The Global Mezcal Market size is expected to reach $2.0 billion by 2031, rising at a market growth of 10.5% CAGR during the forecast period. In the year 2023, the market attained a volume of 20,272.0 thousand units (Bottle of 750 ml), experiencing a growth of 19.5% (2020-2023).
As cocktail culture thrives in North America, mezcal's smoky, earthy, and fruity notes add depth and character to a wide range of cocktails, from classic recipes to creative concoctions. Therefore, the North America region captured $375.3 million revenue in the market in 2023. Also, the Canada market utilized 1,016.2 thousand units (Bottle of 750 ml) in the market in 2023. The growing popularity of mezcal-based cocktails in bars and restaurants has increased visibility and demand among consumers.
The cultural significance of mezcal serves as a driving force behind its market growth, captivating consumers around the world with its authenticity and history. The allure of mezcal lies in its distinct flavor profile and the story behind each bottle-a story of generational knowledge, sustainable farming practices, and community collaboration. Consumers seek artisanal brands that uphold these traditions, honoring the legacy of mezcal and preserving the cultural heritage of Mexico. Thus, these factors will boost the demand in the market.
Additionally, the market has been significantly influenced by a growing consumer awareness of sustainability and ethical production practices in recent years. As awareness of these environmental issues grows, consumers increasingly demand transparency and accountability from mezcal producers, prompting brands to adopt more sustainable practices throughout the production chain. Thus, owing to these factors, there will be enhanced demand in the market.
However, Agave plants, the primary ingredient in its production, typically take several years to mature before they can be harvested. Fluctuations in agave supply due to factors like climate change, disease outbreaks (such as agave diseases like agave snout weevil), or over-harvesting can lead to shortages in raw materials. This scarcity can increase production costs, reduce production volumes, or even cause product shortages. Hence, these aspects can assist in the expansion of the market.
By Age Analysis
Based on age, the market is segmented into mezcal Joven, mezcal Reposado, and mezcal Anejo. In 2023, the mezcal Anejo segment garnered a 14.98% revenue share in the market. In terms of volume, mezcal Anejo segment make use of 2,879.6 thousand units (Bottle of 750 ml) in 2023. As consumers gravitate towards premium and artisanal spirits, there is a heightened demand for aged mezcal varieties that offer complexity and refinement.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into on-premise and off-premise. In 2023, the off-premise segment witnessed a 24.50% revenue share in the market. In terms of volume, off-premise segment consumed 4,762.3 thousand units (Bottle of 750 ml) in 2023. Off-premises consumption offers consumers greater convenience and accessibility, allowing them to purchase the product from various retail outlets, including liquor stores, online retailers, and delivery services.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe segment acquired a 31.87% revenue share in the market. In terms of volume, Europe segment registered 7,545.1 thousand units (Bottle of 750 ml) in 2023. The craft spirits movement has gained momentum in Europe, with consumers gravitating towards small-batch, artisanal products that offer quality, authenticity, and a sense of craftsmanship.
List of Key Companies Profiled
- Diageo plc
- SU CASA MEZCAL
- Mezcal Amaras
- Pernod Ricard S.A.
- Xiaman Spirits GmbH
- Casa Cortes
- Wahaka Mezcal
- Rey Campero
- Bacardi Limited (Ilegal Mezcal)
- Mezcal Vago (Heaven Hill Sales Co.)
