查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1594178

行動遊戲市場：貨幣化、類別和平台 - 2025-2030 年全球預測

Mobile Games Market by Monetization (In-app Purchases, Paid Apps), Category (Action, Kids Games, Puzzle), Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 196 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計2023年行動遊戲市場規模將達1,288億美元，2024年預計將達到1,403.1億美元，複合年成長率為9.31%，預計2030年將達到2,402.7億美元。

行動遊戲市場主要包括智慧型手機和平板電腦等行動裝置遊戲應用程式的開拓、發行和收益。這項市場需求是由行動裝置的激增以及對輕鬆娛樂的需求不斷成長所推動的。從應用程式來看，這些遊戲迎合了廣泛的用戶，從休閒遊戲玩家到競技電競參與者，我們可以看到它們的最終用途擴大到各種人群。關鍵的成長要素包括行動裝置的技術進步、網路普及率的提高以及應用程式商店的擴展和可訪問性。此外，免費增值模式和應用程式內收費正在徹底改變商業化戰略並進一步推動成長。

主要市場統計
基準年[2023] 1,288億美元
預測年份 [2024] 1403.1億美元
預測年份 [2030] 2402.7億美元
複合年成長率（%） 9.31%

利用擴增實境(AR) 和虛擬實境 (VR) 技術來增強用戶體驗並創建吸引觀眾的高度沉浸式遊戲的機會已經成熟。 5G 的興起將使開發者能夠探索高品質、即時的多人遊戲體驗，從而推動進一步的參與。此外，由於智慧型手機的廣泛採用和網路存取的增加，新興市場的潛力開拓。然而，競爭加劇、市場飽和和嚴格的應用商店監管等挑戰可能會阻礙成長。特別是，與廣告攔截和隱私相關的貨幣化風險持續存在，以及設備相容性和電池消耗等技術限制。

為了克服這些問題，創新可以集中在跨平台功能、人工智慧主導的個人化遊戲體驗以及用於安全和透明交易的區塊鏈整合。科技領域的合作和夥伴關係，特別是與 AR、VR 和雲端遊戲公司的合作和夥伴關係，可以提供競爭優勢。此外，您還可以透過開拓針對特定文化偏好或語言的遊戲來開拓利基市場。總體而言，由於技術創新，行動遊戲市場仍然充滿活力並不斷發展。但成功的關鍵在於適應性、策略夥伴關係關係以及對消費者偏好和行為模式的深刻理解。用戶分析和回饋見解對於您的業務的永續成長至關重要。

市場動態：揭示快速發展的行動遊戲市場的關鍵市場洞察

供需的動態交互作用正在改變行動遊戲市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 智慧型手機和平板電腦在世界各地變得越來越流行。
    • 手機遊戲用戶成長與遊戲技術數位化
    • 5G 技術的日益採用和擴展
  • 市場限制因素
    • 某些國家/地區對設備相容性和 VPN 託管有嚴格的規定
  • 市場機會
    • 多人遊戲場景日益普及，跨平台遊戲體驗不斷提升
    • 適用於智慧型手機和平板電腦的 AR 和 VR 遊戲簡介
  • 市場挑戰
    • 尋求更好遊戲體驗的遊戲玩家的需求持續轉變

波特五力：駕馭行動遊戲市場的戰略工具

波特的五力框架是了解市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢、解決弱點並避免潛在的挑戰，以確保更強大的市場地位。

PESTLE分析：了解行動遊戲市場的外部影響

外部宏觀環境因素在塑造行動遊戲市場的表現動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助企業預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解行動遊戲市場競爭態勢

對行動遊戲市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣行動遊戲市場廠商績效評估

FPNV定位矩陣是評估行動遊戲市場廠商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，以確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議描繪了行動遊戲市場的成功之路

對於旨在加強其在全球市場的影響力的公司來說，行動遊戲市場的策略分析至關重要。透過考慮關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機，並取得長期成功。

本報告提供了涵蓋關鍵重點領域的市場全面分析：

1. 市場滲透率：詳細檢視當前市場環境、主要企業的廣泛資料、評估其在市場中的影響力和整體影響力。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監管核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 智慧型手機和平板電腦在全球迅速流行
      • 手機遊戲用戶成長與遊戲技術數位化
      • 5G 技術的採用和擴展不斷增加
    • 抑制因素
      • 某些國家/地區有關 VPN 託管的設備相容性和嚴格規定
    • 機會
      • 多人遊戲場景日益普及，跨平台遊戲體驗不斷提升
      • 適用於智慧型手機和平板電腦的 AR/VR 遊戲簡介
    • 任務
      • 遊戲玩家對新的、更好的遊戲體驗的需求持續變化
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章 行動遊戲市場收益

  • 應用程式內購買
  • 付費應用程式

第7章行動遊戲市場：依類別

  • 行動
  • 兒童遊戲
  • 謎
  • 種族
  • 模擬

第8章行動遊戲市場：依平台分類

  • 安卓
  • iOS

第9章 美洲手遊市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太移動遊戲市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章 歐洲、中東、非洲手遊市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • Activision Blizzard, Inc.
  • BANDAI NAMCO MOBILE SL
  • Com2uS Corp.
  • Electronic Arts Inc.
  • Gameloft SE
  • GamePix Srl
  • GamesHub
  • Glu Mobile, Inc. by Electronic Arts Inc.
  • GungHo Online Entertainment, Inc.
  • King.com Ltd.
  • KONAMI DIGITAL ENTERTAINMENT BV
  • NCSOFT CORPORATION
  • NetEase, Inc.
  • Niantic, Inc.
  • Nintendo Co., Ltd.
  • Peak Oyun YazIlIm ve Pazarlama AS
  • Rovio Entertainment Corporation
  • Supercell Oy
  • Tencent Holdings Limited
  • The Game Awards
  • The Walt Disney Company
  • Ubisoft, Inc.
  • Warner Bros Entertainment Inc.
  • Zynga Inc. by Take-Two Interactive Software, Inc.
Product Code: MRR-521BAA36EAF0

The Mobile Games Market was valued at USD 128.80 billion in 2023, expected to reach USD 140.31 billion in 2024, and is projected to grow at a CAGR of 9.31%, to USD 240.27 billion by 2030.

The mobile games market encompasses the development, distribution, and monetization of gaming applications primarily for mobile devices such as smartphones and tablets. The necessity of this market stems from the proliferation of mobile devices and the increasing demand for easily accessible entertainment. Application-wise, these games cater to a broad user base, ranging from casual gamers to competitive e-sports participants, highlighting extensive end-use scope across various demographics. Key growth factors include technological advancements in mobile devices, increasing internet penetration, and the expansive reach and accessibility of app stores globally. Additionally, the freemium model and in-app purchases have revolutionized monetization strategies, further fueling growth.

KEY MARKET STATISTICS
Base Year [2023] USD 128.80 billion
Estimated Year [2024] USD 140.31 billion
Forecast Year [2030] USD 240.27 billion
CAGR (%) 9.31%

Opportunities are ripe in leveraging augmented reality (AR) and virtual reality (VR) technologies to enhance user experiences, subsequently creating more immersive games that captivate audiences. With the rise of 5G, developers can explore high-quality, real-time multiplayer gaming experiences, driving further engagement. Furthermore, markets in emerging countries present untapped potential due to growing smartphone adoption and internet accessibility. However, challenges such as high competition, market saturation, and stringent app store regulations may hinder growth. Monetization risks, especially around ad-blockers and privacy concerns, persist alongside technical constraints like device compatibility and battery consumption.

To overcome these, innovation can focus on cross-platform functionality, AI-driven personalized gaming experiences, and blockchain integration for secure, transparent transactions. Collaborations and partnerships within the technology sector, particularly with AR, VR, and cloud gaming companies, may yield competitive advantages. Additionally, developing games tailored to specific cultural preferences and languages can break into niche markets. Overall, the mobile gaming market remains dynamic, with constant evolution driven by technological innovation. However, success hinges on adaptability, strategic partnerships, and a deep understanding of consumer preferences and behavior patterns. Insights into user analytics and feedback will be pivotal for sustained business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Games Market

The Mobile Games Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Huge adoption of smartphones and tablets across globe
    • Increasing mobile gaming audience and digitalization in gaming technology
    • Rising adoption and expansion of 5G technology
  • Market Restraints
    • Device compatibility and stringent regulations in certain countries for VPN hosting
  • Market Opportunities
    • Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
    • Introduction of AR and VR games for smartphones and tablets
  • Market Challenges
    • Continuous demand-shift of gamers for new and better gaming experience

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Games Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Games Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Games Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Games Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Games Market

A detailed market share analysis in the Mobile Games Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Games Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Games Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Games Market

A strategic analysis of the Mobile Games Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Games Market, highlighting leading vendors and their innovative profiles. These include Activision Blizzard, Inc., BANDAI NAMCO MOBILE S.L., Com2uS Corp., Electronic Arts Inc., Gameloft SE, GamePix S.r.l., GamesHub, Glu Mobile, Inc. by Electronic Arts Inc., GungHo Online Entertainment, Inc., King.com Ltd., KONAMI DIGITAL ENTERTAINMENT B.V., NCSOFT CORPORATION, NetEase, Inc., Niantic, Inc., Nintendo Co., Ltd., Peak Oyun YazIlIm ve Pazarlama A.S., Rovio Entertainment Corporation, Supercell Oy, Tencent Holdings Limited, The Game Awards, The Walt Disney Company, Ubisoft, Inc., Warner Bros Entertainment Inc., and Zynga Inc. by Take-Two Interactive Software, Inc..

Market Segmentation & Coverage

This research report categorizes the Mobile Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Monetization, market is studied across In-app Purchases and Paid Apps.
  • Based on Category, market is studied across Action, Kids Games, Puzzle, Race, and Simulation.
  • Based on Platform, market is studied across Android and iOS.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Huge adoption of smartphones and tablets across globe
      • 5.1.1.2. Increasing mobile gaming audience and digitalization in gaming technology
      • 5.1.1.3. Rising adoption and expansion of 5G technology
    • 5.1.2. Restraints
      • 5.1.2.1. Device compatibility and stringent regulations in certain countries for VPN hosting
    • 5.1.3. Opportunities
      • 5.1.3.1. Growing popularity of multiplayer scenarios and improved cross-platform gaming experience
      • 5.1.3.2. Introduction of AR and VR games for smartphones and tablets
    • 5.1.4. Challenges
      • 5.1.4.1. Continuous demand-shift of gamers for new and better gaming experience
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Mobile Games Market, by Monetization

  • 6.1. Introduction
  • 6.2. In-app Purchases
  • 6.3. Paid Apps

7. Mobile Games Market, by Category

  • 7.1. Introduction
  • 7.2. Action
  • 7.3. Kids Games
  • 7.4. Puzzle
  • 7.5. Race
  • 7.6. Simulation

8. Mobile Games Market, by Platform

  • 8.1. Introduction
  • 8.2. Android
  • 8.3. iOS

9. Americas Mobile Games Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Mobile Games Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Games Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Activision Blizzard, Inc.
  • 2. BANDAI NAMCO MOBILE S.L.
  • 3. Com2uS Corp.
  • 4. Electronic Arts Inc.
  • 5. Gameloft SE
  • 6. GamePix S.r.l.
  • 7. GamesHub
  • 8. Glu Mobile, Inc. by Electronic Arts Inc.
  • 9. GungHo Online Entertainment, Inc.
  • 10. King.com Ltd.
  • 11. KONAMI DIGITAL ENTERTAINMENT B.V.
  • 12. NCSOFT CORPORATION
  • 13. NetEase, Inc.
  • 14. Niantic, Inc.
  • 15. Nintendo Co., Ltd.
  • 16. Peak Oyun YazIlIm ve Pazarlama A.S.
  • 17. Rovio Entertainment Corporation
  • 18. Supercell Oy
  • 19. Tencent Holdings Limited
  • 20. The Game Awards
  • 21. The Walt Disney Company
  • 22. Ubisoft, Inc.
  • 23. Warner Bros Entertainment Inc.
  • 24. Zynga Inc. by Take-Two Interactive Software, Inc.

LIST OF FIGURES

  • FIGURE 1. MOBILE GAMES MARKET RESEARCH PROCESS
  • FIGURE 2. MOBILE GAMES MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL MOBILE GAMES MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL MOBILE GAMES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. MOBILE GAMES MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. MOBILE GAMES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. MOBILE GAMES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL MOBILE GAMES MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MOBILE GAMES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. MOBILE GAMES MARKET DYNAMICS
  • TABLE 7. GLOBAL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL MOBILE GAMES MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL MOBILE GAMES MARKET SIZE, BY PAID APPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL MOBILE GAMES MARKET SIZE, BY ACTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL MOBILE GAMES MARKET SIZE, BY KIDS GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL MOBILE GAMES MARKET SIZE, BY PUZZLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL MOBILE GAMES MARKET SIZE, BY RACE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL MOBILE GAMES MARKET SIZE, BY SIMULATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL MOBILE GAMES MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL MOBILE GAMES MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 23. ARGENTINA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 32. MEXICO MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 35. UNITED STATES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES MOBILE GAMES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 46. CHINA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 49. INDIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 52. INDONESIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 55. JAPAN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 58. MALAYSIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. PHILIPPINES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 64. SINGAPORE MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 67. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 70. TAIWAN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 73. THAILAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. VIETNAM MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 79. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA MOBILE GAMES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 83. DENMARK MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 86. EGYPT MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. FINLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 92. FRANCE MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. GERMANY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 98. ISRAEL MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. ITALY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 104. NETHERLANDS MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. NIGERIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 110. NORWAY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. POLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 116. QATAR MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. RUSSIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 122. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 128. SPAIN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. SWEDEN MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 134. SWITZERLAND MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. TURKEY MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 140. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY MONETIZATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM MOBILE GAMES MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 146. MOBILE GAMES MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 147. MOBILE GAMES MARKET, FPNV POSITIONING MATRIX, 2023