甜菊糖市場規模、佔有率和成長分析（按形式、應用和地區）- 產業預測 2025-2032

2023 年甜菊糖市場規模價值 8.4 億美元，預計將從 2024 年的 9.1 億美元成長到 2032 年的 17.7 億美元，預測期內（2025-2032 年）的複合年成長率為 8.6%。

由於消費者越來越意識到過量攝取攝取糖的健康風險，全球甜菊糖市場正在經歷重大變化。甜菊糖被公認為傳統糖和人工甜味劑的健康替代品，它是從甜菊植物的葉子中提取的，受到注重健康、尋求天然甜味劑的消費者的歡迎。由於它不含熱量，因此在食品和飲料領域特別具有吸引力，並且在飲料、零嘴零食和乳製品等各種產品中的使用正在增加。倡導低糖差異化的監管力道進一步推動了這一趨勢。然而，挑戰依然存在，包括與糖的風味差異以及影響市場定價和供應的生產成本上升。製造商正在積極致力於改善甜菊糖產品的口感和整體吸引力。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 原料分析
• 專利分析

甜菊糖市場規模（按形式和複合年成長率） (2025-2032)

• 市場概況
• 粉末
• 液體

甜菊糖市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 飲料
• 食物
• 藥品
• 餐桌甜味劑
• 其他

甜菊糖市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Ingredion Incorporated（USA）
• Tate & Lyle PLC（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Zhucheng Haotian Pharma Co., Ltd.（China）
• GLG Life Tech Corporation（Canada）
• Stevia Corp.（USA）
• Sunwin Stevia International, Inc.（China）
• S&W Seed Company（USA）
• Morita Kagaku Kogyo Co., Ltd.（Japan）
• Julong High-tech（China）
• Stevia First Corporation（USA）
• Sweet Green Fields Co., Ltd.（USA）
• The Coca-Cola Company（USA）
• PepsiCo, Inc.（USA）
• Merisant Company（USA）
• Steviva Brands, Inc.（USA）
• ViStevia（India）
• Plus Beverages（USA）

結論和建議

Stevia Market size was valued at USD 0.84 billion in 2023 and is poised to grow from USD 0.91 billion in 2024 to USD 1.77 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global Stevia market is experiencing a significant shift driven by heightened consumer awareness regarding the health risks linked to excessive sugar intake. Recognized as a healthier alternative to both traditional sugar and artificial sweeteners, Stevia-extracted from the leaves of the Stevia rebaudiana plant-has gained traction among health-conscious consumers seeking natural sweetening options. Its no-calorie profile makes it particularly appealing in the food and beverage sector, where it's increasingly utilized in diverse products, such as beverages, snacks, and dairy items. This trend is further supported by regulatory efforts advocating for lower sugar content. However, challenges remain, including flavor discrepancies compared to sugar and higher production costs, which can impact pricing and accessibility in the market. Manufacturers are actively working to enhance the taste and overall appeal of Stevia-based products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Stevia market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Stevia Market Segments Analysis

Global Stevia Market is segmented by Format, Application and region. Based on Format, the market is segmented into Powder and Liquid. Based on Application, the market is segmented into Beverages, Food, Pharmaceuticals, Tabletop Sweeteners and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Stevia Market

The Stevia market is currently driven by a growing global awareness of health and wellness, prompting an increased demand for natural, low-calorie sweeteners. Stevia, which comes from the Stevia rebaudiana plant, has emerged as a popular substitute for conventional sugars and artificial sweeteners, catering to consumer preferences for clean-label and plant-based options. Additionally, the expansion of the food and beverage sector plays a significant role in this trend. Stevia's adaptability allows it to be utilized in a wide array of products, such as drinks, candies, and baked goods. As manufacturers aim to meet consumer desires for healthier, lower-sugar alternatives, integrating Stevia into product formulations has become a strategic approach.

Restraints in the Stevia Market

A significant restraint in the Stevia market is its taste profile, which many consumers perceive as having a notable aftertaste. Although efforts have been made to enhance flavor through technological innovations, this lingering taste may deter broader acceptance, especially among those who prefer traditional sugars. Additionally, price sensitivity presents another obstacle for Stevia, as its production costs tend to be higher compared to conventional sweeteners. This financial aspect can challenge both consumers and manufacturers, potentially leading them to favor more affordable sweetening options. Consequently, these factors may hinder the overall market penetration and growth of Stevia.

Market Trends of the Stevia Market

The Stevia market is witnessing a significant upward trend, fueled by rising consumer awareness and demand for natural sweeteners in the context of health and wellness. This plant-derived sweetener, known for its zero-calorie content, has emerged as a preferred alternative to both traditional sugars and artificial sweeteners. The growing inclination for healthier food options has led to its increasing incorporation into various sectors, particularly in beverages, confectionery, and dairy products. Manufacturers are responding proactively to consumer preferences for reduced sugar intake, further highlighting Stevia's versatility and adaptability across diverse product formulations, solidifying its position in the health-conscious marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Stevia Market Size by Format & CAGR (2025-2032)

• Market Overview
• Powder
• Liquid

Global Stevia Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverages
• Food
• Pharmaceuticals
• Tabletop Sweeteners
• Others

Global Stevia Market Size & CAGR (2025-2032)

• North America (Format, Application)
  • US
  • Canada
• Europe (Format, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Format, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Format, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Format, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhucheng Haotian Pharma Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLG Life Tech Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwin Stevia International, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S&W Seed Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Julong High-tech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia First Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweet Green Fields Co., Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merisant Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steviva Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViStevia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plus Beverages (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations