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1479921

甜菊市場 - 2024 年至 2029 年預測

Stevia Market - Forecasts from 2024 to 2029

出版日期: 2024年03月14日 | 出版商:

Knowledge Sourcing Intelligence | 英文 110 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

甜菊市場預計將從 2022 年的 746,271,000 美元增加到 2029 年的 1,534,502,000 美元，預測期內複合年成長率為 10.85%。

甜菊植物是一種植物來源的天然甜味劑，在醫療保健和食品飲料行業中越來越受到關注。需求激增是由於多種因素造成的，包括消費者對天然代糖的日益偏好以及大公司的大量研發投資。

推動全球甜菊市場的主要因素之一是消費者越來越意識到與過量攝取砂糖攝取相關的負面健康影響，例如肥胖和糖尿病。因此，對更健康的砂糖替代品的需求不斷成長，而甜菊已成為一種理想的選擇，因為它是天然衍生的且零熱量。

為了應對這種日益成長的健康意識，許多食品和飲料製造商正在審查其產品配方以降低砂糖含量。甜菊糖的固有特性使其可以用作天然甜味劑，創造出一種低熱量的替代品，而不會犧牲人工甜味劑的口感品質。因此，甜菊糖作為一種安全、天然的甜味劑被消費者和製造商廣泛接受。

此外，甜菊產品的技術創新使其更加美味且更具成本效益，擴大了其在食品和飲料中的應用範圍。然而，儘管甜菊糖有許多好處，但甜菊糖市場的成長在短期內可能會面臨一些限制。

替代低熱量甜味劑的出現對市場擴張構成了潛在的挑戰。此外，與甜菊相關的苦味餘味一直是製造商長期關注的問題，他們不斷努力開發有效減輕這種苦味的解決方案。

簡而言之，由於消費者對天然健康甜味劑的偏好不斷增加，全球甜菊市場正經歷強勁成長。隨著公司繼續投資研發以克服現有挑戰並增強產品供應，甜菊有望在不斷發展的砂糖替代品領域保持關鍵參與者的地位。

市場促進因素

全球糖尿病患者數量不斷增加

近年來，糖尿病患者數量明顯增加，體內糖分升高，導致肥胖、心臟病、糖尿病等風險增加。根據美國疾病管制中心的數據，超過三分之一的成年人，約 9,800 萬美國人，患有糖尿病前期，其中 81% 沒有任何症狀。為了對抗與這些疾病相關的風險，提高個人健康意識已轉向低熱量砂糖替代品，包括甜菊糖等天然甜味劑。

乳品業招聘

如今，甜菊被認為是減少乳製品業砂糖使用量的寶貴原料。其主要優點包括在優格、調味奶和冰淇淋等各種產品類型中的穩定性和靈活性。

對人工甜味劑的擔憂

對人造甜味劑的擔憂源於其潛在的健康影響。一些人造甜味劑與健康問題有關。 2023 年 5 月，世界衛生組織 (WHO) 推出了非糖甜味劑 (NSS) 的新指南，建議不要將其用於體重管理和降低非傳染性疾病 (NCD) 風險。

該建議源於對現有證據的綜合分析，該分析表明，使用 NSS 對減少成人或兒童的體脂沒有長期益處。此外，審查結果表明，長期攝取 NSS 可能會產生副作用，包括增加成人 2 型糖尿病、心血管疾病和死亡率的風險。諸如此類的擔憂導致消費者擴大轉向甜菊糖等天然替代品。

對人工甜味劑的擔憂

人們越來越意識到與過量攝取砂糖攝取相關的健康風險，尤其是肥胖等疾病。根據 2022 年的統計數據，全球有八分之一的人正在與肥胖作鬥爭，其中 18 歲以上的成年人超重人數高達 25 億，其中 8.9 億人患有肥胖症。

甜菊糖的吸引力在於它幾乎不含卡路里。對於努力克服肥胖挑戰或控制體重的人來說，減少糖分攝取是首要任務。甜菊已成為傳統砂糖的天然替代品，為享受不含卡路里的甜味提供了一種無罪惡感的選擇。

市場限制因素

價格波動

甜菊葉的價格波動很大，取決於多種因素，包括天氣、產量和貿易法規。這些波動給食品和飲料公司在製定甜菊採購預算時帶來了挑戰，並可能阻礙甜味劑的採用。

甜菊市場按類型細分：葉、液體萃取、粉末

依產品類型細分甜菊市場，分為三大類：甜菊葉、液體萃取物和粉末。甜菊葉因其作為草藥的歷史用途而聞名，並且用途廣泛，可以沖泡成茶或作為天然甜味劑加入烹飪中。

液體萃取物通常裝在方便的滴管瓶中，提供濃縮的甜味，非常適合添加到飲料和食譜中。

另一方面，粉末具有很強的適應性，可用於廣泛的烹飪用途，包括烘焙、烹飪和增強飲料的風味。

預計北美將在甜菊市場中佔據主要佔有率。

由於加拿大和美國等國家的產品推出數量不斷增加，以及領先企業的存在，預計北美市場將佔據較大的市場佔有率。

此外，注重健康的人口增加加上生活方式的改變也是推動需求的一個因素，隨著對使用天然成分的食品和飲料的需求增加，該地區的甜菊產量預計將進一步增加。。

介紹
北美洲
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南美洲
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歐洲
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中東/非洲
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亞太地區
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第9章競爭環境及分析

主要企業及策略分析
市場佔有率分析
合併、收購、協議和合作
競爭對手儀表板

第10章公司簡介

Cargill, Incorporated
Ingredion Incorporated
Archer Daniels Midland Company
In The Raw
Pyure
Biosweet Ventures
Evolva Holding SA
Sunwin Stevia International, Inc.

簡介目錄

Product Code: KSI061611529

The stevia market is expected to grow at a CAGR of 10.85% over the forecast period reaching a total market size of US$1,534.502 million by 2029, increasing from US$746.271 million in 2022.

Stevia, a natural sweetener derived from the Stevia rebaudiana plant, is increasingly gaining prominence across the healthcare and food and beverage industries. This surge in demand is fueled by various factors, including the growing preference among consumers for natural sugar alternatives and the substantial research and development investments made by major corporations.

One of the primary drivers propelling the global stevia market is the rising awareness among consumers regarding the adverse health effects associated with excessive sugar consumption, such as obesity and diabetes. Consequently, there's a mounting demand for healthier sugar substitutes, with stevia emerging as an ideal choice due to its natural origin and zero-calorie nature.

To address this growing demand for healthier options, numerous food and beverage companies are revamping their product formulations to reduce sugar content. Stevia's innate properties enable it to serve as a natural sweetening agent, facilitating the creation of lower-calorie alternatives without compromising taste quality, as observed with some artificial sweeteners. As a result, stevia is gaining traction as a safe and natural sweetening solution, garnering widespread acceptance among both consumers and manufacturers.

Furthermore, advancements in stevia product innovation are enhancing its palatability and cost-effectiveness, thereby expanding its application across a broader spectrum of food and beverage products. However, despite its myriad benefits, the market growth of stevia may face some constraints in the foreseeable future.

The availability of alternative low-calorie sweeteners poses a potential challenge to its market expansion. Additionally, the bitter aftertaste associated with stevia has been a longstanding concern for manufacturers, prompting ongoing efforts to develop solutions that mitigate this bitterness effectively.

In essence, the global stevia market is witnessing robust growth driven by increased consumer preference for natural and healthier sweetening options. As companies continue to invest in research and development to overcome existing challenges and enhance product offerings, stevia is poised to maintain its position as a key player in the evolving landscape of sugar alternatives.

Market Drivers

Rising cases of Diabetes cases globally

There has been a noticeable rise in diabetes cases over recent years, leading to elevated sugar levels in the body and an increased risk of conditions like obesity, heart disease, and diabetes among the populace. According to the Centers for Disease Control, over 1 in 3 adults, approximately 98 million Americans, have prediabetes, with 81% of them unaware of their condition. To counteract the risks associated with these diseases, individuals are becoming more health-conscious and gravitating towards low-calorie sugar substitutes, including natural sweeteners like stevia.

Adoption in the dairy industry

Today, stevia is considered a valuable ingredient as it reduces sugar use in the dairy industry. Its important benefits include stability and flexibility of use in a wide variety of dairy categories, such as yogurt, flavored milk, and ice cream.

Concerns about artificial sweeteners

Concerns surrounding artificial sweeteners have arisen due to their potential health implications. Some artificial sweeteners have been associated with health issues. In May 2023, the World Health Organization (WHO) introduced a new guideline regarding non-sugar sweeteners (NSS), advising against their use for weight management or mitigating the risk of noncommunicable diseases (NCDs).

This recommendation stems from a comprehensive analysis of available evidence indicating that the use of NSS does not yield long-term benefits in reducing body fat among both adults and children. Additionally, the review findings suggest possible adverse effects associated with prolonged NSS consumption, including an elevated risk of type 2 diabetes, cardiovascular diseases, and mortality in adults. In light of these concerns, consumers are increasingly turning to natural alternatives such as stevia.

Concerns about artificial sweeteners

There is a growing awareness among individuals about the health risks associated with excessive sugar consumption, particularly about conditions like obesity. In 2022, statistics indicated that globally, one in eight people were grappling with obesity, while a staggering 2.5 billion adults aged 18 and above were classified as overweight, with 890 million among them suffering from obesity.

Stevia's allure lies in its nearly negligible calorie content. For those navigating the challenges of obesity or striving for weight management, the quest to reduce sugar intake is paramount. Stevia emerges as a natural substitute for traditional table sugar, providing a guilt-free option for indulging in sweetness without the accompanying calorie load.

Market Restraint

Price fluctuations

The price of stevia leaves is subject to substantial fluctuations influenced by various factors, including weather patterns, crop yields, and trade regulations. Such volatility poses challenges for food and beverage companies in budgeting for stevia procurement, potentially dissuading their adoption of the sweetener.

Stevia market segmentation by type into leaves, liquid extract, and powder

Segmenting the stevia market based on product types yields three primary categories: Stevia Leaves, Liquid Extract, and Powder. Stevia Leaves, renowned for their historical use in herbal medicine, offer versatility as they can be brewed into teas or incorporated as a natural sweetener in cooking.

Liquid Extract, typically packaged in convenient dropper bottles, provides a concentrated form of sweetness, ideal for adding to beverages or recipes.

Meanwhile, Stevia Powder, used for its adaptability, serves a wide array of culinary purposes, including baking, cooking, and enhancing the flavor of beverages.

North America is anticipated to hold a significant share of the stevia market.

The North American market is expected to hold a significant market share owing to the presence of major players, coupled with the growing number of product launches in countries like Canada and the United States.

In addition, a growing number of health-conscious populations coupled with changing lifestyles are the factors boosting the demand for the product, and with the growing demand for food and beverage products made from natural ingredients, the demand for stevia in the region is further expected to increase over the forecast period.

Market Developments

March 2023- Splenda(R) Stevia Farm announced the official commencement of its fully integrated US-based stevia farm, heralding the establishment of a burgeoning American industry. Located in Central Florida, the farm was fully operational. The farm's agricultural endeavors enabled Splenda to domestically produce the finest-tasting Splenda Stevia products and other Splenda-sweetened foods and beverages.
July 2023- HOWTIAN introduced SoPure(TM) Galaxy, marking a significant leap in the realm of stevia for dairy applications. The Galaxy-Series represented a pioneering range of stevia products tailored to elevate dairy applications, aligning with the escalating consumer preference for healthier and more natural dairy options.

Market Segmentation

By Type

Leaves
Liquid Extract
Powder

By Application

Beverages
Bakery and Confectionery
Tabletop Sweeteners
Dairy
Others

By Distribution Channel

Online
Offline

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
UK
Spain
Italy
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
Japan
India
South Korea
Indonesia
Taiwan
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key benefits to the Stakeholder

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings
3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst View

5. STEVIA MARKET ANALYSIS BY TYPE

5.1. Introduction
5.2. Leaves
- 5.2.1. Market opportunities and trends
- 5.2.2. Growth prospects
5.3. Liquid Extract
- 5.3.1. Market opportunities and trends
- 5.3.2. Growth prospects
5.4. Powder
- 5.4.1. Market opportunities and trends
- 5.4.2. Growth prospects

6. STEVIA MARKET ANALYSIS BY APPLICATION

6.1. Introduction
6.2. Beverages
- 6.2.1. Market opportunities and trends
- 6.2.2. Growth prospects
6.3. Bakery and Confectionery
- 6.3.1. Market opportunities and trends
- 6.3.2. Growth prospects
6.4. Tabletop Sweeteners
- 6.4.1. Market opportunities and trends
- 6.4.2. Growth prospects
6.5. Dairy
- 6.5.1. Market opportunities and trends
- 6.5.2. Growth prospects
6.6. Others
- 6.6.1. Market opportunities and trends
- 6.6.2. Growth prospects

7. STEVIA MARKET ANALYSIS BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
- 7.2.1. Market opportunities and trends
- 7.2.2. Growth prospects
7.3. Offline
- 7.3.1. Market opportunities and trends
- 7.3.2. Growth prospects

8. STEVIA MARKET ANALYSIS BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Type
- 8.2.2. By Application
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
  - 8.2.4.1. United States
    - 8.2.4.1.1. Market Trends and Opportunities
    - 8.2.4.1.2. Growth Prospects
  - 8.2.4.2. Canada
    - 8.2.4.2.1. Market Trends and Opportunities
    - 8.2.4.2.2. Growth Prospects
  - 8.2.4.3. Mexico
    - 8.2.4.3.1. Market Trends and Opportunities
    - 8.2.4.3.2. Growth Prospects
8.3. South America
- 8.3.1. By Type
- 8.3.2. By Application
- 8.3.3. By Distribution Channel
- 8.3.4. By Country
  - 8.3.4.1. Brazil
    - 8.3.4.1.1. Market Trends and Opportunities
    - 8.3.4.1.2. Growth Prospects
  - 8.3.4.2. Argentina
    - 8.3.4.2.1. Market Trends and Opportunities
    - 8.3.4.2.2. Growth Prospects
  - 8.3.4.3. Others
    - 8.3.4.3.1. Market Trends and Opportunities
    - 8.3.4.3.2. Growth Prospects
8.4. Europe
- 8.4.1. By Type
- 8.4.2. By Application
- 8.4.3. By Distribution Channel
- 8.4.4. By Country
  - 8.4.4.1. Germany
    - 8.4.4.1.1. Market Trends and Opportunities
    - 8.4.4.1.2. Growth Prospects
  - 8.4.4.2. France
    - 8.4.4.2.1. Market Trends and Opportunities
    - 8.4.4.2.2. Growth Prospects
  - 8.4.4.3. UK
    - 8.4.4.3.1. Market Trends and Opportunities
    - 8.4.4.3.2. Growth Prospects
  - 8.4.4.4. Spain
    - 8.4.4.4.1. Market Trends and Opportunities
    - 8.4.4.4.2. Growth Prospects
  - 8.4.4.5. Italy
    - 8.4.4.5.1. Market Trends and Opportunities
    - 8.4.4.5.2. Growth Prospects
  - 8.4.4.6. Others
    - 8.4.4.6.1. Market Trends and Opportunities
    - 8.4.4.6.2. Growth Prospects
8.5. Middle East and Africa
- 8.5.1. By Type
- 8.5.2. By Application
- 8.5.3. By Distribution Channel
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
    - 8.5.4.1.1. Market Trends and Opportunities
    - 8.5.4.1.2. Growth Prospects
  - 8.5.4.2. UAE
    - 8.5.4.2.1. Market Trends and Opportunities
    - 8.5.4.2.2. Growth Prospects
  - 8.5.4.3. Others
    - 8.5.4.3.1. Market Trends and Opportunities
    - 8.5.4.3.2. Growth Prospects
8.6. Asia Pacific
- 8.6.1. By Type
- 8.6.2. By Application
- 8.6.3. By Distribution Channel
- 8.6.4. By Country
  - 8.6.4.1. China
    - 8.6.4.1.1. Market Trends and Opportunities
    - 8.6.4.1.2. Growth Prospects
  - 8.6.4.2. Japan
    - 8.6.4.2.1. Market Trends and Opportunities
    - 8.6.4.2.2. Growth Prospects
  - 8.6.4.3. India
    - 8.6.4.3.1. Market Trends and Opportunities
    - 8.6.4.3.2. Growth Prospects
  - 8.6.4.4. South Korea
    - 8.6.4.4.1. Market Trends and Opportunities
    - 8.6.4.4.2. Growth Prospects
  - 8.6.4.5. Indonesia
    - 8.6.4.5.1. Market Trends and Opportunities
    - 8.6.4.5.2. Growth Prospects
  - 8.6.4.6. Taiwan
    - 8.6.4.6.1. Market Trends and Opportunities
    - 8.6.4.6.2. Growth Prospects
  - 8.6.4.7. Thailand
    - 8.6.4.7.1. Market Trends and Opportunities
    - 8.6.4.7.2. Growth Prospects
  - 8.6.4.8. Others
    - 8.6.4.8.1. Market Trends and Opportunities
    - 8.6.4.8.2. Growth Prospects