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1609759

2025-2033 年日本忠誠度管理市場報告（依產品、組織規模、部署模式、垂直產業和地區分類）

Japan Loyalty Management Market Report by Offering, Organization Size, Deployment Mode, Industry Vertical, and Region 2025-2033

出版日期: 2024年12月05日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

日本忠誠度管理市場IMARC Group將於 2024 年達到 3.01 億美元。對留住客戶的高度重視、技術進步、資料洞察以及消費者對忠誠度管理解決方案不斷變化的傾向正在推動市場發展。

忠誠度管理是公司用來培養和維持與客戶的長期聯繫的策略。這種方法包括獎勵計劃、客製化促銷和旨在提高客戶忠誠度和經常性購買行為的特殊福利等方法。透過持續評估客戶的傾向和品味，組織可以調整其方法來提高客戶滿意度和忠誠度。當忠誠度處理得當時，企業可以鼓勵品牌擁護者，放大顧客的長期價值，並確保在產業中的主導地位。

日本忠誠度管理市場趨勢：

日本忠誠度管理市場顯著成長，反映出該國傳統與創新的獨特融合。日本企業以以客戶為中心的精神而聞名，他們很早就意識到與客戶建立深厚、持久關係的重要性。隨著日本消費者的數位化程度越來越高、眼光越來越敏銳，對更複雜、更客製化的忠誠度計畫的需求也越來越大。這導致了尖端技術、資料分析和個人化在忠誠度策略中的整合。基於行動裝置的忠誠度應用程式、人工智慧驅動的個人化推薦和會員專屬福利已成為標準產品。此外，日本電子商務平台和數位支付系統的興起使企業能夠獲得大量消費者資料，從而實現更精確的定位和獎勵策略。公司利用這些資料提供增值體驗，不僅可以吸引客戶，還可以留住客戶。此外，隨著日本消費者越來越重視體驗而不是單純的交易，基於交易的獎勵明顯轉向體驗式獎勵，例如獨家活動或旅遊福利。從本質上講，在技術進步、消費者偏好變化以及企業對客戶滿意度的堅定承諾的推動下，日本忠誠度管理市場正在迅速發展。

日本忠誠度管理市場區隔：

提供見解：

解決方案
客戶保留
客戶忠誠度
通路忠誠度
服務

組織規模見解：

大型企業
中小企業

部署模式見解：

本地
基於雲端

產業垂直洞察：

BFSI
零售
旅遊和酒店業
製造業
資訊科技和電信
媒體和娛樂
衛生保健
其他

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本忠誠度管理市場迄今的表現如何以及未來幾年的表現如何？
COVID-19 對日本忠誠度管理市場有何影響？
日本忠誠度管理市場在服務上的細分是什麼？
日本忠誠度管理市場依組織規模分類是怎樣的？
日本忠誠度管理市場的部署模式是怎麼樣的？
日本忠誠度管理市場的垂直產業區隔是怎麼樣的？
日本忠誠度管理市場價值鏈的各個階段是什麼？
日本忠誠度管理的關鍵促進因素和挑戰是什麼？
日本忠誠度管理市場的架構如何？
日本忠誠度管理市場的競爭程度如何？

本報告回答的關鍵問題：

日本忠誠度管理市場迄今的表現如何以及未來幾年的表現如何？
COVID-19 對日本忠誠度管理市場有何影響？
日本忠誠度管理市場在服務上的細分是什麼？
日本忠誠度管理市場依組織規模分類是怎樣的？
日本忠誠度管理市場的部署模式是怎麼樣的？
日本忠誠度管理市場的垂直產業區隔是怎麼樣的？
日本忠誠度管理市場價值鏈的各個階段是什麼？
日本忠誠度管理的關鍵促進因素和挑戰是什麼？
日本忠誠度管理市場的架構如何？
日本忠誠度管理市場的競爭程度如何？

BFSI
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
零售
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
旅遊和酒店業
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
製造業
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
資訊科技和電信
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
媒體和娛樂
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
衛生保健
- 概述
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
其他
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）

第 10 章：日本忠誠度管理市場 - 競爭格局

概述
市場結構
市場參與者定位
最佳制勝策略
競爭儀表板
公司評估象限

第 11 章：關鍵參與者簡介

Company A

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company B

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company C

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company D

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company E

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

第 12 章：日本忠誠度管理市場 - 產業分析

促進因素、限制因素和機會
- 概述
- 促進要素
- 限制
- 機會
波特五力分析
- 概述
- 買家的議價能力
- 供應商的議價能力
- 競爭程度
- 新進入者的威脅
- 替代品的威脅
價值鏈分析

第 13 章：附錄

簡介目錄

Product Code: SR112024A18255

Japan loyalty management market size reached USD 301 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,627 Million by 2033, exhibiting a growth rate (CAGR) of 20.6% during 2025-2033. The market is being driven by a heightened focus on retaining customers, advancements in technology, insights derived from data, and evolving consumer inclinations towards loyalty management solutions.

Loyalty management represents a tactic used by companies to foster and sustain long-lasting bonds with their clientele. This approach encompasses methods like rewards schemes, tailored promotions, and special perks aimed at promoting customer fidelity and recurrent buying behaviors. By consistently evaluating customer tendencies and tastes, organizations adapt their approaches to heighten customer contentment and loyalty. When loyalty is adeptly handled, it allows businesses to encourage brand champions, amplify the long-term value of a customer, and secure a dominant position in the industry.

Japan Loyalty Management Market Trends:

The Japan loyalty management market has seen notable growth, reflecting the country's unique blend of tradition and innovation. Japanese businesses, renowned for their customer-centric ethos, have long realized the importance of forging deep, lasting relationships with their clientele. As consumers in Japan become more digitally connected and discerning, there's an increasing demand for more sophisticated and tailored loyalty programs. This has led to an integration of cutting-edge technology, data analytics, and personalization in loyalty strategies. Mobile-based loyalty apps, AI-driven personalized recommendations, and exclusive member benefits have become standard offerings. Furthermore, the rise of e-commerce platforms and digital payment systems in Japan has given businesses access to vast amounts of consumer data, enabling more precise targeting and reward strategies. Companies are harnessing this data to not only attract but also to retain customers by providing value-added experiences. Additionally, as Japanese consumers increasingly prioritize experiences over mere transactions, there's a noticeable shift from transaction-based rewards to experiential rewards, such as exclusive events or travel perks. In essence, the Japan loyalty management market is evolving rapidly, driven by technological advancements, changing consumer preferences, and businesses' unwavering commitment to customer satisfaction.

Japan Loyalty Management Market Segmentation:

Offering Insights:

Solution
Customer Retention
Customer Loyalty
Channel Loyalty
Services

Organization Size Insights:

Large Enterprises
Small and Medium Enterprises

Deployment Mode Insights:

On-premises
Cloud-based

Industry Vertical Insights:

BFSI
Retail
Travel and Hospitality
Manufacturing
IT and Telecom
Media and Entertainment
Healthcare
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan loyalty management market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan loyalty management market?
What is the breakup of the Japan loyalty management market on the basis of offering?
What is the breakup of the Japan loyalty management market on the basis of organization size?
What is the breakup of the Japan loyalty management market on the basis of deployment mode?
What is the breakup of the Japan loyalty management market on the basis of industry vertical?
What are the various stages in the value chain of the Japan loyalty management market?
What are the key driving factors and challenges in the Japan loyalty management?
What is the structure of the Japan loyalty management market and who are the key players?
What is the degree of competition in the Japan loyalty management market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Loyalty Management Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Loyalty Management Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Loyalty Management Market - Breakup by Offering

6.1 Solution
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Segmentation
  - 6.1.3.1 Customer Retention
  - 6.1.3.2 Customer Loyalty
  - 6.1.3.3 Channel Loyalty
- 6.1.4 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Loyalty Management Market - Breakup by Organization Size

7.1 Large Enterprises
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Small and Medium Enterprises
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Loyalty Management Market - Breakup by Deployment Mode

8.1 On-premises
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Cloud-based
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Loyalty Management Market - Breakup by Industry Vertical

9.1 BFSI
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Retail
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Travel and Hospitality
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Manufacturing
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 IT and Telecom
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Media and Entertainment
- 9.6.1 Overview
- 9.6.2 Historical and Current Market Trends (2019-2024)
- 9.6.3 Market Forecast (2025-2033)
9.7 Healthcare
- 9.7.1 Overview
- 9.7.2 Historical and Current Market Trends (2019-2024)
- 9.7.3 Market Forecast (2025-2033)
9.8 Others
- 9.8.1 Historical and Current Market Trends (2019-2024)
- 9.8.2 Market Forecast (2025-2033)

10 Japan Loyalty Management Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Loyalty Management Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis