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市場調查報告書
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1621402

社群商務市場：按產品、經營模式和平台分類 - 2025-2030 年全球預測

Social Commerce Market by Product (Apparels, Food & Beverage, Health Supplements), Business Model (Business to Business, Business to Consumer, Consumer to Consumer), Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 192 Pages | 商品交期: 最快1-2個工作天內

價格

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2023年社交電商市場價值為279.5億美元，預計到2024年將達到326.3億美元，複合年成長率為18.92%，到2030年將達到940.6億美元。

社群商務是社群媒體平台與電子商務結合的新興領域，讓用戶可以直接透過社群媒體管道購買產品。這個市場之所以蓬勃發展，是因為它能夠透過整合社交互動、產品發現和交易流程來增強客戶參與並簡化購物體驗。對社交商務的需求是由社交媒體使用的增加以及對無縫、便捷的購物體驗的日益偏好所推動的。企業正在利用這個平台來吸引大量受眾。這是因為它提供了一個獨特的機會，可以透過個人化行銷策略針對特定人群。最終用途涵蓋時尚、家電和美容等多個行業，視覺行銷和與影響者的合作在這些行業中產生了巨大的效果。

主要市場統計
基準年[2023] 279.5億美元
預計年份 [2024] 326.3億美元
預測年份 [2030] 940.6億美元
複合年成長率（%） 18.92%

社群商務的關鍵成長要素包括行動裝置的普及、付款技術的進步以及社群媒體對消費者決策影響力的不斷增強。隨著網路和智慧型手機普及率的不斷提高，新興市場以及利用資料分析來客製化客戶體驗方面存在著潛在的機會。為了抓住這些機會，公司應該投資促進無縫社交購物體驗的技術，例如用於虛擬試穿的擴增實境和即時客戶服務的聊天機器人。然而，隱私問題、資料安全問題以及整合各種社交平台和付款閘道的挑戰等限制構成了主要障礙。

為了克服這些挑戰，公司可以在加強資料保護、購物流程遊戲化以及開發強大的分析工具以更好地了解消費行為等領域進行創新。市場的本質是動態的，需要不斷的技術升級和以消費者為中心的創新。透過專注於創建引人入勝的內容、與強大的影響者建立合作夥伴關係以及響應快速變化的消費者偏好，您可以大大加速業務成長。透過優先考慮這些策略領域，公司不僅可以提高市場佔有率，還可以在不斷變化的市場格局中獲得競爭優勢。

市場動態：揭示快速發展的社交商務市場中的關鍵市場洞察

供應和需求的動態相互作用正在改變社交商務市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 跨社交媒體平台加強購物功能的無縫整合
    • 擴大影響力行銷以促進產品發現和銷售
  • 市場限制因素
    • 對備受矚目的資料外洩和個人資料使用的擔憂
  • 市場機會
    • 創新技術擴增實境(AR) 可讓您虛擬試用產品
    • 利用人工智慧實現個人化購物體驗和產品推薦
  • 市場挑戰
    • 確保資料隱私並應對虛假評論和仿冒品

波特五力：駕馭社群商務市場的策略工具

波特的五力框架是了解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解社群商務市場的外部影響

外部宏觀環境因素在塑造社交商務市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解社交商務市場的競爭狀況

社交商務市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV 定位矩陣 社群商務市場供應商績效評估

FPNV定位矩陣是評估社群商務市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議繪製社交商務市場的成功之路

對於希望加強在全球市場的影響力的公司來說，社交商務市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開發：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、未開發地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 跨社交媒體平台擴展購物功能的無縫整合
      • 擴大影響者行銷以促進產品發現和銷售
    • 抑制因素
      • 引人注目的資料外洩和對個人資料使用的擔憂
    • 機會
      • 擴增實境(AR) 等創新技術虛擬試用產品
      • 由人工智慧提供個人化購物體驗和產品推薦
    • 任務
      • 確保資料隱私並打擊虛假評論和仿冒品
  • 市場區隔分析
    • 經營模式：優先考慮無縫整合電子商務平台和社群媒體網路的B2C經營模式
    • 產品：社交商務成為個人保健產品和美容護理產品的首選
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章 社交商務市場：依產品

  • 服飾
  • 飲食
  • 保健補充品
  • 家居用品
  • 個人護理和美容護理

第7章 社交商務市場：依經營模式

  • 企業對企業
  • 從企業到消費者
  • 消費者對消費者

第8章 社群商務市場：依平台分類

  • 線上論壇和社區
  • P2P銷售平台
  • 社群網路平台

第9章美洲社交電商市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太地區社交電商市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章歐洲、中東和非洲的社交電商市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭場景分析
    • Klarna 開設 Creator Shop，拓展社交商務視野
    • AJIO推出電商平台“AJIogram”
    • TikTok 在美國推出網路購物
  • 戰略分析和建議

公司名單

  • Alibaba Group Holding Limited
  • Creator Co. by Shop and Shout Ltd.
  • Etsy, Inc.
  • JD.com, Inc.
  • Meta Platforms, Inc.
  • Pinduoduo by PDD Holdings
  • Pinterest, Inc.
  • Poshmark Inc.
  • Roposo by Glance Group
  • Snap Inc.
  • Taggbox by Social Scape Tech LLP
  • TikTok Inc.
  • Twitter, Inc.
  • Verint Systems, Inc.
  • WeChat
  • Yunji Sharing Technology Co., Ltd.
Product Code: MRR-8C74ADFC05A2

The Social Commerce Market was valued at USD 27.95 billion in 2023, expected to reach USD 32.63 billion in 2024, and is projected to grow at a CAGR of 18.92%, to USD 94.06 billion by 2030.

Social commerce is an emerging sector combining social media platforms with e-commerce, allowing users to purchase products directly through social media channels. This market is growing rapidly due to its ability to enhance customer engagement and streamline the shopping experience by integrating social interaction, product discovery, and transaction processes. The necessity of social commerce is driven by the increasing preference for a seamless, convenient shopping experience, alongside the rise in social media usage. Businesses are leveraging this platform to reach vast audiences, as it provides a unique opportunity to target specific demographics with personalized marketing tactics. End-use applications span across various industries such as fashion, electronics, and beauty, where visual marketing and influencer partnerships have shown substantial effectiveness.

KEY MARKET STATISTICS
Base Year [2023] USD 27.95 billion
Estimated Year [2024] USD 32.63 billion
Forecast Year [2030] USD 94.06 billion
CAGR (%) 18.92%

Key growth factors of social commerce include the proliferation of mobile devices, advances in payment technologies, and the rising influence of social media in consumer decision-making. Potential opportunities lie in emerging markets with increasing internet and smartphone penetration, as well as in leveraging data analytics to tailor customer experiences. To seize these opportunities, businesses should invest in technology that facilitates seamless social shopping experiences, such as augmented reality for virtual try-ons or chatbots for instant customer service. However, limitations such as privacy concerns, data security issues, and the challenges of integrating payment gateways with various social platforms pose significant hurdles.

To overcome these challenges, companies can innovate in areas like enhanced data protection, gamification of the shopping process, and development of robust analytics tools to better understand consumer behavior. The market's nature is dynamic, with a continual demand for technology upgrades and consumer-centric innovations. Business growth can be significantly propelled by focusing on creating engaging content, building strong influencer collaborations, and adapting to rapidly shifting consumer preferences. By prioritizing these strategic areas, businesses can not only enhance their market presence but also gain a competitive edge in the evolving landscape of social commerce.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Commerce Market

The Social Commerce Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing seamless integration of shopping features in social media platforms
    • Growing influencer marketing for product discovery and sales
  • Market Restraints
    • High-profile data breaches and concerns over personal data usage
  • Market Opportunities
    • Innovations such as augmented reality (AR) for trying products virtually
    • Leveraging AI for personalized shopping experiences and product recommendations
  • Market Challenges
    • Ensuring data privacy, addressing fake reviews and counterfeit goods

Porter's Five Forces: A Strategic Tool for Navigating the Social Commerce Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Commerce Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Commerce Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Commerce Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Commerce Market

A detailed market share analysis in the Social Commerce Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Commerce Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Commerce Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Commerce Market

A strategic analysis of the Social Commerce Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Commerce Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Creator Co. by Shop and Shout Ltd., Etsy, Inc., JD.com, Inc., Meta Platforms, Inc., Pinduoduo by PDD Holdings, Pinterest, Inc., Poshmark Inc., Roposo by Glance Group, Snap Inc., Taggbox by Social Scape Tech LLP, TikTok Inc., Twitter, Inc., Verint Systems, Inc., WeChat, and Yunji Sharing Technology Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Social Commerce Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Product, market is studied across Apparels, Food & Beverage, Health Supplements, Home Products, and Personal & Beauty Care.
  • Based on Business Model, market is studied across Business to Business, Business to Consumer, and Consumer to Consumer.
  • Based on Platform, market is studied across Online Forums and Communities, Peer-to-Peer Sales Platforms, and Social Networking Platforms.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing seamless integration of shopping features in social media platforms
      • 5.1.1.2. Growing influencer marketing for product discovery and sales
    • 5.1.2. Restraints
      • 5.1.2.1. High-profile data breaches and concerns over personal data usage
    • 5.1.3. Opportunities
      • 5.1.3.1. Innovations such as augmented reality (AR) for trying products virtually
      • 5.1.3.2. Leveraging AI for personalized shopping experiences and product recommendations
    • 5.1.4. Challenges
      • 5.1.4.1. Ensuring data privacy, addressing fake reviews and counterfeit goods
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Business Model: Preference for a B2C business model for seamless integration of e-commerce platforms with social media networks
    • 5.2.2. Product: Social commerce emerging as a preferred option for personal and beauty care products
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Social Commerce Market, by Product

  • 6.1. Introduction
  • 6.2. Apparels
  • 6.3. Food & Beverage
  • 6.4. Health Supplements
  • 6.5. Home Products
  • 6.6. Personal & Beauty Care

7. Social Commerce Market, by Business Model

  • 7.1. Introduction
  • 7.2. Business to Business
  • 7.3. Business to Consumer
  • 7.4. Consumer to Consumer

8. Social Commerce Market, by Platform

  • 8.1. Introduction
  • 8.2. Online Forums and Communities
  • 8.3. Peer-to-Peer Sales Platforms
  • 8.4. Social Networking Platforms

9. Americas Social Commerce Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Social Commerce Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Social Commerce Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Klarna launched Creator Shops, Expanding Horizons in Social Commerce
    • 12.3.2. AJIO launched AJIogram, an e-commerce platform
    • 12.3.3. TikTok Launched Online Shopping in the US
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Alibaba Group Holding Limited
  • 2. Creator Co. by Shop and Shout Ltd.
  • 3. Etsy, Inc.
  • 4. JD.com, Inc.
  • 5. Meta Platforms, Inc.
  • 6. Pinduoduo by PDD Holdings
  • 7. Pinterest, Inc.
  • 8. Poshmark Inc.
  • 9. Roposo by Glance Group
  • 10. Snap Inc.
  • 11. Taggbox by Social Scape Tech LLP
  • 12. TikTok Inc.
  • 13. Twitter, Inc.
  • 14. Verint Systems, Inc.
  • 15. WeChat
  • 16. Yunji Sharing Technology Co., Ltd.

LIST OF FIGURES

  • FIGURE 1. SOCIAL COMMERCE MARKET RESEARCH PROCESS
  • FIGURE 2. SOCIAL COMMERCE MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL SOCIAL COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. SOCIAL COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. SOCIAL COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. SOCIAL COMMERCE MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL SOCIAL COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. SOCIAL COMMERCE MARKET DYNAMICS
  • TABLE 7. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY APPARELS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY HEALTH SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY HOME PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PERSONAL & BEAUTY CARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS TO BUSINESS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY CONSUMER TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY ONLINE FORUMS AND COMMUNITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PEER-TO-PEER SALES PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY SOCIAL NETWORKING PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 46. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 49. CHINA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 52. INDIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 55. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 58. JAPAN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 61. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 64. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 67. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 70. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 73. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 76. THAILAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 79. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 86. DENMARK SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 89. EGYPT SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 92. FINLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 95. FRANCE SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 98. GERMANY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 101. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 104. ITALY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 107. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 110. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 113. NORWAY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 116. POLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 119. QATAR SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 122. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 125. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 131. SPAIN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 134. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 137. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 140. TURKEY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 148. SOCIAL COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 149. SOCIAL COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023