影響者行銷：挑戰與前景

本報告調查了影響者行銷，並概述了影響者行銷、最新趨勢、挑戰和策略以及法規等未來前景。

目錄

執行摘要

第1章 影響者行銷定位

• 消費者轉型
• 數位廣告與傳統廣告
• 定義和市場
• 用途和目的
• 指標

第2章 影響者行銷的挑戰

• 協作與內容
• 進入影響者行銷領域的公司
• 影響力行銷的各個領域
• 影響力行銷的財務面

第3章 影響者行銷策略：案例研究

第4章 最新趨勢與機會

• 打造自己的品牌
• 新的領土等待征服
• 人工智慧的作用
• 虛擬影響者

第5章 影響者行銷的挑戰

• 影響力欺詐
• 全球影響力行銷法規

第6章 結論

The aim of this study is to assess the space occupied by influencer marketing today and the challenges and impact that this method represents.

Strategies, latest trends and current challenges will be analysed.

It seeks to answer the following questions:

• What are the challenges of influencer marketing and how can a company position itself?
• Who are the players in the influencer marketing value chain?
• How can influencer marketing effectively reach consumers and what are the strategies of the players involved?
• What are the latest trends and opportunities in influencer marketing?
• What are the challenges of influencer marketing?
• How is influencer marketing regulated?

Table of Contents

Executive Summary

1. Positioning influencer marketing

• Consumer transformation
• Digital advertising VS traditional advertising
• Definition and market
• Usefulness and objectives
• Indicators

2. The challenges of influencer marketing

• 2.1. Collaboration and content
• 2.2. Influencer marketing players
• 2.3. The different areas of influencer marketing
• 2.4. Financial aspects of influencer marketing

3. Influencer marketing strategies: case studies

4. Latest trends and opportunities

• Brand Yourself
• New areas to conquer
• Role of AI
• Virtual influencers

5. Influencer marketing issues

• 5.1. Influence scams
• 5.2. Regulating influencer marketing worldwide

6. Conclusion

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