市場調查報告書
商品編碼
1614838
音樂串流市場規模、佔有率、成長分析、按平台、按服務、按內容類型、按最終用途、按地區 - 行業預測,2024-2031 年Music Streaming Market Size, Share, Growth Analysis, By Platform (App, Browser), By Service (On-Demand, Live), By Content Type (Audio, Video), By End Use (Individual, Commercial), By Region - Industry Forecast 2024-2031 |
2022年全球音樂串流媒體市場規模將為332億美元,從2023年的389億美元成長到2031年的1157億美元,預計在預測期內(2024-2031年)複合年成長率為14.6%。
由於數位平台和 5G 連接的日益普及,智慧設備和音樂串流服務市場預計將大幅成長。音樂串流服務透過整合自動播放清單客製化和播客流派擴充等功能來改善使用者體驗。亞馬遜等公司正在利用這一趨勢,推出新的無損音訊高清服務等產品,而全像音樂會和虛擬實境等新技術預計將徹底改變直播。 Spotify 和 Netflix 等夥伴關係也提高了內容的可用性。此外,隨著平台尋求獲得開發創新收益流的權利,音樂產業正在創造新的授權機會,這反映出複雜的監管環境有利於音樂製作人和創作者。
Global Music Streaming Market size was valued at USD 33.2 billion in 2022 and is poised to grow from USD 38.9 billion in 2023 to USD 115.7 billion by 2031, growing at a CAGR of 14.6% during the forecast period (2024-2031).
The market for smart devices and music streaming services is set for significant growth, fueled by the increasing adoption of digital platforms and 5G connectivity. Music streaming services are enhancing user experience by incorporating features like automatic playlist customization and expanding podcast genres. Companies such as Amazon are capitalizing on this trend with offerings like their new lossless audio HD service, while emerging technologies like hologram concerts and virtual reality are expected to revolutionize live streaming. Partnerships, such as the one between Spotify and Netflix, are also enhancing content availability. Furthermore, new licensing opportunities are emerging in the music industry as platforms seek to acquire rights to develop innovative revenue streams, reflecting a complex regulatory landscape that benefits music producers and creators.
Top-down and bottom-up approaches were used to estimate and validate the size of the Music Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Music Streaming Market Segmental Analysis
Global Music Streaming Market is segmented by Platform, Service, Content Type, End Use. Based on Platform, the market is segmented into Apps, Browsers. Based on Service, the market is segmented into On Demand, Live Streaming. Based on Content Type, the market is segmented into Audio, Video. Based on End Use, the market is segmented into Individual, Commercial. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Music Streaming Market
The music streaming market has experienced significant growth due to the rising popularity of subscription-based models. These services allow users to pay a monthly or annual fee for unlimited access to a vast array of music. Affordability and an appealing value proposition play a key role in attracting consumers, while the convenience of accessing music on various devices has further enhanced their appeal. This combination of cost-effectiveness and user-friendly access has driven more individuals to embrace subscription services, ultimately contributing to the expansion of the music streaming industry and changing the way people enjoy their favorite tunes.
Restraints in the Music Streaming Market
The music streaming market faces significant challenges due to copyright and licensing regulations. Navigating the intricate web of copyright laws and securing licensing agreements with multiple artists and record labels can be both expensive and complex. These hurdles can ultimately lead to restrictions on the range of music available in streaming catalogs and may expose platforms to legal disputes. Consequently, this creates obstacles for music streaming services as they strive to offer a diverse selection while remaining compliant with legal requirements. The complexities of these regulations can hinder the growth and accessibility of music streaming options for consumers.
Market Trends of the Music Streaming Market
The music streaming market is witnessing a significant shift towards subscription-based services, reflecting a consumer preference for premium experiences. As users increasingly choose ad-free listening, offline access, high-quality audio, and exclusive content, the demand for paid subscriptions continues to surge. This trend underscores the convenience and perceived value offered by subscription models, which enhance user engagement and satisfaction. Consequently, key players are investing in exclusive artist collaborations and personalized playlists to attract and retain subscribers, solidifying their positions in a competitive landscape. The ongoing growth in subscription adoption highlights a transformative era in how consumers engage with music, reshaping industry dynamics.