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1425053

忠誠度管理市場 - 2024 年至 2029 年預測

Loyalty Management Market - Forecasts from 2024 to 2029

出版日期: 2024年01月22日 | 出版商:

Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2022年忠誠度管理市場規模為53.77億美元。

忠誠度管理是一種深思熟慮、穩健的行銷策略，旨在培養忠誠客戶，並透過為忠誠客戶量身定做有吸引力的福利、有吸引力的折扣和獨家獎勵來運作。這些忠誠度計劃不僅僅是交易，而是複雜的共生關係，顧客願意交換資料和優惠，以換取高價值、錯綜複雜的個人化服務。提供忠誠度體驗。這些忠誠度規劃管道是品牌累積零方資料寶庫的寶貴管道，可以深入洞察複雜的消費者行為模式、個人偏好和全面的購買歷史記錄，使之成為可能。有了這些以客戶為中心的豐富訊息，公司就能夠設計和指導引人注目的客戶旅程，培養對品牌深厚的情感忠誠度，同時顯著改變銷售和產生收入的方式。您可以扭轉它。這些忠誠度計劃的綜合性不僅僅是資料收集。忠誠度計畫是品牌了解消費行為的複雜細微差別並客製化每次互動的工具，以提供最佳的個人化和深刻共鳴的體驗。此外，它還可以讓消費者印象深刻，他們的隱私受到重視，他們的忠誠度受到尊重。建立和運作有效的忠誠度計畫取決於策略性地獲取零方資料，這項任務可以透過獎勵策略、身臨其境型體驗獎勵和精心策劃的個人化忠誠度優惠來完成。這可以透過以下方面的精緻融合來實現：

介紹

忠誠度管理市場正在經歷快速成長。這主要是因為企業越來越需要更好地管理其客戶關係並獲得重要的見解，以幫助他們改善業務並提高客戶維繫。幾個關鍵因素對這一進展做出了重大貢獻，包括智慧型手機使用率的上升、忠誠度管理系統技術的持續進步以及持卡人數量的持續成長。目前，大型企業比中小企業更有可能採用忠誠度管理解決方案，而這種趨勢預計在預測期內將持續下去。忠誠度計畫擅長捕捉有關客戶購買習慣和年齡和性別等人口統計詳細資訊的全面資料，這可以為公司的基本客群提供有價值的見解。如果成功實施，此類忠誠度計劃可以帶來多種好處，包括複雜的客戶分析、提高品牌知名度以及更牢固的客戶忠誠度基礎。總而言之，忠誠度管理市場已成為企業有效管理客戶關係、獲得有價值的見解和提高客戶維繫的強大工具。

促進因素

對個人化體驗的需求不斷成長：隨著消費者偏好的不斷發展，企業逐漸意識到客製化體驗發揮著至關重要的作用。這些不斷變化的消費者需求迫切需要公司分配資源來實施強大的忠誠度管理計劃。透過這樣做，公司可以有效地在競爭形勢中脫穎而出，並與客戶建立持久的關係。考慮到現代市場動態，客製化互動的期望已成為客戶滿意度的基本方面。作為一種策略性應對措施，公司正在利用忠誠度計劃來滿足這些期望並與客戶建立更深的聯繫。
數位科技的採用：數位技術（包括各種行動應用程式和各種社交媒體平台）的廣泛整合，極大地簡化了商業領域忠誠度計劃的實施和推廣。這些數位忠誠度解決方案由一系列動態行動應用頻譜和線上介面組成，可幫助零售商與客戶建立有意義且持久的聯繫，連接虛擬和實體接觸點。它在提供涵蓋兩者的全面參與策略方面發揮關鍵作用。
智慧型手機普及：通訊、購物和娛樂等各種任務對智慧型手機的依賴日益增加，推動了對有效忠誠度管理解決方案的需求。這些解決方案在現代商業形勢中變得至關重要，在運行忠誠度計畫方面發揮關鍵作用，並使企業能夠與客戶建立長期關係。具有先進資料分析功能的忠誠度管理系統可以精心處理和解釋客戶資料，使公司能夠深入了解客戶偏好、行為和購買模式。透過這些豐富的訊息，企業可以客製化策略和提案，以滿足不斷變化的客戶需求和期望，從而創造更個人化和有吸引力的體驗。
忠誠度管理系統技術的持續改進：忠誠度管理系統市場的當前軌跡受到技術不斷進步的顯著影響。因此，正在普及一個環境，在該環境中，功能強大的忠誠度管理解決方案可以輕鬆普及。隨著越來越多的公司意識到採用高效、彈性軟體的好處，他們擴大轉向更先進的忠誠度管理解決方案。這種轉變的主要動機是希望減少對人為介入的依賴，簡化業務，減輕繁瑣任務的負擔，並減少人工錯誤的發生率。
擁有者數量的增加：持有信用卡、簽帳金融卡或會員卡的個人數量的快速增加，是推動忠誠度管理市場擴張的主要動力。這些忠誠度計劃不僅擅長吸引和保留客戶興趣，而且還擅長收集和分析有關客戶購買模式和人口統計詳細資訊的重要資料。一個結構良好且成功的忠誠度計劃可以帶來許多好處，包括更好的客戶分析、提高品牌知名度以及建立堅定的客戶忠誠度。

主要企業提供的產品

Brierley 幫助客戶深入了解他們的客戶及其需求。有了這種理解，我們可以幫助制定與公司整體業務目標一致的客戶策略並設計客戶體驗。
Fivestars 的數位獎勵計劃允許客戶賺取積分並兌換折扣、免費產品和獨家體驗等福利。自動化行銷宣傳活動還允許企業在正確的時間向客戶發送訊息。自動化行銷宣傳活動還允許企業在正確的時間向客戶發送訊息。

忠誠度管理市場中運輸產業的顯著成長：

在忠誠度管理市場中，交通運輸業已成為重點關注領域，具有巨大的成長潛力。事實證明，忠誠度管理舉措可以透過培養客戶忠誠度來幫助提高運輸公司的經常性光顧。透過促進重複業務，忠誠度計劃可以有效地引入獎勵、折扣、福利和其他吸引力，以鼓勵客戶繼續選擇特定營運商的服務。因此，這項策略不僅有助於收益激增，還確保了強勁的客戶維繫率。此外，這些程序是累積和分析相關客戶資料（例如旅行模式、偏好和有價值的回饋）的寶貴資訊來源。從這些資料中獲得的見解可用於改善和完善運輸服務，從而更輕鬆地客製化行銷策略並最終提高客戶滿意度。此外，整合忠誠度計畫可以更輕鬆地為忠誠客戶提供量身定做的體驗，例如優先登機福利和高級休息室的專用使用權，從而增強整個客戶旅程並創造持久的利益，從而培養品牌忠誠度。因此，交通機構可以透過在其忠誠度計劃中引入明確且有吸引力的福利和獎勵，有效地將自己與競爭對手區分開來，這不僅可以強烈吸引新客戶，還可以加強與現有客戶的聯繫。成功實施此類計劃可以顯著提高品牌知名度並提高客戶忠誠度。滿意的客戶更有可能向同行推薦特定的營運商，從而導致收益和市場佔有率的激增。簡而言之，在運輸形勢整合全面的忠誠度管理計畫可以作為一種多方面的工具，在推動業務成長和提高客戶滿意度方面發揮著至關重要的作用。

亞太地區預計將佔據忠誠度管理市場的主要佔有率：

預計亞太地區將在忠誠度管理市場中佔據主要佔有率。首先，該地區購買力顯著增加，導致對忠誠度計畫的需求增加以及對客製化消費者體驗的願望。因此，在該地區營運的公司可以存取大量消費者資料，從而比以往更容易調整和個人化忠誠度計劃。其次，亞太地區擁有大量精通科技的年輕消費者，他們準備積極參與忠誠度計畫。這些消費者不僅積極參與忠誠度計劃，還期望跨各個接觸點獲得無縫整合的數位體驗。此外，該地區的電子商務產業也取得了令人矚目的成長，特別是在中國和印度等國家，零售和線上商務產業正在經歷強勁成長。這種動態形勢為這些快速發展的產業中忠誠度管理解決方案的普及和採用提供了巨大的潛力。此外，亞太地區忠誠度計畫的採用也顯著成長。其主要原因是社交媒體平台的訪問和使用增加、網際網路普及上升以及電子商務的興起。值得注意的是，越南和泰國已成為推動這一趨勢的主要國家，緊隨其後的是馬來西亞、菲律賓、新加坡和印度尼西亞，其忠誠度計劃在該地區的多元化市場中已被廣泛接受並具有吸引力，這證實了這一點。

主要進展：

2023 年 4 月，客戶忠誠度和參與度領域的全球領導者 Capillary Technologies 將收購 Brierley + Partners（德克薩斯州），該公司因在忠誠度技術、策略和執行方面的領先地位而獲得全球認可。此次收購是 Capillary 在全球範圍內的第五次收購，也是在美國的第二次收購，顯示該公司在北美市場的影響力不斷增強。
2023 年 3 月，旅遊科技公司 Sabre Corporation 與忠誠度管理平台供應商 Capillary Technologies 合作，將 Capillary 的人工智慧驅動的忠誠度管理解決方案整合到 Sabre 為航空公司和旅館經營者提供的平台中。此次合作將為 Sabre 客戶提供 Capillary 先進的忠誠度管理功能，協助提高客戶參與和留任率。

Loyalty management, a robust marketing strategy meticulously crafted to foster and nurture recurring patronage, operates by leveraging a potent concoction of enticing rewards, alluring discounts, and exclusive incentives tailored for frequent customers. These loyalty programs are not merely transactional; they establish an intricate symbiotic relationship, where patrons willingly and eagerly trade their data and inclinations in return for an intricately personalized loyalty experience that they hold in high regard. The channels of these loyalty programs serve as invaluable conduits for brands to amass a treasure trove of zero-party data, enabling them to glean profound insights into the intricate tapestry of their consumers' behavioural patterns, individual preferences, and comprehensive purchase histories. Armed with this wealth of customer-centric information, businesses are empowered to engineer and orchestrate captivating customer journeys, thereby nurturing a profound emotional allegiance towards the brand, while simultaneously driving the gears of sales and revenue generation into overdrive. The comprehensive nature of these loyalty programs transcends beyond the mere realms of data collection. They serve as instrumental mediums through which brands can attune themselves to the intricate nuances of consumer behavior, tailoring each interaction to provide an optimally personalized and deeply resonant experience. Moreover, they serve as poignant reminders to consumers that their privacy is treasured and their loyalty revered. Crafting and executing an effective loyalty program hinges upon the strategic capture of zero-party data, a task that can be accomplished through a delicate fusion of incentivization tactics, immersive experiential rewards, and finely curated personalized loyalty offers.

Introduction:

The loyalty management market is experiencing a rapid surge in growth. This is primarily driven by the increasing necessity for businesses to adeptly oversee customer relationships, leading to the acquisition of crucial insights that aid in the enhancement of operations and the augmentation of customer retention. Contributing significantly to this progress are several key factors, including the escalating utilization of smartphones, the continuous advancements in loyalty management system technology, and the continual rise in the number of cardholders. Large enterprises currently exhibit a higher inclination towards the adoption of loyalty management solutions in comparison to SMEs, and this inclination is anticipated to persist throughout the projected forecast period. Notably, loyalty programs are proficient in capturing comprehensive data on customers' purchasing habits and demographic details, such as age and gender, thereby providing invaluable insights into the underlying customer base of a company. When implemented successfully, these loyalty programs have the potential to yield an array of benefits, including refined customer analytics, heightened brand recognition, and a stronger foundation of customer loyalty. Ultimately, the loyalty management market stands as a robust instrument for businesses, facilitating the effective management of customer relationships, the acquisition of valuable insights, and the bolstering of customer retention.

Drivers:

Increasing demand for personalized experience: As consumer preferences continue to evolve, businesses are increasingly recognizing the pivotal role of tailored customer experiences. This shift in consumer demand has created a pressing need for companies to allocate resources toward the implementation of robust loyalty management programs. By doing so, organizations can effectively distinguish themselves within the competitive landscape and cultivate lasting relationships with their customer base. In light of the contemporary market dynamics, the expectation for customized interactions has become a fundamental aspect of customer satisfaction. As a strategic response, businesses are leveraging loyalty programs to fulfill these expectations and establish a deeper connection with their clientele.
Adoption of digital technologies: The widespread integration of digital technologies, encompassing an array of mobile applications and diverse social media platforms, has significantly streamlined the implementation and facilitation of loyalty programs within the realm of business. These digital loyalty solutions, comprising a dynamic spectrum of mobile applications and online interfaces, are playing a pivotal role in enabling retail enterprises to foster meaningful and enduring connections with their clientele, ensuring a comprehensive engagement strategy that spans an extensive array of touchpoints, both virtual and physical.
Growing usage of smartphones: The increasing dependence on smartphones for various tasks such as communication, shopping, and entertainment has significantly propelled the demand for effective loyalty management solutions. These solutions, which are becoming increasingly essential in the modern business landscape, play a vital role in the execution of loyalty programs, enabling businesses to foster long-term relationships with their customers. Equipped with sophisticated data analysis capabilities, loyalty management systems can meticulously process and interpret customer data, enabling businesses to gain profound insights into customer preferences, behavior, and purchasing patterns. By harnessing this wealth of information, companies can tailor their strategies and offerings to align with the evolving needs and expectations of customers, fostering a more personalized and engaging experience.
Consistent improvements in loyalty management system technologies: The current trajectory of the loyalty management system market is being significantly influenced by continuous advancements in technology. This is fostering an environment conducive to the proliferation of sophisticated loyalty management solutions. As numerous enterprises are recognizing the benefits of embracing efficient and resilient software, the inclination towards more advanced loyalty management solutions is on the rise. This shift is primarily motivated by the desire to diminish reliance on human intervention, streamline operations, curtail the burden of monotonous tasks, and mitigate the occurrence of manual errors.
Growing number of cardholders: The surge in the number of individuals holding cards, whether credit, debit, or loyalty cards, is serving as a major impetus propelling the expansion of the loyalty management market. These loyalty programs are adept at not only garnering and retaining customer interest but also at gathering and analyzing vital data about customers' purchasing patterns and demographic details. A well-crafted and successful loyalty program can result in an array of benefits, including the refinement of customer analytics, the amplification of brand visibility, and the fostering of unwavering customer loyalty toward the brand.

Products offered by key companies:

Brierley helps its clients to develop a deep understanding of their customers and their needs. This understanding is then used to develop a customer strategy that is aligned with the company's overall business goals and helps its clients design customer experiences. This includes designing touchpoints across all channels, from online to offline.
Fivestars' digital rewards program allows customers to earn and redeem points for rewards, including discounts, free products, and exclusive experiences and the automated marketing campaigns allow businesses to send messages to their customers at the right time. This can help to encourage customers to return to the business and spend more money.

Prominent growth in the transportation segment within the loyalty management market:

The transportation sector has emerged as a key focus area within the loyalty management market, with the potential for substantial growth. Loyalty management initiatives have proven to be instrumental in fostering and nurturing customer allegiance, thereby bolstering recurring patronage for transportation companies. By stimulating repeat business, loyalty programs can effectively introduce a range of enticements including incentives, discounts, and rewards, encouraging clients to consistently opt for the services of a particular transportation company. Consequently, this strategy not only contributes to an upsurge in revenue but also ensures a robust customer retention rate. Furthermore, these programs serve as an invaluable source for accumulating and analyzing pertinent customer data encompassing travel patterns, preferences, and invaluable feedback. The insight derived from this data can be leveraged to refine and elevate the quality of transportation services, while also facilitating the customization of marketing strategies and ultimately fostering heightened customer gratification. Additionally, the integration of loyalty programs facilitates the provision of tailor-made experiences, such as the provision of priority boarding privileges or exclusive access to premium lounges, to loyal customers, thereby augmenting the overall customer journey and fostering an enduring sense of brand loyalty. As a result, transportation entities can effectively set themselves apart from their competitors by implementing distinct and alluring rewards and incentives within their loyalty programs, which not only serve as a powerful magnet for new customers but also reinforce the bond with existing clientele. Successful implementation of such programs can significantly elevate brand recognition and promote customer advocacy, as contented clients are more inclined to endorse a particular transportation company to their peers, consequently fostering a surge in both revenue and market share. In essence, the integration of comprehensive loyalty management programs within the transportation landscape serves as a multifaceted tool, playing a pivotal role in catalyzing business growth and amplifying customer satisfaction.

The Asia Pacific region is expected to hold a significant share of the loyalty management market:

The Asia Pacific region is expected to hold a significant share of the loyalty management market due to several compelling and interrelated factors. Firstly, the region is witnessing a notable surge in purchasing power, which has subsequently fueled a heightened demand for loyalty programs and a desire for customized consumer experiences. Consequently, businesses operating within this region have been able to accumulate an extensive reservoir of consumer data, thereby facilitating the fine-tuning and personalization of loyalty programs to a degree previously unseen. Secondly, the Asia Pacific region boasts a considerable demographic of young, tech-savvy consumers who possess a predisposition to actively participate in loyalty programs. This consumer cohort not only engages extensively with such programs but also expects a seamlessly integrated digital experience across various touchpoints. Moreover, the region is witnessing a remarkable upsurge in its e-commerce sector, especially in countries like China and India, where the retail and online commerce industries are experiencing robust growth. This dynamic landscape has created substantial prospects for the proliferation and adoption of loyalty management solutions within these burgeoning industries, as businesses seek to capitalize on the increased consumer participation and spending within the online marketplace. Furthermore, there has been a notable escalation in the adoption of loyalty programs across the Asia Pacific region, primarily attributed to the growing accessibility and usage of social media platforms, the increasing internet penetration, and the thriving e-commerce landscape. Notably, Vietnam and Thailand have emerged as the leading nations propelling this trend, closely followed by Malaysia, the Philippines, Singapore, and Indonesia, thereby underlining the widespread acceptance and appeal of loyalty programs across diverse markets within the region.

Key developments:

In April 2023, Capillary Technologies, a global leader in customer loyalty and customer engagement, acquired Brierley+Partners, a Texas-headquartered company that is globally recognized for its leadership in loyalty technology, strategy, and execution. This is Capillary's fifth acquisition globally and second in the United States, which demonstrates its growing presence in the North American market.
In March 2023, Sabre Corporation, a travel technology company, partnered with Capillary Technologies, a loyalty management platform provider, to integrate Capillary's AI-powered loyalty management solution into Sabre's platforms for airlines and hoteliers. This partnership will give Sabre's customers access to Capillary's advanced loyalty management capabilities, helping them to improve customer engagement and retention.

Segment

By Offering

Solution
Service

By Organization Size

SME
Large

By Deployment Type

On-premise
Cloud

By End Users

Transportation
IT & Telecommunication
BFSI
Media & Entertainment
Retail & Consumer Goods
Hospitality
Others

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. LOYALTY MANAGEMENT MARKET BY OFFERING

5.1. Introduction
5.2. Solution
5.3. Service

6. LOYALTY MANAGEMENT MARKET BY ORGANIZATION SIZE

6.1. Introduction
6.2. SME
6.3. Large

7. LOYALTY MANAGEMENT MARKET BY DEPLOYMENT TYPE

7.1. Introduction
7.2. On-premise
7.3. Cloud

8. LOYALTY MANAGEMENT MARKET BY END-USERS

8.1. Introduction
8.2. Transportation
8.3. IT & Telecommunication
8.4. BFSI
8.5. Media & Entertainment
8.6. Retail & Consumer Goods
8.7. Hospitality
8.8. Others

9. LOYALTY MANAGEMENT MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. United States
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. South America
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Others
9.4. Europe
- 9.4.1. United Kingdom
- 9.4.2. Germany
- 9.4.3. France
- 9.4.4. Spain
- 9.4.5. Others
9.5. The Middle East and Africa
- 9.5.1. Saudi Arabia
- 9.5.2. UAE
- 9.5.3. Israel
- 9.5.4. Others
9.6. Asia Pacific
- 9.6.1. Japan
- 9.6.2. China
- 9.6.3. India
- 9.6.4. South Korea
- 9.6.5. Indonesia
- 9.6.6. Thailand
- 9.6.7. Others