市場調查報告書
商品編碼
1495525
企業 LBS 市場:按服務提供、按位置類型、按應用、按行業 - 2024-2030 年全球預測Enterprise LBS Market by Offering (Hardware, Platform, Service), Location Type (Indoor, Outdoor), Application, Vertical - Global Forecast 2024-2030 |
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預計2023年企業LBS市場規模為240.5億美元,預計2024年將達284.3億美元,2030年將達795億美元,複合年成長率為18.62%。
企業位置服務(LBS)是指為企業設計的專門應用程式,利用從GPS和其他地理資訊系統獲得的資料提供位置服務。其主要功能是使用地理位置追蹤和管理資產、人員和資料。例如,快遞公司可以利用LBS即時監控車輛,以確保最優的路線規劃和及時的送貨。還有零售商使用 LBS 將宣傳活動訊息傳送到特定商店附近顧客的智慧型手機的例子。 LBS 透過在決策流程中利用地理資料來幫助改善跨行業的連接性並簡化業務。電子商務和物流對定位服務的需求不斷成長,以及醫療保健領域擴大採用 LBS 技術來改善服務,正在推動企業定位服務在市場上的採用。然而,與不同 IT 環境中的實施、維護整合和部署的複雜性相關的高成本是市場成長的主要障礙。然而,地理空間分析技術的快速進步以及支持採用 LBS 技術的政府政策和舉措預計將創造利潤豐厚的市場成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 240.5億美元 |
預測年份 [2024] | 284.3億美元 |
預測年份 [2030] | 795億美元 |
複合年成長率(%) | 18.62% |
區域洞察
在亞太地區,中國、日本和印度等國家由於人口眾多、都市化快、技術領域不斷發展,正在加速企業LBS的採用和創新。亞太地區國家正在積極投資定位技術,這主要是由不斷發展的科技Start-Ups生態系統、智慧城市計劃以及不斷擴大的電子商務和行動服務市場所推動的。此外,LBS在交通和災害管理系統中的廣泛普及反映了其高精度和可靠性。日本最近的專利展示了即時定位系統的創新,可提高物流和製造效率。在基於位置的廣告、健康和安全應用程式的大力推動下,美洲地區的企業 LBS 採用量激增。美國公司正在大力投資先進分析和室內定位技術,以提高零售、醫療保健和公共領域的消費者參與和業務效率。此外,該地區正在利用位置服務進行環境監測和管理,並將這些系統與物聯網整合,以應對氣候變遷和城市規劃等挑戰。歐盟 (EU) 國家堅決遵守嚴格的隱私法,規範 LBS 的使用,並鼓勵安全和符合隱私的技術創新。在車輛管理、資產追蹤和大眾交通工具領域的應用十分普及。在中東,隨著智慧城市的進步,LBS的引入也在取得進展,特別是在阿拉伯聯合大公國和沙烏地阿拉伯。投資重點是加強旅遊業、安全和城市交通,其中大眾交通工具即時乘客資訊系統是一大亮點。非洲是成長最快的市場之一,LBS 主要由行動技術驅動。農業、衛生和人道主義領域將顯著成長,LBS 在這些領域支持偏遠地區的資源分配和管理。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在企業LBS市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對企業 LBS 市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對企業目前在企業 LBS 市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[181 Pages Report] The Enterprise LBS Market size was estimated at USD 24.05 billion in 2023 and expected to reach USD 28.43 billion in 2024, at a CAGR 18.62% to reach USD 79.50 billion by 2030.
Enterprise location-based services (LBS) refer to specialized applications designed for businesses that use data derived from GPS or other geographic information systems to provide location-specific services. The primary function involves tracking and managing assets, human resources, or data by utilizing geographic positions. For instance, a delivery company may use LBS to monitor its fleet of vehicles in real time, ensuring optimal route planning and timely deliveries. Another example is a retailer using LBS to send promotional offers to customers' smartphones near a particular store. LBS facilitates enhanced connectivity and streamlined operations across various industries by leveraging geographic data in decision-making processes. Increased demand for location-based services in e-commerce and logistics and the growing adoption of LBS technologies in healthcare for enhanced services drive the adoption of enterprise location-based services in the market. However, the high costs associated with implementation, maintenance integration, and deployment complexities in diverse IT environments pose significant hurdles to market growth. Nevertheless, burgeoning advancements in geospatial analytics technology and supportive government policies and initiatives for adopting LBS technology are anticipated to create lucrative market growth opportunities.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 24.05 billion |
Estimated Year [2024] | USD 28.43 billion |
Forecast Year [2030] | USD 79.50 billion |
CAGR (%) | 18.62% |
Regional Insights
In the Asia Pacific region, countries encompassing China, Japan, and India are increasingly adopting and innovating in the enterprise LBS due to their large populations, rapid urbanization, and growing technology sectors. APAC countries heavily invest in location-based technologies, primarily driven by their expansive tech startup ecosystem, smart city projects, and increasing e-commerce and mobile services market. They also showcase the high penetration of LBS in transportation and disaster management systems, reflecting its focus on precision and reliability. Recent patents in Japan demonstrate innovations in real-time location systems that improve logistics and manufacturing efficiency. America's region is burgeoning in adopting enterprise LBS with a significant push towards location-based advertising, health, and safety applications. American companies invest heavily in advanced analytics and indoor positioning technologies to enhance consumer engagement and operational efficiency across retail, healthcare, and public safety sectors. Furthermore, this region leverages LBS for environmental monitoring and management, integrating these systems with IoT to address challenges such as climate change and urban planning. European Union (EU) countries strongly adhere to stringent privacy laws regulating the usage of LBS, fostering innovations in secure and privacy-compliant technologies. Applications in fleet management, asset tracking, and public transportation are prevalent. Middle East is embracing LBS amid its smart city advancements, especially in the UAE and Saudi Arabia. Investments focus on enhancing tourism, safety, and urban mobility, with real-time passenger information systems in public transport as a highlight. Africa is one of the fastest-growing markets, with LBS primarily driven by mobile technology. Significant growth is seen in agricultural, health, and humanitarian sectors, where LBS assists in resource allocation and management in remote areas.
Market Insights
The market dynamics represent an ever-changing landscape of the Enterprise LBS Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Enterprise LBS Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Enterprise LBS Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Hewlett Packard Enterprise Unveils Next-Gen Wi-Fi 7 access points (APs), Enhancing Capacity, Security, and Location Services for Enterprises
Hewlett Packard Enterprise's latest launch introduces cutting-edge Wi-Fi 7 access points (APs), setting a new industry standard by surpassing the performance parameters of typical offerings. The new APs also strengthen network security and improve location-based services to provide connectivity for demanding enterprise AI, Internet of Things (IoT), location, and security applications. These APs deliver up to 30% increased capacity for handling wireless traffic compared to their competitors, representing a significant advancement in enterprise wireless technology. [Published On: 2024-04-23]
HTC VIVE Unveils New Business Edition for Enhanced XR Enterprise Solutions, Streamlining Fleet Management and Content Distribution
HTC VIVE announced significant upgrades tailored for enterprise applications, reinforcing its leadership in the Extended Reality (XR) sector. The newly introduced VIVE XR Elite Business Edition focuses on boosting operational efficiency in fleet management and content distribution, supported by the innovative Location Based Software Suite (LBSS). This enhancement is crucial for promoting scalability and ease in managing XR deployments across various enterprises. VIVE also launched physical accessories to optimize usage in scenarios with high user turnover, such as Location Based Experiences (LBEs) and large-scale training environments, ensuring better comfort and quicker user transitions. [Published On: 2024-02-26]
TRC Companies Boosts Geospatial Capabilities with Acquisition of Locana
TRC Companies, Inc., a leading firm specializing in environmental and digital solutions, announced the strategic acquisition of Locana (formerly Critigen LLC dba Locana), a renowned enterprise in geospatial technologies. This acquisition is a significant step for TRC in expanding its location intelligence and global geospatial technology prowess. Locana broadens its footprint in the geospatial segment and strengthens its service offerings across North America and Europe. [Published On: 2024-01-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Enterprise LBS Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Enterprise LBS Market, highlighting leading vendors and their innovative profiles. These include Advanced Info Service Public Company Limited, Apple Inc., Ascom Holding AG, Baidu, Inc., Cisco Systems, Inc., Ericsson AB, Esri Inc., Foursquare Labs, Inc., Google LLC by Alphabet Inc., HERE Global B.V., Hewlett Packard Enterprise Development LP, Hexagon AB, Intel Corporation, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Pitney Bowes Inc., Qualcomm Technologies, Inc., Ruckus Wireless, Inc., Spireon, Inc., Telenav, Inc., TomTom N.V., Trimble Inc., Ubisense Group Plc, and Zebra Technologies Corporation.
Market Segmentation & Coverage
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