市場調查報告書
商品編碼
1479833
全球飲料市場 - 2024 年至 2029 年預測Global Beverage Market - Forecasts from 2024 to 2029 |
全球飲料市場預計將從2022年的16,450.83億美元增至2029年的22,133.06億美元,複合年成長率為4.33%。
由於消費者對即飲飲料的偏好發生變化,特別是在新興市場,預計飲料市場在預測期內將出現溫和成長。此外,人均酒精飲料消費量的增加和對高級產品的偏好預計將有助於市場擴張。
全球飲料市場按包裝類型細分,例如罐裝、瓶裝和其他選擇。罐裝重量輕、方便攜帶且易於打開,適合在旅途中飲用。
另一方面,瓶子用途廣泛,因為它們可以由玻璃、塑膠(PET、HDPE)和金屬等多種材料製成,從而可以容納多種飲料類型。其他包裝選項(例如紙盒)通常用於包裝牛奶、果汁和類似飲料。
此外,人們對文明病的認知不斷增強、健康意識增強以及可支配收入水平不斷提高,正在促使消費者選擇更健康的飲料。例如,根據美國經濟分析局的數據,個人可支配所得從2022年的57,577美元增加到2023年的61,242美元。
此外,對低酒精濃度飲料的需求正在增加,尤其是千禧世代和嬰兒潮世代。各種口味改進的產品的出現增加了低酒精飲料的銷量,並為消費者提供了更多適合其偏好的選擇。
全球飲料市場預計將以溫和的速度成長。消費者擴大選擇低熱量和機能飲料等健康產品,對市場動態產生了重大影響。此外,追求便利的生活方式不斷發展,對攜帶式和即飲飲料的需求不斷增加,從而促進了配方和包裝的改進。新興國家經濟的擴張和可支配收入的增加正在增加對優質誘人飲料的需求。
然而,在印度和中國等預計將出現健康成長的國家,隨著都市化的推進,市場預計將穩定成長。此外,對包裝飲料含糖量日益成長的健康擔憂可能最終導致對含糖量較低的水果飲料的需求增加。
例如,根據美國疾病管制與預防中心的數據,美國有 3,840 萬人患有糖尿病,18 歲以上的成年人中有 9,760 萬人患有糖尿病前期。此外,根據愛沙尼亞社會事務部的數據,根據絕對酒精量,2022年愛沙尼亞公民平均每名成人飲用11.2公升(3美國加侖,2.5英制加侖)酒精。
啤酒、葡萄酒和其他低度酒精飲料的消費量也略有增加,但消費量增加的主要原因是威士忌、琴酒和利口酒等烈性酒精飲料的增加。
全球飲料市場依分銷管道分為線上和線下超級市場、百貨公司、便利商店、獨立商店和餐廳。
全球飲料市場依分銷管道分為線上和線下通路,如超級市場、百貨公司、便利商店、獨立商店和餐廳。
線上管道描述了消費者訂購飲料並在舒適的家中送貨的便利性。某些線上零售商可能提供比實體店更廣泛的飲料選擇,尤其是特色品牌和小眾品牌。將飲料直接送到消費者家中的訂閱服務也越來越受歡迎。
超級市場等線下通路在飲料銷售中發揮重要作用,因為它們提供雜貨和生活必需品的一站式採購。超級市場出售各種品牌、類型和價格分佈的飲料。雖然百貨公司可能不是飲料的主要目的地,但有些百貨公司設有專用的雜貨區,備有流行的飲料品牌。
便利商店和獨立商店通常位於社區或加油站附近,在幫助忙碌的消費者快速購買飲料方面發揮重要作用。
最後,餐飲通路包括餐廳、咖啡館和其他提供店內消費或外帶飲料的場所。這些場所為消費者提供了在戶外享用飲料的選擇,並對飲料銷售做出了重大貢獻。
預計北美地區市場將會成長。
更健康、更永續的飲料是一種持續的趨勢,包括植物奶、能量飲料、機能飲料和無糖飲料。人們對方便和隨身飲料的需求不斷成長,預計將在預測期內推動市場成長。例如,著名的蘋果醋產品製造商 Bragg Live Food Products 和領先的玻璃容器製造商 Ardagh Group 宣佈建立合作夥伴關係,在其蘋果醋飲料系列中引入新型 16 盎司玻璃瓶。
此外,電子商務為顧客提供了便利的購物體驗,使他們能夠在舒適的家中購買自己喜歡的飲料,並享受宅配服務的便利性。疫情加速了向網路購物的轉變,預計將進一步支持飲料市場的擴張。
The global beverage market is projected to rise at a compound annual growth rate (CAGR) of 4.33% to reach a market valuation of US$2,213.306 billion by 2029, from US$1,645.083 billion in 2022.
The beverage market is expected to experience moderate growth over the forecast period, driven by changing consumer preferences towards ready-to-drink beverages, especially in developing and emerging markets. Furthermore, increasing consumption of alcoholic beverages per capita and a preference for premium products are likely to contribute to market expansion.
The global beverage market is segmented by packaging type, including cans, bottles, and other options. Cans are favored for their lightweight, portable nature and easy-to-open design, making them ideal for on-the-go consumption.
Bottles, on the other hand, offer versatility as they can be crafted from various materials such as glass, plastic (PET, HDPE), and metal, catering to different beverage types. Other packaging options, such as paperboard cartons, are commonly used for packaging milk, juice, and similar beverages.
Moreover, consumers are increasingly opting for healthier beverage choices due to rising awareness of lifestyle diseases, heightened health consciousness, and growing disposable income levels. For instance, according to the U.S. Bureau of Economic Analysis, personal disposable income rose from US$57,577 in 2022 to US$61,242 in 2023.
Additionally, there is a rising demand for beverages with lower alcohol content, particularly among millennials and baby boomers. The availability of a broader range of products with improved flavors has boosted sales of low-alcohol beverages, providing consumers with greater options to align with their preferences.
The global beverage market is projected to rise at a moderate growth rate. Market dynamics have been greatly affected by consumers' shifting choices for healthier products, such as low-calorie and functional drinks. Furthermore, the demand for portable and ready-to-drink drinks has increased due to the expansion of convenience-driven lifestyles, which has prompted improvements in formulations and packaging. The demand for upscale and decadent beverages has increased due to economic expansion in emerging nations and rising disposable incomes.
However, with projections of a healthy growth rate, the market is expected to rise steadily with growing urbanization in nations like India and China. Furthermore, growing health concerns about the sugar content of packaged beverages may eventually lead to an increase in demand for fruit-based beverages with lower sugar content.
For instance, as per the Centers for Disease Control and Prevention, 38.4 million people worldwide have diabetes, while 97.6 million adults who are at least 18 years old have prediabetes. Furthermore, according to the Estonian Ministry of Social Affairs, based on absolute alcohol content, Estonian citizens drank an average of 11.2 litres (three US gallons; 2.5 imperial gallons) of alcohol per adult in 2022.
There was also a small increase in the consumption of beer, wine, and other mild alcoholic beverages, but the main cause of the increase in consumption was the increase in strong alcoholic beverages like whisky, gin, and liqueur.
Global beverage market segmentation by distribution channel into online and offline supermarkets, departmental stores, convenience and independent stores, and food service.
The global beverage market is segmented by distribution channel into online and offline channels, including supermarkets, departmental stores, convenience and independent stores, and food service establishments.
Online channels offer consumers the convenience of ordering beverages from the comfort of their homes and having them delivered. Certain online retailers may provide a broader selection of beverages compared to physical stores, particularly specialty or niche brands. Subscription services that deliver beverages directly to consumers' homes are also gaining popularity.
Offline channels, such as supermarkets, serve as one-stop destinations for groceries and household items, making them key players in beverage sales. They offer a diverse range of beverages, accommodating various brands, types, and price points. While department stores may not be the primary beverage destination, some feature dedicated grocery sections stocking popular beverage brands.
Convenience and independent stores, often situated in neighbourhoods or near gas stations, play a crucial role in facilitating quick beverage purchases for consumers on the go.
Lastly, the food service channel encompasses restaurants, cafes, and other establishments that offer beverages for on-premise consumption or takeout. These establishments contribute significantly to beverage sales, providing consumers with options for enjoying beverages outside the home.
The market is projected to grow in the North American region.
There is an ongoing trend towards healthier and more sustainable beverage options like plant-based milk, energy drinks, functional beverages, and sugar-free drinks. An increasing demand for convenient and on-the-go beverage options is being witnessed which is expected to drive the market growth over the forecast period. For instance, Bragg Live Food Products, a well-known producer of apple cider vinegar products, and Ardagh Group, a leading producer of glass containers, announced a partnership to introduce a new 16oz glass bottle for its line of apple cider vinegar beverages.
Furthermore, e-commerce provides a convenient shopping experience for customers, who can purchase their favourite beverages from the comfort of their homes, with the added convenience of delivery services. This shift to online shopping has been accelerated by the pandemic, which will further aid beverage market expansion.