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市場調查報告書
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1702214

線上音樂串流市場規模、佔有率、趨勢及預測（按服務、收入模式、平台、內容類型、最終用戶和地區），2025 年至 2033 年

Online Music Streaming Market Size, Share, Trends and Forecast by Service, Revenue Model, Platform, Content Type, End User, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

2024 年全球線上音樂串流媒體市場規模價值 213.1 億美元。展望未來， IMARC Group估計到 2033 年市場規模將達到 421 億美元，2025-2033 年期間的複合年成長率為 7.86%。北美目前佔據市場主導地位，到 2024 年將佔據超過 37.5% 的顯著市場。智慧型手機的普及率不斷提高、消費者偏好的變化、對經濟實惠的訂閱模式的需求不斷增加、社交媒體平台的整合、向新興市場的擴張以及主要參與者之間的各種夥伴關係和協作，正在推動線上音樂串流媒體市場佔有率的成長。

線上音樂串流應用程式使用戶能夠使用網路連線即時收聽歌曲。這些應用程式提供按需服務，其中音訊媒體檔案被預先排列成連續的資料包，並傳輸到智慧型手機、平板電腦、電視和電腦，而無需將其保存到硬碟上。目前，一些公司正在推出智慧型設備，例如亞馬遜的 Alexa 和 Google Cast，以實現免持控制和即時播放功能，從而在線上播放音樂。隨著城市化進程的加快、可支配收入的增加以及智慧家庭的出現，對這些智慧設備的需求不斷增加，全球對線上音樂串流應用的需求也不斷增加。

線上音樂串流市場趨勢：

對智慧型手機的依賴性日益增強、網際網路的普及率不斷提高以及媒體和娛樂行業的蓬勃發展是刺激全球線上音樂串流媒體市場成長的關鍵因素。此外，透過多種設備輕鬆存取音樂以及點播歌曲的趨勢正在推動市場成長。除此之外，線上音樂串流應用程式與社交媒體平台的整合允許用戶與熟人創建和共享協作播放清單。他們還為年輕藝術家提供了一個上傳和推廣他們的作品並吸引更多觀眾的平台。此外，數位服務提供商 (DSP) 正在推出具有方便用戶使用介面和龐大音樂和播客庫的應用程式。這些提供者還提供有吸引力的高級計劃，例如家庭套餐或幾個月的免費訂閱，這反過來預計將在未來幾年促進市場成長。

本報告回答的關鍵問題

  • 線上音樂串流市場有多大？線上音樂串流媒體市場的未來前景如何？
  • 推動線上音樂串流媒體市場發展的關鍵因素有哪些？
  • 哪個地區佔據了最大的線上音樂串流市場佔有率？
  • 全球線上音樂串流媒體市場領先的公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球線上音樂串流媒體市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依服務

  • 點播串流媒體
  • 直播

第7章：市場區隔：依收入模式

  • 訂閱
  • 非訂閱

第8章：市場區隔：依平台

  • 應用程式
  • 瀏覽器

第9章：市場區隔：依內容類型

  • 聲音的
  • 影片

第10章：市場區隔：依最終用戶

  • 個人
  • 商業的

第 11 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第 12 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 13 章：價值鏈分析

第 14 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 15 章：價格分析

第 16 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Amazon.com Inc
    • ANGHAMI
    • Apple Inc.
    • Gamma Gaana Ltd. (The Times Group)
    • iHeartMedia Inc.
    • Musixmatch
    • Saavn Media Pvt Ltd.
    • SoundCloud Ltd.
    • Spotify AB
    • Tencent Music Entertainment Group
Product Code: SR112025A6213

The global online music streaming market size was valued at USD 21.31 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.1 Billion by 2033, exhibiting a CAGR of 7.86% during 2025-2033. North America currently dominates the market, holding a significant market share of over 37.5% in 2024. The rising adoption of smartphones, changing consumer preferences, increasing need for affordable subscription models, integration of social media platforms, expansion into emerging markets, and various partnerships and collaborations among key players are propelling the online music streaming market share.

Online music streaming applications enable users to listen to songs in real-time using an internet connection. These applications offer an on-demand service wherein audio media files are prearranged in sequential packets of data and transmitted to smartphones, tablets, TVs and computers without saving them to the hard drive. Presently, several companies are introducing smart devices, such as Amazon's Alexa and Google Cast, to stream music online with hands-free control and instant playback features. With the escalating demand for these smart devices, on account of rapid urbanization, inflating disposable incomes and the emergence of smart homes, the demand for online music streaming applications is escalating worldwide.

Online Music Streaming Market Trends:

The growing dependency on smartphones, increasing penetration of the internet and the thriving media and entertainment industry are among the key factors stimulating the growth of the online music streaming market worldwide. Moreover, easy access to music on multiple devices, along with the rising trend of on-demand songs, are driving the market growth. Apart from this, the integration of online music streaming applications with social media platforms allows users to create and share collaborative playlists with acquaintances. They also offer young artists a platform to upload and promote their tracks and reach a wider audience. Furthermore, digital service providers (DSPs) are launching applications with a user-friendly interface and a huge library of music and podcasts. These providers are also offering attractive premium plans, such as family packs or free subscription for a few months, which, in turn, is anticipated to bolster the market growth in the coming years.

Key Market Segmentation:

Breakup by Service:

  • On-demand Streaming
  • Live Streaming

Breakup by Revenue Model:

  • Subscription
  • Non-Subscription

Breakup by Platform:

  • App
  • Browser

Breakup by Content Type:

  • Audio
  • Video

Breakup by End User:

  • Individual
  • Commercial

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc, ANGHAMI, Apple Inc., Gamma Gaana Ltd. (The Times Group), iHeartMedia Inc., Musixmatch, Saavn Media Pvt Ltd., SoundCloud Ltd., Spotify AB and Tencent Music Entertainment Group.

Key Questions Answered in This Report

  • 1.How big is the online music streaming market?
  • 2.What is the future outlook of online music streaming market?
  • 3.What are the key factors driving the online music streaming market?
  • 4.Which region accounts for the largest online music streaming market share?
  • 5.Which are the leading companies in the global online music streaming market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Music Streaming Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Service

  • 6.1 On-demand Streaming
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Live Streaming
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Revenue Model

  • 7.1 Subscription
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Non-Subscription
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Platform

  • 8.1 App
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Browser
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Content Type

  • 9.1 Audio
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Video
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by End User

  • 10.1 Individual
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Commercial
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Amazon.com Inc
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
      • 16.3.1.3 Financials
      • 16.3.1.4 SWOT Analysis
    • 16.3.2 ANGHAMI
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Apple Inc.
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Gamma Gaana Ltd. (The Times Group)
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
    • 16.3.5 iHeartMedia Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
      • 16.3.5.4 SWOT Analysis
    • 16.3.6 Musixmatch
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
    • 16.3.7 Saavn Media Pvt Ltd.
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
    • 16.3.8 SoundCloud Ltd.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
    • 16.3.9 Spotify AB
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
    • 16.3.10 Tencent Music Entertainment Group
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Online Music Streaming Market: Major Drivers and Challenges
  • Figure 2: Global: Online Music Streaming Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Online Music Streaming Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Online Music Streaming Market: Breakup by Service (in %), 2024
  • Figure 5: Global: Online Music Streaming Market: Breakup by Revenue Model (in %), 2024
  • Figure 6: Global: Online Music Streaming Market: Breakup by Platform (in %), 2024
  • Figure 7: Global: Online Music Streaming Market: Breakup by Content Type (in %), 2024
  • Figure 8: Global: Online Music Streaming Market: Breakup by End User (in %), 2024
  • Figure 9: Global: Online Music Streaming Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Online Music Streaming (On-demand Streaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Online Music Streaming (On-demand Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Online Music Streaming (Live Streaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Online Music Streaming (Live Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Online Music Streaming (Subscription) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Online Music Streaming (Subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Online Music Streaming (Non-subscription) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Online Music Streaming (Non-subscription) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Online Music Streaming (App) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Online Music Streaming (App) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Online Music Streaming (Browser) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Online Music Streaming (Browser) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Online Music Streaming (Audio) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Online Music Streaming (Audio) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Online Music Streaming (Video) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Online Music Streaming (Video) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Online Music Streaming (Individual) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Online Music Streaming (Individual) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Online Music Streaming (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Online Music Streaming (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: North America: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: North America: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: United States: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: United States: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Canada: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Canada: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Asia-Pacific: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Asia-Pacific: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: China: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: China: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Japan: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Japan: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: India: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: India: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: South Korea: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: South Korea: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Australia: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Australia: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Indonesia: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Indonesia: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Others: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Others: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Europe: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Europe: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Germany: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Germany: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: France: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: France: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: United Kingdom: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: United Kingdom: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Italy: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Italy: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Spain: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Spain: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Russia: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Russia: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Others: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Others: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Latin America: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Latin America: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Brazil: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Brazil: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Mexico: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Mexico: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Middle East and Africa: Online Music Streaming Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Middle East and Africa: Online Music Streaming Market: Breakup by Country (in %), 2024
  • Figure 78: Middle East and Africa: Online Music Streaming Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Global: Online Music Streaming Industry: SWOT Analysis
  • Figure 80: Global: Online Music Streaming Industry: Value Chain Analysis
  • Figure 81: Global: Online Music Streaming Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Online Music Streaming Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Online Music Streaming Market Forecast: Breakup by Service (in Million USD), 2025-2033
  • Table 3: Global: Online Music Streaming Market Forecast: Breakup by Revenue Model (in Million USD), 2025-2033
  • Table 4: Global: Online Music Streaming Market Forecast: Breakup by Platform (in Million USD), 2025-2033
  • Table 5: Global: Online Music Streaming Market Forecast: Breakup by Content Type (in Million USD), 2025-2033
  • Table 6: Global: Online Music Streaming Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 7: Global: Online Music Streaming Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Online Music Streaming Market: Competitive Structure
  • Table 9: Global: Online Music Streaming Market: Key Players