首頁 > 市場調查報告書 > 食物/飲料

酒類

北美梅斯卡爾市場預測至 2030 年 - 區域分析 - 按產品類型、類別和配銷通路

市場調查報告書

商品編碼

1533158

北美梅斯卡爾市場預測至 2030 年 - 區域分析 - 按產品類型、類別和配銷通路

North America Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel

出版日期: 2024年06月05日 | 出版商:

The Insight Partners | 英文 75 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

北美梅斯卡爾市場預計將從2022年的6.122億美元成長到2030年的9.3373億美元。

對豪華和優質飲料的需求增加推動了北美梅斯卡爾市場

對豪華和優質飲料不斷成長的需求已成為梅斯卡爾市場的驅動力。這一趨勢的一個重要催化劑是消費者可支配收入的增加。隨著人們收入的成長，他們更傾向於將一部分預算用於沉迷於梅斯卡爾等高階烈酒。隨著消費者尋求獨特、優質的飲酒體驗，這為優質梅斯卡爾品牌的蓬勃發展提供了機會。此外，千禧世代的影響力也不容小覷。由於對品質、真實性和獨特風味的渴望，這群人對高階飲料的消費表現出了特殊的偏好。梅斯卡爾完全符合這些偏好，提供與千禧世代人口產生共鳴的手工製作產品，大大促進了需求的激增。

此外，消費者偏好的演變在推動梅斯卡爾市場方面發揮關鍵作用。現代消費者越來越尋求超越普通的獨特而精緻的烈酒。梅斯卡爾酒憑藉其複雜的生產流程、煙熏味和獨特的風味，很好地適應了這一轉變。它已成為精緻品味的象徵，並贏得了優質飲料選擇的聲譽，吸引了尋求更高品質飲用體驗的挑剔消費者。

蓬勃發展的雞尾酒文化進一步促進了梅斯卡爾在豪華飲料市場的崛起。調酒師和調酒師已將梅斯卡爾視為一種多功能優質原料，可用於製作獨特且創新的雞尾酒。其煙燻和複雜的風味增添了飲料的深度和特色，使其成為高檔酒吧和餐廳的搶手選擇。這提高了梅斯卡爾的知名度，並激發了消費者在家中重現這些高檔雞尾酒體驗的興趣，進一步推動了需求。

最後，有效的行銷策略和獨特的包裝增強了梅斯卡爾作為奢侈品的認知。優質梅斯卡爾品牌投資於精緻的品牌宣傳，突顯產品的手工起源，強調其獨特性。這種行銷方式吸引了尋求身份象徵和獨特禮物選擇的消費者，從而增強了豪華烈酒市場對梅斯卡爾的需求。

北美梅斯卡爾市場概況

梅斯卡爾酒是一種蒸餾酒精飲料，主要產於墨西哥，其中酒精含量超過一半。它是從龍舌蘭植物的心臟（稱為皮納）中提取的，從龍舌蘭植物的心臟中提取汁液並進一步轉化為梅斯卡爾酒。該植物幾乎需要七到十五年才能成熟。梅斯卡爾酒通常直接飲用，也可以與任何其他液體混合，例如雞尾酒。主要出口美國、日本兩國。此外，許多美國企業家與墨西哥生產商合作，在該國銷售他們的產品，並提升其手工品質。

在北美，美國是梅斯卡爾酒的重要市場，其次是加拿大和墨西哥。 25-50歲的消費者是北美梅斯卡爾消費群的重要組成部分。與普通葡萄酒和啤酒相比，梅斯卡爾酒的價格通常較高，因此人均收入直接影響北美梅斯卡爾酒的消費量。中年人也非常傾向於傳統和奢侈的飲料。因此，預計未來幾年他們對北美梅斯卡爾市場成長的貢獻將會更大。供應商進一步專注於推出高度差異化的優質梅斯卡爾飲料，以利用對優質和超優質烈酒不斷成長的需求，尤其是千禧世代消費者的需求。優質梅斯卡爾烈酒需求的成長可以進一步歸因於北美和西歐等已開發經濟體消費者消費能力的不斷增強。

北美梅斯卡爾市場收入及 2030 年預測（百萬美元）

北美梅斯卡爾市場細分

北美梅斯卡爾市場分為產品類型、類別、配銷通路和國家。

根據產品類型，北美梅斯卡爾市場分為 joven、reposado、anejo 等。 2022 年，青少年酒在北美梅斯卡爾市場佔據最大佔有率。

從類別來看，北美梅斯卡爾市場分為100%龍舌蘭酒和混合酒。 2022 年，100% 龍舌蘭細分市場在北美梅斯卡爾市場佔據更大佔有率。

依配銷通路分類，北美梅斯卡爾市場分為超市及大賣場、專賣店、網上零售等。 2022 年，專賣店細分市場佔據北美梅斯卡爾市場的最大佔有率。

根據國家/地區，北美梅斯卡爾市場分為美國、加拿大和墨西哥。 2022 年，美國主導北美梅斯卡爾市場。

Quiquiriqui Mezcal Ltd、Davide Campari Milano NV、Gente de Mezcal SA de CV、Bacardi Martini BV、Diageo Plc、Madre Mezcal Inc、Pernod Richard SA 和 Proximo Spirits Inc 是北美梅斯卡爾市場上的一些領先公司。

The rising demand for luxury and premium beverages has emerged as a driving force for the Mezcal market. One significant catalyst for this trend is the increase in disposable income among consumers. As people's earnings have grown, they are more inclined to allocate a portion of their budget to indulging in high-end spirits such as Mezcal. This has opened up opportunities for premium Mezcal brands to thrive as consumers seek distinctive, elevated drinking experiences. Additionally, the influence of millennials cannot be understated. This demographic cohort has shown a particular penchant for spending on high-end beverages, driven by a desire for quality, authenticity, and unique flavor profiles. Mezcal aligns perfectly with these preferences, offering a handcrafted and artisanal product that resonates with the millennial demographic, contributing significantly to the surge in demand.

Moreover, the evolution of consumer preferences plays a pivotal role in driving the Mezcal market. Modern consumers increasingly seek unique and sophisticated spirits that go beyond the ordinary. With its intricate production process, smoky notes, and distinct flavors, Mezcal aligns well with this shift. It has become a symbol of refined taste and has gained a reputation as a premium beverage choice, attracting discerning consumers looking for a more elevated drinking experience.

The burgeoning cocktail culture has further contributed to Mezcal's ascent in the luxury beverage market. Mixologists and bartenders have embraced Mezcal as a versatile and premium ingredient for crafting unique and innovative cocktails. Its smoky and complex flavors add depth and character to drinks, making it a sought-after choice in upscale bars and restaurants. This has heightened Mezcal's visibility and spurred consumer interest in recreating these upscale cocktail experiences at home, further driving demand.

Lastly, the perception of Mezcal as a luxury product has been amplified by effective marketing strategies and distinctive packaging. Premium Mezcal brands have invested in sophisticated branding highlighting the product's artisanal origins, emphasizing its exclusivity. This marketing approach has attracted consumers looking for status symbols and unique gifting options, bolstering the demand for Mezcal in the luxury spirits market.

North America Mezcal Market Overview

Mezcal is a distilled alcoholic beverage, mainly found in Mexico, that contains more than half alcohol. It is produced from the agave plant's heart, called the pina, from which juice is extracted and further converted into mezcal. It takes almost seven to fifteen years for the plant to mature. Mezcal is generally consumed directly and can be mixed with any other liquid, such as a cocktail. It is mainly exported by the two countries, the United States and Japan. Furthermore, numerous entrepreneurs from the U.S. have teamed up with Mexican producers to market their products in the country, promoting its handcrafted quality.

In North America, the U.S. is a significant market for mezcal, followed by Canada and Mexico. Consumers aged 25-50 form a significant part of the consumer base for mezcal in North America. The price of mezcal is usually high compared to regular wine and beer, so the per capita income directly impacts the consumption of mezcal in North America. People in the middle age group are also very much inclined toward traditional and luxury drinks. Hence, their contribution to the growth of the mezcal market in North America is projected to be higher in the coming years. Vendors are further focusing on launching highly differentiated premium mezcal beverages to capitalize on the growing demand for premium and super-premium spirits, especially from millennial consumers. This rise in demand for premium mezcal spirits can further be attributed to the rising spending capacity of consumers in developed economies, including North America and Western Europe.

North America Mezcal Market Revenue and Forecast to 2030 (US$ Million)

North America Mezcal Market Segmentation

The North America mezcal market is segmented into product type, category, distribution channel, and country.

Based on product type, the North America mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the North America mezcal market in 2022.

In terms of category, the North America mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the North America mezcal market in 2022.

By distribution channel, the North America mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the North America mezcal market in 2022.

Based on country, the North America mezcal market is segmented into the US, Canada, and Mexico. The US dominated North America mezcal market in 2022.

Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi Martini BV, Diageo Plc, Madre Mezcal Inc, Pernod Richard SA, and Proximo Spirits Inc are some of the leading companies operating in the North America mezcal market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Mezcal Market Landscape

4.1 Overview
4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Intensity of Competitive Rivalry
- 4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
- 4.4.1 Raw Materials:
- 4.4.2 Manufacturing Process:
- 4.4.3 Distribution Channel:
4.5 List of Vendors

5. North America Mezcal Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Increase in Demand for Luxury and Premium Beverages
- 5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
- 5.2.1 Stringent Regulations
5.3 Opportunities
- 5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
- 5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:

6. Mezcal Market - North America Market Analysis

6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 - 2030
6.3 Mezcal Market Forecast and Analysis

7. North America Mezcal Market Analysis - Product Type

7.1 Joven
- 7.1.1 Overview
- 7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
- 7.2.1 Overview
- 7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
- 7.3.1 Overview
- 7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)

8. North America Mezcal Market Analysis - Category

8.1 % Agave
- 8.1.1 Overview
- 8.1.2 % Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
- 8.2.1 Overview
- 8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)

9. North America Mezcal Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. North America Mezcal Market - by Country Analysis

10.1 North America
- 10.1.1 North America Mezcal Market Overview
  - 10.1.1.1 North America Mezcal Market Breakdown by Country
  - 10.1.1.2 US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.2.1 US Mezcal Market Breakdown by Product Type
    - 10.1.1.2.2 US Mezcal Market Breakdown by Category
    - 10.1.1.2.3 US Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.3 Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.3.1 Canada Mezcal Market Breakdown by Product Type
    - 10.1.1.3.2 Canada Mezcal Market Breakdown by Category
    - 10.1.1.3.3 Canada Mezcal Market Breakdown by Distribution Channel
  - 10.1.1.4 Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.1.4.1 Mexico Mezcal Market Breakdown by Product Type
    - 10.1.1.4.2 Mexico Mezcal Market Breakdown by Category
    - 10.1.1.4.3 Mexico Mezcal Market Breakdown by Distribution Channel

11. Company Profiles

11.1 Quiquiriqui Mezcal Ltd
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
11.2 Davide Campari Milano NV
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
11.3 Gente de Mezcal SA de CV
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
11.4 Bacardi-Martini BV
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
11.5 Diageo Plc
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
11.6 Madre Mezcal Inc
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
11.7 Pernod Ricard SA
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
11.8 Proximo Spirits Inc
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments

12. Appendix

簡介目錄圖表

List Of Tables

Table 1. Mezcal Market Segmentation
Table 2. List of Raw Material Suppliers, Manufacturers, and Retailers in Value Chain
Table 3. Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Table 4. Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Product Type
Table 5. North America Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Category
Table 6. North America Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 7. US Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 8. US Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 9. US Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 10. Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 11. Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 12. Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel

List Of Figures

Figure 1. Mezcal Market Segmentation, By Country
Figure 2. Ecosystem: Mezcal Market
Figure 3. Mezcal Market - Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Mezcal Market Revenue (US$ Million), 2020 - 2030
Figure 6. North America Mezcal Market Share (%) - Product Type, 2022 and 2030
Figure 7. Joven Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Reposado Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Anejo Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. North America Mezcal Market Share (%) -Category, 2022 and 2030
Figure 12. 100% Agave Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Blend Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. North America Mezcal Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. North America Mezcal Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 20. North America Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. US Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. Canada Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. Mexico Mezcal Market Revenue and Forecasts to 2030 (US$ Million)