![]() |
市場調查報告書
商品編碼
1309671
ATV/UTV全球市場規模、份額、行業趨勢分析報告:按車型、燃料類型、最終用途、排量、產量、地區劃分的展望和預測,2023-2030年Global ATV and UTV Market Size, Share & Industry Trends Analysis Report By Vehicle Type, By Fuel Type, By End Use (Mountaineering, Military, Agriculture, and Others), By Displacement, By Power Output, By Regional Outlook and Forecast, 2023 - 2030 |
到 2030 年,ATV/UTV 市場規模預計將達到 176 億美元,預測期內復合年增長率為 7.6%。
根據 KBV 基數矩陣中的分析,本田汽車有限公司、迪爾公司和龐巴迪休閒產品公司是市場的主要推動者。 2023年3月,本田推出了ATV和並排車型,包括2023年最小的並排車型Pioneer 520和Pioneer 500,旨在提供強勁的性能和卓越的價值。 本田還首次宣布了 2024 年車型的 FourTrax Foreman、Foreman Rubicon 和 Rancher 系列具有各種裝飾級別。 這些車輛體現了多用途動力運動的“Do It All”精神,並且具有處理牧場、農場、工作場所甚至週末越野的能力。 德事隆公司、鈴木汽車公司和雅馬哈汽車有限公司等公司是該市場的主要創新者。
市場增長因素
支持在道路上使用 ATV/UTV 的政府法規
出於安全考慮,此前禁止在道路上使用全地形車和UTV。 然而,政府官員最近頒布了新的法律和條例,允許全地形車和UTV在公共道路上使用。 例如,紐芬蘭和拉布拉多政府於2022年5月宣布了新的越野車法律法規,以提高所有越野車用戶的安全;計劃於5月19日生效。 因此,政府對允許 ATV/UTV 上道路的支持預計將推動市場增長。
冒險運動和娛樂活動日益流行
ATV車手受到世界各地的歡迎,參加許多國家每年舉辦的錦標賽。 這些活動在世界各地越來越受歡迎。 例如,2022年6月,Autosports India宣布將於2022年5月11日至15日在果阿舉辦Mega ATV Champion Season VII Grand Race Tournament和Overlander Off-Road Adventure & Autocross,並有近65支車隊正在測試和參加車輛項目,包括 12 支 Overlander 車隊和 32 支 Autocross 車隊。 這種冒險運動趨勢的增加可能會吸引遊客,預計這將推動市場的增長。
市場製約因素
由於地形破壞,野生動物保護區內的 ATV/UTV 限制
在野生動物保護區使用全地形車和UTV會對環境產生負面影響,例如噪音污染、植被破壞、徑流增加、土壤侵蝕和水質差。 全地形車和UTV在一些國家被禁止,因為它們會破壞環境並威脅其他地區的野生動物棲息地。 因此,維護成本以及禁止在野生動物棲息地駕駛的禁令正在阻礙整體市場的增長。
車型展望
按車輛類型,市場分為 ATV 和 UTV。 UTV 細分市場佔據了市場上最高的銷售份額。 UTV 也稱為多用途越野車 (MOHUV) 或休閒越野車 (ROV)。 UTV車輛可能用於建築和農業活動,例如拖運設備和小型工具、拖曳植物、灌木、肥料和堆肥,並且可以與其他售後車輛一起使用。
排量展望
根據排量不同,市場分為400cc以下、400cc至800cc、800cc及以上。 在 2022 年的市場中,400cc 至 800cc 細分市場獲得了可觀的收入份額。 配備400cc至800cc發動機的車輛具有巨大的存儲容量,通常用於運輸設備和貨物。 政府還使用這些車輛進行森林和荒野監測和救援行動。 為了吸引更多人並探索新的應用領域,市場參與者正在開發400cc-800cc全地形車。
產出展望
按輸出功率,市場分為50kW以下、50kW至100kW、100kW以上。 2022年,50kW-100kW細分市場以最大的收入份額主導市場。 買家和愛好者更喜歡在此功率範圍內的高性能車輛進行越野活動,例如在極其困難的地形上進行賽車和駕駛。 高性能懸架系統、先進的動力系統和增強型底盤只是製造商為提高這些車輛的性能和使用壽命而進行的部分投資。
最終用途展望
根據最終用途,市場分為農業、軍事、登山等。 其他細分市場在 2022 年也實現了可喜的市場增長率。 由於農業部門對全地形車的需求不斷增加,包括農業相關活動、田間耕作、動物護理、雜草控制和一般運輸,該細分市場在整個預測期內提供了利潤豐厚的市場機會。 此外,由於全地形車的多功能性和耐用性,它在採礦、建築、製造和公共工程等各種工業應用中變得越來越必要。
燃料類型展望
按燃料類型劃分,市場分為汽油動力、柴油動力、電力和太陽能。 2022 年,汽油動力細分市場收入份額最大。 汽油動力全地形車和UTV 均屬於此類別。 大多數全地形車和UTV都是以汽油為燃料,汽油與機油精確混合,以保護髮動機部件並實現快速加速。 發動機升級、效率提高和安全功能增強的新車型的推出有助於加速汽油動力全地形車和UTV的擴張。
區域展望
區域分析包括北美、歐洲、亞太地區和拉丁美洲/中東/非洲。 2022年,北美地區以最高的收入份額引領市場。 總部位於美國和加拿大的北極星 (Polaris)、德事隆 (Textron)、BRP 和美國本田汽車 (American Honda Motors) 等領先的全地形車 (ATV) 製造商對該地區的市場增長至關重要。 此類車輛使用量大幅增加的兩個國家是美國和加拿大。 這是由於新興經濟體、高可支配收入水平、對電動汽車的承諾以及監管全地形車的政府法律。
The Global ATV and UTV Market size is expected to reach $17.6 billion by 2030, rising at a market growth of 7.6% CAGR during the forecast period.
ATVs and UTVs are becoming increasingly popular for military operations, including troop transportation, and driving across challenging terrain. Hence, military segment acquired $2,626.5 million revenue in the market in 2022. ATVs and UTVs are also anticipated to experience significant growth in the military segment due to their improved mobility for tactical tasks. High maneuverability, flexibility, and enhanced navigational aids to provide rapid directions for vehicle operators are further aspects that support market expansion. For instance, the Polaris MRZR Alpha, a new Lightweight Tactical All-Terrain Vehicle, received a $109 million seven-year contract from the U.S. Special Operations Command in May 2020.
The major strategies followed by the market participants are Product Launches as the key developmental strategy keep pace with the changing demands of end users. For instance, In February, 2023, BRP introduced all-new mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models. The new utility Outlander PRO HD7 and HD5 models, as well as the recreational Outlander 700 and 500 versions, all have class-leading power, ground clearance, suspension travel, towing capability, and longest maintenance intervals. Additionally, In November, 2022, KUBOTA announced the launch of new models of its utility vehicles for 2023 comprising a limited-edition Stone Gray color for the Sidekick. A total of 16 accessories will be included with the Stone Grey model, all of which will be factory installed before it leaves the factory.
Based on the Analysis presented in the Cardinal matrix, Honda Motor Co., Ltd., Deere & Company, and Bombardier Recreational Products, Inc. are the major forerunner in the Market. In March, 2023, Honda launched the ATV and side-by-side models including the Pioneer 520 and Pioneer 500, its smallest side-by-sides for the 2023 model year that aims to provide strong performance and exceptional value. Honda also introduced the FourTrax Foreman, Foreman Rubicon, and Rancher families, each of which has a variety of trim levels, as its first 2024 model-year debuts. These vehicles embrace the do-it-all spirit of multipurpose Powersports, sharing the ability to perform work on the ranch, farm, or worksite, while also being trail-ready for the weekends. Companies such as Textron, Inc., Suzuki Motor Corporation, Yamaha Motor Co., Ltd. are some of the key innovators in the Market.
Market Growth Factors
Government regulations to support using ATVs and UTVs on the road
ATV and UTV use were formerly prohibited on roads due to safety concerns. However, government authorities have recently established new bills and ordinances allowing the use of ATVs and UTVs on public roads. For instance, the government of Newfoundland and Labrador announced a new off-road vehicle act and rules in May 2022 to enhance safety for all off-road vehicle users, and the act and regulations are anticipated to go into effect on May 19, 2022. Therefore, government support to allow ATV and UTV on roadways is anticipated to boost the growth of the market.
An increase in the popularity of adventure sports and recreational activities
ATV drivers from all over the world are welcome to compete in the annual championships that numerous nations host. These events are becoming increasingly popular all over the world. For instance, in June 2022, Autosports India announced that it had organized the Mega ATV Championship Season VII grand racing competition and the Overlander Off-Road Adventure & Autocross in Goa from May 11th-15th, 2022, where nearly 65 teams, including 12 Teams for Overlander and 32 Teams for Autocross from all over India, tested and participated their vehicle projects. The increase in trend of such adventure sports attracts tourists which is likely to propel the growth of the market.
Market Restraining Factors
Restrictions on driving ATVs & UTVs in wildlife areas due to terrain damage
ATV and UTV use in a wildlife area can have several negative environmental consequences, including noise pollution, vegetation damage, increased runoff, soil erosion, and deteriorated water quality. The use of ATVs and UTVs is prohibited in several nations because it degrades the environment and threatens the habitat of wildlife in other regions. Hence, maintenance expenses, in addition to the driving ban in wildlife areas, impede the overall growth of the market.
Vehicle Type Outlook
By vehicle type, the market is divided into ATV and UTV. The UTV segment held the highest covered a considerable revenue share in the market. UTVs are also known as a multi-purpose off-highway utility vehicle (MOHUV) or a recreational off-highway (ROV). UTV vehicles are most likely used for construction and agricultural activities, such as transporting equipment and smaller tools, pulling plants, shrubs, fertilizers, and compost, and they may cooperate with other retrofitted vehicles.
Displacement Outlook
On the basis of displacement, the market is classified into less than 400 CC, 400 CC to 800 CC and more than 800 CC. The 400 cc to 800 cc segment garnered a significant revenue share in the market in 2022. Vehicles with 400-800 CC engines are built with enormous storage capacities and are regularly used to transport equipment and supplies. The government also uses these vehicles to monitor forests, wildlands, and rescue missions. To appeal to a broader audience and investigate new application areas, market companies are developing 400-800cc ATVs.
Power Output Outlook
Based on power output, the market is segmented into less than 50kW, 50kW to 100 kW and above 100 kW. In 2022, the 50kW to 100 kW segment dominated the market with maximum revenue share. For off-road activities like racing & riding on extremely difficult terrain, buyers and enthusiasts prefer high-performance cars in this power output range. High-performance suspension systems, sophisticated powertrains, and reinforced chassis are just a few of the things that manufacturers are making investments in to increase the performance and longevity of these cars.
End use Outlook
Based on end use, the market is fragmented into agriculture, military, mountaineering and others. The others segment procured a promising growth rate in the market in 2022. Due to the increasing demand for ATVs in the agricultural sector for farm-related activities, field plowing, animal handling, weed control, and general transportation, the segment exhibits lucrative market opportunities throughout the projection period. Furthermore, all-terrain vehicles are becoming increasingly necessary in various industrial applications, including mining, construction, manufacturing, and utilities, because of their versatility and durability.
Fuel type Outlook
By fuel type, the market is bifurcated into gasoline powered, diesel powered, electric powered and solar powered. In 2022, the gasoline powered segment registered the maximum revenue share in the market. Gas-powered ATVs and UTVs are included in this category. A significant portion of ATVs and UTVs are fueled by gasoline, which is precisely blended with oil to preserve engine parts and enable quick acceleration. The launch of a new range of vehicles with upgraded engines, enhanced efficiency, and increased safety measures helps to accelerate the expansion of gasoline-powered ATVs and UTVs.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA In 2022, the North America region led the market by generating the highest revenue share. Leading all-terrain vehicle manufacturers based in the United States and Canada, like Polaris, Textron, BRP, and American Honda Motors, are essential to the market growth in this region. The top two countries where the use of such vehicles has significantly increased are the United States and Canada. This is because of their developed economies, higher disposable income levels, electric vehicles initiatives, and government laws regulating ATVs.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bombardier Recreational Products, Inc., Zhejiang CFMoto Power Co., Ltd., Deere & Company, Honda Motor Co. Ltd., Kawasaki Heavy Industries, Ltd., KUBOTA Corporation, Kwang Yang Motor Company Ltd., Suzuki Motor Corporation, Textron, Inc., and Yamaha Motor Co., Ltd.
Recent strategies deployed in ATV and UTV Market
Partnerships, Collaborations, and Agreements:
Jan-2023: Suzuki Motor announced a joint development agreement with Inmotive, Inc., a company focused on the Ingear two-speed transmission technology for electric vehicles. The agreement aims to develop a 2-speed EV transmission for Suzuki electric vehicles coming in the future. Following this agreement for the 2-speed EV gearbox, Suzuki would be able to reduce costs by using a smaller electric powertrain unit and increase driving performance in a variety of driving scenarios while extending the range of electric vehicles through the effective use of motor torque.
Oct-2022: CFMoto signed an agreement with KTM Europe following which the former company's bikes would be distributed by KTM. The agreement aimed to strengthen the relationship between KTM and CFMOTO, who already worked together on technological projects and created the 800MT. Additionally, the agreement would help the Chinese brand's bikes gain more favor with riders. Existing UK CFMOTO motorcycle dealers would have the option to continue selling the brand through KTM starting in 2023.
May-2022: CFMoto Australia came into partnership with All 4 Adventure, a popular outdoor adventure, fishing, and 4x4 television series, to provide UTVs for the latest season of the show. The show All 4 Adventure follows hosts Jase Andrews and Simon Anderson as they travel by four-wheel drive and other means to isolated areas of Australia. In the next 14th season of the program, Jase and Simon will travel to Far North Queensland using the "value-packed" CFMOTO UFORCE 1000 EPS Hunt. Later in the season, they will also use a CFMoto ZFORCE 800 Trail. With features and attachments geared for agricultural, utilitarian, and recreational uses, the CFMoto UFORCE 1000 EPS Hunt retails for $19,990 drive away.
Product Launches and Product Expansions:
Mar-2023: Honda launched the ATV and side-by-side models including the Pioneer 520 and Pioneer 500, its smallest side-by-sides for the 2023 model year that aims to provide strong performance and exceptional value. Honda also introduced the FourTrax Foreman, Foreman Rubicon, and Rancher families, each of which has a variety of trim levels, as its first 2024 model-year debuts. These vehicles embrace the do-it-all spirit of multipurpose Powersports, sharing the ability to perform work on the ranch, farm, or worksite, while also being trail-ready for the weekends.
Feb-2023: BRP introduced all-new mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models. The new utility Outlander PRO HD7 and HD5 models, as well as the recreational Outlander 700 and 500 versions, all have class-leading power, ground clearance, suspension travel, towing capability, and longest maintenance intervals. The 500 2x4, DPS, XT 700, X mr 700, MAX DPS, and MAX XT 700 are the standard models in the redesigned Outlander recreational portfolio for 2023. The Outlander PRO HD7 and HD5 are designed for people who have a lot of work to do; they pull, tow, and have more storage capacity than any other ATV on the market. The basic PRO models, PRO XU, and PRO Hunting Edition are included in the redesigned Outlander PRO utility portfolio for 2023.
Nov-2022: KUBOTA announced the launch of new models of its utility vehicles for 2023 comprising a limited-edition Stone Gray color for the Sidekick. A total of 16 accessories will be included with the Stone Grey model, all of which will be factory installed before it leaves the factory. The accessories include an electric bed dump, LED headlamp upgrade, premium roof, and windscreen. It also includes a 4,500-pound winch made by WARN AXON. A 54-horsepower petrol engine, made by Kubota, powers the new Sidekick, an increase of 6 horsepower over the outgoing version.
Nov-2022: Honda announced the launch of FourTrax Recon, TRX250X and TRX90X, three small-displacement ATVs for 2023. These models demonstrate the broad range of capabilities of Honda's light-duty ATVs, which vary from on-the-job usefulness to weekend fun. When it comes to getting more done with less, the FourTrax Recon is at the front of the pack because of its powerful 229cc engine's outstanding torque for tasks around the ranch. The TRX250X and TRX90X sport ATVs are both coming back for 2023 and will continue to be great starting grounds for new off-road enthusiasts, providing hours of enjoyment for family trail rides. The three models have one thing in common, small displacement efficiency and dependable performance that owners can rely on every journey.
Sep-2022: Suzuki Motor USA announced the launch of an additional lineup of stylish and dynamic Suzuki models for 2022. These Suzuki products join a diverse lineup of high-end Suzuki motorcycles, scooters, and ATVs that already includes the impressive DR-Z400SM SuperMoto, the track-ready and exceptionally well-handling RM/RM-Z series of Suzuki motocross models, as well as the stylish and simple-to-ride QuadSport Z50 youth ATV. These models include ATVs KingQuad 750 and 500 that offer two classic premium colors including the stunning Metallic Matte Rocky Grey on KingQuad 750AXi Power Steering SE+ and KingQuad 500AXi Power Steering SE+ models and a bold TrueTimber® Kanati camouflage pattern on KingQuad 750AXi Power Steering SE Camo and KingQuad 500AXi Power Steering SE Camo models.
Aug-2022: Yamaha Motor Corporation USA unveiled its 2023 model year lineup of Off-Road ATV and Side-by-Side (SxS) vehicles. The models for 2023 include Wolverine's recreational SxS lineup including the X2, X4, RMAX2 1000, and RMAX4 1000. YXZ1000R SS and YXZ1000R are part of the Pure Sport SxS lineup. Viking and Viking VI are in the Utility SxS Lineup. Utility ATV lineups include Kodiak 450, 700, Grizzly Raptor 700, Raptor 700R, and YFZ450R are available as sport ATVs. Grizzly 90, Raptor 90, and YFZ50 are available as youth ATVs. The 2023 Wolverines are Yamaha's most functional automobiles, offering the ultimate balance of performance and utility, making them excellent for every task from farming and hunting to exploring and overlanding.
Aug-2022: Honda released a new side-by-side named Pioneer 1000-6 Deluxe Crew, a full-size six-person cab for the 2023 model year. All the features and improvements seen in Honda's 2022 Pioneer 1000 are being added to the 1000-6, along with some model-specific characteristics. With 28 inches of legroom in the second row of seats, passengers can travel comfortably and get in and out of the car with ease. The 1000-6 has a padded foam seat that is made to last under all driving circumstances, as well as tilt steering that can be adjusted to fit different body types.
Aug-2022: Honda announced updates to the Pioneer 700 midsize multipurpose side-by-side and the return of the popular FourTrax line of rec/utility ATVs. Although each of these models has a specific use, they all share Honda's famed dependability and offer unparalleled versatility, from the ranch to the trail. Three trim levels are available for the Pioneer 700, including a top-of-the-line Forest edition that is brand-new for 2023 and comes with high-end amenities and preloaded extras to improve the recreational experience. Additional trim levels are Standard and Deluxe, and two- and four-person configurations are offered for each of the three variants.
Aug-2022: BRP's Can-Am Off-Road upgraded the rest of the ATV and side-by-side vehicle (SSV) lineups in addition to adding three brand-new youth all-terrain vehicles (ATVs) to the portfolio. The Spyder and Ryker portfolio receives updated aesthetics as part of the Can-Am On-Road lineup, along with more choices for customization. With the Sea-Doo Explorer Pro 170 and Sea-Doo RXP-X Apex 300, Sea-Doo introduces two brand-new personal watercrafts (PWC) to the water.
Market Segments covered in the Report:
By Vehicle Type
By Fuel Type
By End User
By Displacement
By Power Output
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures