市場調查報告書
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全球線上音樂教育市場:預測(2025-2030)Online Music Education Market - Forecasts from 2025 to 2030 |
全球線上音樂教育市場規模預計將從2025年的218,726萬美元成長到2030年的49,0233.5萬美元,複合年成長率為17.52%。
根據歐盟統計局的數據,2024年1月,歐盟(EU)參加線上課程或使用線上學習教材的人數比例為28%,主要集中在16-74歲年齡段,從30%持續成長。將達到30%。隨著線上教育材料的使用和線上教育接受度的快速增加,線上音樂教育產業預計將在不同年齡層中增加,有助於未來的市場擴張。
此外,技術發展、便利性、可負擔性和可近性正在推動市場擴張。這些因素,加上高速網際網路的接入、數位設備的激增以及個人化學習日益成長的需求,正在推動該行業的成長。為了保持市場競爭力,MusicGurus、Skoove、Yousician 和 Tonara 等線上音樂教育公司正在實施各種商業策略,包括產品創新、合作和收購。
此外,智慧互聯設備在教育環境中的使用也顯著增加。許多組織已開始提供免費研討會,幫助音樂愛好者在家學習所需的資訊。例如,2022 年 11 月,亞馬遜和 Yousician 聯手為初學者音樂家打造了終極捆綁包。從 Amazon 商店購買符合條件的樂器的客戶將獲得 30 天的 Yousician Premium+ 免費使用權。 Yousician 提供數千個吉他、貝斯、鋼琴、四弦琴和歌唱的互動課程,讓使用者可以向數百位不同音樂流派的藝術家學習。這種遊戲化的音樂教育方法樹立了新的標準。
線上音樂教育市場促進因素
數位科技的擴展和網路普及率的提高極大地改變了人們今天學習和享受音樂的方式。針對音樂學習的各種應用程式和網站包含各種帶有資訊和插圖的學習材料,進一步促進了預測期內的市場成長。
此外,數位音樂格式的靈活性和大量的資訊使人們更容易隨時隨地接受音樂教育。智慧型手機和平板電腦等行動裝置的最新發展趨勢是,由於網路的日益普及,甚至在偏遠地區,它們也具有更高的處理能力、更強大的音訊處理能力和更有吸引力的視覺效果。經歷顯著的成長。
根據電訊(ITU)的數據,世界各地使用網路的個人比例都在顯著增加,從 2021 年的 62.2% 上升到 2023 年的 67.4%。此外,在指定的預測期內增加線上音樂教育的市場。
此外,科技的進步以及線上音樂教育的可能性,如柏克萊和茱莉亞等一些著名音樂學校正在逐步走向線上音樂教育並整合MOOC。例如,2022 年 4 月,伯克利教授 Benny Grotto 開發了個人錄音套件包,供學生遠距創作專業品質的音樂。 MP&E部門推出了獨立的錄音和製作專業,需要電腦、軟體、音訊介面、麥克風和耳機。
商界的公司意識到線上音樂教育的潛力,正在擴大其線上產品。 2024 年 4 月,BIMM 與多白金製作人 Warren Huart 合作推出了 BIMM Pro,這是一個綜合性線上音樂教育計畫。此專案提供聲樂製作、鼓打擊樂製作、樂器製作、合成、程式設計、取樣等課程。
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The online music education market is expected to grow at a compound annual growth rate (CAGR) of 17.52%, from US$2,187.26 million in 2025 to US$4,902.335 million in 2030.
As per the Eurostat, in January 2024, the percentage of people that are pursuing an online course or using online learning material in the European Union, typically having an age group from 16 to 74 years, is presenting a constant rise from 28% in 2022 to 30% in 2023. With the rapid rise in utilization of online learning material and acceptance of online education, there will be an increase in the online music education industry among diverse age groups contributing to market expansion in the years ahead.
Moreover, technological developments, convenience, affordability, and accessibility are a few of the reasons that are further fueling the market expansion. In addition to these factors, the industry has grown as a result of the accessibility of high-speed internet, the widespread use of digital devices, and the rising need for personalized learning. To remain competitive in the market, firms that provide online music instruction, such MusicGurus, Skoove, Yousician, and Tonara, have implemented a variety of business tactics, such as product innovation, collaborations, and acquisitions.
Additionally, there has been a noticeable increase in the use of smart and connected gadgets in education. To enable music lovers to acquire the necessary information at home, many organizations began providing workshops for free. For instance, in November 2022, Amazon and Yousician partnered to create the ultimate bundle for beginner musicians. Amazon customers who purchase a qualifying musical instrument in Amazon stores, received 30-days free access to Yousician Premium+. Yousician offers thousands of interactive lessons for guitar, bass, piano, ukulele, and singing, allowing users to learn from hundreds of artists across various musical genres. This gamified approach to music education sets a new standard.
Online music education market drivers
The expansion of digital technology and increasing internet penetration have dramatically changed the way people learn and enjoy music today. Different applications and websites meant for music learning contain different learning materials that include information and illustration materials, further contributing to the market growth during the forecast period.
Additionally, with the enormous flexibility of digital music formats and the huge amount of available information, people have easy access to music education anywhere and anytime. Recent developments in portable devices such as smartphones and tablets, with rising internet penetration even in remote areas, have resulted in higher processing power, more powerful audio-processing features, and visuals that are more appealing, resulting in tremendous growth in online music education applications developed for these devices.
According to the International Telecommunication Union (ITU), individuals using the internet have seen a significant increment in all the regions around the world, with the world percentage increasing from 62.2% in 2021 to 67.4% in 2023. Moreover, the number of cost-effective applications that can be accessed through these devices at a click and the viability of such devices with increased accessibility for learning and practicing music has boosted the market growth for online music education during the given forecast period.
Moreover, the potential for online music instruction is limitless as technology advances as well as several well-known music schools, like Berklee and Juilliard, are slowly moving towards online music education and integrating MOOCs. For instance, In April 2022, Berklee professor Benny Grotto developed a personal recording toolkit for students to produce professional-quality music remotely. The MP&E Department has launched an independent recording and production major, requiring a computer, software, audio interface, microphones, and headphones.
Players in the business are expanding their online services as they become aware of the potential of online music education. In April 2024, BIMM launched BIMM Pro, a comprehensive online music education program in collaboration with multi-platinum producer Warren Huart. The program offers courses in vocal production, drum and percussion production, instrument production, synthesis, programming, and sampling.
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