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市場調查報告書
商品編碼
1596821

忠誠度管理市場規模、佔有率和成長分析（按產品、按解決方案、按服務、營運商、按行業、按地區）：行業預測 (2024-2031)

Loyalty Management Market Size, Share, Growth Analysis, By Offering, By Solution, By Services, By Operator, By Vertical, By Region -Industry Forecast 2024-2031.
出版日期: | 出版商: SkyQuest | 英文 168 Pages | 商品交期: 3-5個工作天內

價格
簡介目錄

2022年全球特許權使用費管理市場規模為98億美元，從2023年的115.1億美元成長到2031年的415.2億美元，在預測期內（2024-2031年）預計年複合成長率為17.40%。

由於最終用戶群體的擴大和行動應用程式的滲透率不斷提高，忠誠度管理行業經歷顯著成長。然而，他們面臨著消費者對忠誠度計畫缺乏了解、獨特的複雜性以及嚴格的政府法規等挑戰。然而，巨量資料和機器學習的快速發展預計將在未來幾年釋放有希望的成長機會。公司在忠誠度保留領域使用各種策略、工具和系統來吸引和留住客戶，同時獎勵忠誠度。忠誠度管理的核心是系統地收集和分析消費者資料，目的是了解客戶的行為、偏好和購買模式。這些資料使企業能夠為常客量身定做優惠，並透過優惠券代碼和獨家折扣等策略鼓勵他們再次光顧。近年來，獎勵系統市場顯著擴大，主要是為了促進品牌與消費者之間的有益關係，提高客戶滿意度和忠誠度，以及提高品牌知名度。數位科技和電子商務的出現使得在各種管道（包括網站、行動應用程式和社交媒體平台）建立和監控客戶獎勵計劃變得更加容易，使企業更容易吸引和珍視忠實客戶。因此，該行業經歷了不斷的演變和強勁的成長，有效地滿足了企業和消費者的需求。

目錄

介紹

  • 分析目的
  • 定義
  • 市場範圍

分析方法

  • 資訊採購
  • 二級資料來源和一級資料來源
  • 市場規模預測
  • 市場假設與限制

執行摘要

  • 市場概況及展望
  • 供需趨勢分析
  • 依細分市場的機會分析

市場動態及展望

  • 市場概況
  • 市場規模
  • 市場動態
    • 促進因素和機會
    • 限制因素和挑戰
  • 波特分析及影響
    • 競爭公司之間的敵對關係
    • 替代品的威脅
    • 買方議價能力
    • 新進入者的威脅
    • 供應商的議價能力

主要市場考察

  • 關鍵成功因素
  • 競爭程度
  • 主要投資機會
  • 市場生態系統
  • 技術進步
  • 監管環境
  • 專利分析
  • 價值鏈分析
  • 案例研究分析
  • 客戶和購買標準分析
  • PESTEL分析
  • 貿易分析
  • 市場魅力指數
  • 供應鏈分析
  • 價格分析

全球版稅管理市場規模（依提供內容）/年複合成長率（2024-2031）

  • 市場概況
  • 解決方案
  • 服務

全球忠誠度管理市場規模（依解決方案）/年複合成長率（2024-2031）

  • 市場概況
  • 客戶維繫
  • 預測分析平台
  • 客戶參與平台（CEP）
  • 客戶忠誠度
  • 通路忠誠度

全球忠誠度管理市場規模（依服務）/年複合成長率（2024-2031）

  • 市場概況
  • 專業服務
  • 託管服務

全球版稅管理市場規模（依營運商）/年複合成長率（2024-2031）

  • 市場概況
  • B2B（Business-To-Business）
  • B2C（Business-To-Customer）

全球版稅管理市場規模（依產業）/年複合成長率（2024-2031）

  • 市場概況
  • BFSI
  • 航空

全球版稅管理市場規模/年複合成長率（2024-2031）

  • 北美（依產品、解決方案、服務、營運商、產業）
    • 美國
    • 加拿大
  • 歐洲（依產品、解決方案、服務、營運商、產業）
    • 英國
    • 德國
    • 西班牙
    • 法國
    • 義大利
    • 其他歐洲國家
  • 亞太地區（依產品、解決方案、服務、營運商、產業）
    • 中國
    • 印度
    • 日本
    • 韓國
    • 其他亞太地區
  • 拉丁美洲（依產品、解決方案、服務、營運商、產業）
    • 巴西
    • 其他拉丁美洲
  • 中東、非洲（依提供的內容、依解決方案、依服務、依營運商、依行業）
    • 波灣合作理事會（GCC）國家
    • 南非
    • 其他中東、非洲

競爭資訊

  • 前5名企業比較
  • 主要企業市場定位（2023年）
  • 主要市場參與者所採取的策略
  • 近期市場趨勢
  • 公司市場佔有率分析（2023）
  • 主要企業簡介
    • 公司簡介
    • 產品系列分析
    • 依細分市場分類的佔有率分析
    • 收益年增率比較（YoY）（2021-2023）

主要企業簡介

  • Oracle
  • ICF Next
  • Comarch
  • Bond Brand Loyalty
  • Capillary
  • Jakala
  • Kobie
  • Giift Management
  • Maritz Motivation
  • Cheetah Digital
  • Collinson
  • Loyalty One
  • Ebbo
  • Preferred Patron
  • Loopyloyalty
  • Paystone
  • Loylogic
  • Ascenda
  • Loyalty Juggernaut
  • Gratifii

結論和建議

簡介目錄
Product Code: SQMIG45B2159

Global Loyalty Management Market size was valued at USD 9.80 billion in 2022 and is poised to grow from USD 11.51 billion in 2023 to USD 41.52 billion by 2031, growing at a CAGR of 17.40% during the forecast period (2024-2031).

