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市場調查報告書
商品編碼
1462704
甜菊糖 (Stevia rebaudiana) 市場至2030年的預測:按型態、分銷管道、應用、最終用戶和地區的全球分析Stevia Rebaudiana Market Forecasts to 2030 - Global Analysis By Form (Leaves, Extracts, Liquid, Powder, Stevioside and Other Forms), Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的資料,2023年全球甜菊糖(Stevia rebaudiana)市場規模達 9 億美元,預計預測期內年複合成長率為 11.5%,到2030年將達到20 億美元。
甜菊糖(Stevia rebaudiana)是一種原產於南美洲的植物,以其極其甜的葉子而聞名,其中含有一種稱為甜菊糖配糖體的天然化合物。這些化合物,包括甜菊苷和瑞鮑迪苷,提供的甜度是砂糖的200 至 300 倍,而不會產生熱量或影響血糖值。甜菊廣泛用作天然甜味劑,為那些希望減少砂糖攝入量的人提供了低熱量替代品,並有助於體重管理和血糖控制。甜菊糖作為天然且永續的砂糖替代品越來越受歡迎。
據估計,日本有6.0%的成年男性(18歲及以上)和4.3%的成年女性患有肥胖症。根據《2022年世界營養報告》,日本在實現與飲食相關的非傳染性疾病(NCD)目標方面仍然沒有取得任何進展。
對天然甜味劑的需求不斷成長
消費者對天然甜味劑的偏好增加,導致對甜菊糖(Stevia rebaudiana)的需求激增。這促使農民擴大種植面積並增加產量,以滿足不斷成長的市場需求。此外,隨著越來越多的消費者尋求更健康的選擇以及政府實施減少砂糖消費量的法規,其作為人造甜味劑和砂糖的天然替代品的受歡迎程度預計將繼續。
生產成本高、應用難度高
甜菊糖(Stevia rebaudiana)萃取物可能比傳統砂糖或人造甜味劑更昂貴。天氣變化、作物病害、供需變化等因素導致的價格波動使製造商難以預測和控制成本。隨著價格上漲,一些消費者和製造商可能會猶豫是否使用甜菊糖(Stevia rebaudiana)作為甜味劑。此外,作物歉收或供應鏈中斷等供應問題可能導致甜菊萃取物短缺。因此,消費者獲得甜菊產品的機會可能會受到限制,降低市場滲透率並抑制市場成長。
肥胖和糖尿病等慢性疾病的流行
隨著消費者越來越意識到與肥胖和糖尿病相關的健康風險,他們尋求砂糖和人造甜味劑的更健康替代品。甜菊糖(Stevia rebaudiana)具有零熱量和天然甜味劑特性,已成為希望控制體重和血糖值的人的熱門選擇。此外,食品和飲料公司創新用甜菊糖(Stevia rebaudiana)增甜的新產品,以滿足注重健康的消費者不斷成長的需求。這包括開拓低碳水化合物和無糖產品來取代傳統的高熱量和高碳水化合物產品,有助於市場擴張和差異化。
甜菊廣泛接受
有些人發現甜菊會留下苦味或類似甘草的餘味,尤其是在高濃度或某些食品和飲料應用中使用時。這種味道問題給希望將甜菊融入其產品的食品和飲料製造商帶來了挑戰。如果未能充分解決這種負面影響,可能會限制消費者的接受度並阻礙甜菊產品的普及。
COVID-19 的影響
儘管對更健康食品的需求激增,但全球供應鏈和分銷管道的中斷影響了甜菊糖產品的可得性。消費者支出的波動和必需品的優先順序也影響了市場動態。此外,景氣衰退導致一些消費者優先考慮具有成本效益的選擇,而不是甜菊糖(Stevia rebaudiana)等奢侈品。然而,健康意識的提高和對天然甜味劑的監管支持增強了市場的彈性,儘管存在短期挑戰,但仍促進了創新和長期成長前景。
預計萃取物在預測期內將是最大的
由於萃取物能夠生產各種甜菊糖產品,如飲料、乳製品、烘焙點心、糖果零食和調味料,預計萃取物物領域將出現利潤豐厚的成長。這種多功能性適應了不同的消費者偏好,擴大了不同食品和飲料類別的市場範圍,並允許偏好的處方。
預計營養補充食品在預測期內年複合成長率最高
預計營養補充食品在預測期內將以最高的年複合成長率成長。營養補充包含甜菊糖(Stevia rebaudiana),將這種天然甜味劑的用途食品傳統食品和飲料之外,並且這些補充品有多種形式,如膠囊、錠劑、粉末和液體提取物,這使得消費變得彈性且方便。這種多樣化吸引了消費者尋找替代方案將甜菊納入飲食中,促進市場成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,因為人們對健康和保健的興趣日益濃厚,促使該地區的消費者尋求更健康的砂糖和人造甜味劑替代品。甜菊糖源自天然且不含熱量,作為各種食品和飲料的首選甜味劑越來越受歡迎。在亞太地區許多國家,監管機構已核准在食品和飲料中使用甜菊糖(Stevia rebaudiana),推動市場成長。
由於北美食品和飲料公司擴大將甜菊糖(Stevia rebaudiana)納入飲料、乳製品、零食和調味品等產品中,預計北美在預測期內的年複合成長率最高。北美各地的零售店擴大提供各種甜菊甜味劑和甜菊糖產品,擴大了消費者的選擇並推動了市場成長。
According to Stratistics MRC, the Global Stevia Rebaudiana Market is accounted for $0.9 billion in 2023 and is expected to reach $2.0 billion by 2030 growing at a CAGR of 11.5% during the forecast period. Stevia Rebaudiana, a plant native to South America, is renowned for its intensely sweet leaves, which contain natural compounds called steviol glycosides. These compounds, including stevioside and rebaudioside, impart sweetness up to 200-300 times that of sugar, without the accompanying calories or effect on blood sugar levels. Widely used as a natural sweetener, stevia offers a low-calorie alternative for individuals seeking to reduce sugar intake, aiding in weight management and blood sugar control. Stevia's popularity continues to rise as a natural, sustainable sugar substitute.
According to estimates, 6.0% of adult men and 4.3% of adult women (aged 18 years and over) in Japan were obese. Japan has yet to progress toward achieving the diet-related non-communicable disease (NCD) targets, according to the Global Nutrition Report, 2022.
Rising demand for natural sweeteners
The growing consumer preference for natural sweeteners has led to a surge in demand for Stevia Rebaudiana. This has prompted agricultural producers to expand cultivation areas and increase production to meet the rising market demand. Moreover, due to its popularity as a natural alternative to artificial sweeteners and sugar is expected to continue as more consumers seek healthier options and governments implement regulations to reduce sugar consumption.
High production costs and difficulty in application
Stevia Rebaudiana extracts can be more expensive than traditional sugar or artificial sweeteners. Price fluctuations due to factors like variations in weather conditions, crop diseases, or changes in demand and supply can make it difficult for manufacturers to predict and manage costs. Higher prices may deter some consumers or manufacturers from adopting Stevia Rebaudiana as a sweetening agent. Furthermore, availability issues, such as crop failures or supply chain disruptions, can lead to shortages of Stevia Rebaudiana extracts. This can result in limited accessibility to Stevia-based products for consumers, reducing market penetration and hindering the growth of the market.
Prevalence of chronic diseases like obesity and diabetes
As awareness of the health risks associated with obesity and diabetes grows, consumers are seeking healthier alternatives to sugar and artificial sweeteners. Stevia Rebaudiana, with its zero-calorie, natural sweetening properties, has emerged as a popular choice among individuals looking to manage their weight and blood sugar levels. Additionally, food and beverage companies are innovating new products sweetened with Stevia Rebaudiana to cater to the growing demand from health-conscious consumers. This includes the development of low-sugar and sugar-free alternatives to traditional high-calorie and sugary products, contributing to market expansion and differentiation.
