市場調查報告書
商品編碼
1471015
社群商務市場:按產品、經營模式和平台分類 - 2024-2030 年全球預測Social Commerce Market by Product (Apparels, Food & Beverage, Health Supplements), Business Model (Business to Business, Business to Consumer, Consumer to Consumer), Platform - Global Forecast 2024-2030 |
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預計2023年社交電商市場規模為279.5億美元,2024年將達326.3億美元,預計2030年將達到940.6億美元,複合年成長率為18.92%。
社交商務是電子商務的一個子集,它使用社交媒體平台促進產品和服務資訊的創建和共用,從而實現線上購買。這種現象利用社群媒體的協作和互動性質來增強購物體驗,並允許企業在社群網站內銷售產品和服務。它結合了用戶生成的內容,例如客戶評論和評級、影響者認可和社交廣告,以影響購買行為並推動社交媒體生態系統內的交易。跨社交媒體平台的購物功能的無縫整合以及產品發現和銷售的影響者行銷的增加正在推動社交商務市場的成長。然而,引人注目的資料外洩和對個人資料使用的擔憂正在阻礙社交商務的採用。社交商務市場有機會透過擴增實境(AR) 等創新來擴展,擴增實境 (AR) 允許客戶虛擬試用產品,以及使用人工智慧實現個人化購物體驗和產品推薦。
主要市場統計 | |
---|---|
基準年[2023] | 279.5億美元 |
預測年份 [2024] | 326.3億美元 |
預測年份 [2030] | 940.6億美元 |
複合年成長率(%) | 18.92% |
經營模式偏好電子商務平台和社群媒體網路無縫整合的 B2C經營模式
在 B2B 模式中,交易發生在兩家公司之間,一家公司向另一家公司銷售產品或服務。社群商務為這種模式帶來了新的維度,讓這些企業利用社群媒體平台來實現各種目的,包括行銷、銷售、客戶服務、參與等。透過社群商務,B2B 交易可以受益於品牌知名度的提高、與潛在商業客戶的直接溝通管道以及使用社群媒體分析提供的更好提案。這種整合使您能夠更有效地推動 B2B 中關鍵的潛在客戶開發、網路和關係建立工作。 B2C 模式涉及企業和個人消費者之間的交易。這是社群商務最直接的形式,企業利用社群媒體平台直接向消費者銷售產品和服務。這種模式利用 Facebook、Instagram 和 Pinterest 等平台,讓企業透過貼文、故事和定向廣告展示其產品。社群媒體的互動性實現了即時參與、回饋和客戶服務。 B2C 社交商務讓企業提供個人化的購物體驗,利用有影響力的合作夥伴關係進行產品促銷,並透過使用者評論和推薦利用社會證據來增加銷售額和客戶忠誠度。 C2C 模式涵蓋個人消費者之間的交易。這種模式是由允許個人通常以點對點格式相互銷售、購買和交易商品的平台推動的。在社群商務領域,C2C 交易透過 eBay 和 Facebook Marketplace 等專用平台以及更廣泛的社群網路中的特定功能元素進行。社交商務透過提供豐富的社交環境為 C2C 模式付加價值。在這種環境中,用戶可以利用他們的人脈來接收推薦,依靠社會證據來評估賣家的可信度,並進行更多的個人交易。
產品社交商務正成為個人和美容護理產品的首選。
服裝業的社交商務利用社群媒體平台促進服飾和配件的買賣。這種方法有助於發現流行時尚,使品牌能夠直接與消費者互動,並改善個人化的購物體驗。在食品和飲料領域,社交商務徹底改變了烹飪產品的行銷和銷售方式。利用社交媒體,品牌可以透過教學和現場烹飪等引人入勝的內容展示其產品,並透過整合的購物功能推動立即購買行動。保健補充品在社群商務中找到了獨特的利基市場,影響者和品牌向受眾宣傳健康益處以及如何使用產品。保健補充食品產業極大地受益於社群媒體的信任和社區方面,透過共用經驗和推薦鼓勵明智的購買決策。家居用品包括從家具到家居裝飾品等多種物品,並且擴大透過社交商務進行銷售。品牌利用該平台提供室內設計靈感和直接購物選擇,使消費者更容易在熟悉的社交瀏覽環境中想像和購買產品。在社交商務中,個人和美容護理行業極大地受益於該平台固有的視覺和互動功能,促進了透過圖像、影片和現場演示展示產品的動態環境。
區域洞察
在美洲,尤其是美國和加拿大,由於社群媒體的高普及和智慧型手機的普及,社群商務市場正在經歷顯著成長。在美國,Facebook、Instagram和Pinterest等平台都整合了先進的購物功能,讓用戶可以直接透過平台購買。巴西和墨西哥等國家正在使用 WhatsApp 和 Instagram 與客戶互動並提供個人化的購物體驗。亞太地區的社群商務市場呈現顯著成長。中國的微信、淘寶和拼多多等平台正透過整合鼓勵用戶參與和參與的社交元素來徹底改變商業。在行動網際網路使用率高以及通訊應用程式和社交媒體使用增加的推動下,印度和東南亞等國家的社交商務也正在快速成長。然而,該地區面臨獨特的挑戰,例如監管問題以及語言和文化多樣性,市場進入和擴大策略必須是區域性的。歐洲、中東和非洲地區的社交商務市場多種多樣,採用程度和成熟度各不相同。歐洲社交商務市場正在穩步成長,Instagram 和 Facebook 平台被廣泛用於社交商務活動。 GDPR 的採用提高了資料隱私和安全的標準,影響了社交商務在該地區的運作方式。中東地區的社交商務具有巨大的成長潛力,特別是在波灣合作理事會(GCC) 國家,這些國家的智慧型手機普及很高,而且年輕且精通科技的人口正在推動社群媒體的使用。非洲的社群電商市場正在逐步擴大,由於網路和行動電話普及不斷上升,具有巨大的成長潛力。
FPNV定位矩陣
FPNV定位矩陣對於評估社群電商市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對社交商務市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 社交電商市場的市場規模和預測是多少?
2. 在社群商務市場的預測期內,需要考慮投資哪些產品、細分市場、應用程式和領域?
3.社交電商市場的技術趨勢和法規結構是什麼?
4.社交電商市場主要廠商的市場佔有率為何?
5.進入社交電商市場的合適形式和策略手段是什麼?
[183 Pages Report] The Social Commerce Market size was estimated at USD 27.95 billion in 2023 and expected to reach USD 32.63 billion in 2024, at a CAGR 18.92% to reach USD 94.06 billion by 2030.
Social commerce represents a subset of electronic commerce (e-commerce) that uses social media platforms to facilitate the creation and sharing of product and service information, leading to online purchases. This phenomenon leverages social media's collaborative and interactive nature to enhance the shopping experience, enabling businesses to sell their products or services within social networking sites. It incorporates user-generated content, such as customer reviews and ratings, influencer endorsements, and social advertisements, to influence buying behavior and facilitate transactions within the social media ecosystem. Increasing seamless integration of shopping features in social media platforms and rising influencer marketing for product discovery and sales are driving the growth of the social commerce market. However, high-profile data breaches and concerns over personal data usage hinder social commerce adoption. The social commerce market has an opportunity for expansion through innovations such as augmented reality (AR) for trying products virtually and leveraging AI for personalized shopping experiences and product recommendations.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 27.95 billion |
Estimated Year [2024] | USD 32.63 billion |
Forecast Year [2030] | USD 94.06 billion |
CAGR (%) | 18.92% |
Business Model: Preference for a B2C business model for seamless integration of e-commerce platforms with social media networks
In the B2B model, transactions occur between two businesses, where a business sells products or services to another. Social commerce adds a new dimension to this model by enabling these businesses to leverage social media platforms for various purposes, including marketing, sales, customer service, and engagement. Through social commerce, B2B transactions can benefit from enhanced brand visibility, direct communication channels with potential business clients, and the ability to utilize social media analytics to tailor offerings more precisely. This integration can facilitate more effective lead generation, networking, and relationship-building efforts, which are crucial in B2B. The B2C model involves transactions between businesses and individual consumers. It is the most direct form of social commerce, where businesses utilize social media platforms to sell products or services directly to consumers. This model leverages platforms such as Facebook, Instagram, and Pinterest, enabling businesses to showcase their products through posts, stories, and targeted advertising. The interactive nature of social media allows for real-time engagement, feedback, and customer service. B2C social commerce enables businesses to offer personalized shopping experiences, utilize influencer partnerships for product promotion, and leverage social proof through user reviews and testimonials, which can drive sales and customer loyalty. The C2C model encompasses transactions between individual consumers. This model is facilitated by platforms that allow individuals to sell, buy, or trade items among themselves, often in a peer-to-peer format. Within the social commerce landscape, C2C transactions can occur on dedicated platforms such as eBay or Facebook Marketplace or through feature-specific elements within broader social networks. Social commerce adds value to the C2C model by providing a socially rich environment where users can leverage their networks for recommendations, rely on social proof to assess the reliability of sellers and engage in more personal transactions.
Product: Social commerce emerging as a preferred option for personal and beauty care products
Social commerce in the apparel sector leverages social media platforms to facilitate the buying and selling clothing and accessories. The approach simplifies the discovery of trending fashion and enables brands to engage with consumers directly, enhancing personalized shopping experiences. In the food & beverage category, social commerce has revolutionized how culinary goods are marketed and sold. Using social media, brands can showcase their offerings through engaging content such as tutorials or live cooking sessions, encouraging immediate purchase actions through integrated shopping features. Health supplements have found a unique niche in social commerce, with influencers and brands educating their audience about health benefits and product usage. The health supplements sector benefits significantly from the trust and community aspect of social media, driving informed purchase decisions through shared experiences and testimonials. Home products encompass a broad range of items, from furniture to home decor, increasingly sold through social commerce. Brands utilize platforms to provide interior design inspiration and direct shopping options, making it easier for consumers to visualize and buy products within a familiar social browsing environment. In social commerce, the personal and beauty care sector significantly benefits from the platforms' inherently visual and interactive capabilities, facilitating a dynamic environment where products can be showcased through images, videos, and live demonstrations.
Regional Insights
In the Americas, particularly in the United States and Canada, the social commerce market is experiencing significant growth, driven by high social media penetration and the widespread adoption of smartphones. The U.S. has platforms, including Facebook, Instagram, and Pinterest, integrating advanced shopping features that allow users to make purchases directly through the platforms. Countries such as Brazil and Mexico leverage WhatsApp and Instagram to engage with customers, offering personalized shopping experiences. The Asia-Pacific region is showcasing significant growth in the social commerce market. China has platforms such as WeChat, Taobao, and Pinduoduo that have revolutionized commerce, integrating social elements that encourage user participation and engagement. Countries, including India and Southeast Asia, are also experiencing rapid growth in social commerce, driven by high mobile internet usage and the rising use of messaging apps and social media. However, the region faces unique challenges, including regulatory issues and the diversity of languages and cultures, which necessitate localized market entry and expansion strategies. The social commerce market in the EMEA region is diverse, with varying levels of adoption and maturity. The social commerce market in Europe is growing steadily, and Instagram and Facebook platforms are widely used in social commerce initiatives. The adoption of GDPR has raised the bar for data privacy and security, influencing how social commerce operates within the region. The Middle East shows strong potential for social commerce growth, particularly in the Gulf Cooperation Council (GCC) countries, where high smartphone penetration and a young, tech-savvy population drive social media usage. Africa's social commerce market is expanding gradually, with significant growth potential given the rising internet and mobile phone penetration.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Social Commerce Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Commerce Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Social Commerce Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Creator Co. by Shop and Shout Ltd., Etsy, Inc., JD.com, Inc., Meta Platforms, Inc., Pinduoduo by PDD Holdings, Pinterest, Inc., Poshmark Inc., Roposo by Glance Group, Snap Inc., Taggbox by Social Scape Tech LLP, TikTok Inc., Twitter, Inc., Verint Systems, Inc., WeChat, and Yunji Sharing Technology Co., Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Social Commerce Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Commerce Market?
3. What are the technology trends and regulatory frameworks in the Social Commerce Market?
4. What is the market share of the leading vendors in the Social Commerce Market?
5. Which modes and strategic moves are suitable for entering the Social Commerce Market?