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影像牆市場 - 2023 年至 2028 年預測
市場調查報告書
商品編碼
1295405

影像牆市場 - 2023 年至 2028 年預測

Video Walls Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

影像牆市場預計將從 2021 年的 16.32 億美元增長到 2028 年的 37.88 億美元，複合年增長率為 12.78%。

人工智能、機器學習和大數據等新技術的興起帶動了新內容交付技術的發展，從而促進了影像牆市場的擴大。 例如，人工智能驅動的影像牆可以快速顯示個性化消息，預計將對觀眾產生重大影響。

此外，任何公司的工作場所、控制室和公共區域都會傳輸大量數據和資訊，以吸引員工、觀眾和客戶的注意力並引起響應。 影像牆可以有效地實時傳播視覺資訊。 推動全球影像牆需求的另一個重要因素是旅遊業的增長。 在這種情況下，交通影像牆通過向人群提供資訊而發揮著重要作用。 然而，高昂的初始設置成本是一個重大挑戰。

促進因素

新技術的出現

人工智能 (AI)、機器學習 (ML) 和大數據等新技術的出現促進了新內容交付策略的發展，推動了影像牆行業的擴張。 例如，由人工智能 (AI) 技術支持的影像牆預計將對觀眾產生更大的影響，因為它們可以顯示快速和定制的通信。

數位標牌系統的增加。

為了提高客戶參與度，集成增強現實 (AR) 的數位標牌系統越來越多地在零售空間中採用，並且市場正在不斷擴大。 許多零售商使用交互式屏幕來改善店內溝通並提高消費者的滿意度。 購物中心使用戶外顯示屏來吸引路人、宣傳企業和店內優惠並提供方向。 通過可快速、輕鬆更改的移動圖像來吸引註意力的數位顯示器正在取代人體模型和靜態裝飾品的經典商店櫥窗展示。

根據 Pickcel 2022 年 5 月發布的報告，零售商在集成數位標牌後人流量增加了 24%。 這些趨勢正在推動影像牆的採用，例如，根據洲明集團有限公司的2021年報告，影像牆供應商的收入也在增加。 洲明2022年上半年國際銷售額為17.59億元人民幣（同比增長51.87%）。

交通影像牆

按最終用戶劃分，影像牆市場分為教育、通信與技術、媒體與娛樂、交通、醫療保健、零售等。 在影像牆市場中，交通領域預計將獲得重要的市場份額。 交通領域最流行的數位技術是影像牆，安裝在機場、火車站和巴士總站等主要交通樞紐。 由於對旅行者相關的數位材料和資訊的需求不斷增長，影像牆上顯示的互動廣告佔了交通機構媒體收入增長的很大一部分。

在教育和零售領域，影像牆還用於各種應用，例如學校和學院的公告牌、目錄、資訊顯示，以及零售領域作為吸引顧客的有吸引力和高質量的顯示和品牌傳播。使用。 在體育領域，LED影像牆越來越多地用於數位記分牌和廣告牌。

對 LED 影像牆的需求不斷增加。

按類型來看，LED影像牆越來越多地用於體育領域的數位記分牌和廣告牌。 因此，美國所有不斷增長的行業對各種類型影像牆的需求預計將推動 LED 影像牆市場的發展。 例如，2022年9月，優派發布了首款具有可折疊屏幕的135英寸一體式直視LED顯示解決方案套件。

區域洞察：按區域劃分，影像牆市場分為北美、南美、歐洲、中東和非洲 (MEA) 以及亞太地區。 由於教育和廣告等不斷增長的行業的需求增加，北美地區在 2021 年擁有較大的市場份額。 由於旅遊業和其他蓬勃發展的行業的需求增加，中東和非洲地區將擴大。 由於大型汽車製造業務使用影像牆用於車輛控制台和沈浸式設計演示，歐洲地區預計也將以顯著的複合年增長率增長。

北美市場洞察：

該區域市場進一步細分為美國、加拿大和墨西哥。 美國在汽車、廣告和零售等多個行業都是成熟的市場。 這些行業正在採用影像牆等先進技術進行多種應用，從而推動了對影像牆的需求。 美國政府經濟分析局報告顯示，2021年旅行旅遊業將占美國GDP的2.15%，價值5020億美元。

此外，大公司廣告活動和支出的增加導致數位戶外廣告（包括數位廣告牌）的增加，從而推動了影像牆的需求。 美國是廣告支出的領先國家，領先於中國和印度等其他人口大國。

內容

第 1 章簡介

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年的時間表

第 2 章研究方法

  • 調查數據
  • 調查過程

第 3 章執行摘要

  • 研究亮點

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析

第 5 章影像牆市場：按類型

  • 簡介
  • 液晶顯示面板影像牆
  • 等離子顯示面板影像牆
  • 投影立方影像牆
  • 混合投影影像牆

第 6 章影像牆市場：按應用劃分

  • 簡介
  • 告示牌
  • 招牌
  • 其他

第 7 章影像牆市場：按最終用戶劃分

  • 簡介
  • 教育
  • 通訊和技術
  • 媒體和娛樂
  • 交通
  • 醫療
  • 零售
  • 其他

第 8 章影像牆市場：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 印度尼西亞
    • 泰國
    • 其他

第 9 章競爭格局與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議和合作
  • 供應商競爭力矩陣

第 10 章公司簡介

  • Samsung Electronics Co., Ltd.
  • NEC Display Solutions
  • LG Electronics
  • Koninklijke Philips N.V.
  • Barco
  • Leyard
  • Panasonic Corporation
  • Christie Digital Systems USA, Inc.
  • Delta Electronics, Inc.
  • AU Optronics Corp.
  • Navori SA
  • Prysm, Inc.
  • Unilumin
  • Shenzhen CLT LED Technology Co., Ltd
  • ViewSonic Corporation
簡介目錄
Product Code: KSI061610551

The video walls market is predicted to grow at a CAGR of 12.78% from US$1.632 billion in 2021 to US$3.788 billion by 2028.

The rise of new technologies like AI, ML, and big data has led to the development of new content distribution techniques, which has contributed to the expansion of the market for video walls. For instance, a video wall with AI capabilities that displays quick, personalized messages are anticipated to have a greater effect on the audience.

Further, a lot of data and information is sent to staff members, audiences, or customers in all corporate workplaces, control rooms, and public areas to get their attention or elicit a response. Video walls can be used to transmit information visually in real-time effectively. Another important element driving up demand for video walls globally is increasing tourism. Video walls for transportation serve a valuable purpose in such settings to keep the crowd informed. However, the high initial setup cost remains a key challenge.

Drivers:

The emergence of new technologies

The development of new content distribution strategies because of the emergence of new technologies like artificial intelligence (AI), machine learning (ML), and big data has aided in the expansion of the video wall industry. For instance, a video wall equipped with artificial intelligence (AI) technology is expected to have a stronger effect on the audience since it can display rapid, customized communication.

Increase in digital signage systems.

The market is growing as more digital signage systems with augmented reality integration are being adopted in retail spaces to boost customer engagement. Many retail firms use interactive screens to improve in-store communication and increase consumer happiness. Shopping centers use outdoor displays to draw in passersby, advertise companies and in-store deals, or offer directional assistance. Digital displays that draw attention with moving pictures that are quick and easy to alter are replacing the classic shop window displays with mannequin models and static decorations.

According to a Pickcel report released in May 2022, retail businesses saw a 24% boost in foot traffic after integrating digital signage, and these developments are encouraging the adoption of video walls which has also increased the revenue of video wall suppliers, for instance, as per the 2021 report by Unilumin Group, ltd. Unilumin's international revenue for the first half of 2022 totaled RMB 1.759 billion (+51.87% YoY).

Video walls for transportation

By end-user, the video walls market is segmented into education, communication and technology, media and entertainment, transportation, healthcare, retail, and others. The transportation segment of the video walls market is anticipated to acquire a significant market share. The most popular digital technology used in the transportation sector is the video wall, found in key transportation hubs, including airports, train stations, bus terminals, etc. In response to the increased need for digital material and information relevant to travelers, interactive commercials presented on a video wall can be credited with a large portion of the increase in transport media revenue.

The education and retail sectors also demand video walls for several uses, such as campus message boards, directories, and information displays in schools and colleges,s as well as for attractive and high-quality displays to attract customers and brand communications in the retail sector. The sports sector is also increasingly adopting LED video walls for digital scoreboards, ad boards, etc.

Growing demand for LED video walls.

By type, the sports sector is also increasingly adopting LED video walls for digital scoreboards, ad boards, etc. Thus, the demand for different types of video walls from all the growing industries in the U.S. is expected to boost the LED video wall market. For example, in September 2022, Viewsonic unveiled the first 135-inch, all-in-one, direct-view LED Display Solution Kit featuring a foldable screen, resulting in a roughly 50% smaller packing footprint than earlier models.

Regional Insights. The video wall market has been classified by geography into North America, South America, Europe, the Middle East and Africa (MEA), and the Asia Pacific. The North American region holds a sizeable market share in 2021 due to increasing demand from growing industries such as education and advertising. The MEA region will expand owing to increasing demand from tourism and other booming industries. The European region is also expected to grow at a significant CAGR due to large automotive manufacturing operations where these video walls are used for vehicle consoles and immersive design representations.

North American Market Insights:

The regional market has been further segmented into the United States, Canada, and Mexico. The USA has a mature market for several industries such as automotive, advertising, retail, etc. These industries are adopting advanced technologies such as video walls for multiple applications, driving the demand for video walls. Travel and tourism accounted for 2.15% of the total US GDP in 2021, amounting to US$502 billion, per the Bureau of Economic Analysis of the United States government report.

Further, the rise in advertising activities and spending by large companies has led to an increase in digital out-of-home advertising involving digital billboards, advancing the demand for video walls. The US is one of the leading nations in advertising spending, beating out other large and populous countries such as China and India.

Market Segmentation:

By Type

  • LCD Video Walls
  • Plasma Display Panel Video Walls
  • Projection Cube Video Walls
  • Blended Projection Video Walls

By Application

  • Menu board
  • Billboard
  • Others

By End-User

  • Education
  • Communication and Technology
  • Media and Entertainment
  • Transportation
  • Healthcare
  • Retail
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
    • 4.3.6. Industry Value Chain Analysis

5. VIDEO WALLS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. LCD Video Walls
  • 5.3. Plasma Display Panel Video Walls
  • 5.4. Projection Cube Video Walls
  • 5.5. Blended Projection Video Walls

6. VIDEO WALLS MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Menu Board
  • 6.3. Billboard
  • 6.4. Others

7. VIDEO WALLS MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Education
  • 7.3. Communication and Technology
  • 7.4. Media and Entertainment
  • 7.5. Transportation
  • 7.6. Healthcare
  • 7.7. Retail
  • 7.8. Others

8. VIDEO WALLS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Samsung Electronics Co., Ltd.
  • 10.2. NEC Display Solutions
  • 10.3. LG Electronics
  • 10.4. Koninklijke Philips N.V.
  • 10.5. Barco
  • 10.6. Leyard
  • 10.7. Panasonic Corporation
  • 10.8. Christie Digital Systems USA, Inc.
  • 10.9. Delta Electronics, Inc.
  • 10.10. AU Optronics Corp.
  • 10.11. Navori SA
  • 10.12. Prysm, Inc.
  • 10.13. Unilumin
  • 10.14. Shenzhen CLT LED Technology Co., Ltd
  • 10.15. ViewSonic Corporation