市場調查報告書
商品編碼
1451641
2024-2032 年按類型、產品類型、性質和地區分類的雲端廚房市場報告Cloud Kitchen Market Report by Type, Product Type, Nature, and Region 2024-2032 |
2023年全球雲端廚房市場規模達到711億美元。展望未來, IMARC Group預計到2032年市場價值將達到1700億美元,2024-2032年複合年成長率(CAGR)為9.86%。共享辦公廚房空間的興起、人工智慧 (AI) 和機器人技術在廚房中的整合(用於烹飪、清潔和包裝等任務)以及訂閱模式的引入是推動市場的一些主要因素。
雲端廚房,也稱為幽靈廚房或虛擬廚房,是專門為準備外帶餐點而設置的專業食品準備和烹飪設施。它不涉及帶有用餐區或提貨櫃檯的傳統餐廳前端,而是透過網站、行動應用程式或與食品配送應用程式合作接受訂單。它在一個地點經營多個虛擬餐廳,為顧客提供多樣化的美食選擇。它可以輕鬆地旋轉和擴展菜單,從而能夠快速適應市場趨勢和客戶需求。除此之外,雲端廚房專為烹飪和包裝而設計,有助於高效利用空間。
共享辦公廚房空間的成長趨勢,其中多個品牌共享同一個廚房來準備食物,正在推動市場成長。此外,第三方送貨服務的興起正在吸引更大的客戶群,並為市場參與者提供利潤豐厚的機會。除此之外,人工智慧(AI)和機器人技術在廚房中的整合,用於烹飪、清潔和包裝等任務,提高了營運效率,並吸引更多企業採用這種模式。此外,外送引入訂閱模式,為常規訂單提供折扣和其他優惠,正在吸引更多消費者使用線上外送。
線上食品配送平台的滲透率不斷提高
線上食品配送平台在全球範圍內迅速擴散,這反過來又推動了市場的成長。這些平台透過點擊按鈕即可提供各種美食和餐館,有效地縮小了消費者和餐館之間的差距。此外,越來越多的消費者開始接受網路訂餐的便利性。坐在家裡私密地享受餐廳品質的餐點的舒適感,以及支付的便利性和追蹤訂單的能力,正在對市場產生積極影響。除此之外,領先的線上食品配送平台正在與當地餐廳和雲端廚房合作,以增加食品供應,這推動了市場的成長。
快速的城市化和生活方式的改變
快速的城市化、不斷增加的工作人口以及個人忙碌的生活方式是促進即食 (RTE) 和方便膳食選擇需求的關鍵因素。除此之外,雙收入家庭的數量增加,其中雙方都在工作,幾乎沒有時間準備餐點。透過簡單的應用程式訂購多種食物的便利性對這些消費者來說是一個有吸引力的選擇。此外,隨著人口的增加和城市面積的擴大,對各種食物選擇的需求也在增加。雲端廚房能夠在一個屋簷下提供多種美食,正在利用這一機會,從而實現顯著成長。
技術和資料分析的進步
技術進步和資料分析的日益使用正在對市場產生積極影響。此外,憑藉分析大量資料的能力,雲端廚房營運商正在獲得有關消費者行為、偏好和購買模式的寶貴見解。此外,在科技的推動下,配送物流的進步使雲端廚房能夠更快、更有效率地配送食物。即時追蹤訂單和預測準確的配送時間的能力正在增強整體客戶體驗,從而鼓勵更多消費者選擇線上食品配送。這反過來又為市場提供了良好的前景。
The global cloud kitchen market size reached US$ 71.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach a value of US$ 170.0 Billion by 2032 exhibiting a growth rate (CAGR) of 9.86% during 2024-2032. The rising trend of co-working kitchen spaces, integration of artificial intelligence (AI) and robotics in the kitchen for tasks like cooking, cleaning, and packing, and the introduction of subscription models are some of the major factors propelling the market.
A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a professional food preparation and cooking facility set up for the preparation of delivery-only meals. It does not involve a traditional restaurant front-end with a dining area or pick-up counter, and accepts orders through websites, mobile applications, or partnering with food delivery apps. It operates multiple virtual restaurants from a single location, offering diverse cuisine options to customers. It easily pivots and expands the menus, which allows it to quickly adapt to market trends and customer demands. Besides this, cloud kitchen is designed solely for cooking and packing and aids efficient space utilization.
The increasing trend of co-working kitchen spaces, wherein multiple brands share the same kitchen to prepare their food is propelling the market growth. Additionally, the rise of third-party delivery services is attracting a larger customer base and offering lucrative opportunities to the market players. Apart from this, the integration of artificial intelligence (AI) and robotics in the kitchen for tasks like cooking, cleaning, and packing is increasing operational efficiency and attracting more businesses to adopt this model. Moreover, the introduction of subscription models in food delivery, offering discounts and other benefits for regular orders, is attracting more consumers to use online food delivery.
The increasing penetration of online food delivery platforms
Online food delivery platforms are rapidly proliferating worldwide, which, in turn, is driving the growth of the market. These platforms are effectively bridging the gap between consumers and restaurants by offering a wide range of cuisines and eateries at the click of a button. Additionally, more consumers are embracing the convenience of ordering meals online. The comfort of enjoying restaurant-quality meals in the privacy of sitting at home, along with the ease of payment and the ability to track orders, is positively influencing the market. Apart from this, the leading online food delivery platforms are partnering with local restaurants and cloud kitchens to increase their food offerings, which is propelling the market growth.
Rapid urbanization and lifestyle changes
Rapid urbanization, increasing working population, and the busy lifestyles of individuals are among the key factors catalyzing the demand for ready-to-eat (RTE) and convenient meal options. Apart from this, there is a rise in dual-income households where both partners are working, leaving little time for meal preparation. The convenience of ordering diverse food options through a simple app is an attractive alternative to these consumers. Moreover, as the population is increasing and urban areas are expanding, the demand for a variety of food options is also growing. Cloud kitchens, with their ability to host multiple cuisines under a single roof, are capitalizing on this opportunity, consequently experiencing significant growth.
Advancements in technology and data analytics
Technological advancements and the increasing use of data analytics are positively influencing the market. Additionally, with the ability to analyze large volumes of data, cloud kitchen operators are gaining valuable insights into consumer behavior, preferences, and buying patterns. Furthermore, advancements in delivery logistics, powered by technology, are allowing cloud kitchens to deliver food faster and more efficiently. The ability to track orders in real-time and predict accurate delivery times is enhancing the overall customer experience, thereby encouraging more consumers to opt for online food delivery. This, in turn, is offering a favorable outlook for the market.
IMARC Group provides an analysis of the key trends in each segment of the global cloud kitchen market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, product type and nature.
Independent Cloud Kitchen
Commissary/Shared Kitchen
Kitchen Pods
Independent cloud kitchen holds the largest market share
A detailed breakup and analysis of the market based on the type has also been provided in the report. This includes independent cloud kitchen, commissary/shared kitchen, and kitchen pods. According to the report, independent cloud kitchen represented the largest segment.
Independent cloud kitchens offer greater flexibility and control over their operations. These kitchens can swiftly adapt their menus, experiment with new cuisines, and make operational changes without the need for corporate approval. This flexibility allows them to quickly respond to changing consumer trends and preferences. Additionally, independent cloud kitchens provide more localized and personalized services. They cater to specific local tastes, use locally sourced ingredients, and foster a closer connection with their customer base, offering a unique selling proposition that differentiates them from the competitors. Furthermore, they are not obligated to pay franchise fees or share profits with a parent company.
Burger and Sandwich
Pizza and Pasta
Chicken
Seafood
Mexican and Asian Food
Others
Burger and sandwich dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger and sandwich, pizza and pasta, chicken, seafood, Mexican and Asian food, and others. According to the report, burger and sandwich accounted for the largest market share.
Burgers and sandwiches are versatile dishes that can be customized to suit various tastes and dietary preferences of the masses. Additionally, these items are typically fast and easy to prepare, making them ideal for many cloud kitchens. Apart from this, their preparation does not require specialized skills or equipment, allowing cloud kitchens to manage high volumes efficiently. Furthermore, burgers and sandwiches are highly suitable for delivery as they can endure the journey from kitchen to customer without a significant loss of quality or presentation. Their quick food preparation time aligns well with the demands of a fast-paced and convenience-oriented society.
Franchised
Standalone
Franchised hold the largest share in the market
A detailed breakup and analysis of the market based on the nature has also been provided in the report. This includes franchised and standalone. According to the report, franchised accounted for the largest market share.
Franchising in the cloud kitchen sector provides an opportunity for businesses to rapidly expand their brand without a substantial capital investment, which represents one of the key factors favoring market growth. Additionally, the franchise model follows an established business plan and helps maintain uniformity in product quality and service across different locations, ensuring brand consistency and customer trust. Furthermore, franchises also allow the parent company to leverage the local expertise of franchisees. They have a better understanding of local tastes and preferences and can adjust the menu offerings accordingly. Moreover, they have local connections that aid in securing prime locations for cloud kitchens, offering a competitive edge.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest cloud kitchen market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and Others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and Others); Latin America (Brazil, Mexico, and Others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific is the home to more than half of the global population which provides a huge consumer base. Rapid urbanization, inflating disposable income levels, busy and hectic lifestyles, increasing penetration of the internet, and the growing sales of smartphones are some of the significant factors that are driving the market in the Asia Pacific. Apart from this, there is an escalating demand for international cuisines and rising preferences for food delivery over dine-in is offering a favorable market outlook.
Companies are actively innovating and diversifying their offerings. Additionally, many of them are enhancing their digital platforms to ensure the delivery of a user-friendly experience to customers placing online orders. Apart from this, they are fine-tuning their operations, focusing on making kitchens more efficient to cater to the high volume of orders. Some companies are experimenting with artificial intelligence (AI) and machine learning (ML) to forecast demand accurately, enabling them to prepare dishes in advance and reduce waiting times. Furthermore, leading players are also focusing on expanding partnerships with established food delivery platforms to increase their reach and customer base. Moreover, many cloud kitchen companies are analyzing customer data diligently to understand dining habits and preferences better. This data-driven approach is helping them customize their menus effectively and boosting customer satisfaction.
CloudKitchens
DoorDash Inc.
Kitchen United
Kitopi Catering Services LLC
Lightspeed Commerce Inc.
PAR Technology Corporation
POSist Technologies Private Limited
Rebel Foods
Starbucks Coffee Company
Swiggy Platform
Toast Inc.
In November 2017, Swiggy Platform launched Swiggy Access, which aimed at helping restaurants to operate delivery-only kitchens in India.
In Aug-2021, Kitchen United joined hands with Kroger to make takeout and delivery food under some of its grocery stores. In the partnership, Kitchen United would open ghost kitchens at engaging Kroger locations and provide up to six local, regional, and national restaurant brands.
In July 2023, Rebel Foods entered the Saudi Arabian market by opening two cloud kitchens in Riyadh. It is also planning to establish 60 internet restaurants in the city within the next year.