for expanding international connectivity and unlocking new business opportunities.

Restraints in the Global Virtual Events Market

The Global Virtual Events market faces several restraints that could impede its growth during the projection period. Primarily, increasing concerns surrounding data security and privacy are significant barriers impacting the market's expansion. Additionally, the availability of free, open-source event management systems poses competition, further limiting market growth. To address these issues, several countries are developing regulations and standards aimed at enhancing data protection and privacy, which could help alleviate security concerns. Furthermore, the reliance on technology in virtual events highlights the potential for negative experiences arising from poor user interfaces, malfunctioning equipment, or slow internet connections, all of which can adversely affect event quality and market progression.

Market Trends of the Global Virtual Events Market

The Global Virtual Events market is experiencing significant growth due to the increasing reliance on digital platforms for remote interactions, fueled by the rise in outsourcing and the need for businesses to maintain seamless communication with distant service providers. The trend toward virtual engagement is further enhanced by advanced simulation technologies that allow global audiences to participate actively in events hosted in various locations. Moreover, the "work from home" (WFH) paradigm adopted during the pandemic has shifted internal organizational events to digital formats, thereby broadening the scope of virtual gatherings. This fusion of remote collaboration tools and virtual event platforms positions the market for continued expansion across a myriad of industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Virtual Events Market Size by Event Type & CAGR (2024-2031)

• Market Overview
• Internal
• External
• Extended

Virtual Events Market Size by Component & CAGR (2024-2031)

• Market Overview
• Platform
  • Web based
  • XR
• Service
  • Communication
  • Recruitment
  • Sales and Marketing
  • Training

Virtual Events Market Size by Organization Size & CAGR (2024-2031)

• Market Overview
• Large Enterprise
• Small and Medium Enterprises (SMEs)

Virtual Events Market Size by End User & CAGR (2024-2031)

• Market Overview
• Educational Institutions
• Corporate
• Government
• Others

Virtual Events Market Size by Application & CAGR (2024-2031)

• Market Overview
• Conferences and Convocations
• Exhibitions and Trade Shows
• Seminars and Workshops
• Corporate Meetings and Training

Virtual Events Market Size by Industry & CAGR (2024-2031)

• Market Overview
• BFSI
• Electronics
• Healthcare
• IT
• Manufacturing
• Media and Entertainment
• Telecom
• Others

Virtual Events Market Size by Use Case & CAGR (2024-2031)

• Market Overview
• Every Day events
• Large Scale Events

Virtual Events Market Size & CAGR (2024-2031)

• North America, (Event Type, Component, Organization Size, End User, Application, Industry)
  • US
  • Canada
• Europe, (Event Type, Component, Organization Size, End User, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Event Type, Component, Organization Size, End User, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Event Type, Component, Organization Size, End User, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Event Type, Component, Organization Size, End User, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Adobe Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VFairs LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intrado Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6Connex Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ON24 Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Social27 Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpotMe (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attendify (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WorkCast Corporation (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swapcard SAS (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation