市場調查報告書
商品編碼
1500536
視訊串流市場:按串流媒體類型、解決方案、平台、服務模式和最終用戶分類 - 2024-2030 年全球預測Video Streaming Market by Streaming Type (Live Video Streaming, Non-Linear Video Streaming), Solution (Internet Protocol TV, Over-The-Top (OTT), Pay-TV), Platform, Service Model, End-User - Global Forecast 2024-2030 |
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預計2023年視訊串流市場規模為970.3億美元,2024年將達1126.4億美元,預計2030年將達2821.4億美元,複合年成長率為16.47%。
視訊串流涉及允許用戶即時在線觀看視訊內容而無需下載整個文件的技術。這種無縫交付方法提供對大量媒體內容的即時訪問,包括電影、電視節目、直播和用戶生成的視訊。高速網路的普及確保了流暢、不間斷的串流體驗,正在推動視訊串流的需求。智慧型手機、平板電腦和智慧型電視的使用日益廣泛,可以隨時隨地存取內容,正在擴大市場範圍。此外,隨著消費者尋求個人化的觀看體驗,對隨選節目偏好使得串流媒體服務比傳統有線電視更受歡迎。頻寬限制和網路連線問題可能會影響某些地區串流服務的品質和可近性。此外,高額的內容授權費用和對基礎設施的大量投資的需求也限制了市場的成長。 5G 技術的興起可提高串流品質並減少延遲,預計將使高清甚至 4K 串流媒體更容易訪問,從而創造市場成長機會。此外,串流媒體平台創建原創內容以提供競爭優勢並吸引更廣泛受眾的趨勢日益成長,預計將擴大市場範圍。
主要市場統計 | |
---|---|
基準年[2023] | 970.3億美元 |
預測年份 [2024] | 1126.4億美元 |
預測年份 [2030] | 2821.4億美元 |
複合年成長率(%) | 16.47% |
區域洞察
在美洲,由於高速網路的普及以及熟悉串流媒體服務的人數不斷增加,視訊串流媒體市場競爭非常激烈。為了擴大用戶群,供應商正在專注於製作原創內容。在網路普及不斷提高和尋求負擔得起的娛樂的中階不斷壯大的推動下,串流媒體在南美洲蓬勃發展,尤其是在巴西和阿根廷。在龐大的數位人口和對數位基礎設施的大量投資的推動下,亞太地區 (APAC) 的視訊串流市場正在不斷成長。智慧型手機的普及和價格實惠的資料方案的出現使串流媒體服務的存取變得民主化,使更多的人可以使用這些服務。歐洲、中東和非洲 (EMEA) 地區是一個多元化且不斷發展的視訊串流市場。歐洲市場發達,寬頻普及高,對國內和國際內容的需求旺盛。在網路連線率不斷提高和精通科技的年輕人口的推動下,中東地區正在快速成長。然而,非洲市場低度開發,並受到有限的寬頻基礎設施和經濟挑戰的限制。儘管有這些限制,行動網際網路和區域串流媒體服務的擴張在未來提供了廣闊的成長潛力。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在視訊串流市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對視訊串流市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在視訊串流媒體市場中的地位進行全面評估,使企業能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[181 Pages Report] The Video Streaming Market size was estimated at USD 97.03 billion in 2023 and expected to reach USD 112.64 billion in 2024, at a CAGR 16.47% to reach USD 282.14 billion by 2030.
Video streaming includes technology allowing users to view video content online in real time without downloading the entire file. This seamless delivery method enables instant access to vast media content, including movies, TV shows, live broadcasts, and user-generated videos. The widespread availability of high-speed internet, which ensures smooth and uninterrupted streaming experiences, drives the demand for video streaming. The growing usage of smartphones, tablets, and smart TVs, that make content accessible anywhere and anytime is expanding the scope of the market. Additionally, the increasing preference for on-demand content has led to the popularity of streaming services over traditional cable TV as consumers seek personalized viewing experiences. Bandwidth limitations and internet connectivity issues in certain regions hinder the quality and accessibility of streaming services. Moreover, the high cost of licensing content and the need for substantial investment in infrastructure limits the market growth. The rise of 5G technology that enhances the streaming quality and reduces latency, making high-definition and even 4K streaming more accessible, is expected to create opportunities for market growth. Furthermore, the growing trend of original content production by streaming platforms that offer a competitive edge and attract a broader audience is anticipated to expand the market scope.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 97.03 billion |
Estimated Year [2024] | USD 112.64 billion |
Forecast Year [2030] | USD 282.14 billion |
CAGR (%) | 16.47% |
Regional Insights
In the Americas, the video streaming market is highly competitive with the rising availability of high-speed internet and a tech-savvy population adopting streaming services. The market vendors are focusing on producing original content to expand their subscriber base. South America, particularly Brazil and Argentina, is experiencing rapid growth in streaming, fueled by increasing internet penetration and a growing middle class seeking affordable entertainment options. In the Asia-Pacific (APAC) region, the video streaming market is experiencing growth, driven by a massive, digitally engaged population and significant investments in digital infrastructure. The proliferation in usage of of smartphones and availability of affordable data plans has democratized access to streaming services, making them accessible to a broader audience. The EMEA region presents a diverse and evolving video streaming market. The market in Europe is well-developed, with high broadband penetration and a strong demand for local and international content. The Middle East is rapidly growing, driven by increasing internet connectivity and a young, tech-savvy population. However, the market in Africa is developing and constrained by limited broadband infrastructure and economic challenges. Despite these limitations, the expansion of mobile internet and regional streaming services offers promising growth potential for the future.
Market Insights
The market dynamics represent an ever-changing landscape of the Video Streaming Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Streaming Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Streaming Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sony Pictures Networks India Renews Partnership with Intelsat to Enhance Entertainment Delivery Across Asia-Pacific
Intelsat, a major player in satellite and terrestrial network operations, has renewed its partnership with Sony Pictures Networks India to deliver premium entertainment content to millions across the Asia-Pacific region, including Southeast Asia. This renewal reinforces Intelsat's standing as Sony Pictures Networks India's preferred satellite solutions provider, ensuring high uptime and reliability in services. The partnership reflects both companies' commitment to leveraging cutting-edge satellite technology to enhance connectivity and deliver innovative entertainment experiences across the region. [Published On: 2024-05-30]
Apple Expands TV and Sports Streaming App to Android to Capture Wider Audience
Apple Inc. is embarking on the development of a TV and sports streaming app for Android, signaling a strategic push to expand its video streaming service to a broader audience. Although Apple has declined to comment, this move indicates a potential shift in the company's approach to its rivalry with Google's Android, aiming to capitalize on the platform's vast user base of over 3 billion devices. This development follows Apple's recent introduction of standalone Music, TV, and device-management apps for Windows and highlights its growing reliance on services for revenue growth, beyond traditional hardware sales. [Published On: 2024-05-30]
Strategic Partnership Between VUZ and Hungama to Redefine Entertainment and Social Interaction for Over 200 Million Users
VUZ, a company in immersive video technologies, has partnered with Hungama, a major Asian digital entertainment company, marking a pivotal advancement in digital entertainment and social engagement. This partnership aims to transform user experiences and reach a combined audience of over 200 million. This partnership is set to create a seamless, immersive experience, establishing a new industry benchmark and shaping the future of entertainment. [Published On: 2024-05-29]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Streaming Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Video Streaming Market, highlighting leading vendors and their innovative profiles. These include Acorn TV, Akamai Technologies, Inc., Amazon Web Services, Inc., Apple Inc., Brightcove Inc., BritBox International by BBC Studios, Cisco Systems, Inc., CuriosityStream, Discovery+, Google LLC by Alphabet Inc., Haivision Systems Inc., HBO Max by Warner Bros. Discovery, Hulu, LLC by The Walt Disney Company, International Business Machine Corporation, iQIYI International Singapore Pte. Ltd., Kaltura, Inc., Netflix, Inc., Roku, Inc., Sling TV by DISH Network Corporation, Tubi by Fox Corporation, Viki, Inc., Wowza Media Systems, LLC, YouTube, and Zee5 by Zee Entertainment Enterprises Ltd..
Market Segmentation & Coverage
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