Global Mezcal Market Report Segmentation
By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)
- Mezcal Jovan
- Mezcal Anejo
- Mezcal Reposado
By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)
By Geography (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Egypt
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Mezcal Market, by Age
- 1.4.2Global Mezcal Market, by Distribution Channel
- 1.4.3Global Mezcal Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Global Mezcal Market by Age
- 4.1Global Mezcal Jovan Market by Region
- 4.2Global Mezcal Anejo Market by Region
- 4.3Global Mezcal Reposado Market by Region
Chapter 5.Global Mezcal Market by Distribution Channel
- 5.1Global On-Premise Market by Region
- 5.2Global Off-Premise Market by Region
Chapter 6.Global Mezcal Market by Region
- 6.1North America Mezcal Market
- 6.1.1North America Mezcal Market by Age
- 6.1.1.1North America Mezcal Jovan Market by Country
- 6.1.1.2North America Mezcal Anejo Market by Country
- 6.1.1.3North America Mezcal Reposado Market by Country
- 6.1.2North America Mezcal Market by Distribution Channel
- 6.1.2.1North America On-Premise Market by Country
- 6.1.2.2North America Off-Premise Market by Country
- 6.1.3North America Mezcal Market by Country
- 6.1.3.1US Mezcal Market
- 6.1.3.1.1US Mezcal Market by Age
- 6.1.3.1.2US Mezcal Market by Distribution Channel
- 6.1.3.2Canada Mezcal Market
- 6.1.3.2.1Canada Mezcal Market by Age
- 6.1.3.2.2Canada Mezcal Market by Distribution Channel
- 6.1.3.3Mexico Mezcal Market
- 6.1.3.3.1Mexico Mezcal Market by Age
- 6.1.3.3.2Mexico Mezcal Market by Distribution Channel
- 6.1.3.4Rest of North America Mezcal Market
- 6.1.3.4.1Rest of North America Mezcal Market by Age
- 6.1.3.4.2Rest of North America Mezcal Market by Distribution Channel
- 6.2Europe Mezcal Market
- 6.2.1Europe Mezcal Market by Age
- 6.2.1.1Europe Mezcal Jovan Market by Country
- 6.2.1.2Europe Mezcal Anejo Market by Country
- 6.2.1.3Europe Mezcal Reposado Market by Country
- 6.2.2Europe Mezcal Market by Distribution Channel
- 6.2.2.1Europe On-Premise Market by Country
- 6.2.2.2Europe Off-Premise Market by Country
- 6.2.3Europe Mezcal Market by Country
- 6.2.3.1Germany Mezcal Market
- 6.2.3.1.1Germany Mezcal Market by Age
- 6.2.3.1.2Germany Mezcal Market by Distribution Channel
- 6.2.3.2UK Mezcal Market
- 6.2.3.2.1UK Mezcal Market by Age
- 6.2.3.2.2UK Mezcal Market by Distribution Channel
- 6.2.3.3France Mezcal Market
- 6.2.3.3.1France Mezcal Market by Age
- 6.2.3.3.2France Mezcal Market by Distribution Channel
- 6.2.3.4Russia Mezcal Market
- 6.2.3.4.1Russia Mezcal Market by Age
- 6.2.3.4.2Russia Mezcal Market by Distribution Channel
- 6.2.3.5Spain Mezcal Market
- 6.2.3.5.1Spain Mezcal Market by Age
- 6.2.3.5.2Spain Mezcal Market by Distribution Channel
- 6.2.3.6Italy Mezcal Market
- 6.2.3.6.1Italy Mezcal Market by Age
- 6.2.3.6.2Italy Mezcal Market by Distribution Channel
- 6.2.3.7Rest of Europe Mezcal Market
- 6.2.3.7.1Rest of Europe Mezcal Market by Age
- 6.2.3.7.2Rest of Europe Mezcal Market by Distribution Channel
- 6.3Asia Pacific Mezcal Market
- 6.3.1Asia Pacific Mezcal Market by Age
- 6.3.1.1Asia Pacific Mezcal Jovan Market by Country
- 6.3.1.2Asia Pacific Mezcal Anejo Market by Country
- 6.3.1.3Asia Pacific Mezcal Reposado Market by Country
- 6.3.2Asia Pacific Mezcal Market by Distribution Channel
- 6.3.2.1Asia Pacific On-Premise Market by Country
- 6.3.2.2Asia Pacific Off-Premise Market by Country
- 6.3.3Asia Pacific Mezcal Market by Country
- 6.3.3.1China Mezcal Market
- 6.3.3.1.1China Mezcal Market by Age
- 6.3.3.1.2China Mezcal Market by Distribution Channel
- 6.3.3.2Japan Mezcal Market
- 6.3.3.2.1Japan Mezcal Market by Age
- 6.3.3.2.2Japan Mezcal Market by Distribution Channel
- 6.3.3.3India Mezcal Market
- 6.3.3.3.1India Mezcal Market by Age
- 6.3.3.3.2India Mezcal Market by Distribution Channel
- 6.3.3.4South Korea Mezcal Market
- 6.3.3.4.1South Korea Mezcal Market by Age
- 6.3.3.4.2South Korea Mezcal Market by Distribution Channel
- 6.3.3.5Singapore Mezcal Market
- 6.3.3.5.1Singapore Mezcal Market by Age
- 6.3.3.5.2Singapore Mezcal Market by Distribution Channel
- 6.3.3.6Malaysia Mezcal Market
- 6.3.3.6.1Malaysia Mezcal Market by Age
- 6.3.3.6.2Malaysia Mezcal Market by Distribution Channel
- 6.3.3.7Rest of Asia Pacific Mezcal Market
- 6.3.3.7.1Rest of Asia Pacific Mezcal Market by Age
- 6.3.3.7.2Rest of Asia Pacific Mezcal Market by Distribution Channel
- 6.4LAMEA Mezcal Market
- 6.4.1LAMEA Mezcal Market by Age
- 6.4.1.1LAMEA Mezcal Jovan Market by Country
- 6.4.1.2LAMEA Mezcal Anejo Market by Country
- 6.4.1.3LAMEA Mezcal Reposado Market by Country
- 6.4.2LAMEA Mezcal Market by Distribution Channel
- 6.4.2.1LAMEA On-Premise Market by Country
- 6.4.2.2LAMEA Off-Premise Market by Country
- 6.4.3LAMEA Mezcal Market by Country
- 6.4.3.1Brazil Mezcal Market
- 6.4.3.1.1Brazil Mezcal Market by Age
- 6.4.3.1.2Brazil Mezcal Market by Distribution Channel
- 6.4.3.2Argentina Mezcal Market
- 6.4.3.2.1Argentina Mezcal Market by Age
- 6.4.3.2.2Argentina Mezcal Market by Distribution Channel
- 6.4.3.3UAE Mezcal Market
- 6.4.3.3.1UAE Mezcal Market by Age
- 6.4.3.3.2UAE Mezcal Market by Distribution Channel
- 6.4.3.4Egypt Mezcal Market
- 6.4.3.4.1Egypt Mezcal Market by Age
- 6.4.3.4.2Egypt Mezcal Market by Distribution Channel
- 6.4.3.5South Africa Mezcal Market
- 6.4.3.5.1South Africa Mezcal Market by Age
- 6.4.3.5.2South Africa Mezcal Market by Distribution Channel
- 6.4.3.6Nigeria Mezcal Market
- 6.4.3.6.1Nigeria Mezcal Market by Age
- 6.4.3.6.2Nigeria Mezcal Market by Distribution Channel
- 6.4.3.7Rest of LAMEA Mezcal Market
- 6.4.3.7.1Rest of LAMEA Mezcal Market by Age
- 6.4.3.7.2Rest of LAMEA Mezcal Market by Distribution Channel
Chapter 7.Company Profiles
- 7.1Diageo plc
- 7.1.1Company Overview
- 7.1.2Financial Analysis
- 7.1.3Segmental and Regional Analysis
- 7.1.4Research & Development Expenses
- 7.1.5Recent strategies and developments:
- 7.1.5.1Acquisition and Mergers:
- 7.1.6SWOT Analysis
- 7.2SU CASA MEZCAL
- 7.2.1Company Overview
- 7.2.2Recent strategies and developments:
- 7.2.2.1Product Launches and Product Expansions:
- 7.2.2.2Acquisition and Mergers:
- 7.3Mezcal Amaras
- 7.3.1Company Overview
- 7.3.2Recent strategies and developments:
- 7.3.2.1Product Launches and Product Expansions:
- 7.3.3SWOT Analysis
- 7.4Pernod Ricard S.A.
- 7.4.1Company Overview
- 7.4.2Financial Analysis
- 7.4.3Regional Analysis
- 7.4.4Recent strategies and developments:
- 7.4.4.1Partnerships, Collaborations, and Agreements:
- 7.4.5SWOT Analysis
- 7.5Xiaman Spirits GmbH
- 7.6Casa Cortes
- 7.6.1Company Overview
- 7.6.2SWOT Analysis
- 7.7Wahaka Mezcal
- 7.7.1Company Overview
- 7.7.2SWOT Analysis
- 7.8Rey Campero
- 7.8.1Company Overview
- 7.8.2SWOT Analysis
- 7.9Bacardi Limited (Ilegal Mezcal)
- 7.9.1Company Overview
- 7.9.2Recent strategies and developments:
- 7.9.2.1Acquisition and Mergers:
- 7.9.3SWOT Analysis
- 7.10.Mezcal Vago (Heaven Hill Sales Co.)
- 7.10.1Company Overview
- 7.10.2SWOT Analysis
Chapter 8.Winning Imperatives of Mezcal Market