市場調查報告書
商品編碼
1380399
2023-2030 年全球雲端廚房市場Global Cloud Kitchen Market 2023-2030 |
全球雲端廚房市場預計在預測期(2023-2030年)CAGR為10.2%。雲端廚房,也稱為幽靈廚房或虛擬廚房,是一種專業的食品準備和烹飪設施,專門用於準備外帶餐點。它不涉及帶有用餐區或提貨櫃檯的餐廳前端,僅透過網站、行動應用程式或與食品配送應用程式合作接受訂單。因此,這些公司正在專注於擴大或進入雲端廚房業務。例如,2022 年 11 月,Helbiz 旗下的 Helbiz Kitchen 宣布與美國領先的幽靈廚房網路 Kitchen United 建立合作夥伴關係,將其幽靈廚房產品引入美國。該合作夥伴關係最初將把 Helbiz Kitchen 帶到美國兩個城市允許用戶從不同的菜單中訂購。
全球雲端廚房市場按性質和類型細分。根據性質,市場分為特許經營市場和獨立市場。根據類型,市場細分為獨立雲端廚房、小賣部/共享廚房和廚房吊艙。其中,學術和獨立細分市場預計將佔據相當大的市場佔有率,這種類型的雲端廚房沒有線下存在或實體店,透過去除門面提供管理成本和營運費用的優勢。
其中,特許經營細分市場預計將在全球雲端廚房市場中佔據相當大的佔有率。這種細分成長歸因於多種因素,例如全球化的不斷發展和工作人口數量的增加增加了對國際美食的需求。此外,由於願意支付高價的飢餓的千禧世代對高品質送餐服務的需求激增,雲端廚房市場也在快速成長。因此,公司正在採取各種策略來抓住市場不斷成長的需求。例如,2023 年2 月,日本最大的食品科技公司和最受認可的食品集團之一TGAL 宣布與Village Food Courts 建立獨家合作夥伴關係,該集團擁有超過1400 個主廚房和來自日本不同地區的120 多個品牌。VFC)是印度最大的國內和國際品牌餐飲聚合商。此次合作將使日本知名品牌透過 VFC 的 Nationwide 平台進入印度,並以適當的價格向印度消費者提供最好的日本料理。 VFC 將在其美食廣場以及混合幽靈廚房設施中推出這些概念。
全球雲端廚房市場根據地理位置進一步細分,包括北美(美國和加拿大)、歐洲(英國、義大利、西班牙、德國、法國和歐洲其他地區)、亞太地區(印度、中國、日本) 、韓國和亞洲其他地區)以及世界其他地區(中東和非洲以及拉丁美洲)。其中,由於品質食品支出的增加、消費者購買力的增強以及對速食的需求的增加,預計北美將在全球市場中佔據顯著佔有率。
在所有地區中,亞太地區預計在預測期內將以相當大的CAGR成長。區域成長歸因於快速城市化以及可支配收入和生活水準的提高正在提高區域市場價值。由於資料包成本低廉,該地區發展中經濟體擴大使用數位應用程式,進一步提升了該地區的市場價值。
此外,該地區投資活動的增加和政府措施也正在推動市場。例如,2023 年 6 月,德里政府準備在國家首都推出雲端廚房政策。該政策旨在透過數位平台實施方便用戶使用的單一窗口系統,簡化雲端廚房的許可程序。正如首席部長辦公室的正式新聞稿所述,該舉措的目標是支持獨立食品店並在該行業內創造大量就業機會。
Title: Global Cloud kitchen Market Size, Share & Trends Analysis Report by Nature (Franchised and Standalone), and by Type (Independent Cloud Kitchen, Commissary/Shared Kitchen, and Kitchen Pods),Forecast Period (2023-2030).
The global Cloud kitchen market is anticipated to grow at a CAGR of 10.2% during the Forecast Period (2023-2030). A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a professional food preparation and cooking facility that is set up for the preparation of delivery-only meals. It does not involve a restaurant front-end with a dining area or pick-up counter, and it only accepts orders through websites, mobile applications, or partnering with food delivery apps. Hence the companies are focusing on expanding or entering the cloud kitchen business. For instance, in November 2022, Helbiz Kitchen, a part of Helbiz, is bringing its ghost kitchen offerings to the United States thanks to a partnership announced with Kitchen United, a leading ghost kitchen network in the US The partnership will initially bring Helbiz Kitchen to two cities allowing users to order from a diverse set of menus.
The global Cloud kitchen market is segmented on nature, and type. Based on nature, the market is sub-segmented into franchised and standalone. And based on the type, the market is sub-segmented into Independent Cloud Kitchen, Commissary/Shared Kitchen and Kitchen Pods. Among the type, the academic and Independent sub-segment is anticipated to hold a considerable share of the market, this type of cloud kitchen have no offline presence or physical store that provides the advantage of overhead cost and operating expenses by removing the facade.
Among the Nature, the Franchised sub-segment is expected to hold a considerable share of the global Cloud kitchen market. This segmental growth is attributed to several factors such as, increasing globalization and growing number of working populations are contributing to the demand for international cuisines. Moreover, the cloud kitchen market is also growing rapidly due to the surge in demand for high-quality food delivery services from hungry millennials who are willing to pay premium prices. Hence the companies are adopting various strategies to capture the growing demand of the market. For instance, In February 2023, TGAL, the largest food tech company in Japan and one of the most recognized food conglomerates with a network of over 1400 host kitchens and over 120 brands from different regions of Japan announces an exclusive partnership with Village Food Courts (VFC), the largest F&B aggregator of National & International brands in India. This partnership will see renowned Japanese brands entering India on VFC's Nationwide platform and offer the best of Japanese cuisine to Indian consumers for the right price. VFC will be launching these concepts within its food courts as well as hybrid ghost kitchen facilities.
The global Cloud kitchen market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to increasing expenditure on premium quality food products, growing purchasing power of consumers, and increasing demand for fast food.
Among all regions, the Asia-Pacific regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to rapid urbanization along with the increasing disposable income and standard of living is boosting the regional market value. The increasing usage of digital applications in the developing economies of the region owing to the affordable cost of data packs is further bolstering the regional market value.
Also, increasing investing activities and government initiatives in the region are also driving the market. For instance, in June 2023, The Delhi government is preparing to introduce a Cloud Kitchen Policy in the national capital. This policy aims to simplify licensing procedures for cloud kitchens by implementing a user-friendly single-window system through a digital platform. The objective of this initiative, as stated in an official release from the Chief Minister's Office, is to support independent food outlets and create numerous employment opportunities within the sector.
The major companies serving the Cloud kitchen market include: Kitchen United, Rebel Foods, DoorDash Kitchen, Zuul Kitchen, Keatz, Kitopi, Ghost Kitchen Orlando, Dahmakan, Starbucks (Star Kitchen), Cloud Kitchen, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, In February 2023, Cloud kitchen incubator Ghost Kitchens acquired celebrity chef Vicky Ratnani-owned gourmet cloud kitchen startup Speak Burgers for an undisclosed amount. The acquisition will enable Ghost Kitchens to foray into the premium segment with high spending power. As per the foodtech platform, the move is in line with its vision to create a basket of premium food delivery brands that operates on Swiggy and Zomato.