The loyalty management industry is experiencing significant growth driven by expanding end-user demographics and the rising adoption of mobile applications. However, this market faces challenges, including general consumer ignorance regarding loyalty programs, their inherent complexities, and stringent government regulations. Nevertheless, the rapid advancements in big data and machine learning are expected to unlock promising growth opportunities moving forward. Companies leverage a diverse range of strategies, tools, and systems within the loyalty retention sector to attract and retain customers while rewarding their loyalty. Central to loyalty management is the systematic collection and analysis of consumer data, aimed at understanding customer behaviors, preferences, and purchasing patterns. This data enables businesses to tailor offers to frequent shoppers, incentivizing repeat visits with strategies such as coupon codes and exclusive discounts. The reward systems market has expanded notably in recent years, largely to foster beneficial relationships between brands and consumers, enhancing customer satisfaction and loyalty, while simultaneously bolstering brand recognition. The advent of digital technologies and e-commerce has simplified the establishment and monitoring of customer reward programs across various channels, including websites, mobile apps, and social media platforms, making it easier for businesses to engage with and appreciate their loyal customers. As a result, this industry is positioned for continued evolution and robust growth, effectively meeting the needs of both businesses and consumers alike.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Loyalty Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Loyalty Management Market Segmental Analysis

The global loyalty management market is segmented based on Solution, Operator and Vertical. In terms of Solution, the market is grouped into Health Safety Management, Customer Retention, Customer Loyalty and Channel Loyalty. Based on the Operator, the market is divided into Business-to-Business and Business-to-Customer. In terms of Vertical, the market is grouped into BFSI, Aviation, Automotive, Media & Entertainment, Retail & Consumer Goods, Hospitality and Telecom. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Central & South America and Middle East & Africa.

Driver of the Global Loyalty Management Market

The incorporation of gamification into loyalty programs is a significant driver in the Global Loyalty Management market. Its rising popularity stems from its effectiveness in engaging experience-oriented customers who possess a reward-seeking mindset, a competitive nature, and a natural inclination to avoid missing out. By integrating games, contests, and rewards, businesses can foster heightened participation and community growth within their loyalty initiatives. This strategic approach not only attracts customers but also encourages them to engage with brands more frequently through repeated transactions, enhancing overall brand loyalty and customer retention while creating an interactive and dynamic loyalty experience.

Restraints in the Global Loyalty Management Market

One significant restraint facing the Global Loyalty Management market is the stringent government regulation that varies by region. Various regulations, such as the Credit Card Act and the Durbin Amendment of 2010, necessitate that financial institutions restructure their loyalty program frameworks. Furthermore, companies must navigate the implications of the General Data Protection Regulations (GDPR), which was implemented in May 2018, as it significantly influences business operations concerning customer data handling and privacy. Compliance with these regulations can pose challenges, making it essential for businesses to adapt their loyalty strategies to align with the legal landscape while still maintaining customer engagement.

Market Trends of the Global Loyalty Management Market

The Global Loyalty Management market is experiencing a robust trend towards AI-driven personalization, reshaping customer engagement strategies across industries. Organizations are harnessing advanced AI and machine learning technologies to analyze vast amounts of customer data, enabling them to predict behaviors and tailor loyalty programs to individual preferences. This shift towards hyper-personalized incentives fosters deeper consumer involvement and enhances customer retention rates by delivering targeted rewards that resonate with each user's unique interests. As businesses prioritize innovative loyalty solutions, the integration of AI into loyalty management systems is poised to redefine how brands connect with their customers, driving market growth and competitiveness.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Technological Advancement
  • Regulatory Landscape
  • Patent Analysis
  • Value Chain Analysis
  • Case Study Analysis
  • Customer & Buying Criteria Analysis
  • PESTEL Analysis
  • Trade Analysis
  • Market Attractiveness Index
  • Supply Chain Analysis
  • Pricing Analysis

Global Loyalty Management Market Size by Offering & CAGR (2024-2031)

  • Market Overview
  • Solutions
  • Services

Global Loyalty Management Market Size by Solution & CAGR (2024-2031)

  • Market Overview
  • Customer Retention
  • Predictive Analytics Platforms
  • Customer Engagement Platforms (CEPS)
  • Customer Loyalty
  • Channel Loyalty

Global Loyalty Management Market Size by Services & CAGR (2024-2031)

  • Market Overview
  • Professional Services
  • Managed Services

Global Loyalty Management Market Size by Operator & CAGR (2024-2031)

  • Market Overview
  • Business-To-Business
  • Business-To-Customer

Global Loyalty Management Market Size by Vertical & CAGR (2024-2031)

  • Market Overview
  • BFSI
  • Aviation

Global Loyalty Management Market Size & CAGR (2024-2031)

  • North America, (Offering, Solution, Services, Operator, Vertical)
    • US
    • Canada
  • Europe, (Offering, Solution, Services, Operator, Vertical)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (Offering, Solution, Services, Operator, Vertical)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (Offering, Solution, Services, Operator, Vertical)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (Offering, Solution, Services, Operator, Vertical)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • Oracle
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • ICF Next
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Comarch
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bond Brand Loyalty
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Capillary
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Jakala
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Kobie
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Giift Management
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Maritz Motivation
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Cheetah Digital
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Collinson
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loyalty One
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ebbo
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Preferred Patron
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loopyloyalty
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Paystone
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loylogic
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ascenda
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Loyalty Juggernaut
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Gratifii
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation