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1653053

忠誠度管理市場：全球 2025-2029

Global Loyalty Management Market 2025-2029

出版日期: 2025年02月01日 | 出版商:

TechNavio | 英文 184 Pages | 訂單完成後即時交付

價格

簡介目錄

預計 2024-2029 年期間特許權使用費管理市場將成長 49.678 億美元，預測期內複合年成長率為 14.5%。本報告對特許權使用費管理市場、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析進行了全面分析。

它提供了當前市場情景、最新趨勢和促進因素以及整體市場環境的最新分析。推動市場發展的因素包括客戶對個人化解決方案的偏好不斷成長、新興經濟體的需求不斷成長以及雲端基礎的忠誠度管理軟體產品的採用日益增多。

市場覆蓋
基準年	2025
年底	2029
預測期	2025-2029
成長動力	加速度
與前一年同期比較[2025]	12.8％
複合年成長率	14.5％
增量金額	49.678億美元

這項研究採用了一手資料和二手資料的客觀組合，包括來自業界主要參與者的意見。該報告還提供了主要企業的分析以及按地理分析和供應商格局細分的綜合市場規模資料。報告包括資料和預測資料。

研究指出，人工智慧在創新解決方案中日益廣泛的應用是推動未來幾年忠誠度管理市場成長的關鍵原因之一。此外，合作與收購的增加以及各個垂直行業對特許權使用費管理軟體的採用不斷增加也可能導致市場需求大幅增加。

地理細分
比較：按地區
北美：2024 年至 2029 年的市場規模與預測
歐洲：2024 年至 2029 年市場規模及預測
亞太地區：市場規模與預測 2024-2029
南美洲：2024-2029 年市場規模及預測
中東和非洲：2024-2029 年市場規模與預測
美國：2024 年至 2029 年市場規模及預測
加拿大：市場規模與預測 2024-2029
德國：2024-2029 年市場規模及預測
英國：2024-2029 年市場規模與預測
中國：2024-2029 年市場規模及預測
法國：2024-2029 年市場規模及預測
日本：2024 年至 2029 年市場規模及預測
義大利：2024-2029 年市場規模與預測
印度：2024 年至 2029 年市場規模及預測
韓國：2024-2029 年市場規模及預測
區域市場機會

第12章促進因素、挑戰、機會與限制因素

市場促進因素
市場問題
促進因素和挑戰的影響
市場機會與限制

第13章競爭格局

概述
競爭格局
令人困惑的情況
產業風險

第14章競爭分析

公司簡介
企業排名指數
公司市場定位
Aimia Inc
Apex Loyalty
Bond Brand Loyalty
Brierley and Partners Inc.
Capillary Technologies
Cheetah Digital Inc.
Comarch SA
Epsilon Data Management LLC
Five Stars Loyalty Inc.
ICF International Inc.
Maritz Motivation Inc.
Oracle Corp.
Punchh Inc.
SAP SE
The Lacek Group

第15章附錄

簡介目錄

Product Code: IRTNTR74503

The loyalty management market is forecasted to grow by USD 4967.8 mn during 2024-2029, accelerating at a CAGR of 14.5% during the forecast period. The report on the loyalty management market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing customer preference for personalized solutions, rising demand in emerging economies, and rise in adoption of cloud-based loyalty management software offerings.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	12.8%
CAGR	14.5%
Incremental Value	$4967.8 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's loyalty management market is segmented as below:

By Deployment

Cloud-based
On-premises

By Type

Large enterprises
Small and medium enterprises (SMEs)

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the growing application of artificial intelligence for innovative solutions as one of the prime reasons driving the loyalty management market growth during the next few years. Also, growing number of collaborations and acquisitions and increasing adoption of loyalty management software across various industry verticals will lead to sizable demand in the market.

The report on the loyalty management market covers the following areas:

Loyalty Management Market sizing
Loyalty Management Market forecast
Loyalty Management Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading loyalty management market vendors that include Aimia Inc, Apex Loyalty, Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, LoyaltyLion Ltd, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., and The Lacek Group. Also, the loyalty management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Loyalty Management Market 2019 - 2023
- Historic Market Size - Data Table on Global Loyalty Management Market 2019 - 2023 ($ million)
5.2 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI in the Global Loyalty Management Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

8.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
8.3 Cloud-based - Market size and forecast 2024-2029
- Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
- Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
- Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
8.4 On-premises - Market size and forecast 2024-2029
- Chart on On-premises - Market size and forecast 2024-2029 ($ million)
- Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
- Chart on On-premises - Year-over-year growth 2024-2029 (%)
- Data Table on On-premises - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Large enterprises - Market size and forecast 2024-2029
- Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
- Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
- Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
9.4 Small and medium enterprises (SMEs) - Market size and forecast 2024-2029
- Chart on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
- Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2024-2029 ($ million)
- Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
- Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.12 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.14 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.17 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Aimia Inc
- Aimia Inc - Overview
- Aimia Inc - Product / Service
- Aimia Inc - Key offerings
- SWOT
14.5 Apex Loyalty
- Apex Loyalty - Overview
- Apex Loyalty - Product / Service
- Apex Loyalty - Key offerings
- SWOT
14.6 Bond Brand Loyalty
- Bond Brand Loyalty - Overview
- Bond Brand Loyalty - Product / Service
- Bond Brand Loyalty - Key offerings
- SWOT
14.7 Brierley and Partners Inc.
- Brierley and Partners Inc. - Overview
- Brierley and Partners Inc. - Product / Service
- Brierley and Partners Inc. - Key offerings
- SWOT
14.8 Capillary Technologies
- Capillary Technologies - Overview
- Capillary Technologies - Product / Service
- Capillary Technologies - Key offerings
- SWOT
14.9 Cheetah Digital Inc.
- Cheetah Digital Inc. - Overview
- Cheetah Digital Inc. - Product / Service
- Cheetah Digital Inc. - Key offerings
- SWOT
14.10 Comarch SA
- Comarch SA - Overview
- Comarch SA - Product / Service
- Comarch SA - Key news
- Comarch SA - Key offerings
- SWOT
14.11 Epsilon Data Management LLC
- Epsilon Data Management LLC - Overview
- Epsilon Data Management LLC - Product / Service
- Epsilon Data Management LLC - Key offerings
- SWOT
14.12 Five Stars Loyalty Inc.
- Five Stars Loyalty Inc. - Overview
- Five Stars Loyalty Inc. - Product / Service
- Five Stars Loyalty Inc. - Key offerings
- SWOT
14.13 ICF International Inc.
- ICF International Inc. - Overview
- ICF International Inc. - Product / Service
- ICF International Inc. - Key offerings
- SWOT
14.14 Maritz Motivation Inc.
- Maritz Motivation Inc. - Overview
- Maritz Motivation Inc. - Product / Service
- Maritz Motivation Inc. - Key offerings
- SWOT
14.15 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
14.16 Punchh Inc.
- Punchh Inc. - Overview
- Punchh Inc. - Product / Service
- Punchh Inc. - Key offerings
- SWOT
14.17 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- SWOT
14.18 The Lacek Group
- The Lacek Group - Overview
- The Lacek Group - Product / Service
- The Lacek Group - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations