市場調查報告書
商品編碼
1500504
視訊串流軟體市場:按解決方案類型、按串流媒體類型、按平台、按部署、按行業 - 2024-2030 年全球預測Video Streaming Software Market by Solution Type (Transcoding & Processing, Video Management Software, Video Analytics), Streaming Type (Live Streaming, Video-On-Demand Streaming), Platform, Deployment, Verticals - Global Forecast 2024-2030 |
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預計2023年視訊串流軟體市場規模為187.2億美元,2024年將達218.2億美元,2030年將達560.9億美元,複合年成長率為16.97%。
視訊串流軟體有助於透過網路傳輸視訊內容,並支援可在多種裝置上存取的直播和隨選格式。我們回應媒體、教育、醫療等多元領域,滿足行銷、資訊共用等多種需求。隨著全球範圍內網際網路接入的擴展,對數位內容的需求不斷增加,該軟體的採用也不斷增加。此外,智慧型手機使用量的快速成長使行動平台成為影片消費的重要媒介。因此,智慧型手機影片消費的增加導致擴大採用提供最佳化影片品質的視訊串流軟體供應商。然而,影片串流需要頻寬,而偏遠地區的網路基礎設施不足限制了市場成長。此外,人工智慧主導的分析和基於雲端基礎的解決方案等技術創新可以提高受眾參與度,從而提供擴充性並擴大市場範圍。
主要市場統計 | |
---|---|
基準年[2023] | 187.2億美元 |
預測年份 [2024] | 218.2億美元 |
預測年份 [2030] | 560.9億美元 |
複合年成長率(%) | 16.97% |
區域洞察
在美洲,由於美國網路普及高以及大型科技公司的存在,視訊串流軟體的採用正在成長。同樣,加拿大強大的通訊基礎設施正在推動行動串流媒體的成長,吸引了多樣化的點播受眾。在數位基礎設施的改善的推動下,人們對休閒和工作串流平台的偏好日益成長,為南美市場提供了支持。由於其發達的連接基礎設施,視訊串流軟體在歐盟 (EU) 的需求量很大。中東網際網路使用量的快速成長和行動裝置的普及正在推動影片串流的需求。在非洲,人們對行動串流平台的偏好不斷增加,針對當地語言和內容量身定做的服務存在巨大的成長機會。亞太地區的市場成長受到網路普及不斷提高的影響,智慧型手機使用量顯著增加,從而擴大了影片串流服務的使用範圍。此外,對與當地文化產生共鳴的多樣化、在地化內容的需求不斷成長,進一步推動了這種成長。在中國,專注於改善頻寬和資料儲存解決方案的串流媒體技術專利的增加正在推動市場成長。在日本,喜歡傳統電視的老齡化人口正在增加,串流媒體服務正在推動更易於訪問的平台的創新。與此同時,低成本資料正在推動印度對影片串流的需求激增,而印度的網路用戶數量正在迅速增加。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在視訊串流軟體市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對視訊串流軟體市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在視訊串流軟體市場中的地位進行全面評估,使企業能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[183 Pages Report] The Video Streaming Software Market size was estimated at USD 18.72 billion in 2023 and expected to reach USD 21.82 billion in 2024, at a CAGR 16.97% to reach USD 56.09 billion by 2030.
Video streaming software facilitates the delivery of video content via the internet, supporting both live and on-demand formats accessible on multiple devices. Serving diverse sectors such as media, education, and healthcare, this software meets various needs, including marketing and information sharing. As internet access expands globally, a higher demand for digital content increases the adoption of this software. Moreover, the surge in smartphone use has made mobile platforms an essential medium for video consumption. Thus, the increasing video consumption through smartphones have increased the deployment of video streaming software providers as it provides optimized video quality. However, video streaming is bandwidth-intensive, and inadequate internet infrastructure in remote areas limits market growth. Furthermore, technological innovations such as AI-driven analytics for improving viewer engagement and cloud-based solutions offer scalability, enhancing market reach.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 18.72 billion |
Estimated Year [2024] | USD 21.82 billion |
Forecast Year [2030] | USD 56.09 billion |
CAGR (%) | 16.97% |
Regional Insights
In the Americas, the United States has a growing adoption of video streaming software, driven by its high internet penetration and the presence of major tech companies. Similarly, Canada's growth is propelled by rising mobile streaming on the robust foundation of its telecommunications infrastructure, appealing to a diverse and on-demand-focused audience. The South American market is supported by the growing inclination towards streaming platforms for leisure and professional purposes, facilitated by improvements in digital infrastructure. In the European Union, there is a high demand for video streaming software due to advanced connectivity infrastructure. The Middle East is seeing a surge in internet use and mobile device proliferation, which fuels the demand for video streaming. In Africa, there is an increased preference for mobile streaming platforms, with significant growth opportunities for services tailored to local languages and content. The Asia-Pacific region market growth is influenced by increased internet penetration, and a significant rise in smartphone usage has expanded access to video streaming services. Moreover, the heightened demand for diverse, localized content that resonates with regional cultures has further fueled this growth. In China, increasing patents in streaming technology focus on improving bandwidth and data storage solutions drive market growth. In Japan, there is a growing trend in aging populations who prefer traditional TV, pushing streaming services to innovate more accessible platforms. While in India, the fastest-growing internet user base, low-cost data has propelled the booming demand for video streaming.
Market Insights
The market dynamics represent an ever-changing landscape of the Video Streaming Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Streaming Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Streaming Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Vinivia Revolutionizes the Creator Economy with New Interactive Live Streaming App
Vinivia launched its innovative app and the Vinivia Creator Community in the U.S. market. The app, developed by creators for creators, features transparent monetization models, AI-driven content suggestions, and under two-second latency, along with AR advertising capabilities that integrate seamlessly into live streams. Creators interested in joining the Vinivia Creator Community can sign up to benefit from the supportive environment and innovative tools offered by Vinivia. [Published On: 2024-04-04]
NASA Launches Innovative On-Demand Streaming Service and Upgraded Mobile App
NASA has launched a new on-demand streaming service and upgraded its app, providing a comprehensive digital platform for accessing a wide array of original content. Available on iOS and Android devices, as well as streaming media players such as Roku and Apple TV, the NASA App now serves as the gateway to NASA+. This service offers ad-free, no-cost access to a rich catalog of video series, live launch coverage, children's programming, Spanish-language content, and the latest news about NASA's missions and discoveries. [Published On: 2023-11-08]
Sony Bolsters Video Streaming Capabilities with Acquisition of AI Specialist iSize
Sony acquired iSize to enhance bitrate efficiency and video quality in the media and entertainment sector. iSize's expertise in machine learning and video processing promises to enable videos to stream at lower bitrates while AI upscaling enhances quality. This acquisition bolsters Sony's R&D and video streaming services. [Published On: 2023-11-03]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Streaming Software Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Video Streaming Software Market, highlighting leading vendors and their innovative profiles. These include Agile Content, SA, Bambuser AB, Brightcove Inc., Dacast Inc., Enghouse Group, Enveu, International Business Machines Corporation, JW Player, Kaltura, Inc., Kollective Technology, Inc., MediaPlatform, Muvi LLC, Poly by HP Development Company, L.P., Ross Video Limited, Setplex LLC, Sonic Foundry, Inc., SproutVideo, LLC, Streamaxia, StreamShark by MetaCDN Pty Ltd., Twitch by Amazon.com, Inc., Vbrick Systems, Inc., VdoCipher Media Solutions Private Ltd., Vimeo.com, Inc., VPlayed, Wistia, Inc., Wowza Media Systems, LLC, and Zype Inc. by Backlight.
Market Segmentation & Coverage