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市場調查報告書
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1495970

體育技術市場：2024-2029 年預測

Sports Technology Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 125 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

體育科技市場預計將從 2022 年的初始估值 328.23 億美元成長到 2029 年的 910.17 億美元，複合年成長率為 15.69%。

體育技術是人類在體育運動中實現興趣和目標的一種手段。這些技術的範圍從物理技術到運動員在比賽中使用的傳統運動器材，再到比賽外使用的提高表現的機器、物質和方法。在運動中使用科技可以讓觀看體育比賽變得更加有趣，因為您可以看到所做的正確決策會對您團隊的表現產生巨大影響。因此，大公司正在擴大技術突破，以在未來幾年增加市場佔有率。

市場趨勢：

許多關鍵因素正在推動體育科技產業的發展，推動創新和擴張。運動員和體育組織對傷害預防和表現增強相關解決方案日益成長的需求是關鍵動機之一。穿戴式裝置、智慧紡織品和動態分析工具都是技術創新的例子，它們為運動員的生理學和表現指標提供了有用的見解。這些見解可以實現客製化訓練計劃和運動表現最佳化。

此外，資料分析和人工智慧 (AI) 的出現實現了即時表現監控和策略決策，正在徹底改變教練和球員發展。

市場促進因素：

  • 技術進步預計將影響體育技術市場的成長。

人工智慧等用於追蹤運動員活動並減少足球等運動傷害機會的技術可能有利於推動未來幾年整體體育技術市場的成長。例如，根據全球體育創新中心（GSIC）2021年8月上傳的《體育產業與數位轉型》，美國足球俱樂部皇家鹽湖城使用人工智慧主導的人體表現平台Zone7，顯著減少了57名球員受傷%與前一年同期比較。

  • 穿戴式裝置的日益普及預計將對運動科技市場的成長產生積極影響。

穿戴式裝置等運動科技產品擴大用於追蹤運動員在比賽和訓練期間的表現，預計將在預測期內推動運動科技市場的成長。透過使用穿戴式感測器和「智慧服裝」（用感測纖維編織的運動服），教練和運動員可以即時測量和追蹤表現。此外，物聯網在運動產業的普及正在對運動員發展和觀眾參與產生重大影響。

由於每個運動員都是不同的，即時個人表現測量有助於建立更準確和一致的基準。透過識別更複雜的資料，您可以減少壓力和潛在的傷害並提高表現。此外，考慮到穿戴式裝置在追蹤運動員表現方面的各種優勢，像 Bison Athletics 這樣的團隊正在轉向 Zephyr System（我是一家先進心率監測器的私人製造商）的穿戴式監測器。除其他追蹤設備外，遠端生理監測還允許教練監測球員的熱疲勞情況並改變球員的體溫升高程度。

市場限制因素：

運動技術具有很大的潛力，但普及仍有一些障礙。運動員、團隊和當局不願意完全採用技術主導的解決方案，因為收集和使用敏感的運動員資料會引發隱私和資料安全問題。此外，由於實施現代體育技術（例如設備、感測器和分析平台）的成本高昂，資源有限的小型體育組織和個人面臨障礙。

相容性和互通性問題阻礙了系統之間的資料交換和分析，因為多個技術平台無法無縫協作。此外，一些體育文化對改變和使用傳統教練技術的厭惡可能會阻礙最尖端科技的採用。

此外，關於使用性能增強技術的道德影響以及它們是否有可能破壞權力平衡的爭論仍在繼續。只有透過強大的資料安全通訊協定、經濟實惠的解決方案、標準化工作和教育宣傳活動來解決這些限制，體育技術才能充分實現。這將確保整個體育產業以道德和公平的方式採用技術。

北美地區預計將佔據市場主要佔有率。

在北美，充滿活力的運動產業環境，包括職業聯盟、大學運動和草根活動，是市場成功的主要因素。體育管理中的資料主導分析和決策推動了對最尖端科技解決方案的需求，提供對即時球員表現和策略規劃的洞察。

該地區由老牌公司、新興企業公司和研究機構組成的充滿活力的生態系統推動了創新和創業。穿戴式裝置、虛擬實境和擴增實境是體育訓練和球迷參與中採用的一些最尖端科技。

北美精通技術的人口正在推動體育技術融入體育娛樂和表現最佳化的各個方面。北美大陸和世界各地體育運動的未來預計將由這些驅動力的融合塑造，使北美成為體育技術創新和投資的主要中心。

主要進展：

  • 2023 年 11 月，企業再造、數位轉型以及諮詢服務和解決方案的知名供應商 Tech Mahindra 宣布與亞馬遜網路服務 (AWS) 合作開發體育雲平台。該產品旨在幫助體育組織開發下一代數位功能，並為世界各地的體育迷提供個人化、身臨其境型的體驗。
  • 2023 年 7 月，NTT 資料宣佈在 7 月 16 日至 23 日在皇家利物浦舉行的第 151 屆英國公開賽上採用了支持數位數位雙胞胎的 ShotView 技術。 NTT 資料將建立在 ShotView 的成功基礎上，ShotView 在 2022 年受到了世界各地球迷的好評，提供的資料點、見解和分析將為錦標賽設立新標準。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章體育技術市場：依類型

  • 介紹
  • 穿戴式裝置
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 數位電子看板
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 智慧體育場
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 運動分析
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 服務
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力

第6章 體育科技市場：依體育分類

  • 介紹
  • 足球
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 籃球
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 網球
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 蟋蟀
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力
  • 其他
    • 市場趨勢和機遇
    • 成長前景
    • 地域獲利能力

第7章 體育科技市場：按地區

  • 介紹
  • 北美洲
    • 按類型
    • 按運動
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按運動
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按運動
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按運動
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按運動
    • 按國家/地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • IBM
  • CISCO
  • SAP SE
  • FITBIT Inc.（Google LLC）
  • Ericsson
  • Fujitsu
  • Oracle
  • Sony Corporation
簡介目錄
Product Code: KSI061614771

The sports technology market is expected to grow at a CAGR of 15.69% from an initial evaluated value of US$32.823 billion in 2022 to reach US$91.017 billion in 2029.

Sports technology represents a certain type of means to realize human interests and goals in the sport. Such technology ranges from body techniques, via traditional sports equipment used by athletes within the competition, to performance-enhancing machines, substances, and methods used outside of the competitive setting. Using technology in sports makes watching it more enjoyable as one can see the correct decisions being made that may have a major effect on the performance of the teams. As a result, large corporations have expanded their technological breakthroughs to improve their market share in the upcoming years.

MARKET TRENDS:

Numerous important factors are driving the sports technology industry, encouraging innovation and expansion. The growing need among athletes and sports organizations for solutions related to injury prevention and performance enhancement is one important motivator. Wearables, smart textiles, and biomechanical analysis tools are examples of technological innovations that provide useful insights into athletes' physiology and performance indicators. These insights enable customized training plans and the optimization of athletic potential.

Additionally, coaching and player development have undergone a revolution because of the advent of data analytics and artificial intelligence (AI), which enable real-time performance monitoring and strategic decision-making.

MARKET DRIVERS:

  • Advancement in technologies is expected to influence sports technology market growth.

Technologies like artificial intelligence in sports like soccer for tracking athletes' activities and reducing the chances of injuries are projected to prove to be beneficial in propelling the overall growth of the sports technology market in the coming years. For instance, according to the Sports Industry and the Digital Transformation upload by the Global Sports Innovation Center (GSIC) in August 2021, American soccer club Real Salt Lake reduced the injuries to players by a major 57% as compared to the previous year by using Zone7, an AI-driven human performance platform.

  • The growing use of wearable devices is predicted to positively impact sports technology market growth.

The increasing use of sports technology products like wearable devices for tracking player performance both during live games and in training is expected to boost the growth of the sports technology market during the forecast period. Using sensors placed on the body or in "smart clothing" (activewear with sensing fibers woven in), allows the trainers and athlete to measure and track performance in real-time. Furthermore, the widespread adoption of the Internet of Things in the sports industry has significantly impacted player development and spectator engagement.

Real-time individual performance measures help establish a more accurate and consistent baseline because every athlete is different. Identifying more intricate data leads to improved performance with less stress and a chance of injury. Moreover, considering the various benefits wearables offer in tracking player performance, teams like Bison Athletics, make use of wearable monitors provided by Zephyr system, which is a privately owned manufacturer of advanced heart rate monitors, and remote physiological monitoring among other tracking devices that allows coaches to monitor athletes for heat exhaustion as well as alter them of the athlete's rising core temperature, and others, which is expected to boost the demand for wearables and as well the demand for sports technology solutions.

MARKET RESTRAINTS:

Sports technology has a lot of potential, but there are a few barriers that prevent it from becoming widely used. The gathering and use of sensitive athlete data raises privacy and data security issues, which makes athletes, teams, and authorities reluctant to fully adopt tech-driven solutions. Furthermore, smaller sports organizations and individuals with limited resources face obstacles due to the high expenses associated with deploying modern sports technology, including equipment, sensors, and analytics platforms.

The inability of multiple technological platforms to work together seamlessly prevents data exchange and analysis between systems due to compatibility and interoperability problems. Furthermore, some sports cultures' aversion to change and the use of conventional coaching techniques may hinder the uptake of cutting-edge technologies.

In addition, there is ongoing debate over the moral implications of using performance-enhancing technology and whether or not they may upset the equilibrium of power. Sports technology can only be fully realised when these limitations are addressed by strong data security protocols, affordable solutions, standardisation efforts, and educational campaigns. This will guarantee the technology's ethical and equitable implementation throughout the sports business.

The North American region is anticipated to hold a significant share of the market.

The vibrant sports industry environment in North America, which includes professional leagues, university athletics, and grassroots involvement, is a major factor in the market's success. The need for cutting-edge technological solutions is fueled by data-driven analytics and decision-making in sports management, which provide real-time player performance and strategic planning insights.

Innovation and entrepreneurship are encouraged by the dynamic sports technology ecosystem in the area, which is made up of existing businesses, startups, and research institutes. Wearables, virtual reality, and augmented reality are examples of cutting-edge technology that are being adopted in sports training and fan engagement because of a robust sports culture and broad access to digital devices.

The tech-savvy populace in North America expedites the assimilation of sports technology into diverse facets of sports entertainment and performance optimization. The future of sports on the continent and throughout the world is anticipated to be shaped by this convergence of drivers, which establishes North America as a premier hub for sports technology innovation and investment.

Key Developments:

  • In November 2023, Tech Mahindra, a prominent supplier of corporate re-engineering, digital transformation, and consulting services and solutions, announced that it has partnered with Amazon Web Services (AWS) to develop a sports cloud platform. The product is designed to help sports organizations develop next-generation digital capabilities and to provide global sports fans with individualized, immersive experiences.
  • In July 2023, NTT DATA announced that The 151st Open, which was held at Royal Liverpool from July 16-23, marked the introduction of its ShotView technology, which is supported by digital twins. NTT DATA has expanded on its success after ShotView's positive response with global fans in 2022 to offer more data points, insights, and analysis that will set new standards for the Championship.

Segmentation:

By Type

  • Wearable Device
  • Digital Signage
  • Smart Stadium
  • Sports Analytics
  • Services

By Sports

  • Soccer
  • Basketball
  • Tennis
  • Cricket
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. SPORTS TECHNOLOGY MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Wearable Device
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Digital Signage
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Smart Stadium
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Sports Analytics
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness
  • 5.6. Services
    • 5.6.1. Market Trends and Opportunities
    • 5.6.2. Growth Prospects
    • 5.6.3. Geographic Lucrativeness

6. SPORTS TECHNOLOGY MARKET, BY SPORTS

  • 6.1. Introduction
  • 6.2. Soccer
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Basketball
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Tennis
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Cricket
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness
  • 6.6. Others
    • 6.6.1. Market Trends and Opportunities
    • 6.6.2. Growth Prospects
    • 6.6.3. Geographic Lucrativeness

7. SPORTS TECHNOLOGY MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Sports
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Sports
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Sports
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. Germany
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. France
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Sports
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Sports
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Taiwan
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Indonesia
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects
      • 7.6.3.8. Others
        • 7.6.3.8.1. Market Trends and Opportunities
        • 7.6.3.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. IBM
  • 9.2. CISCO
  • 9.3. SAP SE
  • 9.4. FITBIT Inc. (Google LLC)
  • 9.5. Ericsson
  • 9.6. Fujitsu
  • 9.7. Oracle
  • 9.8. Sony Corporation