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市場調查報告書

商品編碼

1629745

音樂串流媒體市場：按服務、內容、最終用戶和地區分類

Music Streaming Market, By Service (On-demand Streaming, Live Streaming), By Content (Audio, Video), By End-user (Individual, Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

出版日期: 2024年12月17日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球串流音樂市場規模預計為 401.2 億美元，預計到 2031 年將達到 1,214.3 億美元，2024 年至 2031 年的複合年成長率為 17.1%。

報告範圍		報告詳細資訊
基準年	2023	2024 年的市場規模	401.2億美元
效能資料	2019 年至 2023 年	預測期	2024 年至 2031 年
預測期間 2024 年至 2031 年複合年成長率：	17.10％	2031 年價值預測	1214.3億美元

圖。

近年來，全球串流音樂市場經歷了顯著的成長。消費者對點播串流服務而非實體媒體的偏好日益增加、高速網際網路的廣泛採用以及各種音樂目錄的可用性等因素正在推動該市場的成長。透過音樂串流媒體，用戶可以在線上收聽各種歌曲，而無需將音樂檔案實際儲存在本地裝置上。不同的串流平台提供一系列訂閱服務，從帶有廣告的免費服務到無廣告的高級服務。隨著智慧型手機和智慧型裝置的使用範圍不斷擴大，音樂串流應用在千禧世代和 Z 世代用戶中越來越受歡迎。人工智慧和機器學習等顛覆性技術的出現有望進一步增強音樂發現和個人化音樂推薦，從而擴大音樂串流平台的基本客群。

市場動態：

推動串流音樂市場發展的關鍵因素包括年輕一代對數位音樂消費的偏好日益成長、低成本資料方案和智慧型手機的普及以及音樂串流媒體公司不斷的技術創新。然而，盜版擔憂、農村地區網際網路普及率低以及主要企業的市場力量增強等因素對市場成長構成了挑戰。另一方面，音訊廣告的收益、向新興經濟體的擴張、直播功能的整合以及音樂串流與其他 OTT 平台的捆綁，對市場參與者來說都是有利可圖的機會。此外，向基於訂閱模式的模式轉移以及音樂和視訊串流的融合預計將在未來幾年重塑競爭態勢。

本研究的主要特點

本報告對全球串流音樂市場進行了詳細分析，並以 2022 年為基準年，展示了預測期（2023-2030 年）的市場規模和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

全球音樂串流媒體市場的主要企業根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行分析。

研究涉及的主要企業包括 Spotify AB、Apple, Inc.、Amazon.com, Inc.、Google LLC、Deezer SA、Pandora Media, Inc.、騰訊音樂娛樂集團、Tidal、SoundCloud Global Limited &Co.KG 和 iHeartMedia, Inc.

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球音樂串流媒體市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。

相關人員可以透過分析全球音樂串流媒體市場所使用的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 40.12 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	17.10%	2031 Value Projection:	US$ 121.43 Bn

The global music streaming market has witnessed tremendous growth over the past few years. Factors such as increasing consumer preference for on-demand streaming services over physical media, high-speed internet penetration, and availability of wider music catalogue have boosted the growth of this market. Music streaming allows users to listen to a variety of songs online without actually storing the music files on the local device. Various streaming platforms provide subscription services ranging from free ad-supported to premium ad-free options. With growing smartphone and smart device usage, music streaming apps have become widely popular among millennials and Gen Z users. The emergence of innovative technologies like AI and machine learning is further expected to enhance music discovery and personalized music recommendation, thereby expanding the customer base of music streaming platforms.

Market Dynamics:

The key drivers fueling the music streaming market include growing preference of young demographics for digital music consumption, availability of low-cost data plans and smartphones, and constant innovation introduced by music streaming players. However, factors such as piracy concerns, lack of internet penetration in rural areas, and increasing market dominance of top players pose challenges for market growth. On the upside, monetization of audio advertising, expansion into emerging economies, integration of live streaming features, and bundling of music streaming with other OTT platforms present lucrative opportunities for market players. Moreover, paradigm shift towards subscription-based models and convergence of music and video streaming is expected to reshape the competitive dynamics in the coming years.

Key features of the study:

This report provides in-depth analysis of the global music streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global music streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include Spotify AB, Apple, Inc., Amazon.com, Inc., Google LLC, Deezer SA, Pandora Media, Inc., Tencent Music Entertainment Group, Tidal, SoundCloud Global Limited & Co. KG, iHeartMedia, Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global music streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global music streaming market.

Market Segmentation

Service Insights (Revenue, USD Bn, 2019 - 2031)
- On-demand Streaming
- Live Streaming
Content Insights (Revenue, USD Bn, 2019 - 2031)
- Audio
- Video
End-user Insights (Revenue, USD Bn, 2019 - 2031)
- Individual
- Commercial
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Spotify AB
- Apple, Inc.
- com, Inc.
- Google LLC
- Deezer SA
- Pandora Media, Inc.
- Tencent Music Entertainment Group
- Tidal
- SoundCloud Global Limited & Co. KG
- iHeartMedia, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Music Streaming Market, By Service
- Music Streaming Market, By Content
- Music Streaming Market, By End-user
- Music Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Music Streaming Market, By Service, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
On-demand Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Music Streaming Market, By Content, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Audio
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Video
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Music Streaming Market, By End-user, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Individual
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Music Streaming Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Spotify AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Deezer SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pandora Media, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent Music Entertainment Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tidal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SoundCloud Global Limited & Co. KG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
iHeartMedia, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies