市場調查報告書
商品編碼
1533159
2030 年亞太地區梅斯卡爾市場預測 - 區域分析 - 按產品類型、類別和配銷通路Asia Pacific Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel |
亞太地區梅斯卡爾市場預計將從2022年的3.0573億美元成長到2030年的5.3879億美元。
對精釀烈酒的需求不斷成長推動了亞太梅斯卡爾市場的發展
隨著消費者變得更加挑剔並尋求獨特、正宗和優質的烈酒,精釀梅斯卡爾酒已成為受歡迎的選擇。這一機會的一個關鍵優勢是手工梅斯卡爾生產商能夠在擁擠的市場中脫穎而出。例如,「Mezcal Vago」和「Del Maguey」等品牌透過強調其手工生產方法、獨特的風味特徵以及與當地龍舌蘭農民的直接關係而獲得認可。這些生產商正在滿足對品質的需求,並利用消費者希望與其烈酒背後的故事和傳統聯繫起來的日益成長的趨勢。
此外,精釀烈酒運動為消費者創造了更多樣化的梅斯卡爾酒。梅斯卡爾製造商正在嘗試不同的龍舌蘭品種、陳釀工藝和風味注入,為消費者提供更廣泛的味覺體驗。這種多樣性吸引了雞尾酒愛好者和收藏家,增強了梅斯卡爾市場的整體吸引力。對精釀烈酒的需求預計將為梅斯卡爾生產商提供一個機會來提升其產品、講述獨特的故事並迎合尋求正宗優質酒精飲料的消費者。
亞太梅斯卡爾市場概況
亞太地區其他地區包括台灣、新加坡、馬來西亞和越南等。這些國家的烈酒生產行業取得了顯著成長。此外,亞洲其他國家對獨特優質烈酒的需求增加,導致梅斯卡爾市場的成長。
亞太地區梅斯卡爾市場營收及 2030 年預測(百萬美元)
亞太地區梅斯卡爾市場細分
亞太地區梅斯卡爾市場分為產品類型、類別、配銷通路和國家。
根據產品類型,亞太梅斯卡爾市場分為 joven、reposado、anejo 等。 2022 年,青少年酒在亞太地區梅斯卡爾市場佔據最大佔有率。
從類別來看,亞太地區梅斯卡爾市場分為 100% 龍舌蘭酒和混合酒。 2022 年,100% 龍舌蘭細分市場在亞太梅斯卡爾市場佔據更大佔有率。
依配銷通路分類,亞太地區梅斯卡爾市場分為超市及大賣場、專賣店、線上零售等。 2022 年,專賣店細分市場在亞太地區梅斯卡爾市場中佔據最大佔有率。
根據國家/地區,亞太地區梅斯卡爾市場分為中國、日本、印度、澳洲、韓國和亞太地區其他地區。 2022 年,亞太地區其他地區將主導亞太梅斯卡爾市場。
Bacardi Martini BV、Davide Campari Milano NV、Diageo Plc、Pernod Richard SA、Proximo Spirits Inc 和 Quiquiriqui Mezcal Ltd 是亞太梅斯卡爾市場上的一些領先公司。
The Asia Pacific mezcal market is expected to grow from US$ 305.73 million in 2022 to US$ 538.79 million by 2030. It is estimated to record a CAGR of 7.3% from 2022 to 2030.
Increasing Demand for Craft Spirits Boosts Asia Pacific Mezcal Market
As consumers become more discerning and seek unique, authentic, and premium spirits, craft Mezcals have gained traction as a favored choice. One key advantage of this opportunity is the ability of craft Mezcal producers to differentiate themselves in a crowded market. For instance, brands such as "Mezcal Vago" and "Del Maguey" have gained recognition by emphasizing their artisanal production methods, unique flavor profiles, and direct relationships with local agave farmers. These producers are meeting the demand for quality and tapping into the growing trend of consumers wanting to connect with the stories and traditions behind their spirits.
Furthermore, the craft spirits movement has created a more diverse range of Mezcals available to consumers. Mezcal manufacturers are experimenting with different agave varietals, aging processes, and flavor infusions, offering consumers a broader spectrum of taste experiences. This diversity appeals to cocktail enthusiasts and collectors alike, enhancing the Mezcal market's overall appeal. The demand for craft spirits is expected to provide an opportunity for Mezcal producers to elevate their products, tell unique stories, and cater to consumers seeking authentic and premium alcoholic beverages.
Asia Pacific Mezcal Market Overview
The Rest of Asia Pacific includes Taiwan, Singapore, Malaysia, and Vietnam, among others. These countries have made significant growth in the spirit production sector. Moreover, the demand for a unique and premium spirit has increased in the Rest of Asian countries, leading to the market growth of mezcal.
Asia Pacific Mezcal Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Mezcal Market Segmentation
The Asia Pacific mezcal market is segmented into product type, category, distribution channel, and country.
Based on product type, the Asia Pacific mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Asia Pacific mezcal market in 2022.
In terms of category, the Asia Pacific mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Asia Pacific mezcal market in 2022.
By distribution channel, the Asia Pacific mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Asia Pacific mezcal market in 2022.
Based on country, the Asia Pacific mezcal market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific mezcal market in 2022.
Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd are some of the leading companies operating in the Asia Pacific mezcal market.