Stevia deter widespread acceptance
Some individuals find that Stevia leaves a bitter or licorice-like aftertaste, especially when used in higher concentrations or in certain food and beverage applications. This taste perception issue poses a challenge for food and beverage manufacturers seeking to incorporate Stevia into their products, as they must carefully balance sweetness and flavor to mitigate the aftertaste while still providing a satisfactory taste experience. Failure to address this negative effect adequately can limit consumer acceptance and hinder the widespread adoption of Stevia Rebaudiana-based products.
Covid-19 Impact
While demand for healthier food options surged, disruptions in the global supply chain and distribution channels affected the availability of Stevia-based products. Fluctuations in consumer spending and prioritization of essential goods also influenced market dynamics. Additionally, the economic downturn led some consumers to prioritize cost-effective choices over premium products like Stevia Rebaudiana. However, increased health consciousness and regulatory support for natural sweeteners contributed to the market's resilience, driving innovation and long-term growth prospects despite short-term challenges.
The extracts segment is expected to be the largest during the forecast period
The extracts segment is estimated to have a lucrative growth, as extracts enable the creation of a wide range of Stevia-sweetened products, including beverages, dairy items, baked goods, confectionery, and condiments. This diversity caters to different consumer preferences and expands the market's reach across various food and beverage categories and allows for tailored formulations to meet specific consumer preferences, such as adjusting sweetness intensity or minimizing any perceived aftertaste propelling the growth of the market.
The dietary supplements segment is expected to have the highest CAGR during the forecast period
The dietary supplements segment is anticipated to witness the highest CAGR growth during the forecast period, the inclusion of Stevia Rebaudiana in dietary supplements expands the range of applications for this natural sweetener beyond traditional food and beverage products and these supplements come in various forms such as capsules, tablets, powders, and liquid extracts, offering flexibility in consumption and enhancing accessibility for consumers. This diversification attracts consumers looking for alternative ways to incorporate Stevia into their diets, contributing to market growth.
Asia Pacific is projected to hold the largest market share during the forecast period owing to the growing concerns about health and wellness are prompting consumers in the Asia Pacific region to seek healthier alternatives to sugar and artificial sweeteners. Stevia Rebaudiana, with its natural origin and zero-calorie profile, is gaining popularity as a preferred sweetening agent in various food and beverage products. Many countries in the Asia Pacific region are witnessing regulatory approvals for the use of Stevia Rebaudiana in food and beverage products which encourages the growth of the market.
North America is projected to have the highest CAGR over the forecast period, owing to food and beverage companies in North America which are increasingly incorporating Stevia Rebaudiana into their product offerings, including beverages, dairy products, snacks, and condiments. The availability of a diverse range of Stevia-sweetened options and Stevia Rebaudiana-based products are becoming more readily available in retail outlets across North America is expanding consumer choices and driving market growth.
Key players in the market
Some of the key players in the Stevia Rebaudiana Market include Archer Daniels Midland Company, BioStevia Brasil Produtos Biotechnologicos Ltd, Cargill, Evolva Holding SA, GLG Life Tech Corporation, Ingredion Incorporated, Morita Kagakau Kogyo Co. Ltd, PureCircle Ltd, Pyure Brands LLC, S&W Seed Company, Stevia First Corp, Sunwin Stevia International, Inc, Sweet Green Fields Co., Ltd., Tate & Lyle PLC and Zhucheng Haotian Pharm Co. Ltd
In February 2024, Cargill and ENOUGH expand partnership to provide consumers with innovative, sustainable protein options. Cargill is investing in ENOUGH's most recent (Series C) growth funding campaign and has signed a commercial agreement to use and market its fermented protein.
In January 2024, ADM to Expand Traceable Soybean Pilot after First Deliveries to Europe, Successful pilot has resulted in 2.4 million bushels (64,000 metric tons) of verified, fully traceable U.S. soybeans shipped from U.S. to Europe
In December 2023, ADM Adds New Capabilities to Its Industry-Leading Flavor Business with Agreement to Acquire Revela Foods. driven by its innovative enzyme technology, which powers a broad range of clean-label dairy flavor formulations for multiple applications, from snacks and frozen meals to sauces, dressings, soups, seasonings and desserts.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.