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歐洲梅斯卡爾市場預測至 2030 年 - 區域分析 - 按產品類型（Joven、Reposado、Anejo 等）、類別（100% 龍舌蘭和混合酒）和配銷通路（超市和大賣場、專賣店、線上零售等）

市場調查報告書

商品編碼

1533162

歐洲梅斯卡爾市場預測至 2030 年 - 區域分析 - 按產品類型（Joven、Reposado、Anejo 等）、類別（100% 龍舌蘭和混合酒）和配銷通路（超市和大賣場、專賣店、線上零售等）

Europe Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type (Joven, Reposado, Anejo, and Others), Category (100% Agave and Blend), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

出版日期: 2024年06月04日 | 出版商:

The Insight Partners | 英文 84 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

歐洲梅斯卡爾市場預計將從2022年的4.2724億美元成長到2030年的7.2477億美元。

電子商務平台上酒精飲料供應量的增加推動歐洲梅斯卡爾市場

電子商務平台為消費者探索和購買梅斯卡爾提供了方便的管道。傳統上，購買像梅斯卡爾這樣的優質異國烈酒通常需要前往專門的酒類商店或酒吧。然而，線上酒類零售商的激增使消費者可以更輕鬆地在舒適的家中瀏覽和選擇各種梅斯卡爾品牌和產品。這種便利因素擴大了梅斯卡爾的消費者基礎，包括那些可能無法輕易進入出售這些產品的實體店的人。此外，最近一些國家放寬了有關線上酒類銷售的政府規範，這可能會在一定程度上緩解玩家的壓力。此外，在線提供有關梅斯卡爾的大量資訊，包括評論、評級和教育內容，使消費者能夠做出明智的選擇。這種透明度和知識共享的增加創造了更自信和挑剔的消費者基礎。隨著消費者對梅斯卡爾獨特的生產方法和地區差異的了解越來越多，他們更有可能尋找和欣賞優質產品，從而推動了對梅斯卡爾的需求。電子商務平台使規模較小的梅斯卡爾生產商能夠接觸到全球受眾。此前，這些生產商可能很難在當地市場之外獲得曝光。然而，線上平台使他們能夠向更廣泛的受眾展示其手工和正宗的產品，吸引尋求獨特、高品質產品的消費者。隨著消費者尋求這些獨特的手工製作的表達方式，小型生產商的知名度增加，增加了梅斯卡爾市場的多樣性。最後，電商平台提供的送貨上門的便利性進一步增強了梅斯卡爾的吸引力。消費者可以將自己喜歡的梅斯卡爾酒送到家中，節省時間和精力。這種便利因素鼓勵重複購買並培養品牌忠誠度，最終推動梅斯卡爾市場的成長。

歐洲梅斯卡爾市場概況

由於居民飲酒量較高，梅斯卡爾在歐洲越來越受歡迎。梅斯卡爾酒是歐洲市場的新發展，酒吧和餐廳鼓勵酒精消費者嘗試不同品種的梅斯卡爾酒。梅斯卡爾酒吧越來越受歡迎，尤其是在願意嘗試新鮮和令人興奮的事物的年輕一代中，這推動了歐洲梅斯卡爾市場的發展。歐洲的超市備有受歡迎的梅斯卡爾品牌，讓消費者可以從多種產品中進行選擇。此外，歐洲梅斯卡爾酒的進口和分銷是由各種小公司負責的。除此之外，促銷計劃、活動和其他活動也促進了歐洲梅斯卡爾市場的成長。

歐洲梅斯卡爾酒市場收入及 2030 年預測（百萬美元）

歐洲梅斯卡爾市場細分

歐洲梅斯卡爾市場分為產品類型、類別、配銷通路和國家。

根據產品類型，歐洲梅斯卡爾市場分為 joven、reposado、anejo 等。 2022 年，青少年酒在歐洲梅斯卡爾市場佔據最大佔有率。

從類別來看，歐洲梅斯卡爾市場分為100%龍舌蘭酒和混合酒。 2022 年，100% 龍舌蘭在歐洲梅斯卡爾市場佔據更大佔有率。

依配銷通路分類，歐洲梅斯卡爾市場分為超市及大賣場、專賣店、網上零售等。 2022 年，專賣店細分市場佔據歐洲梅斯卡爾市場的最大佔有率。

根據國家/地區，歐洲梅斯卡爾市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年，歐洲其他地區將主導歐洲梅斯卡爾市場。

Bacardi Martini BV、Casa Agave Ltd、Davide Campari Milano NV、Diageo Plc、Gente de Mezcal SA de CV、Madre Mezcal Inc、同時 Drinks Ltd、Pernod Richard SA、Proximo Spirits Inc 和 Quiquiriqui Mezcal Ltd 是營運中的一些領先公司在歐洲梅斯卡爾市場。

E-commerce platforms provide a convenient and accessible channel for consumers to explore and purchase Mezcal. Traditionally, acquiring premium and exotic spirits like Mezcal often required visiting specialized liquor stores or bars. However, the proliferation of online liquor retailers has made it easier for consumers to browse and select from a wide range of Mezcal brands and expressions from the comfort of their homes. This convenience factor has expanded the consumer base for Mezcal, including those who might not have easy access to physical stores carrying these products. Also, recently, a few countries have relaxed the government norms regarding online sales of alcohol, which is likely to offer relief for players to some extent. Furthermore, the wealth of information available online regarding Mezcal, including reviews, ratings, and educational content, empowers consumers to make informed choices. This increased transparency and knowledge-sharing creates a more confident and discerning consumer base. As consumers become more educated about Mezcal's unique production methods and regional variations, they are more likely to seek out and appreciate premium offerings, thereby driving the demand for Mezcal. E-commerce platforms allow smaller Mezcal producers to reach a global audience. Previously, these producers may have struggled to gain exposure beyond their local markets. However, online platforms enable them to showcase their artisanal and authentic products to a broader audience, attracting consumers looking for unique, high-quality offerings. This increased visibility for smaller producers adds diversity to the Mezcal market as consumers seek out these distinct, handcrafted expressions. Lastly, the convenience of doorstep delivery offered by e-commerce platforms further enhances the appeal of Mezcal. Consumers can have their preferred bottles of Mezcal delivered to their homes, saving time and effort. This convenience factor encourages repeat purchases and fosters brand loyalty, ultimately driving the Mezcal market's growth.

Europe Mezcal Market Overview

Mezcal has been gaining popularity in Europe due to the high alcohol consumption by the residents. Mezcal is a new development in the European market as bars and restaurants encourage alcohol consumers to try different varieties of mezcal. Mezcal bars are gaining popularity, especially among the younger generation willing to try something new and exciting, which drives the market for mezcal in Europe. The supermarkets in Europe stock popular mezcal brands, allowing consumers to choose from a wide variety of products. Also, the import and distribution of mezcal in Europe is handled by various small companies. Besides this, promotional programs, events, and other activities have contributed to the growth of the mezcal market in Europe.

Europe Mezcal Market Revenue and Forecast to 2030 (US$ Million)

Europe Mezcal Market Segmentation

The Europe mezcal market is segmented into product type, category, distribution channel, and country.

Based on product type, the Europe mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Europe mezcal market in 2022.

In terms of category, the Europe mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Europe mezcal market in 2022.

By distribution channel, the Europe mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Europe mezcal market in 2022.

Based on country, the Europe mezcal market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated Europe mezcal market in 2022.

Bacardi Martini BV, Casa Agave Ltd, Davide Campari Milano NV, Diageo Plc, Gente de Mezcal SA de CV, Madre Mezcal Inc, Meanwhile Drinks Ltd, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd are some of the leading companies operating in the Europe mezcal market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Europe Mezcal Market Landscape

4.1 Overview
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
- 4.4.1 Raw Materials:
- 4.4.2 Manufacturing Process:
- 4.4.3 Distribution Channel:

5. Europe Mezcal Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increase in Demand for Luxury and Premium Beverages
- 5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
- 5.2.1 Stringent Regulations Sustainability and Authenticity
5.3 Opportunities
- 5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
- 5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:

6. Mezcal Market - Europe Market Analysis

6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 - 2030
6.3 Mezcal Market Forecast and Analysis

7. Europe Mezcal Market Analysis - Product Type

7.1 Joven
- 7.1.1 Overview
- 7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
- 7.2.1 Overview
- 7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
- 7.3.1 Overview
- 7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)

8. Europe Mezcal Market Analysis - Category

8.1 100% Agave
- 8.1.1 Overview
- 8.1.2 100% Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
- 8.2.1 Overview
- 8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)

9. Europe Mezcal Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. Europe Mezcal Market - by Country Analysis

10.1 Europe
- 10.1.1 Europe Mezcal Market Overview
  - 10.1.1.1 Europe Mezcal Market Breakdown by Country
  - 10.1.1.2 Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.2.1 Germany Mezcal Market Breakdown by Product Type
    - 10.1.1.2.2 Germany Mezcal Market Breakdown by Category
    - 10.1.1.2.3 Germany Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.3 France Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.3.1 France Mezcal Market Breakdown by Product Type
    - 10.1.1.3.2 France Mezcal Market Breakdown by Category
    - 10.1.1.3.3 France Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.4 Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.4.1 Italy Mezcal Market Breakdown by Product Type
    - 10.1.1.4.2 Italy Mezcal Market Breakdown by Category
    - 10.1.1.4.3 Italy Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.5 UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.5.1 UK Mezcal Market Breakdown by Product Type
    - 10.1.1.5.2 UK Mezcal Market Breakdown by Category
    - 10.1.1.5.3 UK Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.6 Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.6.1 Russia Mezcal Market Breakdown by Product Type
    - 10.1.1.6.2 Russia Mezcal Market Breakdown by Category
    - 10.1.1.6.3 Russia Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.7 Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.7.1 Rest of Europe Mezcal Market Breakdown by Product Type
    - 10.1.1.7.2 Rest of Europe Mezcal Market Breakdown by Category
    - 10.1.1.7.3 Rest of Europe Mezcal Market Breakdown by Distribution Channel

11. Company Profiles

11.1 Casa Agave Ltd
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Quiquiriqui Mezcal Ltd
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Davide Campari Milano NV
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Gente de Mezcal SA de CV
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Bacardi-Martini BV
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Diageo Plc
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Madre Mezcal Inc
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Pernod Ricard SA
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
11.9 Meanwhile Drinks Ltd
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Products and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
11.10 Proximo Spirits Inc
- 11.10.1 Key Facts
- 11.10.2 Business Description
- 11.10.3 Products and Services
- 11.10.4 Financial Overview
- 11.10.5 SWOT Analysis
- 11.10.6 Key Developments

12. Appendix

簡介目錄圖表

List Of Tables

Table 1. Mezcal Market Segmentation
Table 2. Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Product Type
Table 4. Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Category
Table 5. Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 6. Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 7. Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 8. Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 9. France Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. France Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. France Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 15. UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 16. UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 17. UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 18. Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 19. Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 20. Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

List Of Figures

Figure 1. Mezcal Market Segmentation, By Country
Figure 2. Ecosystem: Mezcal Market
Figure 3. Mezcal Market - Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Mezcal Market Revenue (US$ Million), 2020 - 2030
Figure 6. Europe Mezcal Market Share (%) - Product Type, 2022 and 2030
Figure 7. Joven Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Reposado Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Anejo Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Europe Mezcal Market Share (%) -Category, 2022 and 2030
Figure 12. 100% Agave Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Blend Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Europe Mezcal Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Europe Mezcal Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 20. Europe Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. Germany Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. France Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. Italy Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 24. UK Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Russia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Rest of Europe Mezcal Market Revenue and Forecasts to 2030 (US$ Million)