行動遊戲市場規模、佔有率及成長分析（按類型、平台、經營模式、設備和地區）－2025-2032 年產業預測

預計到 2023 年，全球行動遊戲市場規模將達到 1,120 億美元，從 2024 年的 1,290.2 億美元成長到 2032 年的 4002.1 億美元，預測期內（2025-2032 年）的複合年成長率為 15.2%。

受政府對本土遊戲產業支持力度加大以及 5G 網路快速發展的推動，全球行動遊戲市場正在強勁成長。雲端遊戲和串流媒體服務的擴張，以及 Facebook 和 Instagram 等社群媒體平台的日益普及，正在刺激創新手機遊戲的發展。此外，靈活的遊戲內付款選項正在增加用戶參與度並促進市場擴張。我們的分析表明，電子競技、社交遊戲和 roguelike 遊戲的激增，以及行動遊戲在智慧型手機、主機和平板電腦等多種設備上的普及，進一步增強了行業活力。領先的市場參與者擴大推出針對年輕群體的互動遊戲，以滿足不斷變化的娛樂需求並塑造行動遊戲的未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

行動遊戲市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 動作與冒險
• 賭場
• 運動的
• 角色扮演

行動遊戲市場規模（依平台分類）及複合年成長率（2025-2032）

• 市場概覽
• Android
• iOS 版本
• Windows

行動遊戲市場規模（以經營模式和複合年成長率） (2025-2032)

• 市場概覽
• 免費增值
• 有薪資的
• 自由的
• Paymium

行動遊戲市場規模（依設備分類）及複合年成長率（2025-2032）

• 市場概覽
• 個人數位援助
• 智慧型手機

各地區手機遊戲市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Tencent（China）
• Sony（Japan）
• Electronic Arts（United States）
• NetEase（China）
• Google（United States）
• Microsoft（United States）
• Nintendo（Japan）
• Jam City（United States）
• Nexon（Japan）
• Square Enix（Japan）
• GungHo Online Entertainment（Japan）

結論和建議

Global Mobile Gaming Market size was valued at USD 112.0 billion in 2023 and is poised to grow from USD 129.02 billion in 2024 to USD 400.21 billion by 2032, growing at a CAGR of 15.2% during the forecast period (2025-2032).

The Global Mobile Gaming Market is witnessing robust growth, driven by increased government support for local gaming industries and rapid advancements in 5G networks. The expansion of cloud gaming and streaming services, coupled with the rising popularity of social media platforms like Facebook and Instagram, has fueled the development of innovative mobile games. Additionally, flexible in-game payment options have enhanced user engagement, contributing to market expansion. Our analysis reveals that the surge in esports, social gaming, and roguelike gaming, along with the availability of mobile games across multiple devices-including smartphones, consoles, and tablets-has further strengthened industry dynamics. Leading market players are increasingly launching interactive games tailored for younger audiences, catering to evolving entertainment demands and shaping the future of mobile gaming.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Gaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Gaming Market Segments Analysis

Global Mobile Gaming Market is segmented by Type, Platform, Business Models, Device and region. Based on Type, the market is segmented into Action or Adventure, Casino, Sports and Role Playing. Based on Platform, the market is segmented into Android, IOS and Windows. Based on Business Models, the market is segmented into Freemium, Paid, Free and Paymium. Based on Device, the market is segmented into Personal Digital Assistance and Smartphone. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Gaming Market

The rapid penetration of smartphones and enhanced internet accessibility across the globe are significantly driving the growth of the mobile gaming market. The availability of high-end smartphones at more affordable prices has expanded the user base, leading to a surge in mobile gaming adoption. This trend is particularly evident in emerging economies such as India, China, and Mexico, where increasing disposable incomes and digital transformation have fueled market expansion. India, in particular, is witnessing exponential growth, with consumers allocating substantial spending toward mobile gaming. As a result, India has emerged as the fastest-growing mobile gaming market worldwide, highlighting the immense potential for game developers, publishers, and technology providers to capitalize on this expanding segment.

Restraints in the Global Mobile Gaming Market

One of the key restraints in the Global Mobile Gaming Market is the increasing regulatory scrutiny and data privacy concerns. Governments worldwide are imposing stricter regulations on in-game purchases, loot boxes, and data collection practices, significantly impacting revenue models. For instance, the European Union's GDPR and China's gaming restrictions have forced companies to modify their monetization strategies, leading to compliance costs and potential revenue losses. Moreover, rising concerns over gaming addiction have prompted authorities to impose screen time limits and age restrictions, further limiting user engagement. These regulatory challenges create uncertainty for developers and publishers, affecting long-term growth and investment in the sector. As the regulatory landscape evolves, mobile gaming firms must continuously adapt to mitigate potential risks.

Market Trends of the Global Mobile Gaming Market

Cloud gaming is revolutionizing the global mobile gaming market by eliminating the dependency on high-end smartphone hardware and storage capacity. By leveraging cloud infrastructure, mobile game providers can deliver high-quality, console-like gaming experiences without requiring significant device processing power. This transformation has led to increased adoption among technology companies and mobile gamers, as it enables seamless access to advanced games without the need for large downloads or expensive hardware upgrades. Furthermore, the rise of 5G and edge computing is enhancing cloud gaming's performance, reducing latency, and expanding accessibility across diverse demographics. As major players invest in cloud gaming platforms, the industry is witnessing a shift toward subscription-based models, fostering new monetization strategies and long-term user engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Mobile Gaming Market Size by Type & CAGR (2025-2032)

• Market Overview
• Action or Adventure
• Casino
• Sports
• Role Playing

Global Mobile Gaming Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• IOS
• Windows

Global Mobile Gaming Market Size by Business Models & CAGR (2025-2032)

• Market Overview
• Freemium
• Paid
• Free
• Paymium

Global Mobile Gaming Market Size by Device & CAGR (2025-2032)

• Market Overview
• Personal Digital Assistance
• Smartphone

Global Mobile Gaming Market Size & CAGR (2025-2032)

• North America (Type, Platform, Business Models, Device)
  • US
  • Canada
• Europe (Type, Platform, Business Models, Device)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Business Models, Device)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Business Models, Device)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Business Models, Device)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tencent (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electronic Arts (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetEase (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nintendo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jam City (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square Enix (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GungHo Online Entertainment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations